CRTO
Criteo S.A.
Advertising Agencies
Market Cap$811M
5Y Perf.-64.9%
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Stock Comparison
CRTO vs IAS
Revenue, margins, valuation, and 5-year total return — side by side.
IAS
Integral Ad Science Holding Corp.
Advertising Agencies
Market Cap$1.74B
5Y Perf.-50.0%
CRTO vs IAS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | CRTO | IAS |
|---|---|---|
| Industry | Advertising Agencies | Advertising Agencies |
| Market Cap | $811M | $1.74B |
| Revenue (TTM) | $1.92B | $591M |
| Net Income (TTM) | $115M | $47M |
| Gross Margin | 54.0% | 77.4% |
| Operating Margin | 8.6% | 11.1% |
| Forward P/E | 3.6x | 27.5x |
| Total Debt | $150M | $58M |
| Cash & Equiv. | $342M | $84M |
CRTO vs IAS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
CRTO
IAS
| Stock | Jun 21 | May 26 | Return |
|---|---|---|---|
| Criteo S.A. (CRTO) | 100 | 35.1 | -64.9% |
| Integral Ad Science… (IAS) | 100 | 50.0 | -50.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CRTO vs IAS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: CRTO and IAS are tied at the top with 3 categories each — the right choice depends on your priorities. Integral Ad Science Holding Corp. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
CRTO
Criteo S.A.
The Income Pick
CRTO has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.
- beta 0.76
- Lower volatility, beta 0.76, Low D/E 12.6%, current ratio 1.27x
- Beta 0.76, current ratio 1.27x
Best for: income & stability and sleep-well-at-night
IAS
Integral Ad Science Holding Corp.
The Growth Play
IAS is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 11.7%, EPS growth 413.4%, 3Y rev CAGR 17.9%
- -49.8% 10Y total return vs CRTO's -62.5%
- 11.7% revenue growth vs CRTO's 0.6%
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | IAS | 11.7% revenue growth vs CRTO's 0.6% |
| Value | CRTO | Lower P/E (3.6x vs 27.5x) |
| Quality / Margins | IAS | 7.9% margin vs CRTO's 6.0% |
| Stability / Safety | CRTO | Beta 0.76 vs IAS's 0.83 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | IAS | +42.2% vs CRTO's -42.8% |
| Efficiency (ROA) | CRTO | 5.5% ROA vs IAS's 3.9%, ROIC 16.1% vs 4.6% |
CRTO vs IAS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
Segment breakdown not available.
CRTO vs IAS — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLCRTOLAGGINGIAS
IASIntegral Ad Science H…
2leads
CRTOCriteo S.A.
2leads
6 Total Categories
CATEGORYLEADERvs IASMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
IAS6/6
Valuation MetricsMultiples, price ratios, and targets
CRTO6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
CRTO7/9
Total Returns1Y, 3Y, 5Y total returns with dividends
IAS5/5
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
IAS leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CRTO is the larger business by revenue, generating $1.9B annually — 3.2x IAS's $591M. Profitability is closely matched — net margins range from 7.9% (IAS) to 6.0% (CRTO). On growth, IAS holds the edge at +15.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CRTOCriteo S.A. | IASIntegral Ad Scien… |
|---|---|---|
| RevenueTrailing 12 months | $1.9B | $591M |
| EBITDAEarnings before interest/tax | $270M | $125M |
| Net IncomeAfter-tax profit | $115M | $47M |
| Free Cash FlowCash after capex | $211M | $165M |
| Gross MarginGross profit ÷ Revenue | +54.0% | +77.4% |
| Operating MarginEBIT ÷ Revenue | +8.6% | +11.1% |
| Net MarginNet income ÷ Revenue | +6.0% | +7.9% |
| FCF MarginFCF ÷ Revenue | +11.0% | +27.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.9% | +15.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -77.3% | -57.4% |
IAS leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
CRTO leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 6.0x trailing earnings, CRTO trades at a 87% valuation discount to IAS's 45.0x P/E. On an enterprise value basis, CRTO's 1.9x EV/EBITDA is more attractive than IAS's 13.7x.
| Metric | CRTOCriteo S.A. | IASIntegral Ad Scien… |
|---|---|---|
| Market CapShares × price | $811M | $1.7B |
| Enterprise ValueMkt cap + debt − cash | $619M | $1.7B |
| Trailing P/EPrice ÷ TTM EPS | 5.98x | 44.96x |
| Forward P/EPrice ÷ next-FY EPS est. | 3.63x | 27.54x |
| PEG RatioP/E ÷ EPS growth rate | 0.34x | — |
| EV / EBITDAEnterprise value multiple | 1.87x | 13.74x |
| Price / SalesMarket cap ÷ Revenue | 0.42x | 3.27x |
| Price / BookPrice ÷ Book value/share | 0.71x | 1.70x |
| Price / FCFMarket cap ÷ FCF | 3.89x | 22.44x |
CRTO leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
CRTO leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
CRTO delivers a 9.9% return on equity — every $100 of shareholder capital generates $10 in annual profit, vs $4 for IAS. IAS carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to CRTO's 0.13x. On the Piotroski fundamental quality scale (0–9), CRTO scores 8/9 vs IAS's 6/9, reflecting strong financial health.
| Metric | CRTOCriteo S.A. | IASIntegral Ad Scien… |
|---|---|---|
| ROE (TTM)Return on equity | +9.9% | +4.2% |
| ROA (TTM)Return on assets | +5.5% | +3.9% |
| ROICReturn on invested capital | +16.1% | +4.6% |
| ROCEReturn on capital employed | +15.7% | +5.5% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 6 |
| Debt / EquityFinancial leverage | 0.13x | 0.06x |
| Net DebtTotal debt minus cash | -$192M | -$27M |
| Cash & Equiv.Liquid assets | $342M | $84M |
| Total DebtShort + long-term debt | $150M | $58M |
| Interest CoverageEBIT ÷ Interest expense | 117.52x | 93.78x |
CRTO leads this category, winning 7 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
IAS leads this category, winning 5 of 5 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in IAS five years ago would be worth $5,024 today (with dividends reinvested), compared to $4,208 for CRTO. Over the past 12 months, IAS leads with a +42.2% total return vs CRTO's -42.8%. The 3-year compound annual growth rate (CAGR) favors IAS at -15.2% vs CRTO's -20.5% — a key indicator of consistent wealth creation.
| Metric | CRTOCriteo S.A. | IASIntegral Ad Scien… |
|---|---|---|
| YTD ReturnYear-to-date | -20.9% | — |
| 1-Year ReturnPast 12 months | -42.8% | +42.2% |
| 3-Year ReturnCumulative with dividends | -49.7% | -39.0% |
| 5-Year ReturnCumulative with dividends | -57.9% | -49.8% |
| 10-Year ReturnCumulative with dividends | -62.5% | -49.8% |
| CAGR (3Y)Annualised 3-year return | -20.5% | -15.2% |
IAS leads this category, winning 5 of 5 comparable metrics.
Risk & Volatility
Evenly matched — CRTO and IAS each lead in 1 of 2 comparable metrics.
Risk & Volatility
CRTO is the less volatile stock with a 0.76 beta — it tends to amplify market swings less than IAS's 0.83 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IAS currently trades 100.0% from its 52-week high vs CRTO's 51.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CRTOCriteo S.A. | IASIntegral Ad Scien… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.76x | 0.83x |
| 52-Week HighHighest price in past year | $30.64 | $10.34 |
| 52-Week LowLowest price in past year | $15.57 | $7.19 |
| % of 52W HighCurrent price vs 52-week peak | +51.8% | +100.0% |
| RSI (14)Momentum oscillator 0–100 | 62.0 | 67.5 |
| Avg Volume (50D)Average daily shares traded | 275K | 0 |
Evenly matched — CRTO and IAS each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates CRTO as "Buy" and IAS as "Buy". Consensus price targets imply 97.0% upside for CRTO (target: $31) vs 38.2% for IAS (target: $14).
| Metric | CRTOCriteo S.A. | IASIntegral Ad Scien… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $31.25 | $14.29 |
| # AnalystsCovering analysts | 33 | 12 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +18.7% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
IAS leads in 2 of 6 categories (Income & Cash Flow, Total Returns). CRTO leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.
Best OverallCriteo S.A. (CRTO)Leads 2 of 6 categories
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CRTO vs IAS: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is CRTO or IAS a better buy right now?
For growth investors, Integral Ad Science Holding Corp.
(IAS) is the stronger pick with 11. 7% revenue growth year-over-year, versus 0. 6% for Criteo S. A. (CRTO). Criteo S. A. (CRTO) offers the better valuation at 6. 0x trailing P/E (3. 6x forward), making it the more compelling value choice. Analysts rate Criteo S. A. (CRTO) a "Buy" — based on 33 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CRTO or IAS?
On trailing P/E, Criteo S.
A. (CRTO) is the cheapest at 6. 0x versus Integral Ad Science Holding Corp. at 45. 0x. On forward P/E, Criteo S. A. is actually cheaper at 3. 6x.
03Which is the better long-term investment — CRTO or IAS?
Over the past 5 years, Integral Ad Science Holding Corp.
(IAS) delivered a total return of -49. 8%, compared to -57. 9% for Criteo S. A. (CRTO). Over 10 years, the gap is even starker: IAS returned -49. 8% versus CRTO's -62. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CRTO or IAS?
By beta (market sensitivity over 5 years), Criteo S.
A. (CRTO) is the lower-risk stock at 0. 76β versus Integral Ad Science Holding Corp. 's 0. 83β — meaning IAS is approximately 9% more volatile than CRTO relative to the S&P 500. On balance sheet safety, Integral Ad Science Holding Corp. (IAS) carries a lower debt/equity ratio of 6% versus 13% for Criteo S. A. — giving it more financial flexibility in a downturn.
05Which is growing faster — CRTO or IAS?
By revenue growth (latest reported year), Integral Ad Science Holding Corp.
(IAS) is pulling ahead at 11. 7% versus 0. 6% for Criteo S. A. (CRTO). On earnings-per-share growth, the picture is similar: Integral Ad Science Holding Corp. grew EPS 413. 4% year-over-year, compared to 39. 5% for Criteo S. A.. Over a 3-year CAGR, IAS leads at 17. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CRTO or IAS?
Criteo S.
A. (CRTO) is the more profitable company, earning 7. 4% net margin versus 7. 1% for Integral Ad Science Holding Corp. — meaning it keeps 7. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IAS leads at 11. 4% versus 10. 4% for CRTO. At the gross margin level — before operating expenses — IAS leads at 78. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CRTO or IAS more undervalued right now?
On forward earnings alone, Criteo S.
A. (CRTO) trades at 3. 6x forward P/E versus 27. 5x for Integral Ad Science Holding Corp. — 23. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRTO: 97. 0% to $31. 25.
08Which pays a better dividend — CRTO or IAS?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is CRTO or IAS better for a retirement portfolio?
For long-horizon retirement investors, Criteo S.
A. (CRTO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 76)). Both have compounded well over 10 years (CRTO: -62. 5%, IAS: -49. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CRTO and IAS?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CRTO is a small-cap deep-value stock; IAS is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(CRTO: -5.9% · IAS: 15.6%)Net Margin>
%
(CRTO: 6.0% · IAS: 7.9%)P/E Ratio<
x
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