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Stock Comparison

CLX vs CHD vs PG vs SPB

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CLX
The Clorox Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$11.14B
5Y Perf.-55.3%
CHD
Church & Dwight Co., Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$22.24B
5Y Perf.+25.1%
PG
The Procter & Gamble Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$341.30B
5Y Perf.+26.0%
SPB
Spectrum Brands Holdings, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$1.83B
5Y Perf.+66.1%

CLX vs CHD vs PG vs SPB — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CLX logoCLX
CHD logoCHD
PG logoPG
SPB logoSPB
IndustryHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal Products
Market Cap$11.14B$22.24B$341.30B$1.83B
Revenue (TTM)$6.76B$6.21B$86.72B$2.79B
Net Income (TTM)$756M$733M$12.72B$105M
Gross Margin43.8%45.1%50.3%36.6%
Operating Margin15.9%17.3%23.2%4.1%
Forward P/E15.7x25.0x21.1x14.8x
Total Debt$2.88B$2.21B$35.46B$654M
Cash & Equiv.$167M$409M$9.56B$124M

CLX vs CHD vs PG vs SPBLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CLX
CHD
PG
SPB
StockMay 20May 26Return
The Clorox Company (CLX)10044.7-55.3%
Church & Dwight Co.… (CHD)100125.1+25.1%
The Procter & Gambl… (PG)100126.0+26.0%
Spectrum Brands Hol… (SPB)100166.1+66.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: CLX vs CHD vs PG vs SPB

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CLX and PG are tied at the top with 2 categories each — the right choice depends on your priorities. The Procter & Gamble Company is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. SPB and CHD also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
CLX
The Clorox Company
The Income Pick

CLX has the current edge in this matchup, primarily because of its strength in dividends and efficiency.

  • 5.3% yield, 26-year raise streak, vs PG's 2.8%
  • 13.1% ROA vs SPB's 3.0%, ROIC 27.7% vs 3.9%
Best for: dividends and efficiency
CHD
Church & Dwight Co., Inc.
The Growth Play

CHD is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 1.6%, EPS growth 27.4%, 3Y rev CAGR 4.9%
  • Lower volatility, beta 0.14, Low D/E 55.1%, current ratio 1.07x
  • 1.6% revenue growth vs SPB's -5.2%
Best for: growth exposure and sleep-well-at-night
PG
The Procter & Gamble Company
The Income Pick

PG is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 36 yrs, beta 0.10, yield 2.8%
  • 119.3% 10Y total return vs CHD's 113.6%
  • Beta 0.10, yield 2.8%, current ratio 0.70x
  • 14.7% margin vs SPB's 3.8%
Best for: income & stability and long-term compounding
SPB
Spectrum Brands Holdings, Inc.
The Value Pick

SPB is the clearest fit if your priority is valuation efficiency.

  • PEG 1.15 vs PG's 3.78
  • Lower P/E (14.8x vs 21.1x), PEG 1.15 vs 3.78
  • +30.1% vs CLX's -28.9%
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthCHD logoCHD1.6% revenue growth vs SPB's -5.2%
ValueSPB logoSPBLower P/E (14.8x vs 21.1x), PEG 1.15 vs 3.78
Quality / MarginsPG logoPG14.7% margin vs SPB's 3.8%
Stability / SafetyPG logoPGBeta 0.10 vs SPB's 0.82
DividendsCLX logoCLX5.3% yield, 26-year raise streak, vs PG's 2.8%
Momentum (1Y)SPB logoSPB+30.1% vs CLX's -28.9%
Efficiency (ROA)CLX logoCLX13.1% ROA vs SPB's 3.0%, ROIC 27.7% vs 3.9%

CLX vs CHD vs PG vs SPB — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CLXThe Clorox Company
FY 2025
Health and Wellness
38.2%$2.7B
Household
28.3%$2.0B
Lifestyle
18.4%$1.3B
International
15.1%$1.1B
CHDChurch & Dwight Co., Inc.
FY 2025
Specialty Products Division
100.0%$299M
PGThe Procter & Gamble Company
FY 2025
Fabric Care And Home Care Segment Member
35.5%$29.6B
Baby, Feminine and Family Care Segment Member
24.3%$20.2B
Beauty Segment
17.9%$15.0B
Health Care Segment Member
14.4%$12.0B
Grooming Segment Member
8.0%$6.7B
SPBSpectrum Brands Holdings, Inc.
FY 2025
Home And Personal Care
41.1%$1.2B
Global Pet Supplies
38.5%$1.1B
Home And Garden Business
20.4%$573M

CLX vs CHD vs PG vs SPB — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSPBLAGGINGCHD

Income & Cash Flow (Last 12 Months)

PG leads this category, winning 5 of 6 comparable metrics.

PG is the larger business by revenue, generating $86.7B annually — 31.1x SPB's $2.8B. PG is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to SPB's 3.8%. On growth, PG holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…SPB logoSPBSpectrum Brands H…
RevenueTrailing 12 months$6.8B$6.2B$86.7B$2.8B
EBITDAEarnings before interest/tax$1.3B$1.3B$21.9B$214M
Net IncomeAfter-tax profit$756M$733M$12.7B$105M
Free Cash FlowCash after capex$380M$1.1B$15.0B$303M
Gross MarginGross profit ÷ Revenue+43.8%+45.1%+50.3%+36.6%
Operating MarginEBIT ÷ Revenue+15.9%+17.3%+23.2%+4.1%
Net MarginNet income ÷ Revenue+11.2%+11.8%+14.7%+3.8%
FCF MarginFCF ÷ Revenue+5.6%+17.2%+17.3%+10.9%
Rev. Growth (YoY)Latest quarter vs prior year+0.1%+0.1%+7.4%-3.3%
EPS Growth (YoY)Latest quarter vs prior year+2.7%+2.2%+5.8%+48.8%
PG leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

SPB leads this category, winning 5 of 7 comparable metrics.

At 14.1x trailing earnings, CLX trades at a 55% valuation discount to CHD's 31.1x P/E. Adjusting for growth (PEG ratio), SPB offers better value at 1.57x vs PG's 4.01x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…SPB logoSPBSpectrum Brands H…
Market CapShares × price$11.1B$22.2B$341.3B$1.8B
Enterprise ValueMkt cap + debt − cash$13.9B$24.0B$367.2B$2.4B
Trailing P/EPrice ÷ TTM EPS14.13x31.09x22.44x20.37x
Forward P/EPrice ÷ next-FY EPS est.15.70x25.01x21.14x14.84x
PEG RatioP/E ÷ EPS growth rate4.01x1.57x
EV / EBITDAEnterprise value multiple9.91x18.14x15.76x10.59x
Price / SalesMarket cap ÷ Revenue1.57x3.59x4.05x0.65x
Price / BookPrice ÷ Book value/share23.75x5.73x6.86x1.07x
Price / FCFMarket cap ÷ FCF14.63x20.35x24.30x11.04x
SPB leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

CLX leads this category, winning 5 of 9 comparable metrics.

CLX delivers a 4.0% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $6 for SPB. SPB carries lower financial leverage with a 0.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to CLX's 5.98x. On the Piotroski fundamental quality scale (0–9), CLX scores 7/9 vs PG's 5/9, reflecting strong financial health.

MetricCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…SPB logoSPBSpectrum Brands H…
ROE (TTM)Return on equity+4.0%+17.4%+23.8%+5.5%
ROA (TTM)Return on assets+13.1%+8.2%+10.0%+3.0%
ROICReturn on invested capital+27.7%+13.9%+20.1%+3.9%
ROCEReturn on capital employed+30.2%+14.4%+23.0%+4.2%
Piotroski ScoreFundamental quality 0–97756
Debt / EquityFinancial leverage5.98x0.55x0.68x0.34x
Net DebtTotal debt minus cash$2.7B$1.8B$25.9B$531M
Cash & Equiv.Liquid assets$167M$409M$9.6B$124M
Total DebtShort + long-term debt$2.9B$2.2B$35.5B$654M
Interest CoverageEBIT ÷ Interest expense10.38x15.59x487.21x3.33x
CLX leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SPB leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PG five years ago would be worth $12,240 today (with dividends reinvested), compared to $6,344 for CLX. Over the past 12 months, SPB leads with a +30.1% total return vs CLX's -28.9%. The 3-year compound annual growth rate (CAGR) favors SPB at 4.5% vs CLX's -13.9% — a key indicator of consistent wealth creation.

MetricCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…SPB logoSPBSpectrum Brands H…
YTD ReturnYear-to-date-6.2%+14.0%+4.5%+31.7%
1-Year ReturnPast 12 months-28.9%+3.4%-5.6%+30.1%
3-Year ReturnCumulative with dividends-36.2%+0.7%+1.9%+14.2%
5-Year ReturnCumulative with dividends-36.6%+13.7%+22.4%-7.8%
10-Year ReturnCumulative with dividends+2.8%+113.6%+119.3%+11.9%
CAGR (3Y)Annualised 3-year return-13.9%+0.2%+0.6%+4.5%
SPB leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — PG and SPB each lead in 1 of 2 comparable metrics.

PG is the less volatile stock with a 0.10 beta — it tends to amplify market swings less than SPB's 0.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SPB currently trades 90.4% from its 52-week high vs CLX's 66.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…SPB logoSPBSpectrum Brands H…
Beta (5Y)Sensitivity to S&P 5000.42x0.14x0.10x0.82x
52-Week HighHighest price in past year$138.94$106.04$170.99$86.95
52-Week LowLowest price in past year$84.70$81.33$137.62$49.99
% of 52W HighCurrent price vs 52-week peak+66.3%+88.5%+85.4%+90.4%
RSI (14)Momentum oscillator 0–10034.949.153.761.3
Avg Volume (50D)Average daily shares traded2.6M1.8M7.2M318K
Evenly matched — PG and SPB each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CLX and PG each lead in 1 of 2 comparable metrics.

Analyst consensus: CLX as "Hold", CHD as "Buy", PG as "Buy", SPB as "Buy". Consensus price targets imply 14.5% upside for CLX (target: $106) vs 6.1% for CHD (target: $100). For income investors, CLX offers the higher dividend yield at 5.26% vs CHD's 1.25%.

MetricCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…SPB logoSPBSpectrum Brands H…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$105.50$99.60$161.88$85.00
# AnalystsCovering analysts28345221
Dividend YieldAnnual dividend ÷ price+5.3%+1.3%+2.8%+2.4%
Dividend StreakConsecutive years of raises2623361
Dividend / ShareAnnual DPS$4.84$1.18$4.02$1.86
Buyback YieldShare repurchases ÷ mkt cap+3.0%+4.0%+1.9%+17.8%
Evenly matched — CLX and PG each lead in 1 of 2 comparable metrics.
Key Takeaway

SPB leads in 2 of 6 categories (Valuation Metrics, Total Returns). PG leads in 1 (Income & Cash Flow). 2 tied.

Best OverallSpectrum Brands Holdings, I… (SPB)Leads 2 of 6 categories
Loading custom metrics...

CLX vs CHD vs PG vs SPB: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CLX or CHD or PG or SPB a better buy right now?

For growth investors, Church & Dwight Co.

, Inc. (CHD) is the stronger pick with 1. 6% revenue growth year-over-year, versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). The Clorox Company (CLX) offers the better valuation at 14. 1x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CLX or CHD or PG or SPB?

On trailing P/E, The Clorox Company (CLX) is the cheapest at 14.

1x versus Church & Dwight Co. , Inc. at 31. 1x. On forward P/E, Spectrum Brands Holdings, Inc. is actually cheaper at 14. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 15x versus The Procter & Gamble Company's 3. 78x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — CLX or CHD or PG or SPB?

Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +22.

4%, compared to -36. 6% for The Clorox Company (CLX). Over 10 years, the gap is even starker: PG returned +119. 3% versus CLX's +2. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CLX or CHD or PG or SPB?

By beta (market sensitivity over 5 years), The Procter & Gamble Company (PG) is the lower-risk stock at 0.

10β versus Spectrum Brands Holdings, Inc. 's 0. 82β — meaning SPB is approximately 688% more volatile than PG relative to the S&P 500. On balance sheet safety, Spectrum Brands Holdings, Inc. (SPB) carries a lower debt/equity ratio of 34% versus 6% for The Clorox Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — CLX or CHD or PG or SPB?

By revenue growth (latest reported year), Church & Dwight Co.

, Inc. (CHD) is pulling ahead at 1. 6% versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). On earnings-per-share growth, the picture is similar: The Clorox Company grew EPS 189. 8% year-over-year, compared to -5. 6% for Spectrum Brands Holdings, Inc.. Over a 3-year CAGR, CHD leads at 4. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CLX or CHD or PG or SPB?

The Procter & Gamble Company (PG) is the more profitable company, earning 19.

0% net margin versus 3. 6% for Spectrum Brands Holdings, Inc. — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus 4. 4% for SPB. At the gross margin level — before operating expenses — PG leads at 51. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CLX or CHD or PG or SPB more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 15x versus The Procter & Gamble Company's 3. 78x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Spectrum Brands Holdings, Inc. (SPB) trades at 14. 8x forward P/E versus 25. 0x for Church & Dwight Co. , Inc. — 10. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CLX: 14. 5% to $105. 50.

08

Which pays a better dividend — CLX or CHD or PG or SPB?

All stocks in this comparison pay dividends.

The Clorox Company (CLX) offers the highest yield at 5. 3%, versus 1. 3% for Church & Dwight Co. , Inc. (CHD).

09

Is CLX or CHD or PG or SPB better for a retirement portfolio?

For long-horizon retirement investors, The Procter & Gamble Company (PG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

10), 2. 8% yield, +119. 3% 10Y return). Both have compounded well over 10 years (PG: +119. 3%, SPB: +11. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CLX and CHD and PG and SPB?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CLX is a mid-cap deep-value stock; CHD is a mid-cap quality compounder stock; PG is a large-cap quality compounder stock; SPB is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Net Margin>
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(CLX: 11.2% · CHD: 11.8%)
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(CLX: 14.1x · CHD: 31.1x)

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