Household & Personal Products
Compare Stocks
4 / 10Stock Comparison
CLX vs CHD vs PG vs SPB
Revenue, margins, valuation, and 5-year total return — side by side.
Household & Personal Products
Household & Personal Products
Household & Personal Products
CLX vs CHD vs PG vs SPB — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Household & Personal Products | Household & Personal Products | Household & Personal Products | Household & Personal Products |
| Market Cap | $11.14B | $22.24B | $341.30B | $1.83B |
| Revenue (TTM) | $6.76B | $6.21B | $86.72B | $2.79B |
| Net Income (TTM) | $756M | $733M | $12.72B | $105M |
| Gross Margin | 43.8% | 45.1% | 50.3% | 36.6% |
| Operating Margin | 15.9% | 17.3% | 23.2% | 4.1% |
| Forward P/E | 15.7x | 25.0x | 21.1x | 14.8x |
| Total Debt | $2.88B | $2.21B | $35.46B | $654M |
| Cash & Equiv. | $167M | $409M | $9.56B | $124M |
CLX vs CHD vs PG vs SPB — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| The Clorox Company (CLX) | 100 | 44.7 | -55.3% |
| Church & Dwight Co.… (CHD) | 100 | 125.1 | +25.1% |
| The Procter & Gambl… (PG) | 100 | 126.0 | +26.0% |
| Spectrum Brands Hol… (SPB) | 100 | 166.1 | +66.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CLX vs CHD vs PG vs SPB
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CLX has the current edge in this matchup, primarily because of its strength in dividends and efficiency.
- 5.3% yield, 26-year raise streak, vs PG's 2.8%
- 13.1% ROA vs SPB's 3.0%, ROIC 27.7% vs 3.9%
CHD is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 1.6%, EPS growth 27.4%, 3Y rev CAGR 4.9%
- Lower volatility, beta 0.14, Low D/E 55.1%, current ratio 1.07x
- 1.6% revenue growth vs SPB's -5.2%
PG is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.
- Dividend streak 36 yrs, beta 0.10, yield 2.8%
- 119.3% 10Y total return vs CHD's 113.6%
- Beta 0.10, yield 2.8%, current ratio 0.70x
- 14.7% margin vs SPB's 3.8%
SPB is the clearest fit if your priority is valuation efficiency.
- PEG 1.15 vs PG's 3.78
- Lower P/E (14.8x vs 21.1x), PEG 1.15 vs 3.78
- +30.1% vs CLX's -28.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 1.6% revenue growth vs SPB's -5.2% | |
| Value | Lower P/E (14.8x vs 21.1x), PEG 1.15 vs 3.78 | |
| Quality / Margins | 14.7% margin vs SPB's 3.8% | |
| Stability / Safety | Beta 0.10 vs SPB's 0.82 | |
| Dividends | 5.3% yield, 26-year raise streak, vs PG's 2.8% | |
| Momentum (1Y) | +30.1% vs CLX's -28.9% | |
| Efficiency (ROA) | 13.1% ROA vs SPB's 3.0%, ROIC 27.7% vs 3.9% |
CLX vs CHD vs PG vs SPB — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CLX vs CHD vs PG vs SPB — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
SPB leads in 2 of 6 categories
PG leads 1 • CLX leads 1 • CHD leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
PG leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PG is the larger business by revenue, generating $86.7B annually — 31.1x SPB's $2.8B. PG is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to SPB's 3.8%. On growth, PG holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $6.8B | $6.2B | $86.7B | $2.8B |
| EBITDAEarnings before interest/tax | $1.3B | $1.3B | $21.9B | $214M |
| Net IncomeAfter-tax profit | $756M | $733M | $12.7B | $105M |
| Free Cash FlowCash after capex | $380M | $1.1B | $15.0B | $303M |
| Gross MarginGross profit ÷ Revenue | +43.8% | +45.1% | +50.3% | +36.6% |
| Operating MarginEBIT ÷ Revenue | +15.9% | +17.3% | +23.2% | +4.1% |
| Net MarginNet income ÷ Revenue | +11.2% | +11.8% | +14.7% | +3.8% |
| FCF MarginFCF ÷ Revenue | +5.6% | +17.2% | +17.3% | +10.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.1% | +0.1% | +7.4% | -3.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.7% | +2.2% | +5.8% | +48.8% |
Valuation Metrics
SPB leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 14.1x trailing earnings, CLX trades at a 55% valuation discount to CHD's 31.1x P/E. Adjusting for growth (PEG ratio), SPB offers better value at 1.57x vs PG's 4.01x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $11.1B | $22.2B | $341.3B | $1.8B |
| Enterprise ValueMkt cap + debt − cash | $13.9B | $24.0B | $367.2B | $2.4B |
| Trailing P/EPrice ÷ TTM EPS | 14.13x | 31.09x | 22.44x | 20.37x |
| Forward P/EPrice ÷ next-FY EPS est. | 15.70x | 25.01x | 21.14x | 14.84x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 4.01x | 1.57x |
| EV / EBITDAEnterprise value multiple | 9.91x | 18.14x | 15.76x | 10.59x |
| Price / SalesMarket cap ÷ Revenue | 1.57x | 3.59x | 4.05x | 0.65x |
| Price / BookPrice ÷ Book value/share | 23.75x | 5.73x | 6.86x | 1.07x |
| Price / FCFMarket cap ÷ FCF | 14.63x | 20.35x | 24.30x | 11.04x |
Profitability & Efficiency
CLX leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
CLX delivers a 4.0% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $6 for SPB. SPB carries lower financial leverage with a 0.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to CLX's 5.98x. On the Piotroski fundamental quality scale (0–9), CLX scores 7/9 vs PG's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +4.0% | +17.4% | +23.8% | +5.5% |
| ROA (TTM)Return on assets | +13.1% | +8.2% | +10.0% | +3.0% |
| ROICReturn on invested capital | +27.7% | +13.9% | +20.1% | +3.9% |
| ROCEReturn on capital employed | +30.2% | +14.4% | +23.0% | +4.2% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 | 5 | 6 |
| Debt / EquityFinancial leverage | 5.98x | 0.55x | 0.68x | 0.34x |
| Net DebtTotal debt minus cash | $2.7B | $1.8B | $25.9B | $531M |
| Cash & Equiv.Liquid assets | $167M | $409M | $9.6B | $124M |
| Total DebtShort + long-term debt | $2.9B | $2.2B | $35.5B | $654M |
| Interest CoverageEBIT ÷ Interest expense | 10.38x | 15.59x | 487.21x | 3.33x |
Total Returns (Dividends Reinvested)
SPB leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PG five years ago would be worth $12,240 today (with dividends reinvested), compared to $6,344 for CLX. Over the past 12 months, SPB leads with a +30.1% total return vs CLX's -28.9%. The 3-year compound annual growth rate (CAGR) favors SPB at 4.5% vs CLX's -13.9% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -6.2% | +14.0% | +4.5% | +31.7% |
| 1-Year ReturnPast 12 months | -28.9% | +3.4% | -5.6% | +30.1% |
| 3-Year ReturnCumulative with dividends | -36.2% | +0.7% | +1.9% | +14.2% |
| 5-Year ReturnCumulative with dividends | -36.6% | +13.7% | +22.4% | -7.8% |
| 10-Year ReturnCumulative with dividends | +2.8% | +113.6% | +119.3% | +11.9% |
| CAGR (3Y)Annualised 3-year return | -13.9% | +0.2% | +0.6% | +4.5% |
Risk & Volatility
Evenly matched — PG and SPB each lead in 1 of 2 comparable metrics.
Risk & Volatility
PG is the less volatile stock with a 0.10 beta — it tends to amplify market swings less than SPB's 0.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SPB currently trades 90.4% from its 52-week high vs CLX's 66.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.42x | 0.14x | 0.10x | 0.82x |
| 52-Week HighHighest price in past year | $138.94 | $106.04 | $170.99 | $86.95 |
| 52-Week LowLowest price in past year | $84.70 | $81.33 | $137.62 | $49.99 |
| % of 52W HighCurrent price vs 52-week peak | +66.3% | +88.5% | +85.4% | +90.4% |
| RSI (14)Momentum oscillator 0–100 | 34.9 | 49.1 | 53.7 | 61.3 |
| Avg Volume (50D)Average daily shares traded | 2.6M | 1.8M | 7.2M | 318K |
Analyst Outlook
Evenly matched — CLX and PG each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: CLX as "Hold", CHD as "Buy", PG as "Buy", SPB as "Buy". Consensus price targets imply 14.5% upside for CLX (target: $106) vs 6.1% for CHD (target: $100). For income investors, CLX offers the higher dividend yield at 5.26% vs CHD's 1.25%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $105.50 | $99.60 | $161.88 | $85.00 |
| # AnalystsCovering analysts | 28 | 34 | 52 | 21 |
| Dividend YieldAnnual dividend ÷ price | +5.3% | +1.3% | +2.8% | +2.4% |
| Dividend StreakConsecutive years of raises | 26 | 23 | 36 | 1 |
| Dividend / ShareAnnual DPS | $4.84 | $1.18 | $4.02 | $1.86 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.0% | +4.0% | +1.9% | +17.8% |
SPB leads in 2 of 6 categories (Valuation Metrics, Total Returns). PG leads in 1 (Income & Cash Flow). 2 tied.
CLX vs CHD vs PG vs SPB: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CLX or CHD or PG or SPB a better buy right now?
For growth investors, Church & Dwight Co.
, Inc. (CHD) is the stronger pick with 1. 6% revenue growth year-over-year, versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). The Clorox Company (CLX) offers the better valuation at 14. 1x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CLX or CHD or PG or SPB?
On trailing P/E, The Clorox Company (CLX) is the cheapest at 14.
1x versus Church & Dwight Co. , Inc. at 31. 1x. On forward P/E, Spectrum Brands Holdings, Inc. is actually cheaper at 14. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 15x versus The Procter & Gamble Company's 3. 78x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — CLX or CHD or PG or SPB?
Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +22.
4%, compared to -36. 6% for The Clorox Company (CLX). Over 10 years, the gap is even starker: PG returned +119. 3% versus CLX's +2. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CLX or CHD or PG or SPB?
By beta (market sensitivity over 5 years), The Procter & Gamble Company (PG) is the lower-risk stock at 0.
10β versus Spectrum Brands Holdings, Inc. 's 0. 82β — meaning SPB is approximately 688% more volatile than PG relative to the S&P 500. On balance sheet safety, Spectrum Brands Holdings, Inc. (SPB) carries a lower debt/equity ratio of 34% versus 6% for The Clorox Company — giving it more financial flexibility in a downturn.
05Which is growing faster — CLX or CHD or PG or SPB?
By revenue growth (latest reported year), Church & Dwight Co.
, Inc. (CHD) is pulling ahead at 1. 6% versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). On earnings-per-share growth, the picture is similar: The Clorox Company grew EPS 189. 8% year-over-year, compared to -5. 6% for Spectrum Brands Holdings, Inc.. Over a 3-year CAGR, CHD leads at 4. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CLX or CHD or PG or SPB?
The Procter & Gamble Company (PG) is the more profitable company, earning 19.
0% net margin versus 3. 6% for Spectrum Brands Holdings, Inc. — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus 4. 4% for SPB. At the gross margin level — before operating expenses — PG leads at 51. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CLX or CHD or PG or SPB more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 15x versus The Procter & Gamble Company's 3. 78x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Spectrum Brands Holdings, Inc. (SPB) trades at 14. 8x forward P/E versus 25. 0x for Church & Dwight Co. , Inc. — 10. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CLX: 14. 5% to $105. 50.
08Which pays a better dividend — CLX or CHD or PG or SPB?
All stocks in this comparison pay dividends.
The Clorox Company (CLX) offers the highest yield at 5. 3%, versus 1. 3% for Church & Dwight Co. , Inc. (CHD).
09Is CLX or CHD or PG or SPB better for a retirement portfolio?
For long-horizon retirement investors, The Procter & Gamble Company (PG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
10), 2. 8% yield, +119. 3% 10Y return). Both have compounded well over 10 years (PG: +119. 3%, SPB: +11. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CLX and CHD and PG and SPB?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CLX is a mid-cap deep-value stock; CHD is a mid-cap quality compounder stock; PG is a large-cap quality compounder stock; SPB is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.