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FUNC logo
FUNC
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KO
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Stock Comparison

CBFV vs FUNC vs KO vs JPM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CBFV
CB Financial Services, Inc.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$190M
5Y Perf.+71.9%
FUNC
First United Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$272M
5Y Perf.+213.9%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+84.9%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$896.00B
5Y Perf.+241.0%

CBFV vs FUNC vs KO vs JPM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CBFV logoCBFV
FUNC logoFUNC
KO logoKO
JPM logoJPM
IndustryBanks - RegionalBanks - RegionalBeverages - Non-AlcoholicBanks - Diversified
Market Cap$190M$272M$355.61B$896.00B
Revenue (TTM)$69M$120M$49.28B$280.33B
Net Income (TTM)$5M$25M$13.70B$57.05B
Gross Margin62.5%70.3%61.7%60.0%
Operating Margin7.7%27.2%29.3%25.9%
Forward P/E12.6x9.7x25.3x14.4x
Total Debt$35M$115M$45.49B$942.38B
Cash & Equiv.$32M$132M$10.27B$343.34B

CBFV vs FUNC vs KO vs JPMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CBFV
FUNC
KO
JPM
StockJun 20Jun 26Return
CB Financial Servic… (CBFV)100171.9+71.9%
First United Corpor… (FUNC)100313.9+213.9%
The Coca-Cola Compa… (KO)100184.9+84.9%
JPMorgan Chase & Co. (JPM)100341.0+241.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: CBFV vs FUNC vs KO vs JPM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FUNC leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. CB Financial Services, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. KO also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇FUNC emerged as the overall leader. Track its performance:
CBFV
CB Financial Services, Inc.
The Banking Pick

CBFV is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 1 yrs, beta 0.41, yield 2.6%
  • Lower volatility, beta 0.41, Low D/E 22.1%, current ratio 0.02x
  • Beta 0.41, yield 2.6%, current ratio 0.02x
  • NIM 3.3% vs JPM's 2.2%
Best for: income & stability and sleep-well-at-night
FUNC
First United Corporation
The Banking Pick

FUNC carries the broadest edge in this set and is the clearest fit for growth exposure and valuation efficiency.

  • Rev growth 6.6%, EPS growth 19.7%
  • PEG 0.74 vs KO's 2.26
  • 6.6% NII/revenue growth vs CBFV's -13.3%
  • Lower P/E (9.7x vs 25.3x), PEG 0.74 vs 2.26
Best for: growth exposure and valuation efficiency
KO
The Coca-Cola Company
The Quality Compounder

KO is the clearest fit if your priority is quality and efficiency.

  • 27.8% margin vs CBFV's 7.1%
  • 13.1% ROA vs CBFV's 0.3%, ROIC 15.8% vs 2.1%
Best for: quality and efficiency
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the clearest fit if your priority is long-term compounding.

  • 465.8% 10Y total return vs FUNC's 361.3%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthFUNC logoFUNC6.6% NII/revenue growth vs CBFV's -13.3%
ValueFUNC logoFUNCLower P/E (9.7x vs 25.3x), PEG 0.74 vs 2.26
Quality / MarginsKO logoKO27.8% margin vs CBFV's 7.1%
Stability / SafetyCBFV logoCBFVBeta 0.41 vs JPM's 0.94, lower leverage
DividendsCBFV logoCBFV2.6% yield, 1-year raise streak, vs KO's 2.5%
Momentum (1Y)FUNC logoFUNC+44.4% vs KO's +17.2%
Efficiency (ROA)KO logoKO13.1% ROA vs CBFV's 0.3%, ROIC 15.8% vs 2.1%

CBFV vs FUNC vs KO vs JPM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CBFVCB Financial Services, Inc.
FY 2025
Deposit Account
89.5%$2M
Financial Service, Other
10.3%$252,000
Insurance Commissions
0.2%$4,000
FUNCFirst United Corporation
FY 2025
Trust Department
53.3%$10M
Debit Card Income
22.0%$4M
Service Charges on Deposit Accounts
12.2%$2M
Brokerage Commissions
7.8%$1M
Other Service Charges
4.6%$845,000
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000

CBFV vs FUNC vs KO vs JPM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFUNCLAGGINGJPM

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 2 of 5 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 4083.7x CBFV's $69M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to CBFV's 7.1%.

MetricCBFV logoCBFVCB Financial Serv…FUNC logoFUNCFirst United Corp…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …
RevenueTrailing 12 months$69M$120M$49.3B$280.3B
EBITDAEarnings before interest/tax$7M$35M$15.5B$81.4B
Net IncomeAfter-tax profit$5M$25M$13.7B$57.0B
Free Cash FlowCash after capex$17M$16M$12.6B$100.9B
Gross MarginGross profit ÷ Revenue+62.5%+70.3%+61.7%+60.0%
Operating MarginEBIT ÷ Revenue+7.7%+27.2%+29.3%+25.9%
Net MarginNet income ÷ Revenue+7.1%+20.5%+27.8%+20.4%
FCF MarginFCF ÷ Revenue+24.8%+13.1%+25.5%+36.0%
Rev. Growth (YoY)Latest quarter vs prior year+12.1%
EPS Growth (YoY)Latest quarter vs prior year+93.5%+20.2%+18.2%+16.0%
KO leads this category, winning 2 of 5 comparable metrics.

Valuation Metrics

FUNC leads this category, winning 5 of 7 comparable metrics.

At 11.1x trailing earnings, FUNC trades at a 73% valuation discount to CBFV's 40.8x P/E. Adjusting for growth (PEG ratio), FUNC offers better value at 0.85x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCBFV logoCBFVCB Financial Serv…FUNC logoFUNCFirst United Corp…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …
Market CapShares × price$190M$272M$355.6B$896.0B
Enterprise ValueMkt cap + debt − cash$193M$255M$390.8B$1.50T
Trailing P/EPrice ÷ TTM EPS40.78x11.11x27.18x16.00x
Forward P/EPrice ÷ next-FY EPS est.12.62x9.66x25.27x14.40x
PEG RatioP/E ÷ EPS growth rate0.85x2.43x0.90x
EV / EBITDAEnterprise value multiple27.19x7.85x26.39x18.36x
Price / SalesMarket cap ÷ Revenue2.77x2.28x7.42x3.20x
Price / BookPrice ÷ Book value/share1.26x1.34x10.40x2.47x
Price / FCFMarket cap ÷ FCF11.09x17.67x67.15x8.88x
FUNC leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 6 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $3 for CBFV. CBFV carries lower financial leverage with a 0.22x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), FUNC scores 7/9 vs JPM's 5/9, reflecting strong financial health.

MetricCBFV logoCBFVCB Financial Serv…FUNC logoFUNCFirst United Corp…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …
ROE (TTM)Return on equity+3.2%+12.6%+41.1%+15.9%
ROA (TTM)Return on assets+0.3%+1.2%+13.1%+1.3%
ROICReturn on invested capital+2.1%+7.1%+15.8%+4.5%
ROCEReturn on capital employed+2.9%+9.8%+17.3%+8.9%
Piotroski ScoreFundamental quality 0–95775
Debt / EquityFinancial leverage0.22x0.56x1.33x2.60x
Net DebtTotal debt minus cash$3M-$17M$35.2B$599.0B
Cash & Equiv.Liquid assets$32M$132M$10.3B$343.3B
Total DebtShort + long-term debt$35M$115M$45.5B$942.4B
Interest CoverageEBIT ÷ Interest expense0.21x0.99x10.70x0.74x
KO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

FUNC leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in FUNC five years ago would be worth $24,187 today (with dividends reinvested), compared to $16,560 for KO. Over the past 12 months, FUNC leads with a +44.4% total return vs KO's +17.2%. The 3-year compound annual growth rate (CAGR) favors FUNC at 43.0% vs KO's 13.7% — a key indicator of consistent wealth creation.

MetricCBFV logoCBFVCB Financial Serv…FUNC logoFUNCFirst United Corp…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …
YTD ReturnYear-to-date+9.8%+14.3%+20.3%-0.5%
1-Year ReturnPast 12 months+34.6%+44.4%+17.2%+21.8%
3-Year ReturnCumulative with dividends+103.8%+192.2%+47.0%+138.2%
5-Year ReturnCumulative with dividends+93.7%+141.9%+65.6%+118.2%
10-Year ReturnCumulative with dividends+114.0%+361.3%+121.1%+465.8%
CAGR (3Y)Annualised 3-year return+26.8%+43.0%+13.7%+33.6%
FUNC leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CBFV and KO each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than JPM's 0.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CBFV currently trades 98.9% from its 52-week high vs JPM's 95.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCBFV logoCBFVCB Financial Serv…FUNC logoFUNCFirst United Corp…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …
Beta (5Y)Sensitivity to S&P 5000.41x0.67x-0.20x0.94x
52-Week HighHighest price in past year$37.92$42.35$84.04$337.25
52-Week LowLowest price in past year$27.11$28.00$65.35$262.71
% of 52W HighCurrent price vs 52-week peak+98.9%+98.9%+98.3%+95.1%
RSI (14)Momentum oscillator 0–10067.171.660.659.1
Avg Volume (50D)Average daily shares traded4K13K12.7M7.0M
Evenly matched — CBFV and KO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CBFV and KO each lead in 1 of 2 comparable metrics.

Analyst consensus: CBFV as "Hold", FUNC as "Buy", KO as "Buy", JPM as "Buy". Consensus price targets imply 5.9% upside for JPM (target: $340) vs -40.3% for FUNC (target: $25). For income investors, CBFV offers the higher dividend yield at 2.58% vs JPM's 1.86%.

MetricCBFV logoCBFVCB Financial Serv…FUNC logoFUNCFirst United Corp…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$25.00$86.13$339.75
# AnalystsCovering analysts314861
Dividend YieldAnnual dividend ÷ price+2.6%+2.2%+2.5%+1.9%
Dividend StreakConsecutive years of raises175615
Dividend / ShareAnnual DPS$0.97$0.92$2.04$5.95
Buyback YieldShare repurchases ÷ mkt cap+3.6%0.0%+0.2%+3.9%
Evenly matched — CBFV and KO each lead in 1 of 2 comparable metrics.
Key Takeaway

KO leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). FUNC leads in 2 (Valuation Metrics, Total Returns). 2 tied.

Best OverallFirst United Corporation (FUNC)Leads 2 of 6 categories
Loading custom metrics...

CBFV vs FUNC vs KO vs JPM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CBFV or FUNC or KO or JPM a better buy right now?

For growth investors, First United Corporation (FUNC) is the stronger pick with 6.

6% revenue growth year-over-year, versus -13. 3% for CB Financial Services, Inc. (CBFV). First United Corporation (FUNC) offers the better valuation at 11. 1x trailing P/E (9. 7x forward), making it the more compelling value choice. Analysts rate First United Corporation (FUNC) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CBFV or FUNC or KO or JPM?

On trailing P/E, First United Corporation (FUNC) is the cheapest at 11.

1x versus CB Financial Services, Inc. at 40. 8x. On forward P/E, First United Corporation is actually cheaper at 9. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: First United Corporation wins at 0. 74x versus The Coca-Cola Company's 2. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — CBFV or FUNC or KO or JPM?

Over the past 5 years, First United Corporation (FUNC) delivered a total return of +141.

9%, compared to +65. 6% for The Coca-Cola Company (KO). Over 10 years, the gap is even starker: JPM returned +465. 8% versus CBFV's +114. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CBFV or FUNC or KO or JPM?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus JPMorgan Chase & Co. 's 0. 94β — meaning JPM is approximately -571% more volatile than KO relative to the S&P 500. On balance sheet safety, CB Financial Services, Inc. (CBFV) carries a lower debt/equity ratio of 22% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CBFV or FUNC or KO or JPM?

By revenue growth (latest reported year), First United Corporation (FUNC) is pulling ahead at 6.

6% versus -13. 3% for CB Financial Services, Inc. (CBFV). On earnings-per-share growth, the picture is similar: The Coca-Cola Company grew EPS 23. 6% year-over-year, compared to -61. 3% for CB Financial Services, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CBFV or FUNC or KO or JPM?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus 7. 1% for CB Financial Services, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus 7. 7% for CBFV. At the gross margin level — before operating expenses — FUNC leads at 70. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CBFV or FUNC or KO or JPM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, First United Corporation (FUNC) is the more undervalued stock at a PEG of 0. 74x versus The Coca-Cola Company's 2. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, First United Corporation (FUNC) trades at 9. 7x forward P/E versus 25. 3x for The Coca-Cola Company — 15. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JPM: 5. 9% to $339. 75.

08

Which pays a better dividend — CBFV or FUNC or KO or JPM?

All stocks in this comparison pay dividends.

CB Financial Services, Inc. (CBFV) offers the highest yield at 2. 6%, versus 1. 9% for JPMorgan Chase & Co. (JPM).

09

Is CBFV or FUNC or KO or JPM better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Both have compounded well over 10 years (KO: +121. 1%, JPM: +465. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CBFV and FUNC and KO and JPM?

These companies operate in different sectors (CBFV (Financial Services) and FUNC (Financial Services) and KO (Consumer Defensive) and JPM (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CBFV is a small-cap quality compounder stock; FUNC is a small-cap deep-value stock; KO is a large-cap quality compounder stock; JPM is a large-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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