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CDLX vs MGNI
Revenue, margins, valuation, and 5-year total return — side by side.
Advertising Agencies
CDLX vs MGNI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Advertising Agencies |
| Market Cap | $44M | $1.92B |
| Revenue (TTM) | $233M | $723M |
| Net Income (TTM) | $-103M | $159M |
| Gross Margin | 45.0% | 63.4% |
| Operating Margin | -43.4% | 14.8% |
| Forward P/E | — | 13.4x |
| Total Debt | $215M | $279M |
| Cash & Equiv. | $49M | $553M |
CDLX vs MGNI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Cardlytics, Inc. (CDLX) | 100 | 1.1 | -98.9% |
| Magnite, Inc. (MGNI) | 100 | 223.3 | +123.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CDLX vs MGNI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CDLX is the clearest fit if your priority is value.
- Better valuation composite
MGNI carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.63
- Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
- -5.4% 10Y total return vs CDLX's -94.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.9% revenue growth vs CDLX's -16.2% | |
| Value | Better valuation composite | |
| Quality / Margins | 22.0% margin vs CDLX's -44.4% | |
| Stability / Safety | Beta 1.63 vs CDLX's 3.18 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +8.6% vs CDLX's -63.0% | |
| Efficiency (ROA) | 5.3% ROA vs CDLX's -31.6%, ROIC 9.5% vs -18.3% |
CDLX vs MGNI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
CDLX vs MGNI — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MGNI leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MGNI is the larger business by revenue, generating $723M annually — 3.1x CDLX's $233M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to CDLX's -44.4%. On growth, MGNI holds the edge at +5.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $233M | $723M |
| EBITDAEarnings before interest/tax | -$74M | $145M |
| Net IncomeAfter-tax profit | -$103M | $159M |
| Free Cash FlowCash after capex | $5M | $44M |
| Gross MarginGross profit ÷ Revenue | +45.0% | +63.4% |
| Operating MarginEBIT ÷ Revenue | -43.4% | +14.8% |
| Net MarginNet income ÷ Revenue | -44.4% | +22.0% |
| FCF MarginFCF ÷ Revenue | +2.1% | +6.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -24.2% | +5.5% |
| EPS Growth (YoY)Latest quarter vs prior year | +48.4% | +142.9% |
Valuation Metrics
CDLX leads this category, winning 3 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $44M | $1.9B |
| Enterprise ValueMkt cap + debt − cash | $210M | $1.6B |
| Trailing P/EPrice ÷ TTM EPS | -0.41x | 14.09x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 13.45x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 10.85x |
| Price / SalesMarket cap ÷ Revenue | 0.19x | 2.69x |
| Price / BookPrice ÷ Book value/share | — | 2.23x |
| Price / FCFMarket cap ÷ FCF | 4.97x | 11.58x |
Profitability & Efficiency
MGNI leads this category, winning 6 of 7 comparable metrics.
Profitability & Efficiency
MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-4 for CDLX.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -3.7% | +18.6% |
| ROA (TTM)Return on assets | -31.6% | +5.3% |
| ROICReturn on invested capital | -18.3% | +9.5% |
| ROCEReturn on capital employed | -20.9% | +7.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | — | 0.30x |
| Net DebtTotal debt minus cash | $167M | -$275M |
| Cash & Equiv.Liquid assets | $49M | $553M |
| Total DebtShort + long-term debt | $215M | $279M |
| Interest CoverageEBIT ÷ Interest expense | -8.76x | 3.76x |
Total Returns (Dividends Reinvested)
MGNI leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MGNI five years ago would be worth $4,153 today (with dividends reinvested), compared to $79 for CDLX. Over the past 12 months, MGNI leads with a +8.6% total return vs CDLX's -63.0%. The 3-year compound annual growth rate (CAGR) favors MGNI at 14.9% vs CDLX's -48.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -29.0% | -16.6% |
| 1-Year ReturnPast 12 months | -63.0% | +8.6% |
| 3-Year ReturnCumulative with dividends | -86.3% | +51.8% |
| 5-Year ReturnCumulative with dividends | -99.2% | -58.5% |
| 10-Year ReturnCumulative with dividends | -94.1% | -5.4% |
| CAGR (3Y)Annualised 3-year return | -48.5% | +14.9% |
Risk & Volatility
MGNI leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MGNI is the less volatile stock with a 1.63 beta — it tends to amplify market swings less than CDLX's 3.18 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MGNI currently trades 50.2% from its 52-week high vs CDLX's 24.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 3.18x | 1.63x |
| 52-Week HighHighest price in past year | $3.28 | $26.65 |
| 52-Week LowLowest price in past year | $0.66 | $10.82 |
| % of 52W HighCurrent price vs 52-week peak | +24.2% | +50.2% |
| RSI (14)Momentum oscillator 0–100 | 39.9 | 58.4 |
| Avg Volume (50D)Average daily shares traded | 1.2M | 2.1M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $18.00 |
| # AnalystsCovering analysts | — | 31 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.4% |
MGNI leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CDLX leads in 1 (Valuation Metrics).
CDLX vs MGNI: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is CDLX or MGNI a better buy right now?
For growth investors, Magnite, Inc.
(MGNI) is the stronger pick with 6. 9% revenue growth year-over-year, versus -16. 2% for Cardlytics, Inc. (CDLX). Magnite, Inc. (MGNI) offers the better valuation at 14. 1x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Magnite, Inc. (MGNI) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — CDLX or MGNI?
Over the past 5 years, Magnite, Inc.
(MGNI) delivered a total return of -58. 5%, compared to -99. 2% for Cardlytics, Inc. (CDLX). Over 10 years, the gap is even starker: MGNI returned -4. 7% versus CDLX's -94. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — CDLX or MGNI?
By beta (market sensitivity over 5 years), Magnite, Inc.
(MGNI) is the lower-risk stock at 1. 63β versus Cardlytics, Inc. 's 3. 18β — meaning CDLX is approximately 95% more volatile than MGNI relative to the S&P 500.
04Which is growing faster — CDLX or MGNI?
By revenue growth (latest reported year), Magnite, Inc.
(MGNI) is pulling ahead at 6. 9% versus -16. 2% for Cardlytics, Inc. (CDLX). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to 50. 1% for Cardlytics, Inc.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — CDLX or MGNI?
Magnite, Inc.
(MGNI) is the more profitable company, earning 20. 3% net margin versus -44. 4% for Cardlytics, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus -20. 2% for CDLX. At the gross margin level — before operating expenses — MGNI leads at 62. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — CDLX or MGNI?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is CDLX or MGNI better for a retirement portfolio?
For long-horizon retirement investors, Magnite, Inc.
(MGNI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Cardlytics, Inc. (CDLX) carries a higher beta of 3. 18 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MGNI: -4. 7%, CDLX: -94. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between CDLX and MGNI?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CDLX is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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