Beverages - Non-Alcoholic
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BRFH vs CELH
Revenue, margins, valuation, and 5-year total return — side by side.
Beverages - Non-Alcoholic
BRFH vs CELH — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Beverages - Non-Alcoholic | Beverages - Non-Alcoholic |
| Market Cap | $38M | $8.43B |
| Revenue (TTM) | $11M | $2.52B |
| Net Income (TTM) | $-3M | $108M |
| Gross Margin | 30.9% | 50.4% |
| Operating Margin | -26.7% | 8.8% |
| Forward P/E | — | 20.4x |
| Total Debt | $832K | $670M |
| Cash & Equiv. | $235K | $399M |
BRFH vs CELH — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Barfresh Food Group… (BRFH) | 100 | 42.0 | -58.0% |
| Celsius Holdings, I… (CELH) | 100 | 1061.5 | +961.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BRFH vs CELH
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BRFH is the clearest fit if your priority is income & stability and sleep-well-at-night.
- beta 0.81
- Lower volatility, beta 0.81, current ratio 1.04x
- Beta 0.81, current ratio 1.04x
CELH carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 85.5%, EPS growth -44.4%, 3Y rev CAGR 56.7%
- 39.0% 10Y total return vs BRFH's -72.0%
- 85.5% revenue growth vs BRFH's 31.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 85.5% revenue growth vs BRFH's 31.9% | |
| Quality / Margins | 4.3% margin vs BRFH's -27.4% | |
| Stability / Safety | Beta 0.81 vs CELH's 1.29 | |
| Dividends | 0.5% yield; 1-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | -4.0% vs CELH's -7.7% | |
| Efficiency (ROA) | 2.7% ROA vs BRFH's -79.8%, ROIC 19.7% vs -232.8% |
BRFH vs CELH — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
BRFH vs CELH — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
CELH leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CELH is the larger business by revenue, generating $2.5B annually — 229.1x BRFH's $11M. CELH is the more profitable business, keeping 4.3% of every revenue dollar as net income compared to BRFH's -27.4%. On growth, CELH holds the edge at +117.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $11M | $2.5B |
| EBITDAEarnings before interest/tax | -$3M | $251M |
| Net IncomeAfter-tax profit | -$3M | $108M |
| Free Cash FlowCash after capex | -$2M | $323M |
| Gross MarginGross profit ÷ Revenue | +30.9% | +50.4% |
| Operating MarginEBIT ÷ Revenue | -26.7% | +8.8% |
| Net MarginNet income ÷ Revenue | -27.4% | +4.3% |
| FCF MarginFCF ÷ Revenue | -21.8% | +12.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +11.0% | +117.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +18.2% | +130.8% |
Valuation Metrics
CELH leads this category, winning 2 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $38M | $8.4B |
| Enterprise ValueMkt cap + debt − cash | $39M | $8.7B |
| Trailing P/EPrice ÷ TTM EPS | -12.63x | 131.20x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 20.41x |
| PEG RatioP/E ÷ EPS growth rate | — | 2.80x |
| EV / EBITDAEnterprise value multiple | — | 17.47x |
| Price / SalesMarket cap ÷ Revenue | 3.57x | 3.35x |
| Price / BookPrice ÷ Book value/share | 60.95x | 2.64x |
| Price / FCFMarket cap ÷ FCF | — | 26.06x |
Profitability & Efficiency
CELH leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
CELH delivers a 4.7% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-147 for BRFH. CELH carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to BRFH's 1.44x. On the Piotroski fundamental quality scale (0–9), CELH scores 5/9 vs BRFH's 3/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -146.8% | +4.7% |
| ROA (TTM)Return on assets | -79.8% | +2.7% |
| ROICReturn on invested capital | -2.3% | +19.7% |
| ROCEReturn on capital employed | -173.0% | +17.2% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 5 |
| Debt / EquityFinancial leverage | 1.44x | 0.23x |
| Net DebtTotal debt minus cash | $597,000 | $271M |
| Cash & Equiv.Liquid assets | $235,000 | $399M |
| Total DebtShort + long-term debt | $832,000 | $670M |
| Interest CoverageEBIT ÷ Interest expense | -38.55x | 3.28x |
Total Returns (Dividends Reinvested)
BRFH leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CELH five years ago would be worth $19,771 today (with dividends reinvested), compared to $4,293 for BRFH. Over the past 12 months, BRFH leads with a -4.0% total return vs CELH's -7.7%. The 3-year compound annual growth rate (CAGR) favors BRFH at 24.3% vs CELH's -2.7% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -21.3% | -31.3% |
| 1-Year ReturnPast 12 months | -4.0% | -7.7% |
| 3-Year ReturnCumulative with dividends | +92.0% | -7.9% |
| 5-Year ReturnCumulative with dividends | -57.1% | +97.7% |
| 10-Year ReturnCumulative with dividends | -72.0% | +3900.0% |
| CAGR (3Y)Annualised 3-year return | +24.3% | -2.7% |
Risk & Volatility
Evenly matched — BRFH and CELH each lead in 1 of 2 comparable metrics.
Risk & Volatility
BRFH is the less volatile stock with a 0.81 beta — it tends to amplify market swings less than CELH's 1.29 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CELH currently trades 49.1% from its 52-week high vs BRFH's 39.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.81x | 1.29x |
| 52-Week HighHighest price in past year | $6.08 | $66.74 |
| 52-Week LowLowest price in past year | $2.30 | $31.80 |
| % of 52W HighCurrent price vs 52-week peak | +39.5% | +49.1% |
| RSI (14)Momentum oscillator 0–100 | 39.3 | 41.8 |
| Avg Volume (50D)Average daily shares traded | 8K | 6.9M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
CELH is the only dividend payer here at 0.48% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $59.00 |
| # AnalystsCovering analysts | — | 22 |
| Dividend YieldAnnual dividend ÷ price | — | +0.5% |
| Dividend StreakConsecutive years of raises | — | 1 |
| Dividend / ShareAnnual DPS | — | $0.16 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | +0.5% |
CELH leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). BRFH leads in 1 (Total Returns). 1 tied.
BRFH vs CELH: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is BRFH or CELH a better buy right now?
For growth investors, Celsius Holdings, Inc.
(CELH) is the stronger pick with 85. 5% revenue growth year-over-year, versus 31. 9% for Barfresh Food Group, Inc. (BRFH). Celsius Holdings, Inc. (CELH) offers the better valuation at 131. 2x trailing P/E (20. 4x forward), making it the more compelling value choice. Analysts rate Celsius Holdings, Inc. (CELH) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — BRFH or CELH?
Over the past 5 years, Celsius Holdings, Inc.
(CELH) delivered a total return of +97. 7%, compared to -57. 1% for Barfresh Food Group, Inc. (BRFH). Over 10 years, the gap is even starker: CELH returned +39. 0% versus BRFH's -72. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — BRFH or CELH?
By beta (market sensitivity over 5 years), Barfresh Food Group, Inc.
(BRFH) is the lower-risk stock at 0. 81β versus Celsius Holdings, Inc. 's 1. 29β — meaning CELH is approximately 59% more volatile than BRFH relative to the S&P 500. On balance sheet safety, Celsius Holdings, Inc. (CELH) carries a lower debt/equity ratio of 23% versus 144% for Barfresh Food Group, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — BRFH or CELH?
By revenue growth (latest reported year), Celsius Holdings, Inc.
(CELH) is pulling ahead at 85. 5% versus 31. 9% for Barfresh Food Group, Inc. (BRFH). On earnings-per-share growth, the picture is similar: Barfresh Food Group, Inc. grew EPS 9. 5% year-over-year, compared to -44. 4% for Celsius Holdings, Inc.. Over a 3-year CAGR, CELH leads at 56. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — BRFH or CELH?
Celsius Holdings, Inc.
(CELH) is the more profitable company, earning 4. 3% net margin versus -26. 4% for Barfresh Food Group, Inc. — meaning it keeps 4. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CELH leads at 18. 6% versus -25. 9% for BRFH. At the gross margin level — before operating expenses — CELH leads at 50. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — BRFH or CELH?
In this comparison, CELH (0.
5% yield) pays a dividend. BRFH does not pay a meaningful dividend and should not be held primarily for income.
07Is BRFH or CELH better for a retirement portfolio?
For long-horizon retirement investors, Barfresh Food Group, Inc.
(BRFH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 81)). Both have compounded well over 10 years (BRFH: -72. 0%, CELH: +39. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between BRFH and CELH?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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