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COST vs AMZN vs WMT vs TGT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
COST
Costco Wholesale Corporation

Discount Stores

Consumer DefensiveNASDAQ • US
Market Cap$450.51B
5Y Perf.+229.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.94T
5Y Perf.+124.0%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+216.3%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$58.67B
5Y Perf.+5.3%

COST vs AMZN vs WMT vs TGT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
COST logoCOST
AMZN logoAMZN
WMT logoWMT
TGT logoTGT
IndustryDiscount StoresSpecialty RetailSpecialty RetailDiscount Stores
Market Cap$450.51B$2.94T$1.04T$58.67B
Revenue (TTM)$286.26B$742.78B$703.06B$106.25B
Net Income (TTM)$8.55B$90.80B$22.91B$4.04B
Gross Margin12.9%50.6%24.9%27.3%
Operating Margin3.8%11.5%4.1%5.3%
Forward P/E49.7x35.1x44.9x16.1x
Total Debt$8.17B$152.99B$67.09B$5.59B
Cash & Equiv.$14.16B$86.81B$10.73B$5.49B

COST vs AMZN vs WMT vs TGTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

COST
AMZN
WMT
TGT
StockMay 20May 26Return
Costco Wholesale Co… (COST)100329.5+229.5%
Amazon.com, Inc. (AMZN)100224.0+124.0%
Walmart Inc. (WMT)100316.3+216.3%
Target Corporation (TGT)100105.3+5.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: COST vs AMZN vs WMT vs TGT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Target Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. WMT also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
COST
Costco Wholesale Corporation
The Defensive Pick

COST is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.13, Low D/E 28.0%, current ratio 1.03x
Best for: sleep-well-at-night
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.3% 10Y total return vs COST's 6.3%
  • PEG 1.25 vs WMT's 4.08
  • 12.4% revenue growth vs TGT's -1.7%
Best for: growth exposure and long-term compounding
WMT
Walmart Inc.
The Income Pick

WMT is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12, yield 0.7%, current ratio 0.79x
  • Beta 0.12 vs AMZN's 1.51
Best for: income & stability and defensive
TGT
Target Corporation
The Value Play

TGT is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (16.1x vs 44.9x)
  • 3.5% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Best for: value and dividends
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs TGT's -1.7%
ValueTGT logoTGTLower P/E (16.1x vs 44.9x)
Quality / MarginsAMZN logoAMZN12.2% margin vs COST's 3.0%
Stability / SafetyWMT logoWMTBeta 0.12 vs AMZN's 1.51
DividendsTGT logoTGT3.5% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)AMZN logoAMZN+46.8% vs COST's +0.7%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs TGT's 6.9%, ROIC 14.7% vs 16.7%

COST vs AMZN vs WMT vs TGT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

COSTCostco Wholesale Corporation
FY 2025
Food and Sundries
39.8%$109.6B
Non-Foods
25.9%$71.2B
Other
18.6%$51.2B
Fresh Food
13.8%$38.0B
Membership
1.9%$5.3B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B

COST vs AMZN vs WMT vs TGT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCOSTLAGGINGTGT

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 7.0x TGT's $106.2B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to COST's 3.0%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCOST logoCOSTCostco Wholesale …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
RevenueTrailing 12 months$286.3B$742.8B$703.1B$106.2B
EBITDAEarnings before interest/tax$13.5B$155.9B$42.8B$8.7B
Net IncomeAfter-tax profit$8.5B$90.8B$22.9B$4.0B
Free Cash FlowCash after capex$9.1B-$2.5B$15.3B$2.9B
Gross MarginGross profit ÷ Revenue+12.9%+50.6%+24.9%+27.3%
Operating MarginEBIT ÷ Revenue+3.8%+11.5%+4.1%+5.3%
Net MarginNet income ÷ Revenue+3.0%+12.2%+3.3%+3.8%
FCF MarginFCF ÷ Revenue+3.2%-0.3%+2.2%+2.8%
Rev. Growth (YoY)Latest quarter vs prior year+9.2%+16.6%+5.8%+3.2%
EPS Growth (YoY)Latest quarter vs prior year-2.1%+74.8%+35.1%+23.7%
AMZN leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

TGT leads this category, winning 6 of 7 comparable metrics.

At 15.8x trailing earnings, TGT trades at a 72% valuation discount to COST's 55.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.36x vs WMT's 4.35x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCOST logoCOSTCostco Wholesale …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Market CapShares × price$450.5B$2.94T$1.04T$58.7B
Enterprise ValueMkt cap + debt − cash$444.5B$3.01T$1.10T$58.8B
Trailing P/EPrice ÷ TTM EPS55.82x38.15x47.91x15.84x
Forward P/EPrice ÷ next-FY EPS est.49.73x35.07x44.91x16.10x
PEG RatioP/E ÷ EPS growth rate3.70x1.36x4.35x
EV / EBITDAEnterprise value multiple34.70x20.64x24.96x7.42x
Price / SalesMarket cap ÷ Revenue1.64x4.10x1.46x0.56x
Price / BookPrice ÷ Book value/share15.50x7.20x10.50x3.63x
Price / FCFMarket cap ÷ FCF57.49x382.27x25.08x20.69x
TGT leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

COST leads this category, winning 7 of 9 comparable metrics.

COST delivers a 28.8% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $22 for WMT. COST carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), COST scores 7/9 vs TGT's 6/9, reflecting strong financial health.

MetricCOST logoCOSTCostco Wholesale …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
ROE (TTM)Return on equity+28.8%+23.3%+22.3%+26.1%
ROA (TTM)Return on assets+10.7%+11.5%+7.9%+6.9%
ROICReturn on invested capital+34.5%+14.7%+14.7%+16.7%
ROCEReturn on capital employed+27.9%+15.3%+17.5%+13.6%
Piotroski ScoreFundamental quality 0–97666
Debt / EquityFinancial leverage0.28x0.37x0.67x0.35x
Net DebtTotal debt minus cash-$6.0B$66.2B$56.4B$104M
Cash & Equiv.Liquid assets$14.2B$86.8B$10.7B$5.5B
Total DebtShort + long-term debt$8.2B$153.0B$67.1B$5.6B
Interest CoverageEBIT ÷ Interest expense77.52x39.96x11.85x12.40x
COST leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,774 today (with dividends reinvested), compared to $7,047 for TGT. Over the past 12 months, AMZN leads with a +46.8% total return vs COST's +0.7%. The 3-year compound annual growth rate (CAGR) favors WMT at 38.1% vs TGT's -3.1% — a key indicator of consistent wealth creation.

MetricCOST logoCOSTCostco Wholesale …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
YTD ReturnYear-to-date+19.3%+20.8%+16.2%+29.3%
1-Year ReturnPast 12 months+0.7%+46.8%+32.6%+41.8%
3-Year ReturnCumulative with dividends+109.6%+158.9%+163.3%-9.0%
5-Year ReturnCumulative with dividends+182.6%+67.3%+187.7%-29.5%
10-Year ReturnCumulative with dividends+631.6%+730.1%+517.6%+107.8%
CAGR (3Y)Annualised 3-year return+28.0%+37.3%+38.1%-3.1%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.

MetricCOST logoCOSTCostco Wholesale …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Beta (5Y)Sensitivity to S&P 5000.13x1.51x0.12x0.95x
52-Week HighHighest price in past year$1067.08$278.56$134.69$133.07
52-Week LowLowest price in past year$846.80$183.85$91.89$83.44
% of 52W HighCurrent price vs 52-week peak+95.3%+98.2%+97.1%+96.8%
RSI (14)Momentum oscillator 0–10056.079.857.156.7
Avg Volume (50D)Average daily shares traded1.6M45.6M17.5M4.6M
Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: COST as "Buy", AMZN as "Buy", WMT as "Buy", TGT as "Hold". Consensus price targets imply 12.2% upside for AMZN (target: $307) vs -10.5% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.50% vs COST's 0.48%.

MetricCOST logoCOSTCostco Wholesale …AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$1070.00$306.77$137.04$115.31
# AnalystsCovering analysts58946459
Dividend YieldAnnual dividend ÷ price+0.5%+0.7%+3.5%
Dividend StreakConsecutive years of raises03722
Dividend / ShareAnnual DPS$4.91$0.94$4.51
Buyback YieldShare repurchases ÷ mkt cap+0.2%0.0%+0.8%+0.7%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

AMZN leads in 1 of 6 categories (Income & Cash Flow). TGT leads in 1 (Valuation Metrics). 2 tied.

Best OverallCostco Wholesale Corporation (COST)Leads 1 of 6 categories
Loading custom metrics...

COST vs AMZN vs WMT vs TGT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is COST or AMZN or WMT or TGT a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 15. 8x trailing P/E (16. 1x forward), making it the more compelling value choice. Analysts rate Costco Wholesale Corporation (COST) a "Buy" — based on 58 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — COST or AMZN or WMT or TGT?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

8x versus Costco Wholesale Corporation at 55. 8x. On forward P/E, Target Corporation is actually cheaper at 16. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 25x versus Walmart Inc. 's 4. 08x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — COST or AMZN or WMT or TGT?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +187. 7%, compared to -29. 5% for Target Corporation (TGT). Over 10 years, the gap is even starker: AMZN returned +730. 1% versus TGT's +107. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — COST or AMZN or WMT or TGT?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 1194% more volatile than WMT relative to the S&P 500. On balance sheet safety, Costco Wholesale Corporation (COST) carries a lower debt/equity ratio of 28% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — COST or AMZN or WMT or TGT?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -8. 2% for Target Corporation. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — COST or AMZN or WMT or TGT?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 2. 9% for Costco Wholesale Corporation — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 3. 8% for COST. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is COST or AMZN or WMT or TGT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 25x versus Walmart Inc. 's 4. 08x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Target Corporation (TGT) trades at 16. 1x forward P/E versus 49. 7x for Costco Wholesale Corporation — 33. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 12. 2% to $306. 77.

08

Which pays a better dividend — COST or AMZN or WMT or TGT?

In this comparison, TGT (3.

5% yield), WMT (0. 7% yield), COST (0. 5% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is COST or AMZN or WMT or TGT better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +517. 6% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +517. 6%, AMZN: +730. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between COST and AMZN and WMT and TGT?

These companies operate in different sectors (COST (Consumer Defensive) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: COST is a large-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock. WMT, TGT pay a dividend while COST, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform COST and AMZN and WMT and TGT on the metrics below

Revenue Growth>
%
(COST: 9.2% · AMZN: 16.6%)
Net Margin>
%
(COST: 3.0% · AMZN: 12.2%)
P/E Ratio<
x
(COST: 55.8x · AMZN: 38.1x)

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