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BEDU vs COE vs EDU vs TAL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BEDU
Bright Scholar Education Holdings Limited

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$17M
5Y Perf.-92.3%
COE
51Talk Online Education Group

Software - Application

TechnologyAMEX • CN
Market Cap$2M
5Y Perf.-60.1%
EDU
New Oriental Education & Technology Group Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$8.97B
5Y Perf.-57.4%
TAL
TAL Education Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$771M
5Y Perf.-80.5%

BEDU vs COE vs EDU vs TAL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BEDU logoBEDU
COE logoCOE
EDU logoEDU
TAL logoTAL
IndustryEducation & Training ServicesSoftware - ApplicationEducation & Training ServicesEducation & Training Services
Market Cap$17M$2M$8.97B$771M
Revenue (TTM)$1.12B$81M$4.99B$2.66B
Net Income (TTM)$-1.02B$-11M$367M$171M
Gross Margin24.3%75.3%55.1%54.4%
Operating Margin-87.6%-11.2%9.0%2.7%
Forward P/E446.1x16.2x18.1x
Total Debt$1.51B$3M$804M$333M
Cash & Equiv.$493M$28M$1.61B$1.77B

BEDU vs COE vs EDU vs TALLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BEDU
COE
EDU
TAL
StockMay 20Dec 25Return
Bright Scholar Educ… (BEDU)1007.7-92.3%
51Talk Online Educa… (COE)10039.9-60.1%
New Oriental Educat… (EDU)10042.6-57.4%
TAL Education Group (TAL)10019.5-80.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: BEDU vs COE vs EDU vs TAL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EDU leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Bright Scholar Education Holdings Limited is the stronger pick specifically for recent price momentum and sentiment. COE also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BEDU
Bright Scholar Education Holdings Limited
The Momentum Pick

BEDU is the #2 pick in this set and the best alternative if momentum is your priority.

  • +39.8% vs EDU's +19.4%
Best for: momentum
COE
51Talk Online Education Group
The Growth Play

COE is the clearest fit if your priority is growth exposure.

  • Rev growth 87.0%, EPS growth 50.0%, 3Y rev CAGR 300.7%
  • 87.0% revenue growth vs BEDU's -17.4%
Best for: growth exposure
EDU
New Oriental Education & Technology Group Inc.
The Income Pick

EDU carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 5 yrs, beta 0.82, yield 1.1%
  • 47.3% 10Y total return vs TAL's 27.3%
  • Beta 0.82, yield 1.1%, current ratio 1.58x
  • Lower P/E (16.2x vs 18.1x)
Best for: income & stability and long-term compounding
TAL
TAL Education Group
The Defensive Pick

TAL is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.96, Low D/E 8.9%, current ratio 2.86x
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthCOE logoCOE87.0% revenue growth vs BEDU's -17.4%
ValueEDU logoEDULower P/E (16.2x vs 18.1x)
Quality / MarginsEDU logoEDU7.4% margin vs BEDU's -90.9%
Stability / SafetyEDU logoEDUBeta 0.82 vs BEDU's 1.24, lower leverage
DividendsEDU logoEDU1.1% yield; 5-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)BEDU logoBEDU+39.8% vs EDU's +19.4%
Efficiency (ROA)EDU logoEDU4.8% ROA vs BEDU's -326.4%, ROIC 9.9% vs -27.8%

BEDU vs COE vs EDU vs TAL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BEDUBright Scholar Education Holdings Limited
FY 2024
Other Revenue Member
100.0%$125M
COE51Talk Online Education Group
FY 2021
Prepaid credit packages
50.0%$2.2B
Credits for lessons taught by foreign teachers
46.1%$2.0B
Credits for learning materials
2.3%$102M
Credits for All-round Proficiency small group lessons
0.8%$34M
Physical textbook
0.5%$21M
Point Exchange
0.2%$10M
Prepaid membership packages
0.1%$2M
EDUNew Oriental Education & Technology Group Inc.
FY 2025
Service
88.4%$4.3B
Product
11.6%$566M
TALTAL Education Group
FY 2022
Small class learning services, personalized premium services and others
69.6%$3.1B
Online education services through www.xueersi.com
30.4%$1.3B

BEDU vs COE vs EDU vs TAL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLEDULAGGINGTAL

Income & Cash Flow (Last 12 Months)

Evenly matched — BEDU and EDU each lead in 2 of 6 comparable metrics.

EDU is the larger business by revenue, generating $5.0B annually — 61.4x COE's $81M. EDU is the more profitable business, keeping 7.4% of every revenue dollar as net income compared to BEDU's -90.9%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBEDU logoBEDUBright Scholar Ed…COE logoCOE51Talk Online Edu…EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…
RevenueTrailing 12 months$1.1B$81M$5.0B$2.7B
EBITDAEarnings before interest/tax-$924M-$9M$563M$72M
Net IncomeAfter-tax profit-$1.0B-$11M$367M$171M
Free Cash FlowCash after capex$193M$0$737M$441M
Gross MarginGross profit ÷ Revenue+24.3%+75.3%+55.1%+54.4%
Operating MarginEBIT ÷ Revenue-87.6%-11.2%+9.0%+2.7%
Net MarginNet income ÷ Revenue-90.9%-13.4%+7.4%+6.5%
FCF MarginFCF ÷ Revenue+17.3%+10.9%+14.8%+16.6%
Rev. Growth (YoY)Latest quarter vs prior year-91.6%+6.1%+38.7%
EPS Growth (YoY)Latest quarter vs prior year+8.0%0.0%-21.4%
Evenly matched — BEDU and EDU each lead in 2 of 6 comparable metrics.

Valuation Metrics

BEDU leads this category, winning 3 of 6 comparable metrics.

At 9.0x trailing earnings, TAL trades at a 63% valuation discount to EDU's 24.5x P/E.

MetricBEDU logoBEDUBright Scholar Ed…COE logoCOE51Talk Online Edu…EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…
Market CapShares × price$17M$2M$9.0B$771M
Enterprise ValueMkt cap + debt − cash$1.0B-$23M$8.2B-$667M
Trailing P/EPrice ÷ TTM EPS-0.02x-0.35x24.50x9.05x
Forward P/EPrice ÷ next-FY EPS est.446.11x16.25x18.12x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple15.25x-16.38x
Price / SalesMarket cap ÷ Revenue0.01x0.05x1.83x0.34x
Price / BookPrice ÷ Book value/share0.03x2.31x0.20x
Price / FCFMarket cap ÷ FCF0.22x0.44x14.07x2.70x
BEDU leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

EDU leads this category, winning 6 of 9 comparable metrics.

EDU delivers a 9.1% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $-14 for BEDU. TAL carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to BEDU's 2.49x. On the Piotroski fundamental quality scale (0–9), EDU scores 7/9 vs TAL's 5/9, reflecting strong financial health.

MetricBEDU logoBEDUBright Scholar Ed…COE logoCOE51Talk Online Edu…EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…
ROE (TTM)Return on equity-14.0%+9.1%+4.7%
ROA (TTM)Return on assets-3.3%-21.0%+4.8%+3.1%
ROICReturn on invested capital-27.8%+9.9%-0.3%
ROCEReturn on capital employed-31.7%+9.5%-0.2%
Piotroski ScoreFundamental quality 0–96575
Debt / EquityFinancial leverage2.49x0.20x0.09x
Net DebtTotal debt minus cash$1.0B-$25M-$809M-$1.6B
Cash & Equiv.Liquid assets$493M$28M$1.6B$1.8B
Total DebtShort + long-term debt$1.5B$3M$804M$333M
Interest CoverageEBIT ÷ Interest expense547.21x1570.90x
EDU leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — COE and EDU each lead in 2 of 6 comparable metrics.

A $10,000 investment in EDU five years ago would be worth $3,854 today (with dividends reinvested), compared to $1,219 for BEDU. Over the past 12 months, BEDU leads with a +39.8% total return vs EDU's +19.4%. The 3-year compound annual growth rate (CAGR) favors COE at 60.6% vs BEDU's 7.5% — a key indicator of consistent wealth creation.

MetricBEDU logoBEDUBright Scholar Ed…COE logoCOE51Talk Online Edu…EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…
YTD ReturnYear-to-date-19.2%-2.5%-0.8%
1-Year ReturnPast 12 months+39.8%+31.5%+19.4%+23.9%
3-Year ReturnCumulative with dividends+24.3%+313.9%+37.2%+103.2%
5-Year ReturnCumulative with dividends-87.8%-67.1%-61.5%-79.7%
10-Year ReturnCumulative with dividends-93.3%-66.7%+47.3%+27.3%
CAGR (3Y)Annualised 3-year return+7.5%+60.6%+11.1%+26.7%
Evenly matched — COE and EDU each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BEDU and EDU each lead in 1 of 2 comparable metrics.

EDU is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than BEDU's 1.24 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BEDU currently trades 98.7% from its 52-week high vs COE's 45.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBEDU logoBEDUBright Scholar Ed…COE logoCOE51Talk Online Edu…EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…
Beta (5Y)Sensitivity to S&P 5001.24x1.01x0.82x0.96x
52-Week HighHighest price in past year$2.28$56.13$64.97$13.37
52-Week LowLowest price in past year$1.50$15.32$41.62$9.04
% of 52W HighCurrent price vs 52-week peak+98.7%+45.0%+86.7%+85.3%
RSI (14)Momentum oscillator 0–10065.753.354.852.3
Avg Volume (50D)Average daily shares traded40K9K689K3.3M
Evenly matched — BEDU and EDU each lead in 1 of 2 comparable metrics.

Analyst Outlook

EDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: COE as "Buy", EDU as "Buy", TAL as "Hold". Consensus price targets imply 57.9% upside for TAL (target: $18) vs 20.7% for EDU (target: $68). EDU is the only dividend payer here at 1.08% yield — a key consideration for income-focused portfolios.

MetricBEDU logoBEDUBright Scholar Ed…COE logoCOE51Talk Online Edu…EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…
Analyst RatingConsensus buy/hold/sellBuyBuyHold
Price TargetConsensus 12-month target$68.00$18.00
# AnalystsCovering analysts22428
Dividend YieldAnnual dividend ÷ price+1.1%
Dividend StreakConsecutive years of raises050
Dividend / ShareAnnual DPS$0.61
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+5.0%+1.7%
EDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

EDU leads in 2 of 6 categories (Profitability & Efficiency, Analyst Outlook). BEDU leads in 1 (Valuation Metrics). 3 tied.

Best OverallNew Oriental Education & Te… (EDU)Leads 2 of 6 categories
Loading custom metrics...

BEDU vs COE vs EDU vs TAL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BEDU or COE or EDU or TAL a better buy right now?

For growth investors, 51Talk Online Education Group (COE) is the stronger pick with 87.

0% revenue growth year-over-year, versus -17. 4% for Bright Scholar Education Holdings Limited (BEDU). TAL Education Group (TAL) offers the better valuation at 9. 0x trailing P/E (18. 1x forward), making it the more compelling value choice. Analysts rate 51Talk Online Education Group (COE) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BEDU or COE or EDU or TAL?

On trailing P/E, TAL Education Group (TAL) is the cheapest at 9.

0x versus New Oriental Education & Technology Group Inc. at 24. 5x. On forward P/E, New Oriental Education & Technology Group Inc. is actually cheaper at 16. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — BEDU or COE or EDU or TAL?

Over the past 5 years, New Oriental Education & Technology Group Inc.

(EDU) delivered a total return of -61. 5%, compared to -87. 8% for Bright Scholar Education Holdings Limited (BEDU). Over 10 years, the gap is even starker: EDU returned +47. 3% versus BEDU's -93. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BEDU or COE or EDU or TAL?

By beta (market sensitivity over 5 years), New Oriental Education & Technology Group Inc.

(EDU) is the lower-risk stock at 0. 82β versus Bright Scholar Education Holdings Limited's 1. 24β — meaning BEDU is approximately 51% more volatile than EDU relative to the S&P 500. On balance sheet safety, TAL Education Group (TAL) carries a lower debt/equity ratio of 9% versus 2% for Bright Scholar Education Holdings Limited — giving it more financial flexibility in a downturn.

05

Which is growing faster — BEDU or COE or EDU or TAL?

By revenue growth (latest reported year), 51Talk Online Education Group (COE) is pulling ahead at 87.

0% versus -17. 4% for Bright Scholar Education Holdings Limited (BEDU). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -152. 1% for Bright Scholar Education Holdings Limited. Over a 3-year CAGR, COE leads at 300. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BEDU or COE or EDU or TAL?

New Oriental Education & Technology Group Inc.

(EDU) is the more profitable company, earning 7. 6% net margin versus -56. 8% for Bright Scholar Education Holdings Limited — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EDU leads at 8. 7% versus -46. 7% for BEDU. At the gross margin level — before operating expenses — COE leads at 78. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BEDU or COE or EDU or TAL more undervalued right now?

On forward earnings alone, New Oriental Education & Technology Group Inc.

(EDU) trades at 16. 2x forward P/E versus 446. 1x for 51Talk Online Education Group — 429. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TAL: 57. 9% to $18. 00.

08

Which pays a better dividend — BEDU or COE or EDU or TAL?

In this comparison, EDU (1.

1% yield) pays a dividend. BEDU, COE, TAL do not pay a meaningful dividend and should not be held primarily for income.

09

Is BEDU or COE or EDU or TAL better for a retirement portfolio?

For long-horizon retirement investors, New Oriental Education & Technology Group Inc.

(EDU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 1. 1% yield). Both have compounded well over 10 years (EDU: +47. 3%, BEDU: -93. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BEDU and COE and EDU and TAL?

These companies operate in different sectors (BEDU (Consumer Defensive) and COE (Technology) and EDU (Consumer Defensive) and TAL (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BEDU is a small-cap quality compounder stock; COE is a small-cap high-growth stock; EDU is a small-cap quality compounder stock; TAL is a small-cap high-growth stock. EDU pays a dividend while BEDU, COE, TAL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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