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ABNB vs HLT
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
ABNB vs HLT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Travel Services | Travel Lodging |
| Market Cap | $85.05B | $73.19B |
| Revenue (TTM) | $11.94B | $12.28B |
| Net Income (TTM) | $2.63B | $1.54B |
| Gross Margin | 83.0% | 44.3% |
| Operating Margin | 22.6% | 23.1% |
| Forward P/E | 28.2x | 35.5x |
| Total Debt | $2.00B | $15.67B |
| Cash & Equiv. | $6.56B | $970M |
ABNB vs HLT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Dec 20 | May 26 | Return |
|---|---|---|---|
| Airbnb, Inc. (ABNB) | 100 | 95.3 | -4.7% |
| Hilton Worldwide Ho… (HLT) | 100 | 289.0 | +189.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ABNB vs HLT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ABNB carries the broadest edge in this set and is the clearest fit for growth exposure.
- Rev growth 10.3%, EPS growth -1.9%, 3Y rev CAGR 13.4%
- 10.3% revenue growth vs HLT's 7.7%
- Lower P/E (28.2x vs 35.5x)
HLT is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 0 yrs, beta 0.94, yield 0.2%
- 6.2% 10Y total return vs ABNB's -3.3%
- Lower volatility, beta 0.94, current ratio 10.81x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 10.3% revenue growth vs HLT's 7.7% | |
| Value | Lower P/E (28.2x vs 35.5x) | |
| Quality / Margins | 22.0% margin vs HLT's 12.6% | |
| Stability / Safety | Beta 0.94 vs ABNB's 1.33 | |
| Dividends | 0.2% yield; the other pay no meaningful dividend | |
| Momentum (1Y) | +36.1% vs ABNB's +15.0% | |
| Efficiency (ROA) | 11.4% ROA vs HLT's 9.4%, ROIC 51.0% vs 24.7% |
ABNB vs HLT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
ABNB vs HLT — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
ABNB leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
HLT and ABNB operate at a comparable scale, with $12.3B and $11.9B in trailing revenue. ABNB is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to HLT's 12.6%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $11.9B | $12.3B |
| EBITDAEarnings before interest/tax | $2.8B | $3.0B |
| Net IncomeAfter-tax profit | $2.6B | $1.5B |
| Free Cash FlowCash after capex | $4.6B | $2.2B |
| Gross MarginGross profit ÷ Revenue | +83.0% | +44.3% |
| Operating MarginEBIT ÷ Revenue | +22.6% | +23.1% |
| Net MarginNet income ÷ Revenue | +22.0% | +12.6% |
| FCF MarginFCF ÷ Revenue | +38.2% | +17.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.7% | +9.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +3.8% | +35.0% |
Valuation Metrics
ABNB leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
At 34.7x trailing earnings, ABNB trades at a 34% valuation discount to HLT's 52.5x P/E. On an enterprise value basis, HLT's 30.6x EV/EBITDA is more attractive than ABNB's 31.6x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $85.0B | $73.2B |
| Enterprise ValueMkt cap + debt − cash | $80.5B | $87.9B |
| Trailing P/EPrice ÷ TTM EPS | 34.71x | 52.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 28.23x | 35.50x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 31.64x | 30.62x |
| Price / SalesMarket cap ÷ Revenue | 6.95x | 6.08x |
| Price / BookPrice ÷ Book value/share | 10.63x | — |
| Price / FCFMarket cap ÷ FCF | 18.31x | 36.09x |
Profitability & Efficiency
ABNB leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), HLT scores 7/9 vs ABNB's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +30.6% | — |
| ROA (TTM)Return on assets | +11.4% | +9.4% |
| ROICReturn on invested capital | +51.0% | +24.7% |
| ROCEReturn on capital employed | +26.3% | +19.0% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.24x | — |
| Net DebtTotal debt minus cash | -$4.6B | $14.7B |
| Cash & Equiv.Liquid assets | $6.6B | $970M |
| Total DebtShort + long-term debt | $2.0B | $15.7B |
| Interest CoverageEBIT ÷ Interest expense | — | 4.42x |
Total Returns (Dividends Reinvested)
HLT leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,820 today (with dividends reinvested), compared to $9,104 for ABNB. Over the past 12 months, HLT leads with a +36.1% total return vs ABNB's +15.0%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.5% vs ABNB's 3.6% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +5.2% | +9.8% |
| 1-Year ReturnPast 12 months | +15.0% | +36.1% |
| 3-Year ReturnCumulative with dividends | +11.3% | +122.1% |
| 5-Year ReturnCumulative with dividends | -9.0% | +168.2% |
| 10-Year ReturnCumulative with dividends | -3.3% | +621.9% |
| CAGR (3Y)Annualised 3-year return | +3.6% | +30.5% |
Risk & Volatility
Evenly matched — ABNB and HLT each lead in 1 of 2 comparable metrics.
Risk & Volatility
HLT is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than ABNB's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.33x | 0.94x |
| 52-Week HighHighest price in past year | $147.25 | $344.75 |
| 52-Week LowLowest price in past year | $110.81 | $235.99 |
| % of 52W HighCurrent price vs 52-week peak | +95.0% | +93.3% |
| RSI (14)Momentum oscillator 0–100 | 55.9 | 44.1 |
| Avg Volume (50D)Average daily shares traded | 3.5M | 1.6M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates ABNB as "Hold" and HLT as "Buy". Consensus price targets imply 5.3% upside for HLT (target: $338) vs 4.0% for ABNB (target: $145). HLT is the only dividend payer here at 0.19% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $145.44 | $338.45 |
| # AnalystsCovering analysts | 44 | 49 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% |
| Dividend StreakConsecutive years of raises | — | 0 |
| Dividend / ShareAnnual DPS | — | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.4% |
ABNB leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). HLT leads in 1 (Total Returns). 1 tied.
ABNB vs HLT: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is ABNB or HLT a better buy right now?
For growth investors, Airbnb, Inc.
(ABNB) is the stronger pick with 10. 3% revenue growth year-over-year, versus 7. 7% for Hilton Worldwide Holdings Inc. (HLT). Airbnb, Inc. (ABNB) offers the better valuation at 34. 7x trailing P/E (28. 2x forward), making it the more compelling value choice. Analysts rate Hilton Worldwide Holdings Inc. (HLT) a "Buy" — based on 49 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ABNB or HLT?
On trailing P/E, Airbnb, Inc.
(ABNB) is the cheapest at 34. 7x versus Hilton Worldwide Holdings Inc. at 52. 5x. On forward P/E, Airbnb, Inc. is actually cheaper at 28. 2x.
03Which is the better long-term investment — ABNB or HLT?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +168. 2%, compared to -9. 0% for Airbnb, Inc. (ABNB). Over 10 years, the gap is even starker: HLT returned +621. 9% versus ABNB's -3. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ABNB or HLT?
By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.
(HLT) is the lower-risk stock at 0. 94β versus Airbnb, Inc. 's 1. 33β — meaning ABNB is approximately 41% more volatile than HLT relative to the S&P 500.
05Which is growing faster — ABNB or HLT?
By revenue growth (latest reported year), Airbnb, Inc.
(ABNB) is pulling ahead at 10. 3% versus 7. 7% for Hilton Worldwide Holdings Inc. (HLT). On earnings-per-share growth, the picture is similar: Hilton Worldwide Holdings Inc. grew EPS -0. 3% year-over-year, compared to -1. 9% for Airbnb, Inc.. Over a 3-year CAGR, ABNB leads at 13. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ABNB or HLT?
Airbnb, Inc.
(ABNB) is the more profitable company, earning 20. 5% net margin versus 12. 1% for Hilton Worldwide Holdings Inc. — meaning it keeps 20. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 20. 8% for ABNB. At the gross margin level — before operating expenses — ABNB leads at 83. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ABNB or HLT more undervalued right now?
On forward earnings alone, Airbnb, Inc.
(ABNB) trades at 28. 2x forward P/E versus 35. 5x for Hilton Worldwide Holdings Inc. — 7. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HLT: 5. 3% to $338. 45.
08Which pays a better dividend — ABNB or HLT?
In this comparison, HLT (0.
2% yield) pays a dividend. ABNB does not pay a meaningful dividend and should not be held primarily for income.
09Is ABNB or HLT better for a retirement portfolio?
For long-horizon retirement investors, Hilton Worldwide Holdings Inc.
(HLT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), +621. 9% 10Y return). Both have compounded well over 10 years (HLT: +621. 9%, ABNB: -3. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ABNB and HLT?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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