Cardlytics, Inc. (CDLX) 10-Year Financial Performance & Capital Metrics

CDLX • • Industrial / General

Communication ServicesAdvertising & MarketingMarketing Technology & AnalyticsCustomer Data Platforms

AboutCardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through their network of financial institution partners through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data and enables marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. The company was incorporated in 2008 and is headquartered in Atlanta, Georgia.Show more

Revenue $278M -10.0%
EBITDA -$168M -57.9%
Net Income -$189M -40.5%
EPS (Diluted) -3.91 -6.0%
Gross Margin 43.44% +3.0%
EBITDA Margin -60.23% -75.4%
Operating Margin -70.25% -60.1%
Net Margin -68.02% -56.1%
ROE -184.88% -137.7%
ROIC -54.8% -70.7%
Debt/Equity 3.17 +60.4%
Interest Coverage -21.96

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Trading at only 0.9x book value

✗Weaknesses

✗High debt to equity ratio of 3.2x
✗Weak Piotroski F-Score: 3/9
✗Negative free cash flow
✗Low quality earnings: Net income not backed by cash flow
✗Shares diluted 32.5% in last year
✗Trading more than 30% below 52-week high

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-

5Y5.75%

3Y1.38%

TTM-14.41%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM59.63%

EPS CAGR

10Y-

5Y-

3Y-

TTM65.45%

ROCE

10Y Avg-74.19%

5Y Avg-40.06%

3Y Avg-52.99%

Latest-60.46%

Peer Comparison

Customer Data Platforms

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
CDLXCardlytics, Inc.	67.03M	1.24	-0.32	-10%	-44.12%	-184.88%		3.17

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	77.63M	112.82M	130.37M	150.68M	210.43M	186.89M	267.12M	298.54M	309.2M	278.3M
Revenue Growth %	-	0.45%	0.16%	0.16%	0.4%	-0.11%	0.43%	0.12%	0.04%	-0.1%
Cost of Goods Sold+	52.49M	72.41M	80.26M	96M	130.97M	123.62M	163.78M	185.91M	178.83M	157.4M
COGS % of Revenue	0.68%	0.64%	0.62%	0.64%	0.62%	0.66%	0.61%	0.62%	0.58%	0.57%
Gross Profit+	25.14M	40.41M	50.11M	54.68M	79.46M	63.27M	103.34M	112.63M	130.38M	120.89M
Gross Margin %	0.32%	0.36%	0.38%	0.36%	0.38%	0.34%	0.39%	0.38%	0.42%	0.43%
Gross Profit Growth %	-	0.61%	0.24%	0.09%	0.45%	-0.2%	0.63%	0.09%	0.16%	-0.07%
Operating Expenses+	64.78M	70.74M	67.2M	95.6M	96.78M	117.2M	225.94M	570.41M	266.05M	316.39M
OpEx % of Revenue	0.83%	0.63%	0.52%	0.63%	0.46%	0.63%	0.85%	1.91%	0.86%	1.14%
Selling, General & Admin	50.98M	52.62M	52.03M	76.11M	80.55M	91.84M	132.22M	156.19M	116.24M	109.13M
SG&A % of Revenue	0.66%	0.47%	0.4%	0.51%	0.38%	0.49%	0.49%	0.52%	0.38%	0.39%
Research & Development	11.6M	13.9M	12.15M	16.21M	11.7M	17.53M	38.1M	54.44M	51.35M	49.61M
R&D % of Revenue	0.15%	0.12%	0.09%	0.11%	0.06%	0.09%	0.14%	0.18%	0.17%	0.18%
Other Operating Expenses	-432K	-13.26M	6.28M	-2.1M	4.54M	7.83M	55.62M	359.78M	98.46M	157.66M
Operating Income+	-39.64M	-56.23M	-17.1M	-40.92M	-17.32M	-53.92M	-122.6M	-457.78M	-135.67M	-195.5M
Operating Margin %	-0.51%	-0.5%	-0.13%	-0.27%	-0.08%	-0.29%	-0.46%	-1.53%	-0.44%	-0.7%
Operating Income Growth %	-	-0.42%	0.7%	-1.39%	0.58%	-2.11%	-1.27%	-2.73%	0.7%	-0.44%
EBITDA+	-37.45M	-52.01M	-14.07M	-37.63M	-12.79M	-42.33M	-86.94M	-414.04M	-106.16M	-167.62M
EBITDA Margin %	-0.48%	-0.46%	-0.11%	-0.25%	-0.06%	-0.23%	-0.33%	-1.39%	-0.34%	-0.6%
EBITDA Growth %	-	-0.39%	0.73%	-1.67%	0.66%	-2.31%	-1.05%	-3.76%	0.74%	-0.58%
D&A (Non-Cash Add-back)	2.19M	4.22M	3.03M	3.28M	4.54M	11.59M	35.65M	43.74M	29.52M	27.88M
EBIT	-39.64M	-30.33M	-11.31M	-49.78M	-16.6M	-52.37M	-123.87M	-464.15M	-128.52M	-180.4M
Net Interest Income+	-1.48M	-6.17M	-8.24M	-3.26M	-548K	-3.05M	-12.56M	-2.56M	-2.34M	-5.55M
Interest Income	0	0	0	0	829K	440K	297K	1.44M	3.85M	3.35M
Interest Expense	1.48M	6.17M	8.24M	3.26M	1.38M	3.49M	12.86M	3.99M	6.18M	8.9M
Other Income/Expense	-1M	-19.46M	-2.54M	-12.13M	181K	-1.5M	-13.83M	-8.93M	968K	6.2M
Pretax Income+	-40.64M	-75.7M	-19.64M	-53.04M	-17.14M	-55.42M	-136.43M	-466.71M	-134.7M	-189.3M
Pretax Margin %	-0.52%	-0.67%	-0.15%	-0.35%	-0.08%	-0.3%	-0.51%	-1.56%	-0.44%	-0.68%
Income Tax+	-16K	0	0	0	0	0	-7.86M	-1.45M	0	0
Effective Tax Rate %	1%	1%	1%	1%	1%	1%	0.94%	1%	1%	1%
Net Income+	-40.63M	-75.7M	-19.64M	-53.04M	-17.14M	-55.42M	-128.56M	-465.26M	-134.7M	-189.3M
Net Margin %	-0.52%	-0.67%	-0.15%	-0.35%	-0.08%	-0.3%	-0.48%	-1.56%	-0.44%	-0.68%
Net Income Growth %	-	-0.86%	0.74%	-1.7%	0.68%	-2.23%	-1.32%	-2.62%	0.71%	-0.41%
Net Income (Continuing)	-40.63M	-75.7M	-19.64M	-53.04M	-17.14M	-55.42M	-128.56M	-465.26M	-134.7M	-189.3M
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-19.00	-5.40	-1.01	-2.78	-0.75	-2.15	-3.99	-13.92	-3.69	-3.91
EPS Growth %	-	0.72%	0.81%	-1.75%	0.73%	-1.87%	-0.86%	-2.49%	0.73%	-0.06%
EPS (Basic)	-19.00	-5.40	-1.01	-2.78	-0.75	-2.15	-3.99	-13.92	-3.69	-3.91
Diluted Shares Outstanding	2.14M	14.03M	19.52M	19.06M	23.75M	27.21M	32.2M	33.42M	36.49M	48.36M
Basic Shares Outstanding	2.14M	14.03M	19.52M	19.06M	23.75M	27.21M	32.2M	33.42M	36.49M	48.36M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	68.08M	68.32M	74.63M	124.37M	195.73M	385.59M	358.73M	250.04M	223.93M	177.98M
Cash & Short-Term Investments	27.32M	22.84M	21.26M	39.62M	104.46M	293.24M	233.47M	121.91M	91.83M	65.59M
Cash Only	27.32M	22.84M	21.26M	39.62M	104.46M	293.24M	233.47M	121.91M	91.83M	65.59M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	39.13M	43.82M	51.25M	60.54M	85.36M	86.56M	117.18M	120.08M	126M	107.05M
Days Sales Outstanding	183.95	141.75	143.48	146.65	148.06	169.04	160.12	146.81	148.74	140.4
Inventory	286K	130K	0	20.25M	0	0	0	0	0	0
Days Inventory Outstanding	1.99	0.66	-	76.98	-	-	-	-	-	-
Other Current Assets	286K	130K	2.12M	20.25M	129K	110K	95K	8.06M	6.1M	5.34M
Total Non-Current Assets+	14.21M	18.54M	26.13M	29.39M	28.58M	36.95M	905.07M	441.19M	350.22M	214.73M
Property, Plant & Equipment	9.55M	8.35M	7.32M	10.23M	14.29M	24.63M	21.47M	12.49M	10.63M	8.94M
Fixed Asset Turnover	8.13x	13.52x	17.81x	14.73x	14.73x	7.59x	12.44x	23.91x	29.08x	31.14x
Goodwill	0	0	0	0	0	0	742.52M	352.72M	277.2M	159.43M
Intangible Assets	1.09M	476K	961K	2M	4.2M	6.75M	138.68M	73.4M	59.65M	11.37M
Long-Term Investments	0	0	0	0	0	0	0	0	0	0
Other Non-Current Assets	3.56M	9.71M	17.85M	17.17M	10.09M	5.57M	2.41M	2.59M	2.73M	34.99M
Total Assets+	82.29M	86.86M	100.76M	153.76M	224.31M	422.54M	1.26B	691.24M	574.14M	392.71M
Asset Turnover	0.94x	1.30x	1.29x	0.98x	0.94x	0.44x	0.21x	0.43x	0.54x	0.71x
Asset Growth %	-	0.06%	0.16%	0.53%	0.46%	0.88%	1.99%	-0.45%	-0.17%	-0.32%
Total Current Liabilities+	67.26M	39.6M	42.14M	51.92M	78.4M	81.27M	327.35M	248.94M	171.15M	148.96M
Accounts Payable	4.38M	2.37M	1.55M	2.1M	1.23M	1.36M	4.62M	3.77M	4.42M	3.69M
Days Payables Outstanding	30.43	11.94	7.07	7.98	3.42	4.02	10.29	7.39	9.03	8.55
Short-Term Debt	22.03M	0	44K	21K	0	0	0	0	10K	45.86M
Deferred Revenue (Current)	566K	638K	132K	346K	1000K	349K	1000K	1000K	1000K	1000K
Other Current Liabilities	21.33M	23.75M	4.59M	43.52M	8.19M	7.58M	194.61M	114.61M	150.52M	37.04M
Current Ratio	1.01x	1.73x	1.77x	2.40x	2.50x	4.74x	1.10x	1.00x	1.31x	1.19x
Quick Ratio	1.01x	1.72x	1.77x	2.01x	2.50x	4.74x	1.10x	1.00x	1.31x	1.19x
Cash Conversion Cycle	155.51	130.47	-	215.65	-	-	-	-	-	-
Total Non-Current Liabilities+	177.19M	264.09M	267.31M	49.87M	2.65M	184.07M	245.75M	230.69M	268.2M	173.76M
Long-Term Debt	9.82M	111.7M	56.91M	46.69M	0	174.01M	184.4M	226.05M	257.58M	167.73M
Capital Lease Obligations	64K	101K	57K	37K	13K	9.38M	6.8M	4.31M	6.39M	6.03M
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	167.31M	152.29M	210.34M	3.14M	2.63M	679K	54.38M	0	4.16M	0
Total Liabilities	244.45M	303.69M	309.44M	101.79M	81.05M	265.35M	573.1M	479.63M	439.35M	322.72M
Total Debt+	32.26M	111.9M	57.01M	46.71M	37K	188.11M	197.23M	235.26M	266.11M	221.65M
Net Debt	4.94M	89.06M	35.75M	7.09M	-104.42M	-105.13M	-36.24M	113.36M	174.28M	156.06M
Debt / Equity	-	-	-	0.90x	0.00x	1.20x	0.29x	1.11x	1.97x	3.17x
Debt / EBITDA	-	-	-	-	-	-	-	-	-	-
Net Debt / EBITDA	-	-	-	-	-	-	-	-	-	-
Interest Coverage	-26.71x	-9.11x	-2.08x	-12.54x	-12.58x	-15.46x	-9.53x	-114.62x	-21.94x	-21.96x
Total Equity+	-162.16M	-216.84M	-208.69M	51.98M	143.27M	157.19M	690.7M	211.6M	134.8M	69.99M
Equity Growth %	-	-0.34%	0.04%	1.25%	1.76%	0.1%	3.39%	-0.69%	-0.36%	-0.48%
Book Value per Share	-75.84	-15.46	-10.69	2.73	6.03	5.78	21.45	6.33	3.69	1.45
Total Shareholders' Equity	-162.16M	-216.84M	-208.69M	51.98M	143.27M	157.19M	690.7M	211.6M	134.8M	69.99M
Common Stock	1K	1K	0	7K	8K	8K	9K	9K	9K	10K
Retained Earnings	-173.11M	-248.8M	-268.44M	-321.49M	-338.63M	-394.05M	-522.62M	-976.57M	-1.11B	-1.3B
Treasury Stock	-10.36M	0	0	0	0	0	0	0	0	0
Accumulated OCI	583K	2.1M	1.07M	1.99M	1.31M	-192K	486K	5.6M	2.47M	3.6M
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-29.16M	-32.5M	-22.1M	-19M	11.46M	-7.6M	-38.52M	-53.9M	-185K	-8.82M
Operating CF Margin %	-0.38%	-0.29%	-0.17%	-0.13%	0.05%	-0.04%	-0.14%	-0.18%	-0%	-0.03%
Operating CF Growth %	-	-0.11%	0.32%	0.14%	1.6%	-1.66%	-4.07%	-0.4%	1%	-46.7%
Net Income	-40.63M	-75.7M	-19.64M	-53.04M	-17.14M	-55.42M	-128.56M	-465.26M	-134.7M	-189.3M
Depreciation & Amortization	2.19M	4.22M	3.03M	3.28M	4.54M	11.59M	35.65M	43.74M	29.52M	27.88M
Stock-Based Compensation	2.45M	3.45M	5.15M	26.79M	15.85M	32.4M	50.26M	44.69M	40.98M	40.37M
Deferred Taxes	-189K	1.13M	654K	6.76M	0	0	-7.86M	-1.45M	0	0
Other Non-Cash Items	877K	48.26M	2.93M	644K	3.6M	7.59M	18.68M	335.7M	77.5M	128.01M
Working Capital Changes	6.13M	-13.86M	-14.22M	-3.43M	4.62M	-3.75M	-6.7M	-11.32M	-13.47M	-15.77M
Change in Receivables	-5.48M	-5.79M	-7.5M	-9.43M	-26.02M	-2.4M	-27.94M	-4.55M	-7.72M	12.5M
Change in Inventory	11.66M	1.37M	1.99M	8.96M	0	0	0	0	0	0
Change in Payables	1.97M	-1.23M	-1.91M	911K	-601K	16K	1.26M	-893K	239K	499K
Cash from Investing+	-6.3M	-2.54M	-1.65M	-7.34M	-11.02M	-10.12M	-506.69M	-15.76M	-10.06M	-18.75M
Capital Expenditures	-6.3M	-2.54M	-1.65M	-7.34M	-8.28M	-5.41M	-3.11M	-1.17M	-667K	-1.56M
CapEx % of Revenue	0.08%	0.02%	0.01%	0.05%	0.04%	0.03%	0.01%	0%	0%	0.01%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	-597K	-718K	-432K	-1.42M	-2.74M	-4.71M	-9.46M	-12.31M	-11.72M	-17.18M
Cash from Financing+	11.93M	30.81M	21.76M	65.19M	44.18M	206.43M	486M	-39.99M	-20.03M	1.44M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	-361K	-3.09M	9.36M	-2M	-339K	-26.83M	-390K	-331K	-50.05M	-20.4M
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-35.46M	-35.04M	-23.75M	-26.34M	437K	-17.71M	-51.09M	-67.39M	-12.58M	-28.12M
FCF Margin %	-0.46%	-0.31%	-0.18%	-0.17%	0%	-0.09%	-0.19%	-0.23%	-0.04%	-0.1%
FCF Growth %	-	0.01%	0.32%	-0.11%	1.02%	-41.54%	-1.88%	-0.32%	0.81%	-1.24%
FCF per Share	-16.58	-2.50	-1.22	-1.38	0.02	-0.65	-1.59	-2.02	-0.34	-0.58
FCF Conversion (FCF/Net Income)	0.72x	0.43x	1.13x	0.36x	-0.67x	0.14x	0.30x	0.12x	0.00x	0.05x
Interest Paid	0	0	0	0	1.27M	63K	2.33M	2.38M	0	0
Taxes Paid	0	0	0	0	0	0	0	0	0	0

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-	-	-	-102.05%	-17.56%	-36.89%	-30.33%	-103.13%	-77.77%	-184.88%
Return on Invested Capital (ROIC)	-	-	-	-	-26.54%	-88.97%	-26.03%	-70.11%	-32.1%	-54.8%
Gross Margin	32.38%	35.82%	38.44%	36.29%	37.76%	33.86%	38.69%	37.73%	42.17%	43.44%
Net Margin	-52.33%	-67.09%	-15.07%	-35.2%	-8.15%	-29.65%	-48.13%	-155.85%	-43.56%	-68.02%
Debt / Equity	-	-	-	0.90x	0.00x	1.20x	0.29x	1.11x	1.97x	3.17x
Interest Coverage	-26.71x	-9.11x	-2.08x	-12.54x	-12.58x	-15.46x	-9.53x	-114.62x	-21.94x	-21.96x
FCF Conversion	0.72x	0.43x	1.13x	0.36x	-0.67x	0.14x	0.30x	0.12x	0.00x	0.05x
Revenue Growth	-	45.32%	15.55%	15.59%	39.65%	-11.19%	42.93%	11.76%	3.57%	-10%

Revenue by Segment

	2018	2019	2020	2021	2022	2023	2024
Cost per Served Sales	-	143.75M	131.04M	175.43M	180.7M	191.26M	151.46M
Cost per Served Sales Growth	-	-	-8.84%	33.87%	3.00%	5.84%	-20.81%
Cost per Redemption	-	63.3M	53.84M	81.91M	87.99M	86.53M	99.41M
Cost per Redemption Growth	-	-	-14.94%	52.14%	7.42%	-1.66%	14.89%
Bridg Total Revenue	-	-	-	8.36M	21.36M	23.78M	22.68M
Bridg Total Revenue Growth	-	-	-	-	155.41%	11.34%	-4.60%
Bridg Subscription Revenue	-	-	-	8.21M	21.19M	23.78M	22.68M
Bridg Subscription Revenue Growth	-	-	-	-	158.19%	12.22%	-4.60%
Cost Other	-	3.38M	2.01M	1.41M	8.49M	7.64M	4.75M
Cost Other Growth	-	-	-40.58%	-29.87%	502.70%	-10.08%	-37.83%
Bridg Other Revenue	-	-	-	155K	167K	-	-
Bridg Other Revenue Growth	-	-	-	-	7.74%	-	-
Cardlytic Direct	149.32M	-	-	-	-	-	-
Cardlytic Direct Growth	-	-	-	-	-	-	-
Other Platform Solutions	1.36M	-	-	-	-	-	-
Other Platform Solutions Growth	-	-	-	-	-	-	-

Revenue by Geography

	2018	2019	2020	2021	2022	2023	2024
UNITED STATES	131.56M	186.86M	172.81M	246.31M	275.26M	291.42M	254.08M
UNITED STATES Growth	-	42.03%	-7.52%	42.54%	11.75%	5.87%	-12.81%

Frequently Asked Questions

Growth & Financials

Cardlytics, Inc. (CDLX) reported $251.2M in revenue for fiscal year 2024. This represents a 224% increase from $77.6M in 2015.

Cardlytics, Inc. (CDLX) saw revenue decline by 10.0% over the past year.

Cardlytics, Inc. (CDLX) reported a net loss of $110.8M for fiscal year 2024.

Dividend & Returns

Cardlytics, Inc. (CDLX) has a return on equity (ROE) of -184.9%. Negative ROE indicates the company is unprofitable.

Cardlytics, Inc. (CDLX) had negative free cash flow of $9.6M in fiscal year 2024, likely due to heavy capital investments.

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Cardlytics, Inc. (CDLX) 10-Year Financial Performance & Capital Metrics

CDLX • • Industrial / General

Communication ServicesAdvertising & MarketingMarketing Technology & AnalyticsCustomer Data Platforms

Revenue $278M -10.0%
EBITDA -$168M -57.9%
Net Income -$189M -40.5%
EPS (Diluted) -3.91 -6.0%
Gross Margin 43.44% +3.0%
EBITDA Margin -60.23% -75.4%
Operating Margin -70.25% -60.1%
Net Margin -68.02% -56.1%
ROE -184.88% -137.7%
ROIC -54.8% -70.7%
Debt/Equity 3.17 +60.4%
Interest Coverage -21.96

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Trading at only 0.9x book value

✗Weaknesses

✗High debt to equity ratio of 3.2x
✗Weak Piotroski F-Score: 3/9
✗Negative free cash flow
✗Low quality earnings: Net income not backed by cash flow
✗Shares diluted 32.5% in last year
✗Trading more than 30% below 52-week high

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-

5Y5.75%

3Y1.38%

TTM-14.41%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM59.63%

EPS CAGR

10Y-

5Y-

3Y-

TTM65.45%

ROCE

10Y Avg-74.19%

5Y Avg-40.06%

3Y Avg-52.99%

Latest-60.46%

Peer Comparison

Customer Data Platforms

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
CDLXCardlytics, Inc.	67.03M	1.24	-0.32	-10%	-44.12%	-184.88%		3.17

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	77.63M	112.82M	130.37M	150.68M	210.43M	186.89M	267.12M	298.54M	309.2M	278.3M
Revenue Growth %	-	0.45%	0.16%	0.16%	0.4%	-0.11%	0.43%	0.12%	0.04%	-0.1%
Cost of Goods Sold+	52.49M	72.41M	80.26M	96M	130.97M	123.62M	163.78M	185.91M	178.83M	157.4M
COGS % of Revenue	0.68%	0.64%	0.62%	0.64%	0.62%	0.66%	0.61%	0.62%	0.58%	0.57%
Gross Profit+	25.14M	40.41M	50.11M	54.68M	79.46M	63.27M	103.34M	112.63M	130.38M	120.89M
Gross Margin %	0.32%	0.36%	0.38%	0.36%	0.38%	0.34%	0.39%	0.38%	0.42%	0.43%
Gross Profit Growth %	-	0.61%	0.24%	0.09%	0.45%	-0.2%	0.63%	0.09%	0.16%	-0.07%
Operating Expenses+	64.78M	70.74M	67.2M	95.6M	96.78M	117.2M	225.94M	570.41M	266.05M	316.39M
OpEx % of Revenue	0.83%	0.63%	0.52%	0.63%	0.46%	0.63%	0.85%	1.91%	0.86%	1.14%
Selling, General & Admin	50.98M	52.62M	52.03M	76.11M	80.55M	91.84M	132.22M	156.19M	116.24M	109.13M
SG&A % of Revenue	0.66%	0.47%	0.4%	0.51%	0.38%	0.49%	0.49%	0.52%	0.38%	0.39%
Research & Development	11.6M	13.9M	12.15M	16.21M	11.7M	17.53M	38.1M	54.44M	51.35M	49.61M
R&D % of Revenue	0.15%	0.12%	0.09%	0.11%	0.06%	0.09%	0.14%	0.18%	0.17%	0.18%
Other Operating Expenses	-432K	-13.26M	6.28M	-2.1M	4.54M	7.83M	55.62M	359.78M	98.46M	157.66M
Operating Income+	-39.64M	-56.23M	-17.1M	-40.92M	-17.32M	-53.92M	-122.6M	-457.78M	-135.67M	-195.5M
Operating Margin %	-0.51%	-0.5%	-0.13%	-0.27%	-0.08%	-0.29%	-0.46%	-1.53%	-0.44%	-0.7%
Operating Income Growth %	-	-0.42%	0.7%	-1.39%	0.58%	-2.11%	-1.27%	-2.73%	0.7%	-0.44%
EBITDA+	-37.45M	-52.01M	-14.07M	-37.63M	-12.79M	-42.33M	-86.94M	-414.04M	-106.16M	-167.62M
EBITDA Margin %	-0.48%	-0.46%	-0.11%	-0.25%	-0.06%	-0.23%	-0.33%	-1.39%	-0.34%	-0.6%
EBITDA Growth %	-	-0.39%	0.73%	-1.67%	0.66%	-2.31%	-1.05%	-3.76%	0.74%	-0.58%
D&A (Non-Cash Add-back)	2.19M	4.22M	3.03M	3.28M	4.54M	11.59M	35.65M	43.74M	29.52M	27.88M
EBIT	-39.64M	-30.33M	-11.31M	-49.78M	-16.6M	-52.37M	-123.87M	-464.15M	-128.52M	-180.4M
Net Interest Income+	-1.48M	-6.17M	-8.24M	-3.26M	-548K	-3.05M	-12.56M	-2.56M	-2.34M	-5.55M
Interest Income	0	0	0	0	829K	440K	297K	1.44M	3.85M	3.35M
Interest Expense	1.48M	6.17M	8.24M	3.26M	1.38M	3.49M	12.86M	3.99M	6.18M	8.9M
Other Income/Expense	-1M	-19.46M	-2.54M	-12.13M	181K	-1.5M	-13.83M	-8.93M	968K	6.2M
Pretax Income+	-40.64M	-75.7M	-19.64M	-53.04M	-17.14M	-55.42M	-136.43M	-466.71M	-134.7M	-189.3M
Pretax Margin %	-0.52%	-0.67%	-0.15%	-0.35%	-0.08%	-0.3%	-0.51%	-1.56%	-0.44%	-0.68%
Income Tax+	-16K	0	0	0	0	0	-7.86M	-1.45M	0	0
Effective Tax Rate %	1%	1%	1%	1%	1%	1%	0.94%	1%	1%	1%
Net Income+	-40.63M	-75.7M	-19.64M	-53.04M	-17.14M	-55.42M	-128.56M	-465.26M	-134.7M	-189.3M
Net Margin %	-0.52%	-0.67%	-0.15%	-0.35%	-0.08%	-0.3%	-0.48%	-1.56%	-0.44%	-0.68%
Net Income Growth %	-	-0.86%	0.74%	-1.7%	0.68%	-2.23%	-1.32%	-2.62%	0.71%	-0.41%
Net Income (Continuing)	-40.63M	-75.7M	-19.64M	-53.04M	-17.14M	-55.42M	-128.56M	-465.26M	-134.7M	-189.3M
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-19.00	-5.40	-1.01	-2.78	-0.75	-2.15	-3.99	-13.92	-3.69	-3.91
EPS Growth %	-	0.72%	0.81%	-1.75%	0.73%	-1.87%	-0.86%	-2.49%	0.73%	-0.06%
EPS (Basic)	-19.00	-5.40	-1.01	-2.78	-0.75	-2.15	-3.99	-13.92	-3.69	-3.91
Diluted Shares Outstanding	2.14M	14.03M	19.52M	19.06M	23.75M	27.21M	32.2M	33.42M	36.49M	48.36M
Basic Shares Outstanding	2.14M	14.03M	19.52M	19.06M	23.75M	27.21M	32.2M	33.42M	36.49M	48.36M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	68.08M	68.32M	74.63M	124.37M	195.73M	385.59M	358.73M	250.04M	223.93M	177.98M
Cash & Short-Term Investments	27.32M	22.84M	21.26M	39.62M	104.46M	293.24M	233.47M	121.91M	91.83M	65.59M
Cash Only	27.32M	22.84M	21.26M	39.62M	104.46M	293.24M	233.47M	121.91M	91.83M	65.59M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	39.13M	43.82M	51.25M	60.54M	85.36M	86.56M	117.18M	120.08M	126M	107.05M
Days Sales Outstanding	183.95	141.75	143.48	146.65	148.06	169.04	160.12	146.81	148.74	140.4
Inventory	286K	130K	0	20.25M	0	0	0	0	0	0
Days Inventory Outstanding	1.99	0.66	-	76.98	-	-	-	-	-	-
Other Current Assets	286K	130K	2.12M	20.25M	129K	110K	95K	8.06M	6.1M	5.34M
Total Non-Current Assets+	14.21M	18.54M	26.13M	29.39M	28.58M	36.95M	905.07M	441.19M	350.22M	214.73M
Property, Plant & Equipment	9.55M	8.35M	7.32M	10.23M	14.29M	24.63M	21.47M	12.49M	10.63M	8.94M
Fixed Asset Turnover	8.13x	13.52x	17.81x	14.73x	14.73x	7.59x	12.44x	23.91x	29.08x	31.14x
Goodwill	0	0	0	0	0	0	742.52M	352.72M	277.2M	159.43M
Intangible Assets	1.09M	476K	961K	2M	4.2M	6.75M	138.68M	73.4M	59.65M	11.37M
Long-Term Investments	0	0	0	0	0	0	0	0	0	0
Other Non-Current Assets	3.56M	9.71M	17.85M	17.17M	10.09M	5.57M	2.41M	2.59M	2.73M	34.99M
Total Assets+	82.29M	86.86M	100.76M	153.76M	224.31M	422.54M	1.26B	691.24M	574.14M	392.71M
Asset Turnover	0.94x	1.30x	1.29x	0.98x	0.94x	0.44x	0.21x	0.43x	0.54x	0.71x
Asset Growth %	-	0.06%	0.16%	0.53%	0.46%	0.88%	1.99%	-0.45%	-0.17%	-0.32%
Total Current Liabilities+	67.26M	39.6M	42.14M	51.92M	78.4M	81.27M	327.35M	248.94M	171.15M	148.96M
Accounts Payable	4.38M	2.37M	1.55M	2.1M	1.23M	1.36M	4.62M	3.77M	4.42M	3.69M
Days Payables Outstanding	30.43	11.94	7.07	7.98	3.42	4.02	10.29	7.39	9.03	8.55
Short-Term Debt	22.03M	0	44K	21K	0	0	0	0	10K	45.86M
Deferred Revenue (Current)	566K	638K	132K	346K	1000K	349K	1000K	1000K	1000K	1000K
Other Current Liabilities	21.33M	23.75M	4.59M	43.52M	8.19M	7.58M	194.61M	114.61M	150.52M	37.04M
Current Ratio	1.01x	1.73x	1.77x	2.40x	2.50x	4.74x	1.10x	1.00x	1.31x	1.19x
Quick Ratio	1.01x	1.72x	1.77x	2.01x	2.50x	4.74x	1.10x	1.00x	1.31x	1.19x
Cash Conversion Cycle	155.51	130.47	-	215.65	-	-	-	-	-	-
Total Non-Current Liabilities+	177.19M	264.09M	267.31M	49.87M	2.65M	184.07M	245.75M	230.69M	268.2M	173.76M
Long-Term Debt	9.82M	111.7M	56.91M	46.69M	0	174.01M	184.4M	226.05M	257.58M	167.73M
Capital Lease Obligations	64K	101K	57K	37K	13K	9.38M	6.8M	4.31M	6.39M	6.03M
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	167.31M	152.29M	210.34M	3.14M	2.63M	679K	54.38M	0	4.16M	0
Total Liabilities	244.45M	303.69M	309.44M	101.79M	81.05M	265.35M	573.1M	479.63M	439.35M	322.72M
Total Debt+	32.26M	111.9M	57.01M	46.71M	37K	188.11M	197.23M	235.26M	266.11M	221.65M
Net Debt	4.94M	89.06M	35.75M	7.09M	-104.42M	-105.13M	-36.24M	113.36M	174.28M	156.06M
Debt / Equity	-	-	-	0.90x	0.00x	1.20x	0.29x	1.11x	1.97x	3.17x
Debt / EBITDA	-	-	-	-	-	-	-	-	-	-
Net Debt / EBITDA	-	-	-	-	-	-	-	-	-	-
Interest Coverage	-26.71x	-9.11x	-2.08x	-12.54x	-12.58x	-15.46x	-9.53x	-114.62x	-21.94x	-21.96x
Total Equity+	-162.16M	-216.84M	-208.69M	51.98M	143.27M	157.19M	690.7M	211.6M	134.8M	69.99M
Equity Growth %	-	-0.34%	0.04%	1.25%	1.76%	0.1%	3.39%	-0.69%	-0.36%	-0.48%
Book Value per Share	-75.84	-15.46	-10.69	2.73	6.03	5.78	21.45	6.33	3.69	1.45
Total Shareholders' Equity	-162.16M	-216.84M	-208.69M	51.98M	143.27M	157.19M	690.7M	211.6M	134.8M	69.99M
Common Stock	1K	1K	0	7K	8K	8K	9K	9K	9K	10K
Retained Earnings	-173.11M	-248.8M	-268.44M	-321.49M	-338.63M	-394.05M	-522.62M	-976.57M	-1.11B	-1.3B
Treasury Stock	-10.36M	0	0	0	0	0	0	0	0	0
Accumulated OCI	583K	2.1M	1.07M	1.99M	1.31M	-192K	486K	5.6M	2.47M	3.6M
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-29.16M	-32.5M	-22.1M	-19M	11.46M	-7.6M	-38.52M	-53.9M	-185K	-8.82M
Operating CF Margin %	-0.38%	-0.29%	-0.17%	-0.13%	0.05%	-0.04%	-0.14%	-0.18%	-0%	-0.03%
Operating CF Growth %	-	-0.11%	0.32%	0.14%	1.6%	-1.66%	-4.07%	-0.4%	1%	-46.7%
Net Income	-40.63M	-75.7M	-19.64M	-53.04M	-17.14M	-55.42M	-128.56M	-465.26M	-134.7M	-189.3M
Depreciation & Amortization	2.19M	4.22M	3.03M	3.28M	4.54M	11.59M	35.65M	43.74M	29.52M	27.88M
Stock-Based Compensation	2.45M	3.45M	5.15M	26.79M	15.85M	32.4M	50.26M	44.69M	40.98M	40.37M
Deferred Taxes	-189K	1.13M	654K	6.76M	0	0	-7.86M	-1.45M	0	0
Other Non-Cash Items	877K	48.26M	2.93M	644K	3.6M	7.59M	18.68M	335.7M	77.5M	128.01M
Working Capital Changes	6.13M	-13.86M	-14.22M	-3.43M	4.62M	-3.75M	-6.7M	-11.32M	-13.47M	-15.77M
Change in Receivables	-5.48M	-5.79M	-7.5M	-9.43M	-26.02M	-2.4M	-27.94M	-4.55M	-7.72M	12.5M
Change in Inventory	11.66M	1.37M	1.99M	8.96M	0	0	0	0	0	0
Change in Payables	1.97M	-1.23M	-1.91M	911K	-601K	16K	1.26M	-893K	239K	499K
Cash from Investing+	-6.3M	-2.54M	-1.65M	-7.34M	-11.02M	-10.12M	-506.69M	-15.76M	-10.06M	-18.75M
Capital Expenditures	-6.3M	-2.54M	-1.65M	-7.34M	-8.28M	-5.41M	-3.11M	-1.17M	-667K	-1.56M
CapEx % of Revenue	0.08%	0.02%	0.01%	0.05%	0.04%	0.03%	0.01%	0%	0%	0.01%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	-597K	-718K	-432K	-1.42M	-2.74M	-4.71M	-9.46M	-12.31M	-11.72M	-17.18M
Cash from Financing+	11.93M	30.81M	21.76M	65.19M	44.18M	206.43M	486M	-39.99M	-20.03M	1.44M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	-361K	-3.09M	9.36M	-2M	-339K	-26.83M	-390K	-331K	-50.05M	-20.4M
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-35.46M	-35.04M	-23.75M	-26.34M	437K	-17.71M	-51.09M	-67.39M	-12.58M	-28.12M
FCF Margin %	-0.46%	-0.31%	-0.18%	-0.17%	0%	-0.09%	-0.19%	-0.23%	-0.04%	-0.1%
FCF Growth %	-	0.01%	0.32%	-0.11%	1.02%	-41.54%	-1.88%	-0.32%	0.81%	-1.24%
FCF per Share	-16.58	-2.50	-1.22	-1.38	0.02	-0.65	-1.59	-2.02	-0.34	-0.58
FCF Conversion (FCF/Net Income)	0.72x	0.43x	1.13x	0.36x	-0.67x	0.14x	0.30x	0.12x	0.00x	0.05x
Interest Paid	0	0	0	0	1.27M	63K	2.33M	2.38M	0	0
Taxes Paid	0	0	0	0	0	0	0	0	0	0

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-	-	-	-102.05%	-17.56%	-36.89%	-30.33%	-103.13%	-77.77%	-184.88%
Return on Invested Capital (ROIC)	-	-	-	-	-26.54%	-88.97%	-26.03%	-70.11%	-32.1%	-54.8%
Gross Margin	32.38%	35.82%	38.44%	36.29%	37.76%	33.86%	38.69%	37.73%	42.17%	43.44%
Net Margin	-52.33%	-67.09%	-15.07%	-35.2%	-8.15%	-29.65%	-48.13%	-155.85%	-43.56%	-68.02%
Debt / Equity	-	-	-	0.90x	0.00x	1.20x	0.29x	1.11x	1.97x	3.17x
Interest Coverage	-26.71x	-9.11x	-2.08x	-12.54x	-12.58x	-15.46x	-9.53x	-114.62x	-21.94x	-21.96x
FCF Conversion	0.72x	0.43x	1.13x	0.36x	-0.67x	0.14x	0.30x	0.12x	0.00x	0.05x
Revenue Growth	-	45.32%	15.55%	15.59%	39.65%	-11.19%	42.93%	11.76%	3.57%	-10%

Revenue by Segment

	2018	2019	2020	2021	2022	2023	2024
Cost per Served Sales	-	143.75M	131.04M	175.43M	180.7M	191.26M	151.46M
Cost per Served Sales Growth	-	-	-8.84%	33.87%	3.00%	5.84%	-20.81%
Cost per Redemption	-	63.3M	53.84M	81.91M	87.99M	86.53M	99.41M
Cost per Redemption Growth	-	-	-14.94%	52.14%	7.42%	-1.66%	14.89%
Bridg Total Revenue	-	-	-	8.36M	21.36M	23.78M	22.68M
Bridg Total Revenue Growth	-	-	-	-	155.41%	11.34%	-4.60%
Bridg Subscription Revenue	-	-	-	8.21M	21.19M	23.78M	22.68M
Bridg Subscription Revenue Growth	-	-	-	-	158.19%	12.22%	-4.60%
Cost Other	-	3.38M	2.01M	1.41M	8.49M	7.64M	4.75M
Cost Other Growth	-	-	-40.58%	-29.87%	502.70%	-10.08%	-37.83%
Bridg Other Revenue	-	-	-	155K	167K	-	-
Bridg Other Revenue Growth	-	-	-	-	7.74%	-	-
Cardlytic Direct	149.32M	-	-	-	-	-	-
Cardlytic Direct Growth	-	-	-	-	-	-	-
Other Platform Solutions	1.36M	-	-	-	-	-	-
Other Platform Solutions Growth	-	-	-	-	-	-	-

Revenue by Geography

	2018	2019	2020	2021	2022	2023	2024
UNITED STATES	131.56M	186.86M	172.81M	246.31M	275.26M	291.42M	254.08M
UNITED STATES Growth	-	42.03%	-7.52%	42.54%	11.75%	5.87%	-12.81%

Frequently Asked Questions

Growth & Financials

Cardlytics, Inc. (CDLX) reported $251.2M in revenue for fiscal year 2024. This represents a 224% increase from $77.6M in 2015.

Cardlytics, Inc. (CDLX) saw revenue decline by 10.0% over the past year.

Cardlytics, Inc. (CDLX) reported a net loss of $110.8M for fiscal year 2024.

Dividend & Returns

Cardlytics, Inc. (CDLX) has a return on equity (ROE) of -184.9%. Negative ROE indicates the company is unprofitable.

Cardlytics, Inc. (CDLX) had negative free cash flow of $9.6M in fiscal year 2024, likely due to heavy capital investments.