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Stock Comparison

ALOT vs KFRC vs TRMB vs KELYA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ALOT
AstroNova, Inc.

Computer Hardware

TechnologyNASDAQ • US
Market Cap$109M
5Y Perf.+121.9%
KFRC
Kforce Inc.

Staffing & Employment Services

IndustrialsNASDAQ • US
Market Cap$790M
5Y Perf.+43.1%
TRMB
Trimble Inc.

Hardware, Equipment & Parts

TechnologyNASDAQ • US
Market Cap$14.65B
5Y Perf.+58.1%
KELYA
Kelly Services, Inc.

Staffing & Employment Services

IndustrialsNASDAQ • US
Market Cap$349M
5Y Perf.-35.3%

ALOT vs KFRC vs TRMB vs KELYA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ALOT logoALOT
KFRC logoKFRC
TRMB logoTRMB
KELYA logoKELYA
IndustryComputer HardwareStaffing & Employment ServicesHardware, Equipment & PartsStaffing & Employment Services
Market Cap$109M$790M$14.65B$349M
Revenue (TTM)$150M$1.33B$3.69B$3.09B
Net Income (TTM)$-17M$35M$456M$-266M
Gross Margin34.1%27.2%68.8%26.3%
Operating Margin-7.3%3.8%17.7%-2.8%
Forward P/E22.0x18.0x20.0x11.0x
Total Debt$49M$70M$1.39B$159M
Cash & Equiv.$5M$2M$253M$33M

ALOT vs KFRC vs TRMB vs KELYALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ALOT
KFRC
TRMB
KELYA
StockMay 20May 26Return
AstroNova, Inc. (ALOT)100221.9+121.9%
Kforce Inc. (KFRC)100143.1+43.1%
Trimble Inc. (TRMB)100158.1+58.1%
Kelly Services, Inc. (KELYA)10064.7-35.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: ALOT vs KFRC vs TRMB vs KELYA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ALOT leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. Kforce Inc. is the stronger pick specifically for dividend income and shareholder returns and operational efficiency and capital deployment. TRMB and KELYA also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
ALOT
AstroNova, Inc.
The Growth Play

ALOT carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 2.2%, EPS growth -406.3%, 3Y rev CAGR 8.8%
  • Lower volatility, beta 0.52, Low D/E 64.1%, current ratio 1.68x
  • 2.2% revenue growth vs KFRC's -5.4%
  • Beta 0.52 vs TRMB's 1.46
Best for: growth exposure and sleep-well-at-night
KFRC
Kforce Inc.
The Income Pick

KFRC is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 8 yrs, beta 0.53, yield 3.6%
  • 195.5% 10Y total return vs ALOT's 2.3%
  • Beta 0.53, yield 3.6%, current ratio 1.78x
  • 3.6% yield, 8-year raise streak, vs KELYA's 3.2%, (2 stocks pay no dividend)
Best for: income & stability and long-term compounding
TRMB
Trimble Inc.
The Quality Compounder

TRMB is the clearest fit if your priority is quality.

  • 12.4% margin vs ALOT's -11.2%
Best for: quality
KELYA
Kelly Services, Inc.
The Value Play

KELYA is the clearest fit if your priority is value.

  • Lower P/E (11.0x vs 20.0x)
Best for: value
See the full category breakdown
CategoryWinnerWhy
GrowthALOT logoALOT2.2% revenue growth vs KFRC's -5.4%
ValueKELYA logoKELYALower P/E (11.0x vs 20.0x)
Quality / MarginsTRMB logoTRMB12.4% margin vs ALOT's -11.2%
Stability / SafetyALOT logoALOTBeta 0.52 vs TRMB's 1.46
DividendsKFRC logoKFRC3.6% yield, 8-year raise streak, vs KELYA's 3.2%, (2 stocks pay no dividend)
Momentum (1Y)ALOT logoALOT+57.3% vs KELYA's -12.2%
Efficiency (ROA)KFRC logoKFRC9.2% ROA vs ALOT's -11.6%, ROIC 19.1% vs -5.7%

ALOT vs KFRC vs TRMB vs KELYA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ALOTAstroNova, Inc.
FY 2025
Supplies
53.8%$81M
Hardware Products
29.5%$45M
Service And Other
16.7%$25M
KFRCKforce Inc.
FY 2025
Flex Revenue
98.1%$1.3B
Direct Hire Revenue
1.9%$26M
TRMBTrimble Inc.
FY 2025
Service
68.4%$2.5B
Product
31.6%$1.1B
KELYAKelly Services, Inc.
FY 2025
Science, Engineering & Technology
55.1%$1.2B
Education
44.9%$1.0B

ALOT vs KFRC vs TRMB vs KELYA — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLALOTLAGGINGKELYA

Income & Cash Flow (Last 12 Months)

TRMB leads this category, winning 4 of 6 comparable metrics.

TRMB is the larger business by revenue, generating $3.7B annually — 24.5x ALOT's $150M. TRMB is the more profitable business, keeping 12.4% of every revenue dollar as net income compared to ALOT's -11.2%. On growth, TRMB holds the edge at +11.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricALOT logoALOTAstroNova, Inc.KFRC logoKFRCKforce Inc.TRMB logoTRMBTrimble Inc.KELYA logoKELYAKelly Services, I…
RevenueTrailing 12 months$150M$1.3B$3.7B$3.1B
EBITDAEarnings before interest/tax-$6M$56M$785M-$54M
Net IncomeAfter-tax profit-$17M$35M$456M-$266M
Free Cash FlowCash after capex$10M$43M$253M$66M
Gross MarginGross profit ÷ Revenue+34.1%+27.2%+68.8%+26.3%
Operating MarginEBIT ÷ Revenue-7.3%+3.8%+17.7%-2.8%
Net MarginNet income ÷ Revenue-11.2%+2.6%+12.4%-8.6%
FCF MarginFCF ÷ Revenue+6.9%+3.3%+6.9%+2.1%
Rev. Growth (YoY)Latest quarter vs prior year-3.1%+0.1%+11.8%-100.0%
EPS Growth (YoY)Latest quarter vs prior year+63.7%+2.2%+55.6%-2.1%
TRMB leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

KELYA leads this category, winning 4 of 6 comparable metrics.

At 22.1x trailing earnings, KFRC trades at a 38% valuation discount to TRMB's 35.3x P/E. On an enterprise value basis, KFRC's 15.4x EV/EBITDA is more attractive than TRMB's 20.1x.

MetricALOT logoALOTAstroNova, Inc.KFRC logoKFRCKforce Inc.TRMB logoTRMBTrimble Inc.KELYA logoKELYAKelly Services, I…
Market CapShares × price$109M$790M$14.7B$349M
Enterprise ValueMkt cap + debt − cash$152M$858M$15.8B$475M
Trailing P/EPrice ÷ TTM EPS-7.39x22.05x35.34x-1.34x
Forward P/EPrice ÷ next-FY EPS est.21.95x17.96x20.01x10.96x
PEG RatioP/E ÷ EPS growth rate14.39x
EV / EBITDAEnterprise value multiple15.42x20.05x
Price / SalesMarket cap ÷ Revenue0.72x0.59x4.08x0.08x
Price / BookPrice ÷ Book value/share1.41x6.17x2.54x0.35x
Price / FCFMarket cap ÷ FCF29.60x16.88x110.00x3.06x
KELYA leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

KFRC leads this category, winning 4 of 9 comparable metrics.

KFRC delivers a 27.2% return on equity — every $100 of shareholder capital generates $27 in annual profit, vs $-25 for KELYA. KELYA carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to ALOT's 0.64x. On the Piotroski fundamental quality scale (0–9), TRMB scores 5/9 vs ALOT's 2/9, reflecting solid financial health.

MetricALOT logoALOTAstroNova, Inc.KFRC logoKFRCKforce Inc.TRMB logoTRMBTrimble Inc.KELYA logoKELYAKelly Services, I…
ROE (TTM)Return on equity-22.1%+27.2%+8.0%-24.6%
ROA (TTM)Return on assets-11.6%+9.2%+5.0%-11.3%
ROICReturn on invested capital-5.7%+19.1%+6.8%-4.0%
ROCEReturn on capital employed-8.5%+20.1%+7.8%-4.3%
Piotroski ScoreFundamental quality 0–92455
Debt / EquityFinancial leverage0.64x0.56x0.24x0.16x
Net DebtTotal debt minus cash$43M$68M$1.1B$126M
Cash & Equiv.Liquid assets$5M$2M$253M$33M
Total DebtShort + long-term debt$49M$70M$1.4B$159M
Interest CoverageEBIT ÷ Interest expense-6.21x12.26x-12.07x
KFRC leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

ALOT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in ALOT five years ago would be worth $9,450 today (with dividends reinvested), compared to $4,168 for KELYA. Over the past 12 months, ALOT leads with a +57.3% total return vs KELYA's -12.2%. The 3-year compound annual growth rate (CAGR) favors TRMB at 9.2% vs KELYA's -13.0% — a key indicator of consistent wealth creation.

MetricALOT logoALOTAstroNova, Inc.KFRC logoKFRCKforce Inc.TRMB logoTRMBTrimble Inc.KELYA logoKELYAKelly Services, I…
YTD ReturnYear-to-date+60.3%+39.2%-21.0%+13.1%
1-Year ReturnPast 12 months+57.3%+18.9%-6.7%-12.2%
3-Year ReturnCumulative with dividends-3.1%-13.8%+30.1%-34.2%
5-Year ReturnCumulative with dividends-5.5%-16.8%-22.0%-58.3%
10-Year ReturnCumulative with dividends+2.3%+195.5%+166.8%-33.0%
CAGR (3Y)Annualised 3-year return-1.0%-4.8%+9.2%-13.0%
ALOT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

ALOT leads this category, winning 2 of 2 comparable metrics.

ALOT is the less volatile stock with a 0.52 beta — it tends to amplify market swings less than TRMB's 1.46 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ALOT currently trades 94.6% from its 52-week high vs KELYA's 64.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricALOT logoALOTAstroNova, Inc.KFRC logoKFRCKforce Inc.TRMB logoTRMBTrimble Inc.KELYA logoKELYAKelly Services, I…
Beta (5Y)Sensitivity to S&P 5000.52x0.53x1.46x1.01x
52-Week HighHighest price in past year$15.08$47.48$87.50$14.94
52-Week LowLowest price in past year$6.96$24.49$61.63$7.98
% of 52W HighCurrent price vs 52-week peak+94.6%+91.0%+70.7%+64.9%
RSI (14)Momentum oscillator 0–10074.265.636.863.7
Avg Volume (50D)Average daily shares traded40K305K1.7M361K
ALOT leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

KFRC leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: ALOT as "Buy", KFRC as "Hold", TRMB as "Buy", KELYA as "Buy". Consensus price targets imply 64.3% upside for KFRC (target: $71) vs 53.6% for TRMB (target: $95). For income investors, KFRC offers the higher dividend yield at 3.58% vs KELYA's 3.23%.

MetricALOT logoALOTAstroNova, Inc.KFRC logoKFRCKforce Inc.TRMB logoTRMBTrimble Inc.KELYA logoKELYAKelly Services, I…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuy
Price TargetConsensus 12-month target$71.00$95.00$15.00
# AnalystsCovering analysts110285
Dividend YieldAnnual dividend ÷ price+3.6%+3.2%
Dividend StreakConsecutive years of raises085
Dividend / ShareAnnual DPS$1.55$0.31
Buyback YieldShare repurchases ÷ mkt cap0.0%+6.4%+5.9%+3.5%
KFRC leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KFRC leads in 2 of 6 categories (Profitability & Efficiency, Analyst Outlook). ALOT leads in 2 (Total Returns, Risk & Volatility).

Best OverallAstroNova, Inc. (ALOT)Leads 2 of 6 categories
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ALOT vs KFRC vs TRMB vs KELYA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ALOT or KFRC or TRMB or KELYA a better buy right now?

For growth investors, AstroNova, Inc.

(ALOT) is the stronger pick with 2. 2% revenue growth year-over-year, versus -5. 4% for Kforce Inc. (KFRC). Kforce Inc. (KFRC) offers the better valuation at 22. 1x trailing P/E (18. 0x forward), making it the more compelling value choice. Analysts rate AstroNova, Inc. (ALOT) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ALOT or KFRC or TRMB or KELYA?

On trailing P/E, Kforce Inc.

(KFRC) is the cheapest at 22. 1x versus Trimble Inc. at 35. 3x. On forward P/E, Kelly Services, Inc. is actually cheaper at 11. 0x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — ALOT or KFRC or TRMB or KELYA?

Over the past 5 years, AstroNova, Inc.

(ALOT) delivered a total return of -5. 5%, compared to -58. 3% for Kelly Services, Inc. (KELYA). Over 10 years, the gap is even starker: KFRC returned +195. 5% versus KELYA's -33. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ALOT or KFRC or TRMB or KELYA?

By beta (market sensitivity over 5 years), AstroNova, Inc.

(ALOT) is the lower-risk stock at 0. 52β versus Trimble Inc. 's 1. 46β — meaning TRMB is approximately 181% more volatile than ALOT relative to the S&P 500. On balance sheet safety, Kelly Services, Inc. (KELYA) carries a lower debt/equity ratio of 16% versus 64% for AstroNova, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ALOT or KFRC or TRMB or KELYA?

By revenue growth (latest reported year), AstroNova, Inc.

(ALOT) is pulling ahead at 2. 2% versus -5. 4% for Kforce Inc. (KFRC). On earnings-per-share growth, the picture is similar: Kforce Inc. grew EPS -25. 2% year-over-year, compared to -427. 4% for Kelly Services, Inc.. Over a 3-year CAGR, ALOT leads at 8. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ALOT or KFRC or TRMB or KELYA?

Trimble Inc.

(TRMB) is the more profitable company, earning 11. 8% net margin versus -9. 6% for AstroNova, Inc. — meaning it keeps 11. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TRMB leads at 16. 9% versus -5. 7% for ALOT. At the gross margin level — before operating expenses — TRMB leads at 68. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ALOT or KFRC or TRMB or KELYA more undervalued right now?

On forward earnings alone, Kelly Services, Inc.

(KELYA) trades at 11. 0x forward P/E versus 22. 0x for AstroNova, Inc. — 11. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KFRC: 64. 3% to $71. 00.

08

Which pays a better dividend — ALOT or KFRC or TRMB or KELYA?

In this comparison, KFRC (3.

6% yield), KELYA (3. 2% yield) pay a dividend. ALOT, TRMB do not pay a meaningful dividend and should not be held primarily for income.

09

Is ALOT or KFRC or TRMB or KELYA better for a retirement portfolio?

For long-horizon retirement investors, Kforce Inc.

(KFRC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 53), 3. 6% yield, +195. 5% 10Y return). Both have compounded well over 10 years (KFRC: +195. 5%, TRMB: +166. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ALOT and KFRC and TRMB and KELYA?

These companies operate in different sectors (ALOT (Technology) and KFRC (Industrials) and TRMB (Technology) and KELYA (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ALOT is a small-cap quality compounder stock; KFRC is a small-cap income-oriented stock; TRMB is a mid-cap quality compounder stock; KELYA is a small-cap income-oriented stock. KFRC, KELYA pay a dividend while ALOT, TRMB do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

ALOT

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 20%
Run This Screen
Stocks Like

KFRC

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 1.4%
Run This Screen
Stocks Like

TRMB

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
Run This Screen
Stocks Like

KELYA

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 15%
  • Dividend Yield > 1.2%
Run This Screen
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Beat Both

Find stocks that outperform ALOT and KFRC and TRMB and KELYA on the metrics below

Revenue Growth>
%
(ALOT: -3.1% · KFRC: 0.1%)

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