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CL vs WMT
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
CL vs WMT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Household & Personal Products | Specialty Retail |
| Market Cap | $70.73B | $1.04T |
| Revenue (TTM) | $20.38B | $703.06B |
| Net Income (TTM) | $2.13B | $22.91B |
| Gross Margin | 60.1% | 24.9% |
| Operating Margin | 21.3% | 4.1% |
| Forward P/E | 22.9x | 44.7x |
| Total Debt | $7.99B | $67.09B |
| Cash & Equiv. | $1.29B | $10.73B |
CL vs WMT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Colgate-Palmolive C… (CL) | 100 | 120.8 | +20.8% |
| Walmart Inc. (WMT) | 100 | 314.9 | +214.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CL vs WMT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CL carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 5 yrs, beta -0.00, yield 2.5%
- Lower volatility, beta -0.00, current ratio 1.00x
- Beta -0.00, yield 2.5%, current ratio 1.00x
WMT is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 4.7%, EPS growth 13.3%, 3Y rev CAGR 5.3%
- 5.0% 10Y total return vs CL's 48.0%
- 4.7% revenue growth vs CL's 1.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 4.7% revenue growth vs CL's 1.4% | |
| Value | Lower P/E (22.9x vs 44.7x) | |
| Quality / Margins | 10.5% margin vs WMT's 3.3% | |
| Stability / Safety | Lower D/E ratio (67.2% vs 21.9%) | |
| Dividends | 2.5% yield, 5-year raise streak, vs WMT's 0.7% | |
| Momentum (1Y) | +33.0% vs CL's -0.8% | |
| Efficiency (ROA) | 12.5% ROA vs WMT's 7.9%, ROIC 43.4% vs 14.7% |
CL vs WMT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CL vs WMT — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
CL leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WMT is the larger business by revenue, generating $703.1B annually — 34.5x CL's $20.4B. CL is the more profitable business, keeping 10.5% of every revenue dollar as net income compared to WMT's 3.3%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $20.4B | $703.1B |
| EBITDAEarnings before interest/tax | $3.9B | $42.8B |
| Net IncomeAfter-tax profit | $2.1B | $22.9B |
| Free Cash FlowCash after capex | $3.6B | $15.3B |
| Gross MarginGross profit ÷ Revenue | +60.1% | +24.9% |
| Operating MarginEBIT ÷ Revenue | +21.3% | +4.1% |
| Net MarginNet income ÷ Revenue | +10.5% | +3.3% |
| FCF MarginFCF ÷ Revenue | +17.8% | +2.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.8% | +5.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -105.1% | +35.1% |
Valuation Metrics
CL leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 33.5x trailing earnings, CL trades at a 30% valuation discount to WMT's 47.6x P/E. On an enterprise value basis, CL's 15.6x EV/EBITDA is more attractive than WMT's 24.8x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $70.7B | $1.04T |
| Enterprise ValueMkt cap + debt − cash | $77.4B | $1.09T |
| Trailing P/EPrice ÷ TTM EPS | 33.52x | 47.65x |
| Forward P/EPrice ÷ next-FY EPS est. | 22.88x | 44.71x |
| PEG RatioP/E ÷ EPS growth rate | — | 4.33x |
| EV / EBITDAEnterprise value multiple | 15.55x | 24.83x |
| Price / SalesMarket cap ÷ Revenue | 3.47x | 1.45x |
| Price / BookPrice ÷ Book value/share | 195.91x | 10.44x |
| Price / FCFMarket cap ÷ FCF | 19.46x | 24.94x |
Profitability & Efficiency
CL leads this category, winning 7 of 8 comparable metrics.
Profitability & Efficiency
CL delivers a 2.5% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $22 for WMT. WMT carries lower financial leverage with a 0.67x debt-to-equity ratio, signaling a more conservative balance sheet compared to CL's 21.88x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +2.5% | +22.3% |
| ROA (TTM)Return on assets | +12.5% | +7.9% |
| ROICReturn on invested capital | +43.4% | +14.7% |
| ROCEReturn on capital employed | +41.6% | +17.5% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 21.88x | 0.67x |
| Net DebtTotal debt minus cash | $6.7B | $56.4B |
| Cash & Equiv.Liquid assets | $1.3B | $10.7B |
| Total DebtShort + long-term debt | $8.0B | $67.1B |
| Interest CoverageEBIT ÷ Interest expense | 12.37x | 11.85x |
Total Returns (Dividends Reinvested)
WMT leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WMT five years ago would be worth $28,531 today (with dividends reinvested), compared to $11,897 for CL. Over the past 12 months, WMT leads with a +33.0% total return vs CL's -0.8%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.5% vs CL's 5.3% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +14.8% | +15.6% |
| 1-Year ReturnPast 12 months | -0.8% | +33.0% |
| 3-Year ReturnCumulative with dividends | +16.7% | +160.2% |
| 5-Year ReturnCumulative with dividends | +19.0% | +185.3% |
| 10-Year ReturnCumulative with dividends | +48.0% | +505.0% |
| CAGR (3Y)Annualised 3-year return | +5.3% | +37.5% |
Risk & Volatility
Evenly matched — CL and WMT each lead in 1 of 2 comparable metrics.
Risk & Volatility
CL is the less volatile stock with a -0.00 beta — it tends to amplify market swings less than WMT's 0.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.6% from its 52-week high vs CL's 88.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.00x | 0.12x |
| 52-Week HighHighest price in past year | $99.33 | $134.69 |
| 52-Week LowLowest price in past year | $74.55 | $91.89 |
| % of 52W HighCurrent price vs 52-week peak | +88.8% | +96.6% |
| RSI (14)Momentum oscillator 0–100 | 53.0 | 58.1 |
| Avg Volume (50D)Average daily shares traded | 5.6M | 17.2M |
Analyst Outlook
Evenly matched — CL and WMT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates CL as "Hold" and WMT as "Buy". Consensus price targets imply 6.3% upside for CL (target: $94) vs 5.4% for WMT (target: $137). For income investors, CL offers the higher dividend yield at 2.55% vs WMT's 0.72%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $93.70 | $137.04 |
| # AnalystsCovering analysts | 45 | 64 |
| Dividend YieldAnnual dividend ÷ price | +2.5% | +0.7% |
| Dividend StreakConsecutive years of raises | 5 | 37 |
| Dividend / ShareAnnual DPS | $2.25 | $0.94 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.7% | +0.8% |
CL leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). WMT leads in 1 (Total Returns). 2 tied.
CL vs WMT: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is CL or WMT a better buy right now?
For growth investors, Walmart Inc.
(WMT) is the stronger pick with 4. 7% revenue growth year-over-year, versus 1. 4% for Colgate-Palmolive Company (CL). Colgate-Palmolive Company (CL) offers the better valuation at 33. 5x trailing P/E (22. 9x forward), making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CL or WMT?
On trailing P/E, Colgate-Palmolive Company (CL) is the cheapest at 33.
5x versus Walmart Inc. at 47. 6x. On forward P/E, Colgate-Palmolive Company is actually cheaper at 22. 9x.
03Which is the better long-term investment — CL or WMT?
Over the past 5 years, Walmart Inc.
(WMT) delivered a total return of +185. 3%, compared to +19. 0% for Colgate-Palmolive Company (CL). Over 10 years, the gap is even starker: WMT returned +499. 5% versus CL's +47. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CL or WMT?
By beta (market sensitivity over 5 years), Colgate-Palmolive Company (CL) is the lower-risk stock at -0.
00β versus Walmart Inc. 's 0. 12β — meaning WMT is approximately -2755% more volatile than CL relative to the S&P 500. On balance sheet safety, Walmart Inc. (WMT) carries a lower debt/equity ratio of 67% versus 22% for Colgate-Palmolive Company — giving it more financial flexibility in a downturn.
05Which is growing faster — CL or WMT?
By revenue growth (latest reported year), Walmart Inc.
(WMT) is pulling ahead at 4. 7% versus 1. 4% for Colgate-Palmolive Company (CL). On earnings-per-share growth, the picture is similar: Walmart Inc. grew EPS 13. 3% year-over-year, compared to -25. 1% for Colgate-Palmolive Company. Over a 3-year CAGR, WMT leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CL or WMT?
Colgate-Palmolive Company (CL) is the more profitable company, earning 10.
5% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 10. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CL leads at 21. 3% versus 4. 2% for WMT. At the gross margin level — before operating expenses — CL leads at 60. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CL or WMT more undervalued right now?
On forward earnings alone, Colgate-Palmolive Company (CL) trades at 22.
9x forward P/E versus 44. 7x for Walmart Inc. — 21. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CL: 6. 3% to $93. 70.
08Which pays a better dividend — CL or WMT?
All stocks in this comparison pay dividends.
Colgate-Palmolive Company (CL) offers the highest yield at 2. 5%, versus 0. 7% for Walmart Inc. (WMT).
09Is CL or WMT better for a retirement portfolio?
For long-horizon retirement investors, Walmart Inc.
(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Both have compounded well over 10 years (WMT: +499. 5%, CL: +47. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CL and WMT?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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