ASO vs AMZN

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 2. 0% for Academy Sports and Outdoors, Inc. (ASO). Academy Sports and Outdoors, Inc. (ASO) offers the better valuation at 9. 4x trailing P/E (8. 8x forward), making it the more compelling value choice. Analysts rate Academy Sports and Outdoors, Inc. (ASO) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Academy Sports and Outdoors, Inc.

(ASO) is the cheapest at 9. 4x versus Amazon. com, Inc. at 38. 1x. On forward P/E, Academy Sports and Outdoors, Inc. is actually cheaper at 8. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Academy Sports and Outdoors, Inc. wins at 0. 86x versus Amazon. com, Inc. 's 1. 25x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +67. 3%, compared to +61. 5% for Academy Sports and Outdoors, Inc. (ASO). Over 10 years, the gap is even starker: AMZN returned +730. 1% versus ASO's +314. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Amazon.

com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus Academy Sports and Outdoors, Inc. 's 1. 72β — meaning ASO is approximately 14% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 65% for Academy Sports and Outdoors, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus 2. 0% for Academy Sports and Outdoors, Inc. (ASO). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -3. 3% for Academy Sports and Outdoors, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 6. 2% for Academy Sports and Outdoors, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 8. 5% for ASO. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Academy Sports and Outdoors, Inc. (ASO) is the more undervalued stock at a PEG of 0. 86x versus Amazon. com, Inc. 's 1. 25x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Academy Sports and Outdoors, Inc. (ASO) trades at 8. 8x forward P/E versus 35. 1x for Amazon. com, Inc. — 26. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 12. 2% to $306. 77.

In this comparison, ASO (1.

0% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Academy Sports and Outdoors, Inc.

(ASO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 0% yield, +314. 0% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ASO: +314. 0%, AMZN: +730. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ASO is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock. ASO pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.