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AXIL vs WMT vs TGT vs KOSS vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AXIL
AXIL Brands, Inc.

Household & Personal Products

Consumer DefensiveAMEX • US
Market Cap$48M
5Y Perf.-45.3%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+122.1%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.-17.7%
KOSS
Koss Corporation

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$40M
5Y Perf.+67.3%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+53.4%

AXIL vs WMT vs TGT vs KOSS vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AXIL logoAXIL
WMT logoWMT
TGT logoTGT
KOSS logoKOSS
AMZN logoAMZN
IndustryHousehold & Personal ProductsSpecialty RetailDiscount StoresConsumer ElectronicsSpecialty Retail
Market Cap$48M$1.04T$57.36B$40M$2.92T
Revenue (TTM)$28M$703.06B$106.25B$13M$742.78B
Net Income (TTM)$1M$22.91B$4.04B$-871K$90.80B
Gross Margin69.3%24.9%27.3%36.4%50.6%
Operating Margin7.0%4.1%5.3%-15.8%11.5%
Forward P/E70.5x44.7x15.7x34.8x
Total Debt$757K$67.09B$5.59B$3M$152.99B
Cash & Equiv.$5M$10.73B$5.49B$3M$86.81B

AXIL vs WMT vs TGT vs KOSS vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AXIL
WMT
TGT
KOSS
AMZN
StockFeb 24May 26Return
AXIL Brands, Inc. (AXIL)10054.7-45.3%
Walmart Inc. (WMT)100222.1+122.1%
Target Corporation (TGT)10082.3-17.7%
Koss Corporation (KOSS)100167.3+67.3%
Amazon.com, Inc. (AMZN)100153.4+53.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: AXIL vs WMT vs TGT vs KOSS vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Target Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. WMT also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
AXIL
AXIL Brands, Inc.
The Defensive Pick

AXIL is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.46, Low D/E 7.8%, current ratio 3.76x
Best for: sleep-well-at-night
WMT
Walmart Inc.
The Income Pick

WMT ranks third and is worth considering specifically for income & stability.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12 vs KOSS's 1.62
Best for: income & stability
TGT
Target Corporation
The Defensive Pick

TGT is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 0.95, yield 3.6%, current ratio 0.94x
  • Better valuation composite
  • 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (3 stocks pay no dividend)
Best for: defensive
KOSS
Koss Corporation
The Technology Pick

Among these 5 stocks, KOSS doesn't own a clear edge in any measured category.

Best for: technology exposure
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs WMT's 499.5%
  • PEG 1.24 vs WMT's 4.06
  • 12.4% revenue growth vs AXIL's -4.5%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs AXIL's -4.5%
ValueTGT logoTGTBetter valuation composite
Quality / MarginsAMZN logoAMZN12.2% margin vs KOSS's -6.8%
Stability / SafetyWMT logoWMTBeta 0.12 vs KOSS's 1.62
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (3 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs KOSS's -10.6%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs KOSS's -2.3%, ROIC 14.7% vs -4.2%

AXIL vs WMT vs TGT vs KOSS vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AXILAXIL Brands, Inc.
FY 2025
Consolidated
100.0%$8M
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
KOSSKoss Corporation

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

AXIL vs WMT vs TGT vs KOSS vs AMZN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAXILLAGGINGKOSS

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 58041.3x KOSS's $13M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to KOSS's -6.8%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAXIL logoAXILAXIL Brands, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationKOSS logoKOSSKoss CorporationAMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$28M$703.1B$106.2B$13M$742.8B
EBITDAEarnings before interest/tax$2M$42.8B$8.7B-$2M$155.9B
Net IncomeAfter-tax profit$1M$22.9B$4.0B-$871,116$90.8B
Free Cash FlowCash after capex-$43,538$15.3B$2.9B-$546,651-$2.5B
Gross MarginGross profit ÷ Revenue+69.3%+24.9%+27.3%+36.4%+50.6%
Operating MarginEBIT ÷ Revenue+7.0%+4.1%+5.3%-15.8%+11.5%
Net MarginNet income ÷ Revenue+5.0%+3.3%+3.8%-6.8%+12.2%
FCF MarginFCF ÷ Revenue-0.2%+2.2%+2.8%-4.3%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+5.2%+5.8%+3.2%-19.6%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+10.3%+35.1%+23.7%+74.8%
AMZN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

TGT leads this category, winning 4 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 78% valuation discount to AXIL's 70.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAXIL logoAXILAXIL Brands, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationKOSS logoKOSSKoss CorporationAMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$48M$1.04T$57.4B$40M$2.92T
Enterprise ValueMkt cap + debt − cash$44M$1.09T$57.5B$39M$2.98T
Trailing P/EPrice ÷ TTM EPS70.50x47.69x15.49x-44.78x37.82x
Forward P/EPrice ÷ next-FY EPS est.44.71x15.74x34.77x
PEG RatioP/E ÷ EPS growth rate4.33x1.35x
EV / EBITDAEnterprise value multiple33.55x24.85x7.26x20.47x
Price / SalesMarket cap ÷ Revenue1.83x1.46x0.55x3.14x4.07x
Price / BookPrice ÷ Book value/share6.00x10.45x3.55x1.28x7.14x
Price / FCFMarket cap ÷ FCF31.26x24.97x20.23x378.98x
TGT leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

AXIL leads this category, winning 5 of 9 comparable metrics.

TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-3 for KOSS. AXIL carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), WMT scores 6/9 vs KOSS's 5/9, reflecting solid financial health.

MetricAXIL logoAXILAXIL Brands, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationKOSS logoKOSSKoss CorporationAMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+12.4%+22.3%+26.1%-2.8%+23.3%
ROA (TTM)Return on assets+8.4%+7.9%+6.9%-2.3%+11.5%
ROICReturn on invested capital+17.0%+14.7%+16.7%-4.2%+14.7%
ROCEReturn on capital employed+12.5%+17.5%+13.6%-4.9%+15.3%
Piotroski ScoreFundamental quality 0–956656
Debt / EquityFinancial leverage0.08x0.67x0.35x0.08x0.37x
Net DebtTotal debt minus cash-$4M$56.4B$104M-$266,063$66.2B
Cash & Equiv.Liquid assets$5M$10.7B$5.5B$3M$86.8B
Total DebtShort + long-term debt$757,441$67.1B$5.6B$3M$153.0B
Interest CoverageEBIT ÷ Interest expense406.67x11.85x12.40x-1972.72x39.96x
AXIL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $2,429 for KOSS. Over the past 12 months, AMZN leads with a +43.7% total return vs KOSS's -10.6%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs AXIL's -18.5% — a key indicator of consistent wealth creation.

MetricAXIL logoAXILAXIL Brands, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationKOSS logoKOSSKoss CorporationAMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+6.0%+15.7%+26.4%-3.6%+19.7%
1-Year ReturnPast 12 months+6.7%+32.7%+36.6%-10.6%+43.7%
3-Year ReturnCumulative with dividends-45.8%+160.5%-11.0%+5.3%+156.2%
5-Year ReturnCumulative with dividends-45.8%+186.9%-31.6%-75.7%+64.8%
10-Year ReturnCumulative with dividends-45.8%+499.5%+99.5%+91.0%+697.8%
CAGR (3Y)Annualised 3-year return-18.5%+37.6%-3.8%+1.7%+36.8%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than KOSS's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs KOSS's 48.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAXIL logoAXILAXIL Brands, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationKOSS logoKOSSKoss CorporationAMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5000.46x0.12x0.95x1.62x1.51x
52-Week HighHighest price in past year$10.25$134.69$133.07$8.59$278.56
52-Week LowLowest price in past year$4.28$91.89$83.44$3.50$185.01
% of 52W HighCurrent price vs 52-week peak+68.8%+96.7%+94.6%+48.7%+97.3%
RSI (14)Momentum oscillator 0–10053.855.961.455.281.1
Avg Volume (50D)Average daily shares traded154K17.2M4.5M23K45.5M
Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: WMT as "Buy", TGT as "Hold", AMZN as "Buy". Consensus price targets imply 13.1% upside for AMZN (target: $307) vs -8.4% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.58% vs WMT's 0.72%.

MetricAXIL logoAXILAXIL Brands, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationKOSS logoKOSSKoss CorporationAMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyHoldBuy
Price TargetConsensus 12-month target$137.04$115.31$306.77
# AnalystsCovering analysts645994
Dividend YieldAnnual dividend ÷ price+0.7%+3.6%
Dividend StreakConsecutive years of raises37220
Dividend / ShareAnnual DPS$0.94$4.51
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.8%+0.7%0.0%0.0%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

AMZN leads in 1 of 6 categories (Income & Cash Flow). TGT leads in 1 (Valuation Metrics). 2 tied.

Best OverallAXIL Brands, Inc. (AXIL)Leads 1 of 6 categories
Loading custom metrics...

AXIL vs WMT vs TGT vs KOSS vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AXIL or WMT or TGT or KOSS or AMZN a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -4. 5% for AXIL Brands, Inc. (AXIL). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AXIL or WMT or TGT or KOSS or AMZN?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus AXIL Brands, Inc. at 70. 5x. On forward P/E, Target Corporation is actually cheaper at 15. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — AXIL or WMT or TGT or KOSS or AMZN?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -75. 7% for Koss Corporation (KOSS). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus AXIL's -45. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AXIL or WMT or TGT or KOSS or AMZN?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Koss Corporation's 1. 62β — meaning KOSS is approximately 1288% more volatile than WMT relative to the S&P 500. On balance sheet safety, AXIL Brands, Inc. (AXIL) carries a lower debt/equity ratio of 8% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AXIL or WMT or TGT or KOSS or AMZN?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -4. 5% for AXIL Brands, Inc. (AXIL). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -52. 4% for AXIL Brands, Inc.. Over a 3-year CAGR, AXIL leads at 124. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AXIL or WMT or TGT or KOSS or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -6. 9% for Koss Corporation — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus -13. 8% for KOSS. At the gross margin level — before operating expenses — AXIL leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AXIL or WMT or TGT or KOSS or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Target Corporation (TGT) trades at 15. 7x forward P/E versus 44. 7x for Walmart Inc. — 29. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.

08

Which pays a better dividend — AXIL or WMT or TGT or KOSS or AMZN?

In this comparison, TGT (3.

6% yield), WMT (0. 7% yield) pay a dividend. AXIL, KOSS, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is AXIL or WMT or TGT or KOSS or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Koss Corporation (KOSS) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, KOSS: +91. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AXIL and WMT and TGT and KOSS and AMZN?

These companies operate in different sectors (AXIL (Consumer Defensive) and WMT (Consumer Defensive) and TGT (Consumer Defensive) and KOSS (Technology) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AXIL is a small-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; KOSS is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. WMT, TGT pay a dividend while AXIL, KOSS, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform AXIL and WMT and TGT and KOSS and AMZN on the metrics below

Revenue Growth>
%
(AXIL: 5.2% · WMT: 5.8%)
Net Margin>
%
(AXIL: 5.0% · WMT: 3.3%)
P/E Ratio<
x
(AXIL: 70.5x · WMT: 47.7x)

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