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BILI vs DOYU vs IQ vs HUYA vs NTES

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BILI
Bilibili Inc.

Electronic Gaming & Multimedia

TechnologyNASDAQ • CN
Market Cap$7.32B
5Y Perf.-32.2%
DOYU
DouYu International Holdings Limited

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$142M
5Y Perf.-94.8%
IQ
iQIYI, Inc.

Entertainment

Communication ServicesNASDAQ • CN
Market Cap$1.18B
5Y Perf.-92.7%
HUYA
HUYA Inc.

Entertainment

Communication ServicesNYSE • CN
Market Cap$481M
5Y Perf.-79.4%
NTES
NetEase, Inc.

Electronic Gaming & Multimedia

TechnologyNASDAQ • CN
Market Cap$74.15B
5Y Perf.+52.9%

BILI vs DOYU vs IQ vs HUYA vs NTES — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BILI logoBILI
DOYU logoDOYU
IQ logoIQ
HUYA logoHUYA
NTES logoNTES
IndustryElectronic Gaming & MultimediaInternet Content & InformationEntertainmentEntertainmentElectronic Gaming & Multimedia
Market Cap$7.32B$142M$1.18B$481M$74.15B
Revenue (TTM)$29.38B$4.20B$27.11B$6.11B$112.25B
Net Income (TTM)$220M$-202M$-390M$-153M$33.67B
Gross Margin35.9%9.2%21.9%12.7%64.3%
Operating Margin1.1%-7.1%1.7%-3.4%31.8%
Forward P/E3.1x4.3x4.8x4.0x1.9x
Total Debt$5.15B$16M$14.19B$49M$6.39B
Cash & Equiv.$10.25B$1.02B$3.53B$1.19B$51.52B

BILI vs DOYU vs IQ vs HUYA vs NTESLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BILI
DOYU
IQ
HUYA
NTES
StockMay 20May 26Return
Bilibili Inc. (BILI)10067.8-32.2%
DouYu International… (DOYU)1005.2-94.8%
iQIYI, Inc. (IQ)1007.3-92.7%
HUYA Inc. (HUYA)10020.6-79.4%
NetEase, Inc. (NTES)100152.9+52.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: BILI vs DOYU vs IQ vs HUYA vs NTES

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NTES leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Bilibili Inc. is the stronger pick specifically for growth and revenue expansion. DOYU and HUYA also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BILI
Bilibili Inc.
The Growth Play

BILI is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 19.1%, EPS growth 72.3%, 3Y rev CAGR 11.4%
  • 19.1% revenue growth vs DOYU's -22.8%
Best for: growth exposure
DOYU
DouYu International Holdings Limited
The Income Pick

DOYU ranks third and is worth considering specifically for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 1.10, yield 100.0%
  • Lower volatility, beta 1.10, Low D/E 0.4%, current ratio 3.63x
  • Beta 1.10, yield 100.0%, current ratio 3.63x
  • 100.0% yield, 2-year raise streak, vs NTES's 2.6%, (2 stocks pay no dividend)
Best for: income & stability and sleep-well-at-night
IQ
iQIYI, Inc.
The Value Angle

Among these 5 stocks, IQ doesn't own a clear edge in any measured category.

Best for: communication services exposure
HUYA
HUYA Inc.
The Momentum Pick

HUYA is the clearest fit if your priority is momentum.

  • +26.9% vs IQ's -36.0%
Best for: momentum
NTES
NetEase, Inc.
The Long-Run Compounder

NTES carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 375.8% 10Y total return vs HUYA's -60.1%
  • Lower P/E (1.9x vs 4.0x)
  • 30.0% margin vs DOYU's -4.8%
  • Beta 0.74 vs BILI's 1.77, lower leverage
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthBILI logoBILI19.1% revenue growth vs DOYU's -22.8%
ValueNTES logoNTESLower P/E (1.9x vs 4.0x)
Quality / MarginsNTES logoNTES30.0% margin vs DOYU's -4.8%
Stability / SafetyNTES logoNTESBeta 0.74 vs BILI's 1.77, lower leverage
DividendsDOYU logoDOYU100.0% yield, 2-year raise streak, vs NTES's 2.6%, (2 stocks pay no dividend)
Momentum (1Y)HUYA logoHUYA+26.9% vs IQ's -36.0%
Efficiency (ROA)NTES logoNTES15.2% ROA vs DOYU's -4.7%, ROIC 23.3% vs -15.4%

BILI vs DOYU vs IQ vs HUYA vs NTES — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BILIBilibili Inc.
FY 2024
Value Added Services
44.4%$11.0B
Advertising
33.0%$8.2B
Mobile Game Services
22.6%$5.6B
DOYUDouYu International Holdings Limited
FY 2024
Revenue sharing fees and content costs
85.2%$3.4B
Bandwidth costs
7.7%$305M
Other costs
7.1%$279M
IQiQIYI, Inc.
FY 2024
Membership
60.8%$17.8B
Advertising
19.6%$5.7B
Service, Other
9.9%$2.9B
Content Distribution
9.7%$2.8B
HUYAHUYA Inc.
FY 2024
Revenue Sharing Fees And Content Costs
95.1%$4.6B
Bandwidth Costs
4.9%$237M
NTESNetEase, Inc.
FY 2024
Innovative businesses and others
59.0%$8.1B
Youdao
41.0%$5.6B

BILI vs DOYU vs IQ vs HUYA vs NTES — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNTESLAGGINGHUYA

Income & Cash Flow (Last 12 Months)

NTES leads this category, winning 4 of 6 comparable metrics.

NTES is the larger business by revenue, generating $112.2B annually — 26.7x DOYU's $4.2B. NTES is the more profitable business, keeping 30.0% of every revenue dollar as net income compared to DOYU's -4.8%. On growth, BILI holds the edge at +19.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBILI logoBILIBilibili Inc.DOYU logoDOYUDouYu Internation…IQ logoIQiQIYI, Inc.HUYA logoHUYAHUYA Inc.NTES logoNTESNetEase, Inc.
RevenueTrailing 12 months$29.4B$4.2B$27.1B$6.1B$112.2B
EBITDAEarnings before interest/tax$845M-$275M$6.3B-$120M$38.0B
Net IncomeAfter-tax profit$220M-$202M-$390M-$153M$33.7B
Free Cash FlowCash after capex$3.3B$0$466M$0$48.5B
Gross MarginGross profit ÷ Revenue+35.9%+9.2%+21.9%+12.7%+64.3%
Operating MarginEBIT ÷ Revenue+1.1%-7.1%+1.7%-3.4%+31.8%
Net MarginNet income ÷ Revenue+0.8%-4.8%-1.4%-2.5%+30.0%
FCF MarginFCF ÷ Revenue+11.2%-5.9%+1.7%-1.9%+43.2%
Rev. Growth (YoY)Latest quarter vs prior year+19.8%+2.1%-7.8%+1.7%+1.6%
EPS Growth (YoY)Latest quarter vs prior year+134.9%+179.1%-2.1%-118.5%-30.4%
NTES leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — DOYU and IQ each lead in 2 of 6 comparable metrics.

At 10.7x trailing earnings, IQ trades at a 32% valuation discount to NTES's 15.6x P/E. On an enterprise value basis, IQ's 10.3x EV/EBITDA is more attractive than BILI's 38.6x.

MetricBILI logoBILIBilibili Inc.DOYU logoDOYUDouYu Internation…IQ logoIQiQIYI, Inc.HUYA logoHUYAHUYA Inc.NTES logoNTESNetEase, Inc.
Market CapShares × price$7.3B$142M$1.2B$481M$74.2B
Enterprise ValueMkt cap + debt − cash$6.6B-$5M$2.7B$314M$67.5B
Trailing P/EPrice ÷ TTM EPS-46.31x-3.31x10.69x-103.70x15.63x
Forward P/EPrice ÷ next-FY EPS est.3.06x4.28x4.83x3.97x1.86x
PEG RatioP/E ÷ EPS growth rate0.67x
EV / EBITDAEnterprise value multiple38.62x10.27x12.40x
Price / SalesMarket cap ÷ Revenue1.86x0.23x0.27x0.54x4.61x
Price / BookPrice ÷ Book value/share4.42x0.23x0.60x0.67x3.10x
Price / FCFMarket cap ÷ FCF11.69x4.13x10.44x
Evenly matched — DOYU and IQ each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

NTES leads this category, winning 6 of 9 comparable metrics.

NTES delivers a 20.4% return on equity — every $100 of shareholder capital generates $20 in annual profit, vs $-6 for DOYU. DOYU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), NTES scores 8/9 vs DOYU's 3/9, reflecting strong financial health.

MetricBILI logoBILIBilibili Inc.DOYU logoDOYUDouYu Internation…IQ logoIQiQIYI, Inc.HUYA logoHUYAHUYA Inc.NTES logoNTESNetEase, Inc.
ROE (TTM)Return on equity+1.6%-6.5%-2.9%-2.4%+20.4%
ROA (TTM)Return on assets+0.6%-4.7%-0.9%-1.7%+15.2%
ROICReturn on invested capital-8.4%-15.4%+5.8%-1.7%+23.3%
ROCEReturn on capital employed-8.1%-10.3%+7.8%-2.1%+22.1%
Piotroski ScoreFundamental quality 0–973578
Debt / EquityFinancial leverage0.36x0.00x1.06x0.01x0.04x
Net DebtTotal debt minus cash-$5.1B-$1.0B$10.7B-$1.1B-$45.1B
Cash & Equiv.Liquid assets$10.2B$1.0B$3.5B$1.2B$51.5B
Total DebtShort + long-term debt$5.1B$16M$14.2B$49M$6.4B
Interest CoverageEBIT ÷ Interest expense3.10x0.77x
NTES leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — DOYU and HUYA and NTES each lead in 2 of 6 comparable metrics.

A $10,000 investment in NTES five years ago would be worth $11,631 today (with dividends reinvested), compared to $881 for IQ. Over the past 12 months, HUYA leads with a +26.9% total return vs IQ's -36.0%. The 3-year compound annual growth rate (CAGR) favors DOYU at 31.1% vs IQ's -41.1% — a key indicator of consistent wealth creation.

MetricBILI logoBILIBilibili Inc.DOYU logoDOYUDouYu Internation…IQ logoIQiQIYI, Inc.HUYA logoHUYAHUYA Inc.NTES logoNTESNetEase, Inc.
YTD ReturnYear-to-date-16.6%-31.8%-40.4%+5.6%-19.8%
1-Year ReturnPast 12 months+25.0%-34.2%-36.0%+26.9%+12.8%
3-Year ReturnCumulative with dividends+10.0%+125.5%-79.6%+99.7%+37.4%
5-Year ReturnCumulative with dividends-78.4%-71.6%-91.2%-60.8%+16.3%
10-Year ReturnCumulative with dividends+95.6%-78.8%-92.2%-60.1%+375.8%
CAGR (3Y)Annualised 3-year return+3.2%+31.1%-41.1%+25.9%+11.2%
Evenly matched — DOYU and HUYA and NTES each lead in 2 of 6 comparable metrics.

Risk & Volatility

NTES leads this category, winning 2 of 2 comparable metrics.

NTES is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than BILI's 1.77 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NTES currently trades 73.4% from its 52-week high vs IQ's 42.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBILI logoBILIBilibili Inc.DOYU logoDOYUDouYu Internation…IQ logoIQiQIYI, Inc.HUYA logoHUYAHUYA Inc.NTES logoNTESNetEase, Inc.
Beta (5Y)Sensitivity to S&P 5001.77x1.10x1.43x1.17x0.74x
52-Week HighHighest price in past year$36.40$9.34$2.84$4.93$159.55
52-Week LowLowest price in past year$17.45$4.28$1.07$2.21$103.23
% of 52W HighCurrent price vs 52-week peak+60.4%+50.3%+42.6%+64.9%+73.4%
RSI (14)Momentum oscillator 0–10043.447.045.654.258.5
Avg Volume (50D)Average daily shares traded2.4M26K11.1M1.0M750K
NTES leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — DOYU and NTES each lead in 1 of 2 comparable metrics.

Analyst consensus: BILI as "Buy", DOYU as "Hold", IQ as "Buy", HUYA as "Buy", NTES as "Buy". Consensus price targets imply 92.1% upside for DOYU (target: $9) vs 7.8% for HUYA (target: $3). For income investors, DOYU offers the higher dividend yield at 100.00% vs NTES's 2.62%.

MetricBILI logoBILIBilibili Inc.DOYU logoDOYUDouYu Internation…IQ logoIQiQIYI, Inc.HUYA logoHUYAHUYA Inc.NTES logoNTESNetEase, Inc.
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuyBuy
Price TargetConsensus 12-month target$34.00$9.03$2.16$3.45$149.75
# AnalystsCovering analysts247221532
Dividend YieldAnnual dividend ÷ price+100.0%+56.7%+2.6%
Dividend StreakConsecutive years of raises2114
Dividend / ShareAnnual DPS$68.16$12.34$20.90
Buyback YieldShare repurchases ÷ mkt cap+0.2%+10.9%0.0%+7.6%+0.1%
Evenly matched — DOYU and NTES each lead in 1 of 2 comparable metrics.
Key Takeaway

NTES leads in 3 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 3 categories are tied.

Best OverallNetEase, Inc. (NTES)Leads 3 of 6 categories
Loading custom metrics...

BILI vs DOYU vs IQ vs HUYA vs NTES: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BILI or DOYU or IQ or HUYA or NTES a better buy right now?

For growth investors, Bilibili Inc.

(BILI) is the stronger pick with 19. 1% revenue growth year-over-year, versus -22. 8% for DouYu International Holdings Limited (DOYU). iQIYI, Inc. (IQ) offers the better valuation at 10. 7x trailing P/E (4. 8x forward), making it the more compelling value choice. Analysts rate Bilibili Inc. (BILI) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BILI or DOYU or IQ or HUYA or NTES?

On trailing P/E, iQIYI, Inc.

(IQ) is the cheapest at 10. 7x versus NetEase, Inc. at 15. 6x. On forward P/E, NetEase, Inc. is actually cheaper at 1. 9x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — BILI or DOYU or IQ or HUYA or NTES?

Over the past 5 years, NetEase, Inc.

(NTES) delivered a total return of +16. 3%, compared to -91. 2% for iQIYI, Inc. (IQ). Over 10 years, the gap is even starker: NTES returned +375. 8% versus IQ's -92. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BILI or DOYU or IQ or HUYA or NTES?

By beta (market sensitivity over 5 years), NetEase, Inc.

(NTES) is the lower-risk stock at 0. 74β versus Bilibili Inc. 's 1. 77β — meaning BILI is approximately 138% more volatile than NTES relative to the S&P 500. On balance sheet safety, DouYu International Holdings Limited (DOYU) carries a lower debt/equity ratio of 0% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BILI or DOYU or IQ or HUYA or NTES?

By revenue growth (latest reported year), Bilibili Inc.

(BILI) is pulling ahead at 19. 1% versus -22. 8% for DouYu International Holdings Limited (DOYU). On earnings-per-share growth, the picture is similar: HUYA Inc. grew EPS 75. 0% year-over-year, compared to -969. 4% for DouYu International Holdings Limited. Over a 3-year CAGR, BILI leads at 11. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BILI or DOYU or IQ or HUYA or NTES?

NetEase, Inc.

(NTES) is the more profitable company, earning 30. 0% net margin versus -7. 0% for DouYu International Holdings Limited — meaning it keeps 30. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NTES leads at 31. 8% versus -13. 2% for DOYU. At the gross margin level — before operating expenses — NTES leads at 64. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BILI or DOYU or IQ or HUYA or NTES more undervalued right now?

On forward earnings alone, NetEase, Inc.

(NTES) trades at 1. 9x forward P/E versus 4. 8x for iQIYI, Inc. — 3. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DOYU: 92. 1% to $9. 03.

08

Which pays a better dividend — BILI or DOYU or IQ or HUYA or NTES?

In this comparison, DOYU (100.

0% yield), HUYA (56. 7% yield), NTES (2. 6% yield) pay a dividend. BILI, IQ do not pay a meaningful dividend and should not be held primarily for income.

09

Is BILI or DOYU or IQ or HUYA or NTES better for a retirement portfolio?

For long-horizon retirement investors, NetEase, Inc.

(NTES) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 2. 6% yield, +375. 8% 10Y return). Bilibili Inc. (BILI) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NTES: +375. 8%, BILI: +95. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BILI and DOYU and IQ and HUYA and NTES?

These companies operate in different sectors (BILI (Technology) and DOYU (Communication Services) and IQ (Communication Services) and HUYA (Communication Services) and NTES (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BILI is a small-cap high-growth stock; DOYU is a small-cap income-oriented stock; IQ is a small-cap deep-value stock; HUYA is a small-cap income-oriented stock; NTES is a mid-cap deep-value stock. DOYU, HUYA, NTES pay a dividend while BILI, IQ do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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