DECK vs SHOO

For growth investors, Deckers Outdoor Corporation (DECK) is the stronger pick with 16.

3% revenue growth year-over-year, versus 10. 5% for Steven Madden, Ltd. (SHOO). Deckers Outdoor Corporation (DECK) offers the better valuation at 16. 2x trailing P/E (14. 9x forward), making it the more compelling value choice. Analysts rate Deckers Outdoor Corporation (DECK) a "Buy" — based on 54 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Deckers Outdoor Corporation (DECK) is the cheapest at 16.

2x versus Steven Madden, Ltd. at 62. 9x. On forward P/E, Deckers Outdoor Corporation is actually cheaper at 14. 9x.

Over the past 5 years, Deckers Outdoor Corporation (DECK) delivered a total return of +80.

6%, compared to +1. 3% for Steven Madden, Ltd. (SHOO). Over 10 years, the gap is even starker: DECK returned +986. 8% versus SHOO's +98. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Deckers Outdoor Corporation (DECK) is the lower-risk stock at 1.

46β versus Steven Madden, Ltd. 's 2. 10β — meaning SHOO is approximately 43% more volatile than DECK relative to the S&P 500. On balance sheet safety, Deckers Outdoor Corporation (DECK) carries a lower debt/equity ratio of 11% versus 54% for Steven Madden, Ltd. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Deckers Outdoor Corporation (DECK) is pulling ahead at 16.

3% versus 10. 5% for Steven Madden, Ltd. (SHOO). On earnings-per-share growth, the picture is similar: Deckers Outdoor Corporation grew EPS 30. 2% year-over-year, compared to -73. 2% for Steven Madden, Ltd.. Over a 3-year CAGR, DECK leads at 16. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Deckers Outdoor Corporation (DECK) is the more profitable company, earning 19.

4% net margin versus 1. 8% for Steven Madden, Ltd. — meaning it keeps 19. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DECK leads at 23. 6% versus 2. 7% for SHOO. At the gross margin level — before operating expenses — DECK leads at 57. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Deckers Outdoor Corporation (DECK) trades at 14.

9x forward P/E versus 18. 9x for Steven Madden, Ltd. — 4. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DECK: 18. 2% to $121. 38.

In this comparison, SHOO (2.

2% yield) pays a dividend. DECK does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Deckers Outdoor Corporation (DECK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+986.

8% 10Y return). Steven Madden, Ltd. (SHOO) carries a higher beta of 2. 10 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DECK: +986. 8%, SHOO: +98. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: DECK is a mid-cap high-growth stock; SHOO is a small-cap quality compounder stock. SHOO pays a dividend while DECK does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.