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BNED vs CHGG vs PRDO vs VSCO vs STRA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BNED
Barnes & Noble Education, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$364M
5Y Perf.-98.7%
CHGG
Chegg, Inc.

Education & Training Services

Consumer DefensiveNYSE • US
Market Cap$143M
5Y Perf.-98.6%
PRDO
Perdoceo Education Corporation

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$2.16B
5Y Perf.+190.4%
VSCO
Victoria's Secret & Co.

Apparel - Retail

Consumer CyclicalNYSE • US
Market Cap$3.80B
5Y Perf.+6.2%
STRA
Strategic Education, Inc.

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$1.80B
5Y Perf.-0.3%

BNED vs CHGG vs PRDO vs VSCO vs STRA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BNED logoBNED
CHGG logoCHGG
PRDO logoPRDO
VSCO logoVSCO
STRA logoSTRA
IndustrySpecialty RetailEducation & Training ServicesEducation & Training ServicesApparel - RetailEducation & Training Services
Market Cap$364M$143M$2.16B$3.80B$1.80B
Revenue (TTM)$1.68B$319M$855M$6.39B$1.27B
Net Income (TTM)$-9M$-86M$170M$171M$130M
Gross Margin20.2%61.9%51.8%36.7%37.4%
Operating Margin4.1%-11.1%24.3%4.9%14.0%
Forward P/E12.0x17.4x11.0x
Total Debt$283M$84M$105M$2.70B$109M
Cash & Equiv.$9M$31M$132M$227M$141M

BNED vs CHGG vs PRDO vs VSCO vs STRALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BNED
CHGG
PRDO
VSCO
STRA
StockJul 21May 26Return
Barnes & Noble Educ… (BNED)1001.3-98.7%
Chegg, Inc. (CHGG)1001.4-98.6%
Perdoceo Education … (PRDO)100290.4+190.4%
Victoria's Secret &… (VSCO)100106.2+6.2%
Strategic Education… (STRA)10099.7-0.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: BNED vs CHGG vs PRDO vs VSCO vs STRA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PRDO leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Strategic Education, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. VSCO also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BNED
Barnes & Noble Education, Inc.
The Consumer Cyclical Pick

BNED lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
CHGG
Chegg, Inc.
The Consumer Defensive Pick

Among these 5 stocks, CHGG doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
PRDO
Perdoceo Education Corporation
The Income Pick

PRDO carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 5 yrs, beta 0.48, yield 1.6%
  • Rev growth 24.2%, EPS growth 10.5%, 3Y rev CAGR 6.8%
  • 5.1% 10Y total return vs STRA's 114.9%
  • Lower volatility, beta 0.48, Low D/E 10.8%, current ratio 5.06x
Best for: income & stability and growth exposure
VSCO
Victoria's Secret & Co.
The Momentum Pick

VSCO ranks third and is worth considering specifically for momentum.

  • +147.1% vs STRA's -7.8%
Best for: momentum
STRA
Strategic Education, Inc.
The Value Pick

STRA is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 1.46 vs PRDO's 1.77
  • Lower P/E (11.0x vs 17.4x)
  • 3.2% yield, 1-year raise streak, vs PRDO's 1.6%, (3 stocks pay no dividend)
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthPRDO logoPRDO24.2% revenue growth vs CHGG's -39.0%
ValueSTRA logoSTRALower P/E (11.0x vs 17.4x)
Quality / MarginsPRDO logoPRDO19.9% margin vs CHGG's -26.9%
Stability / SafetyPRDO logoPRDOBeta 0.48 vs CHGG's 2.97, lower leverage
DividendsSTRA logoSTRA3.2% yield, 1-year raise streak, vs PRDO's 1.6%, (3 stocks pay no dividend)
Momentum (1Y)VSCO logoVSCO+147.1% vs STRA's -7.8%
Efficiency (ROA)PRDO logoPRDO13.2% ROA vs CHGG's -26.3%, ROIC 15.3% vs -13.4%

BNED vs CHGG vs PRDO vs VSCO vs STRA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BNEDBarnes & Noble Education, Inc.
FY 2025
Course Materials Product
69.8%$1.0B
General Merchandise Product
24.3%$355M
Service and Other
5.9%$87M
CHGGChegg, Inc.
FY 2024
Subscription Services
100.0%$549M
PRDOPerdoceo Education Corporation
FY 2025
C T U
54.6%$462M
A I U S
26.8%$226M
University of St. Augustine for Health Sciences, LLC
18.6%$158M
VSCOVictoria's Secret & Co.

Segment breakdown not available.

STRAStrategic Education, Inc.
FY 2025
U.S. Higher Education Segment
68.5%$868M
Australia/New Zealand Segment
19.8%$252M
Education Technology Services
11.7%$148M

BNED vs CHGG vs PRDO vs VSCO vs STRA — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPRDOLAGGINGSTRA

Income & Cash Flow (Last 12 Months)

PRDO leads this category, winning 3 of 6 comparable metrics.

VSCO is the larger business by revenue, generating $6.4B annually — 20.0x CHGG's $319M. PRDO is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to CHGG's -26.9%. On growth, VSCO holds the edge at +9.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBNED logoBNEDBarnes & Noble Ed…CHGG logoCHGGChegg, Inc.PRDO logoPRDOPerdoceo Educatio…VSCO logoVSCOVictoria's Secret…STRA logoSTRAStrategic Educati…
RevenueTrailing 12 months$1.7B$319M$855M$6.4B$1.3B
EBITDAEarnings before interest/tax$102M$11M$247M$561M$216M
Net IncomeAfter-tax profit-$9M-$86M$170M$171M$130M
Free Cash FlowCash after capex-$5M-$25M$221M$309M$174M
Gross MarginGross profit ÷ Revenue+20.2%+61.9%+51.8%+36.7%+37.4%
Operating MarginEBIT ÷ Revenue+4.1%-11.1%+24.3%+4.9%+14.0%
Net MarginNet income ÷ Revenue-0.6%-26.9%+19.9%+2.7%+10.2%
FCF MarginFCF ÷ Revenue-0.3%-8.0%+25.8%+4.8%+13.7%
Rev. Growth (YoY)Latest quarter vs prior year+7.0%-47.9%+4.1%+9.3%+0.8%
EPS Growth (YoY)Latest quarter vs prior year-61.5%+101.2%+30.8%+35.2%+19.4%
PRDO leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — BNED and STRA each lead in 3 of 7 comparable metrics.

At 14.2x trailing earnings, PRDO trades at a 39% valuation discount to VSCO's 23.3x P/E. Adjusting for growth (PEG ratio), STRA offers better value at 1.94x vs PRDO's 2.09x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBNED logoBNEDBarnes & Noble Ed…CHGG logoCHGGChegg, Inc.PRDO logoPRDOPerdoceo Educatio…VSCO logoVSCOVictoria's Secret…STRA logoSTRAStrategic Educati…
Market CapShares × price$364M$143M$2.2B$3.8B$1.8B
Enterprise ValueMkt cap + debt − cash$638M$196M$2.1B$6.3B$1.8B
Trailing P/EPrice ÷ TTM EPS-4.27x-1.33x14.23x23.31x14.59x
Forward P/EPrice ÷ next-FY EPS est.12.04x17.37x11.01x
PEG RatioP/E ÷ EPS growth rate2.09x1.94x
EV / EBITDAEnterprise value multiple11.84x12.82x8.97x11.09x7.22x
Price / SalesMarket cap ÷ Revenue0.23x0.38x2.55x0.61x1.42x
Price / BookPrice ÷ Book value/share1.03x1.15x2.34x5.78x1.10x
Price / FCFMarket cap ÷ FCF9.97x15.40x11.68x
Evenly matched — BNED and STRA each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

PRDO leads this category, winning 4 of 9 comparable metrics.

VSCO delivers a 24.9% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $-63 for CHGG. STRA carries lower financial leverage with a 0.07x debt-to-equity ratio, signaling a more conservative balance sheet compared to VSCO's 4.06x. On the Piotroski fundamental quality scale (0–9), STRA scores 8/9 vs BNED's 5/9, reflecting strong financial health.

MetricBNED logoBNEDBarnes & Noble Ed…CHGG logoCHGGChegg, Inc.PRDO logoPRDOPerdoceo Educatio…VSCO logoVSCOVictoria's Secret…STRA logoSTRAStrategic Educati…
ROE (TTM)Return on equity-3.4%-62.9%+17.2%+24.9%+7.9%
ROA (TTM)Return on assets-1.0%-26.3%+13.2%+3.6%+6.2%
ROICReturn on invested capital+2.3%-13.4%+15.3%+7.7%+9.0%
ROCEReturn on capital employed+3.4%-26.5%+17.5%+10.1%+10.7%
Piotroski ScoreFundamental quality 0–956778
Debt / EquityFinancial leverage1.04x0.70x0.11x4.06x0.07x
Net DebtTotal debt minus cash$274M$53M-$27M$2.5B-$32M
Cash & Equiv.Liquid assets$9M$31M$132M$227M$141M
Total DebtShort + long-term debt$283M$84M$105M$2.7B$109M
Interest CoverageEBIT ÷ Interest expense0.65x-525.53x50.21x4.24x
PRDO leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PRDO leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PRDO five years ago would be worth $29,850 today (with dividends reinvested), compared to $136 for BNED. Over the past 12 months, VSCO leads with a +147.1% total return vs STRA's -7.8%. The 3-year compound annual growth rate (CAGR) favors PRDO at 43.5% vs BNED's -59.4% — a key indicator of consistent wealth creation.

MetricBNED logoBNEDBarnes & Noble Ed…CHGG logoCHGGChegg, Inc.PRDO logoPRDOPerdoceo Educatio…VSCO logoVSCOVictoria's Secret…STRA logoSTRAStrategic Educati…
YTD ReturnYear-to-date+24.1%+30.6%+18.9%-10.9%+1.4%
1-Year ReturnPast 12 months+3.6%+79.3%+15.4%+147.1%-7.8%
3-Year ReturnCumulative with dividends-93.3%-87.3%+195.8%+77.4%+3.8%
5-Year ReturnCumulative with dividends-98.6%-98.5%+198.5%+11.9%+17.8%
10-Year ReturnCumulative with dividends-98.9%-70.8%+505.6%+11.9%+114.9%
CAGR (3Y)Annualised 3-year return-59.4%-49.8%+43.5%+21.0%+1.3%
PRDO leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

PRDO leads this category, winning 2 of 2 comparable metrics.

PRDO is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than CHGG's 2.97 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PRDO currently trades 89.5% from its 52-week high vs CHGG's 67.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBNED logoBNEDBarnes & Noble Ed…CHGG logoCHGGChegg, Inc.PRDO logoPRDOPerdoceo Educatio…VSCO logoVSCOVictoria's Secret…STRA logoSTRAStrategic Educati…
Beta (5Y)Sensitivity to S&P 5001.83x2.97x0.48x2.23x0.48x
52-Week HighHighest price in past year$12.21$1.90$38.50$66.89$93.45
52-Week LowLowest price in past year$5.90$0.53$26.66$17.53$69.70
% of 52W HighCurrent price vs 52-week peak+87.5%+67.4%+89.5%+71.1%+84.6%
RSI (14)Momentum oscillator 0–10057.163.346.251.447.3
Avg Volume (50D)Average daily shares traded231K1.3M584K2.3M315K
PRDO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — PRDO and STRA each lead in 1 of 2 comparable metrics.

Analyst consensus: BNED as "Hold", CHGG as "Hold", PRDO as "Hold", VSCO as "Buy", STRA as "Buy". Consensus price targets imply 2276.6% upside for CHGG (target: $30) vs -77.7% for BNED (target: $2). For income investors, STRA offers the higher dividend yield at 3.19% vs PRDO's 1.62%.

MetricBNED logoBNEDBarnes & Noble Ed…CHGG logoCHGGChegg, Inc.PRDO logoPRDOPerdoceo Educatio…VSCO logoVSCOVictoria's Secret…STRA logoSTRAStrategic Educati…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldBuyBuy
Price TargetConsensus 12-month target$2.38$30.42$30.00$55.67$87.00
# AnalystsCovering analysts32291418
Dividend YieldAnnual dividend ÷ price+1.6%+3.2%
Dividend StreakConsecutive years of raises151
Dividend / ShareAnnual DPS$0.56$2.52
Buyback YieldShare repurchases ÷ mkt cap+0.0%0.0%+5.6%+0.3%+7.7%
Evenly matched — PRDO and STRA each lead in 1 of 2 comparable metrics.
Key Takeaway

PRDO leads in 4 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 2 categories are tied.

Best OverallPerdoceo Education Corporat… (PRDO)Leads 4 of 6 categories
Loading custom metrics...

BNED vs CHGG vs PRDO vs VSCO vs STRA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BNED or CHGG or PRDO or VSCO or STRA a better buy right now?

For growth investors, Perdoceo Education Corporation (PRDO) is the stronger pick with 24.

2% revenue growth year-over-year, versus -39. 0% for Chegg, Inc. (CHGG). Perdoceo Education Corporation (PRDO) offers the better valuation at 14. 2x trailing P/E (12. 0x forward), making it the more compelling value choice. Analysts rate Victoria's Secret & Co. (VSCO) a "Buy" — based on 14 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BNED or CHGG or PRDO or VSCO or STRA?

On trailing P/E, Perdoceo Education Corporation (PRDO) is the cheapest at 14.

2x versus Victoria's Secret & Co. at 23. 3x. On forward P/E, Strategic Education, Inc. is actually cheaper at 11. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Strategic Education, Inc. wins at 1. 46x versus Perdoceo Education Corporation's 1. 77x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — BNED or CHGG or PRDO or VSCO or STRA?

Over the past 5 years, Perdoceo Education Corporation (PRDO) delivered a total return of +198.

5%, compared to -98. 6% for Barnes & Noble Education, Inc. (BNED). Over 10 years, the gap is even starker: PRDO returned +505. 6% versus BNED's -98. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BNED or CHGG or PRDO or VSCO or STRA?

By beta (market sensitivity over 5 years), Perdoceo Education Corporation (PRDO) is the lower-risk stock at 0.

48β versus Chegg, Inc. 's 2. 97β — meaning CHGG is approximately 513% more volatile than PRDO relative to the S&P 500. On balance sheet safety, Strategic Education, Inc. (STRA) carries a lower debt/equity ratio of 7% versus 4% for Victoria's Secret & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BNED or CHGG or PRDO or VSCO or STRA?

By revenue growth (latest reported year), Perdoceo Education Corporation (PRDO) is pulling ahead at 24.

2% versus -39. 0% for Chegg, Inc. (CHGG). On earnings-per-share growth, the picture is similar: Barnes & Noble Education, Inc. grew EPS 89. 3% year-over-year, compared to 10. 5% for Perdoceo Education Corporation. Over a 3-year CAGR, PRDO leads at 6. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BNED or CHGG or PRDO or VSCO or STRA?

Perdoceo Education Corporation (PRDO) is the more profitable company, earning 18.

9% net margin versus -27. 4% for Chegg, Inc. — meaning it keeps 18. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PRDO leads at 23. 2% versus -16. 8% for CHGG. At the gross margin level — before operating expenses — PRDO leads at 71. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BNED or CHGG or PRDO or VSCO or STRA more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Strategic Education, Inc. (STRA) is the more undervalued stock at a PEG of 1. 46x versus Perdoceo Education Corporation's 1. 77x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Strategic Education, Inc. (STRA) trades at 11. 0x forward P/E versus 17. 4x for Victoria's Secret & Co. — 6. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CHGG: 2276. 6% to $30. 42.

08

Which pays a better dividend — BNED or CHGG or PRDO or VSCO or STRA?

In this comparison, STRA (3.

2% yield), PRDO (1. 6% yield) pay a dividend. BNED, CHGG, VSCO do not pay a meaningful dividend and should not be held primarily for income.

09

Is BNED or CHGG or PRDO or VSCO or STRA better for a retirement portfolio?

For long-horizon retirement investors, Perdoceo Education Corporation (PRDO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

48), 1. 6% yield, +505. 6% 10Y return). Chegg, Inc. (CHGG) carries a higher beta of 2. 97 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PRDO: +505. 6%, CHGG: -70. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BNED and CHGG and PRDO and VSCO and STRA?

These companies operate in different sectors (BNED (Consumer Cyclical) and CHGG (Consumer Defensive) and PRDO (Consumer Defensive) and VSCO (Consumer Cyclical) and STRA (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BNED is a small-cap quality compounder stock; CHGG is a small-cap quality compounder stock; PRDO is a small-cap high-growth stock; VSCO is a small-cap quality compounder stock; STRA is a small-cap deep-value stock. PRDO, STRA pay a dividend while BNED, CHGG, VSCO do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BNED

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 12%
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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 37%
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Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 11%
  • Dividend Yield > 0.6%
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VSCO

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 21%
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STRA

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 6%
  • Dividend Yield > 1.2%
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Revenue Growth>
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(BNED: 7.0% · CHGG: -47.9%)

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