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CL vs AMZN vs WMT vs TGT vs PG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CL
Colgate-Palmolive Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$70.09B
5Y Perf.+20.8%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.+2.9%
PG
The Procter & Gamble Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$341.30B
5Y Perf.+26.0%

CL vs AMZN vs WMT vs TGT vs PG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CL logoCL
AMZN logoAMZN
WMT logoWMT
TGT logoTGT
PG logoPG
IndustryHousehold & Personal ProductsSpecialty RetailSpecialty RetailDiscount StoresHousehold & Personal Products
Market Cap$70.09B$2.92T$1.04T$57.36B$341.30B
Revenue (TTM)$20.38B$742.78B$703.06B$106.25B$86.72B
Net Income (TTM)$2.13B$90.80B$22.91B$4.04B$12.72B
Gross Margin60.1%50.6%24.9%27.3%50.3%
Operating Margin21.3%11.5%4.1%5.3%23.2%
Forward P/E22.9x34.8x44.7x15.7x21.1x
Total Debt$7.99B$152.99B$67.09B$5.59B$35.46B
Cash & Equiv.$1.29B$86.81B$10.73B$5.49B$9.56B

CL vs AMZN vs WMT vs TGT vs PGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CL
AMZN
WMT
TGT
PG
StockMay 20May 26Return
Colgate-Palmolive C… (CL)100120.8+20.8%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Walmart Inc. (WMT)100314.9+214.9%
Target Corporation (TGT)100102.9+2.9%
The Procter & Gambl… (PG)100126.0+26.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: CL vs AMZN vs WMT vs TGT vs PG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. The Procter & Gamble Company is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. CL and TGT also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
CL
Colgate-Palmolive Company
The Niche Pick

CL ranks third and is worth considering specifically for efficiency.

  • 12.5% ROA vs TGT's 6.9%, ROIC 43.4% vs 16.7%
Best for: efficiency
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs WMT's 499.5%
  • PEG 1.24 vs WMT's 4.06
  • 12.4% revenue growth vs TGT's -1.7%
Best for: growth exposure and long-term compounding
WMT
Walmart Inc.
The Lower-Volatility Pick

Among these 5 stocks, WMT doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
TGT
Target Corporation
The Defensive Pick

TGT is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.95, Low D/E 34.6%, current ratio 0.94x
  • Beta 0.95, yield 3.6%, current ratio 0.94x
  • 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Best for: sleep-well-at-night and defensive
PG
The Procter & Gamble Company
The Income Pick

PG is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 36 yrs, beta 0.10, yield 2.8%
  • 14.7% margin vs WMT's 3.3%
  • Beta 0.10 vs AMZN's 1.51
Best for: income & stability
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs TGT's -1.7%
ValueAMZN logoAMZNPEG 1.24 vs 3.78
Quality / MarginsPG logoPG14.7% margin vs WMT's 3.3%
Stability / SafetyPG logoPGBeta 0.10 vs AMZN's 1.51
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs PG's -5.6%
Efficiency (ROA)CL logoCL12.5% ROA vs TGT's 6.9%, ROIC 43.4% vs 16.7%

CL vs AMZN vs WMT vs TGT vs PG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CLColgate-Palmolive Company
FY 2025
Oral, Personal and Home Care
77.4%$15.8B
Pet Nutrition
22.6%$4.6B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
PGThe Procter & Gamble Company
FY 2025
Fabric Care And Home Care Segment Member
35.5%$29.6B
Baby, Feminine and Family Care Segment Member
24.3%$20.2B
Beauty Segment
17.9%$15.0B
Health Care Segment Member
14.4%$12.0B
Grooming Segment Member
8.0%$6.7B

CL vs AMZN vs WMT vs TGT vs PG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCLLAGGINGPG

Income & Cash Flow (Last 12 Months)

Evenly matched — CL and AMZN and PG each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 36.4x CL's $20.4B. PG is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to WMT's 3.3%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCL logoCLColgate-Palmolive…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationPG logoPGThe Procter & Gam…
RevenueTrailing 12 months$20.4B$742.8B$703.1B$106.2B$86.7B
EBITDAEarnings before interest/tax$3.9B$155.9B$42.8B$8.7B$21.9B
Net IncomeAfter-tax profit$2.1B$90.8B$22.9B$4.0B$12.7B
Free Cash FlowCash after capex$3.6B-$2.5B$15.3B$2.9B$15.0B
Gross MarginGross profit ÷ Revenue+60.1%+50.6%+24.9%+27.3%+50.3%
Operating MarginEBIT ÷ Revenue+21.3%+11.5%+4.1%+5.3%+23.2%
Net MarginNet income ÷ Revenue+10.5%+12.2%+3.3%+3.8%+14.7%
FCF MarginFCF ÷ Revenue+17.8%-0.3%+2.2%+2.8%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+5.8%+16.6%+5.8%+3.2%+7.4%
EPS Growth (YoY)Latest quarter vs prior year-105.1%+74.8%+35.1%+23.7%+5.8%
Evenly matched — CL and AMZN and PG each lead in 2 of 6 comparable metrics.

Valuation Metrics

TGT leads this category, winning 5 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 68% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCL logoCLColgate-Palmolive…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationPG logoPGThe Procter & Gam…
Market CapShares × price$70.1B$2.92T$1.04T$57.4B$341.3B
Enterprise ValueMkt cap + debt − cash$76.8B$2.98T$1.09T$57.5B$367.2B
Trailing P/EPrice ÷ TTM EPS33.22x37.82x47.69x15.49x22.44x
Forward P/EPrice ÷ next-FY EPS est.22.88x34.77x44.71x15.74x21.14x
PEG RatioP/E ÷ EPS growth rate1.35x4.33x4.01x
EV / EBITDAEnterprise value multiple15.43x20.47x24.85x7.26x15.76x
Price / SalesMarket cap ÷ Revenue3.44x4.07x1.46x0.55x4.05x
Price / BookPrice ÷ Book value/share194.13x7.14x10.45x3.55x6.86x
Price / FCFMarket cap ÷ FCF19.29x378.98x24.97x20.23x24.30x
TGT leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

CL leads this category, winning 5 of 9 comparable metrics.

CL delivers a 2.5% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $22 for WMT. TGT carries lower financial leverage with a 0.35x debt-to-equity ratio, signaling a more conservative balance sheet compared to CL's 21.88x. On the Piotroski fundamental quality scale (0–9), CL scores 6/9 vs PG's 5/9, reflecting solid financial health.

MetricCL logoCLColgate-Palmolive…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationPG logoPGThe Procter & Gam…
ROE (TTM)Return on equity+2.5%+23.3%+22.3%+26.1%+23.8%
ROA (TTM)Return on assets+12.5%+11.5%+7.9%+6.9%+10.0%
ROICReturn on invested capital+43.4%+14.7%+14.7%+16.7%+20.1%
ROCEReturn on capital employed+41.6%+15.3%+17.5%+13.6%+23.0%
Piotroski ScoreFundamental quality 0–966665
Debt / EquityFinancial leverage21.88x0.37x0.67x0.35x0.68x
Net DebtTotal debt minus cash$6.7B$66.2B$56.4B$104M$25.9B
Cash & Equiv.Liquid assets$1.3B$86.8B$10.7B$5.5B$9.6B
Total DebtShort + long-term debt$8.0B$153.0B$67.1B$5.6B$35.5B
Interest CoverageEBIT ÷ Interest expense12.37x39.96x11.85x12.40x487.21x
CL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $6,838 for TGT. Over the past 12 months, AMZN leads with a +43.7% total return vs PG's -5.6%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs TGT's -3.8% — a key indicator of consistent wealth creation.

MetricCL logoCLColgate-Palmolive…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationPG logoPGThe Procter & Gam…
YTD ReturnYear-to-date+13.8%+19.7%+15.7%+26.4%+4.5%
1-Year ReturnPast 12 months-1.6%+43.7%+32.7%+36.6%-5.6%
3-Year ReturnCumulative with dividends+15.7%+156.2%+160.5%-11.0%+1.9%
5-Year ReturnCumulative with dividends+18.2%+64.8%+186.9%-31.6%+22.4%
10-Year ReturnCumulative with dividends+47.0%+697.8%+499.5%+99.5%+119.3%
CAGR (3Y)Annualised 3-year return+5.0%+36.8%+37.6%-3.8%+0.6%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CL and AMZN each lead in 1 of 2 comparable metrics.

CL is the less volatile stock with a -0.00 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs PG's 85.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCL logoCLColgate-Palmolive…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationPG logoPGThe Procter & Gam…
Beta (5Y)Sensitivity to S&P 500-0.00x1.51x0.12x0.95x0.10x
52-Week HighHighest price in past year$99.33$278.56$134.69$133.07$170.99
52-Week LowLowest price in past year$74.55$185.01$91.89$83.44$137.62
% of 52W HighCurrent price vs 52-week peak+87.9%+97.3%+96.7%+94.6%+85.4%
RSI (14)Momentum oscillator 0–10058.181.155.961.453.7
Avg Volume (50D)Average daily shares traded5.6M45.5M17.2M4.5M7.2M
Evenly matched — CL and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: CL as "Hold", AMZN as "Buy", WMT as "Buy", TGT as "Hold", PG as "Buy". Consensus price targets imply 13.1% upside for AMZN (target: $307) vs -8.4% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.58% vs WMT's 0.72%.

MetricCL logoCLColgate-Palmolive…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationPG logoPGThe Procter & Gam…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHoldBuy
Price TargetConsensus 12-month target$93.70$306.77$137.04$115.31$161.88
# AnalystsCovering analysts4594645952
Dividend YieldAnnual dividend ÷ price+2.6%+0.7%+3.6%+2.8%
Dividend StreakConsecutive years of raises5372236
Dividend / ShareAnnual DPS$2.25$0.94$4.51$4.02
Buyback YieldShare repurchases ÷ mkt cap+1.7%0.0%+0.8%+0.7%+1.9%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

TGT leads in 1 of 6 categories (Valuation Metrics). CL leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallColgate-Palmolive Company (CL)Leads 1 of 6 categories
Loading custom metrics...

CL vs AMZN vs WMT vs TGT vs PG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CL or AMZN or WMT or TGT or PG a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CL or AMZN or WMT or TGT or PG?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus Walmart Inc. at 47. 7x. On forward P/E, Target Corporation is actually cheaper at 15. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — CL or AMZN or WMT or TGT or PG?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -31. 6% for Target Corporation (TGT). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus CL's +47. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CL or AMZN or WMT or TGT or PG?

By beta (market sensitivity over 5 years), Colgate-Palmolive Company (CL) is the lower-risk stock at -0.

00β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately -34439% more volatile than CL relative to the S&P 500. On balance sheet safety, Target Corporation (TGT) carries a lower debt/equity ratio of 35% versus 22% for Colgate-Palmolive Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — CL or AMZN or WMT or TGT or PG?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -25. 1% for Colgate-Palmolive Company. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CL or AMZN or WMT or TGT or PG?

The Procter & Gamble Company (PG) is the more profitable company, earning 19.

0% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus 4. 2% for WMT. At the gross margin level — before operating expenses — CL leads at 60. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CL or AMZN or WMT or TGT or PG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Target Corporation (TGT) trades at 15. 7x forward P/E versus 44. 7x for Walmart Inc. — 29. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.

08

Which pays a better dividend — CL or AMZN or WMT or TGT or PG?

In this comparison, TGT (3.

6% yield), PG (2. 8% yield), CL (2. 6% yield), WMT (0. 7% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is CL or AMZN or WMT or TGT or PG better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CL and AMZN and WMT and TGT and PG?

These companies operate in different sectors (CL (Consumer Defensive) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive) and PG (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CL is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; PG is a large-cap quality compounder stock. CL, WMT, TGT, PG pay a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $100B
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PG

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
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Beat Both

Find stocks that outperform CL and AMZN and WMT and TGT and PG on the metrics below

Revenue Growth>
%
(CL: 5.8% · AMZN: 16.6%)
Net Margin>
%
(CL: 10.5% · AMZN: 12.2%)
P/E Ratio<
x
(CL: 33.2x · AMZN: 37.8x)

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