DSP vs GOOGL

For growth investors, Viant Technology Inc.

(DSP) is the stronger pick with 19. 0% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Viant Technology Inc. (DSP) offers the better valuation at 32. 7x trailing P/E (32. 5x forward), making it the more compelling value choice. Analysts rate Viant Technology Inc. (DSP) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Viant Technology Inc.

(DSP) is the cheapest at 32. 7x versus Alphabet Inc. at 36. 8x. On forward P/E, Alphabet Inc. is actually cheaper at 29. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Viant Technology Inc. 's 1. 21x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -64. 3% for Viant Technology Inc. (DSP). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus DSP's -75. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Alphabet Inc.

(GOOGL) is the lower-risk stock at 1. 26β versus Viant Technology Inc. 's 1. 45β — meaning DSP is approximately 15% more volatile than GOOGL relative to the S&P 500. On balance sheet safety, Viant Technology Inc. (DSP) carries a lower debt/equity ratio of 8% versus 14% for Alphabet Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Viant Technology Inc.

(DSP) is pulling ahead at 19. 0% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Viant Technology Inc. grew EPS 200. 0% year-over-year, compared to 34. 5% for Alphabet Inc.. Over a 3-year CAGR, DSP leads at 20. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 7. 0% for Viant Technology Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 3. 5% for DSP. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Viant Technology Inc. 's 1. 21x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Alphabet Inc. (GOOGL) trades at 29. 6x forward P/E versus 32. 5x for Viant Technology Inc. — 2. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DSP: 31. 8% to $15. 50.

In this comparison, GOOGL (0.

2% yield) pays a dividend. DSP does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Both have compounded well over 10 years (GOOGL: +996. 1%, DSP: -75. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (DSP (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.