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Stock Comparison

AFGB vs MMC vs AON vs AJG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AFGB
American Financial Group, Inc.

Insurance - Property & Casualty

Financial ServicesNYSE • US
Market Cap$1.78B
5Y Perf.-19.5%
MMC
Marsh & McLennan Companies, Inc.

Insurance - Brokers

Financial ServicesNYSE • US
Market Cap$85.27B
5Y Perf.+77.7%
AON
Aon plc

Insurance - Brokers

Financial ServicesNYSE • IE
Market Cap$67.19B
5Y Perf.+59.2%
AJG
Arthur J. Gallagher & Co.

Insurance - Brokers

Financial ServicesNYSE • US
Market Cap$51.91B
5Y Perf.+114.1%

AFGB vs MMC vs AON vs AJG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AFGB logoAFGB
MMC logoMMC
AON logoAON
AJG logoAJG
IndustryInsurance - Property & CasualtyInsurance - BrokersInsurance - BrokersInsurance - Brokers
Market Cap$1.78B$85.27B$67.19B$51.91B
Revenue (TTM)$8.03B$26.45B$17.49B$13.94B
Net Income (TTM)$879M$4.13B$3.94B$1.49B
Gross Margin63.7%42.3%55.9%54.8%
Operating Margin57.0%23.2%27.0%18.3%
Forward P/E1.9x16.9x16.5x15.3x
Total Debt$1.82B$21.86B$16.53B$14.00B
Cash & Equiv.$17.18B$2.40B$1.20B$1.40B

AFGB vs MMC vs AON vs AJGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AFGB
MMC
AON
AJG
StockMay 20May 26Return
American Financial … (AFGB)10080.5-19.5%
Marsh & McLennan Co… (MMC)100177.7+77.7%
Aon plc (AON)100159.2+59.2%
Arthur J. Gallagher… (AJG)100214.1+114.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: AFGB vs MMC vs AON vs AJG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AFGB leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and dividend income and shareholder returns. Aon plc is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. AJG also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
AFGB
American Financial Group, Inc.
The Insurance Pick

AFGB carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 0.46 vs AJG's 2.35
  • Lower P/E (1.9x vs 15.3x), PEG 0.46 vs 2.35
  • 34.0% yield, vs MMC's 1.8%
  • +6.9% vs AJG's -39.8%
Best for: valuation efficiency
MMC
Marsh & McLennan Companies, Inc.
The Insurance Pick

MMC is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.14, yield 1.8%
  • Beta 0.14, yield 1.8%, current ratio 1.13x
Best for: income & stability and defensive
AON
Aon plc
The Insurance Pick

AON is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 9.4%, EPS growth 36.3%, 3Y rev CAGR 11.2%
  • Combined ratio 0.7 vs AFGB's 0.9 (lower = better underwriting)
  • 7.6% ROA vs AJG's 2.0%, ROIC 13.5% vs 7.0%
Best for: growth exposure
AJG
Arthur J. Gallagher & Co.
The Insurance Pick

AJG is the clearest fit if your priority is long-term compounding and sleep-well-at-night.

  • 372.4% 10Y total return vs AON's 219.8%
  • Lower volatility, beta 0.09, Low D/E 60.0%, current ratio 1.06x
  • 20.7% revenue growth vs AFGB's 1.3%
  • Beta 0.09 vs AFGB's 0.74
Best for: long-term compounding and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthAJG logoAJG20.7% revenue growth vs AFGB's 1.3%
ValueAFGB logoAFGBLower P/E (1.9x vs 15.3x), PEG 0.46 vs 2.35
Quality / MarginsAON logoAONCombined ratio 0.7 vs AFGB's 0.9 (lower = better underwriting)
Stability / SafetyAJG logoAJGBeta 0.09 vs AFGB's 0.74
DividendsAFGB logoAFGB34.0% yield, vs MMC's 1.8%
Momentum (1Y)AFGB logoAFGB+6.9% vs AJG's -39.8%
Efficiency (ROA)AON logoAON7.6% ROA vs AJG's 2.0%, ROIC 13.5% vs 7.0%

AFGB vs MMC vs AON vs AJG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AFGBAmerican Financial Group, Inc.
FY 2025
Property and Casualty Insurance
95.3%$7.8B
Corporate and Other
4.7%$380M
MMCMarsh & McLennan Companies, Inc.
FY 2024
Risk and Insurance Services Segment
62.8%$15.4B
Consulting Segment
37.2%$9.1B
AONAon plc
FY 2025
Risk Capital Segment
65.7%$11.3B
Human Capital Segment
34.3%$5.9B
AJGArthur J. Gallagher & Co.
FY 2025
Commissions
58.2%$8.0B
Brokerage Segment
30.4%$4.2B
Investment Performance
5.6%$769M
Supplemental Revenue Member
3.4%$466M
Contingent Revenue
2.4%$324M

AFGB vs MMC vs AON vs AJG — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAFGBLAGGINGAJG

Income & Cash Flow (Last 12 Months)

AON leads this category, winning 3 of 6 comparable metrics.

MMC is the larger business by revenue, generating $26.5B annually — 3.3x AFGB's $8.0B. AON is the more profitable business, keeping 22.5% of every revenue dollar as net income compared to AJG's 10.7%. On growth, AJG holds the edge at +33.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAFGB logoAFGBAmerican Financia…MMC logoMMCMarsh & McLennan …AON logoAONAon plcAJG logoAJGArthur J. Gallagh…
RevenueTrailing 12 months$8.0B$26.5B$17.5B$13.9B
EBITDAEarnings before interest/tax$2.6B$7.0B$5.4B$3.7B
Net IncomeAfter-tax profit$879M$4.1B$3.9B$1.5B
Free Cash FlowCash after capex$1.6B$5.1B$3.5B$1.8B
Gross MarginGross profit ÷ Revenue+63.7%+42.3%+55.9%+54.8%
Operating MarginEBIT ÷ Revenue+57.0%+23.2%+27.0%+18.3%
Net MarginNet income ÷ Revenue+10.9%+15.6%+22.5%+10.7%
FCF MarginFCF ÷ Revenue+19.4%+19.3%+20.0%+12.8%
Rev. Growth (YoY)Latest quarter vs prior year+3.7%+11.5%+6.4%+33.6%
EPS Growth (YoY)Latest quarter vs prior year+24.5%0.0%+27.1%-48.2%
AON leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

AFGB leads this category, winning 7 of 7 comparable metrics.

At 2.1x trailing earnings, AFGB trades at a 94% valuation discount to AJG's 35.1x P/E. Adjusting for growth (PEG ratio), AFGB offers better value at 0.51x vs AJG's 5.42x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAFGB logoAFGBAmerican Financia…MMC logoMMCMarsh & McLennan …AON logoAONAon plcAJG logoAJGArthur J. Gallagh…
Market CapShares × price$1.8B$85.3B$67.2B$51.9B
Enterprise ValueMkt cap + debt − cash-$13.6B$104.7B$82.5B$64.5B
Trailing P/EPrice ÷ TTM EPS2.12x21.28x18.42x35.11x
Forward P/EPrice ÷ next-FY EPS est.1.93x16.89x16.50x15.26x
PEG RatioP/E ÷ EPS growth rate0.51x1.11x1.23x5.42x
EV / EBITDAEnterprise value multiple-11.78x15.96x15.54x17.57x
Price / SalesMarket cap ÷ Revenue0.22x3.49x3.91x3.72x
Price / BookPrice ÷ Book value/share0.37x6.38x7.11x2.25x
Price / FCFMarket cap ÷ FCF1.27x21.39x20.88x29.08x
AFGB leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — AFGB and AON each lead in 4 of 9 comparable metrics.

AON delivers a 44.2% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $6 for AJG. AFGB carries lower financial leverage with a 0.38x debt-to-equity ratio, signaling a more conservative balance sheet compared to AON's 1.73x. On the Piotroski fundamental quality scale (0–9), AON scores 7/9 vs AFGB's 4/9, reflecting strong financial health.

MetricAFGB logoAFGBAmerican Financia…MMC logoMMCMarsh & McLennan …AON logoAONAon plcAJG logoAJGArthur J. Gallagh…
ROE (TTM)Return on equity+19.0%+26.9%+44.2%+6.5%
ROA (TTM)Return on assets+2.7%+7.0%+7.6%+2.0%
ROICReturn on invested capital+15.2%+13.5%+7.0%
ROCEReturn on capital employed+25.0%+17.8%+16.2%+7.0%
Piotroski ScoreFundamental quality 0–94676
Debt / EquityFinancial leverage0.38x1.62x1.73x0.60x
Net DebtTotal debt minus cash-$15.4B$19.5B$15.3B$12.6B
Cash & Equiv.Liquid assets$17.2B$2.4B$1.2B$1.4B
Total DebtShort + long-term debt$1.8B$21.9B$16.5B$14.0B
Interest CoverageEBIT ÷ Interest expense8.20x6.66x9.58x3.97x
Evenly matched — AFGB and AON each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AFGB leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in AJG five years ago would be worth $14,109 today (with dividends reinvested), compared to $10,240 for AFGB. Over the past 12 months, AFGB leads with a +6.9% total return vs AJG's -39.8%. The 3-year compound annual growth rate (CAGR) favors AFGB at 2.2% vs AON's -1.1% — a key indicator of consistent wealth creation.

MetricAFGB logoAFGBAmerican Financia…MMC logoMMCMarsh & McLennan …AON logoAONAon plcAJG logoAJGArthur J. Gallagh…
YTD ReturnYear-to-date+0.0%-3.6%-8.5%-20.9%
1-Year ReturnPast 12 months+6.9%-22.0%-12.0%-39.8%
3-Year ReturnCumulative with dividends+6.6%+2.0%-3.2%-2.8%
5-Year ReturnCumulative with dividends+2.4%+36.5%+26.2%+41.1%
10-Year ReturnCumulative with dividends+26.5%+209.8%+219.8%+372.4%
CAGR (3Y)Annualised 3-year return+2.2%+0.7%-1.1%-1.0%
AFGB leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AFGB and AJG each lead in 1 of 2 comparable metrics.

AJG is the less volatile stock with a 0.09 beta — it tends to amplify market swings less than AFGB's 0.74 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AFGB currently trades 91.0% from its 52-week high vs AJG's 57.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAFGB logoAFGBAmerican Financia…MMC logoMMCMarsh & McLennan …AON logoAONAon plcAJG logoAJGArthur J. Gallagh…
Beta (5Y)Sensitivity to S&P 5000.74x0.14x0.10x0.09x
52-Week HighHighest price in past year$23.47$235.78$381.00$351.23
52-Week LowLowest price in past year$6.74$170.37$304.59$194.15
% of 52W HighCurrent price vs 52-week peak+91.0%+73.8%+82.3%+57.5%
RSI (14)Momentum oscillator 0–10069.037.237.927.8
Avg Volume (50D)Average daily shares traded8K2.7M1.2M1.9M
Evenly matched — AFGB and AJG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — AFGB and MMC each lead in 1 of 2 comparable metrics.

Analyst consensus: MMC as "Hold", AON as "Buy", AJG as "Buy". Consensus price targets imply 35.9% upside for AJG (target: $274) vs 18.8% for MMC (target: $207). For income investors, AFGB offers the higher dividend yield at 33.99% vs AON's 0.93%.

MetricAFGB logoAFGBAmerican Financia…MMC logoMMCMarsh & McLennan …AON logoAONAon plcAJG logoAJGArthur J. Gallagh…
Analyst RatingConsensus buy/hold/sellHoldBuyBuy
Price TargetConsensus 12-month target$206.75$404.40$274.38
# AnalystsCovering analysts263829
Dividend YieldAnnual dividend ÷ price+34.0%+1.8%+0.9%+1.3%
Dividend StreakConsecutive years of raises0191412
Dividend / ShareAnnual DPS$7.26$3.05$2.91$2.56
Buyback YieldShare repurchases ÷ mkt cap+5.6%+1.1%+1.5%0.0%
Evenly matched — AFGB and MMC each lead in 1 of 2 comparable metrics.
Key Takeaway

AFGB leads in 2 of 6 categories (Valuation Metrics, Total Returns). AON leads in 1 (Income & Cash Flow). 3 tied.

Best OverallAmerican Financial Group, I… (AFGB)Leads 2 of 6 categories
Loading custom metrics...

AFGB vs MMC vs AON vs AJG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AFGB or MMC or AON or AJG a better buy right now?

For growth investors, Arthur J.

Gallagher & Co. (AJG) is the stronger pick with 20. 7% revenue growth year-over-year, versus 1. 3% for American Financial Group, Inc. (AFGB). American Financial Group, Inc. (AFGB) offers the better valuation at 2. 1x trailing P/E (1. 9x forward), making it the more compelling value choice. Analysts rate Aon plc (AON) a "Buy" — based on 38 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AFGB or MMC or AON or AJG?

On trailing P/E, American Financial Group, Inc.

(AFGB) is the cheapest at 2. 1x versus Arthur J. Gallagher & Co. at 35. 1x. On forward P/E, American Financial Group, Inc. is actually cheaper at 1. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: American Financial Group, Inc. wins at 0. 46x versus Arthur J. Gallagher & Co. 's 2. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — AFGB or MMC or AON or AJG?

Over the past 5 years, Arthur J.

Gallagher & Co. (AJG) delivered a total return of +41. 1%, compared to +2. 4% for American Financial Group, Inc. (AFGB). Over 10 years, the gap is even starker: AJG returned +372. 4% versus AFGB's +26. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AFGB or MMC or AON or AJG?

By beta (market sensitivity over 5 years), Arthur J.

Gallagher & Co. (AJG) is the lower-risk stock at 0. 09β versus American Financial Group, Inc. 's 0. 74β — meaning AFGB is approximately 755% more volatile than AJG relative to the S&P 500. On balance sheet safety, American Financial Group, Inc. (AFGB) carries a lower debt/equity ratio of 38% versus 173% for Aon plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — AFGB or MMC or AON or AJG?

By revenue growth (latest reported year), Arthur J.

Gallagher & Co. (AJG) is pulling ahead at 20. 7% versus 1. 3% for American Financial Group, Inc. (AFGB). On earnings-per-share growth, the picture is similar: Aon plc grew EPS 36. 3% year-over-year, compared to -11. 9% for Arthur J. Gallagher & Co.. Over a 3-year CAGR, AJG leads at 17. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AFGB or MMC or AON or AJG?

Aon plc (AON) is the more profitable company, earning 21.

5% net margin versus 10. 4% for American Financial Group, Inc. — meaning it keeps 21. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AFGB leads at 97. 7% versus 18. 3% for AJG. At the gross margin level — before operating expenses — AJG leads at 54. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AFGB or MMC or AON or AJG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, American Financial Group, Inc. (AFGB) is the more undervalued stock at a PEG of 0. 46x versus Arthur J. Gallagher & Co. 's 2. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, American Financial Group, Inc. (AFGB) trades at 1. 9x forward P/E versus 16. 9x for Marsh & McLennan Companies, Inc. — 15. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AJG: 35. 9% to $274. 38.

08

Which pays a better dividend — AFGB or MMC or AON or AJG?

All stocks in this comparison pay dividends.

American Financial Group, Inc. (AFGB) offers the highest yield at 34. 0%, versus 0. 9% for Aon plc (AON).

09

Is AFGB or MMC or AON or AJG better for a retirement portfolio?

For long-horizon retirement investors, Arthur J.

Gallagher & Co. (AJG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 09), 1. 3% yield, +372. 4% 10Y return). Both have compounded well over 10 years (AJG: +372. 4%, AFGB: +26. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AFGB and MMC and AON and AJG?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: AFGB is a small-cap deep-value stock; MMC is a mid-cap quality compounder stock; AON is a mid-cap quality compounder stock; AJG is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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AFGB

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 6%
  • Dividend Yield > 13.5%
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MMC

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
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AON

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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AJG

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 6%
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Beat Both

Find stocks that outperform AFGB and MMC and AON and AJG on the metrics below

Revenue Growth>
%
(AFGB: 3.7% · MMC: 11.5%)
Net Margin>
%
(AFGB: 10.9% · MMC: 15.6%)
P/E Ratio<
x
(AFGB: 2.1x · MMC: 21.3x)

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