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Stock Comparison

EBAY vs AMZN vs ETSY vs RVLV vs MELI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
EBAY
eBay Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$48.11B
5Y Perf.+131.2%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.94T
5Y Perf.+124.0%
ETSY
Etsy, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$5.97B
5Y Perf.-22.3%
RVLV
Revolve Group, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$1.67B
5Y Perf.+66.7%
MELI
MercadoLibre, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • UY
Market Cap$92.11B
5Y Perf.+113.3%

EBAY vs AMZN vs ETSY vs RVLV vs MELI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
EBAY logoEBAY
AMZN logoAMZN
ETSY logoETSY
RVLV logoRVLV
MELI logoMELI
IndustrySpecialty RetailSpecialty RetailSpecialty RetailSpecialty RetailSpecialty Retail
Market Cap$48.11B$2.94T$5.97B$1.67B$92.11B
Revenue (TTM)$11.60B$742.78B$2.86B$1.27B$28.89B
Net Income (TTM)$2.04B$90.80B$285M$64M$2.00B
Gross Margin72.0%50.6%72.0%53.6%44.5%
Operating Margin19.6%11.5%14.3%5.9%11.1%
Forward P/E17.2x35.1x18.2x25.6x38.1x
Total Debt$7.38B$152.99B$742M$32M$11.39B
Cash & Equiv.$1.87B$86.81B$1.40B$292M$3.67B

EBAY vs AMZN vs ETSY vs RVLV vs MELILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

EBAY
AMZN
ETSY
RVLV
MELI
StockMay 20May 26Return
eBay Inc. (EBAY)100231.2+131.2%
Amazon.com, Inc. (AMZN)100224.0+124.0%
Etsy, Inc. (ETSY)10077.7-22.3%
Revolve Group, Inc. (RVLV)100166.7+66.7%
MercadoLibre, Inc. (MELI)100213.3+113.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: EBAY vs AMZN vs ETSY vs RVLV vs MELI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EBAY leads in 5 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Amazon.com, Inc. is the stronger pick specifically for operational efficiency and capital deployment. MELI also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
EBAY
eBay Inc.
The Income Pick

EBAY carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 7 yrs, beta 0.73, yield 1.1%
  • Lower volatility, beta 0.73, current ratio 1.10x
  • Beta 0.73, yield 1.1%, current ratio 1.10x
  • Lower P/E (17.2x vs 25.6x)
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Growth Play

AMZN is the #2 pick in this set and the best alternative if growth exposure and valuation efficiency is your priority.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • PEG 1.25 vs RVLV's 14.94
  • 11.5% ROA vs MELI's 4.7%, ROIC 14.7% vs 20.8%
Best for: growth exposure and valuation efficiency
ETSY
Etsy, Inc.
The Consumer Cyclical Pick

ETSY lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
RVLV
Revolve Group, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, RVLV doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
MELI
MercadoLibre, Inc.
The Long-Run Compounder

MELI ranks third and is worth considering specifically for long-term compounding.

  • 13.6% 10Y total return vs AMZN's 7.3%
  • 39.1% revenue growth vs ETSY's 2.7%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMELI logoMELI39.1% revenue growth vs ETSY's 2.7%
ValueEBAY logoEBAYLower P/E (17.2x vs 25.6x)
Quality / MarginsEBAY logoEBAY17.6% margin vs RVLV's 5.1%
Stability / SafetyEBAY logoEBAYBeta 0.73 vs RVLV's 1.81
DividendsEBAY logoEBAY1.1% yield; 7-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)EBAY logoEBAY+51.4% vs MELI's -19.1%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs MELI's 4.7%, ROIC 14.7% vs 20.8%

EBAY vs AMZN vs ETSY vs RVLV vs MELI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

EBAYeBay Inc.
FY 2025
Marketplaces
82.0%$9.1B
Advertising Revenues
18.0%$2.0B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
ETSYEtsy, Inc.
FY 2025
Marketplace Revenue
69.6%$2.0B
Services Revenue
30.4%$876M
RVLVRevolve Group, Inc.
FY 2020
Fashion Apparel
55.4%$321M
Dresses
22.5%$131M
Handbags Shoes And Accessories
16.4%$95M
Beauty
4.2%$24M
Manufactured Product Other
1.5%$9M
MELIMercadoLibre, Inc.
FY 2025
Service
87.5%$25.3B
Product
12.5%$3.6B

EBAY vs AMZN vs ETSY vs RVLV vs MELI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLEBAYLAGGINGMELI

Income & Cash Flow (Last 12 Months)

Evenly matched — EBAY and ETSY and MELI each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 584.0x RVLV's $1.3B. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to RVLV's 5.1%. On growth, MELI holds the edge at +44.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricEBAY logoEBAYeBay Inc.AMZN logoAMZNAmazon.com, Inc.ETSY logoETSYEtsy, Inc.RVLV logoRVLVRevolve Group, In…MELI logoMELIMercadoLibre, Inc.
RevenueTrailing 12 months$11.6B$742.8B$2.9B$1.3B$28.9B
EBITDAEarnings before interest/tax$2.6B$155.9B$508M$79M$4.0B
Net IncomeAfter-tax profit$2.0B$90.8B$285M$64M$2.0B
Free Cash FlowCash after capex$1.7B-$2.5B$673M$47M$10.1B
Gross MarginGross profit ÷ Revenue+72.0%+50.6%+72.0%+53.6%+44.5%
Operating MarginEBIT ÷ Revenue+19.6%+11.5%+14.3%+5.9%+11.1%
Net MarginNet income ÷ Revenue+17.6%+12.2%+9.9%+5.1%+6.9%
FCF MarginFCF ÷ Revenue+14.5%-0.3%+23.5%+3.7%+35.0%
Rev. Growth (YoY)Latest quarter vs prior year+19.5%+16.6%+3.1%+15.6%+44.6%
EPS Growth (YoY)Latest quarter vs prior year+5.7%+74.8%+2.2%+25.0%-12.5%
Evenly matched — EBAY and ETSY and MELI each lead in 2 of 6 comparable metrics.

Valuation Metrics

Evenly matched — EBAY and RVLV each lead in 2 of 7 comparable metrics.

At 24.3x trailing earnings, EBAY trades at a 47% valuation discount to MELI's 46.1x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.36x vs RVLV's 15.92x — a lower PEG means you pay less per unit of expected earnings growth.

MetricEBAY logoEBAYeBay Inc.AMZN logoAMZNAmazon.com, Inc.ETSY logoETSYEtsy, Inc.RVLV logoRVLVRevolve Group, In…MELI logoMELIMercadoLibre, Inc.
Market CapShares × price$48.1B$2.94T$6.0B$1.7B$92.1B
Enterprise ValueMkt cap + debt − cash$53.6B$3.01T$5.3B$1.4B$99.8B
Trailing P/EPrice ÷ TTM EPS24.26x38.15x45.29x27.26x46.12x
Forward P/EPrice ÷ next-FY EPS est.17.21x35.07x18.21x25.59x38.09x
PEG RatioP/E ÷ EPS growth rate1.36x15.92x
EV / EBITDAEnterprise value multiple20.82x20.64x11.33x17.90x24.84x
Price / SalesMarket cap ÷ Revenue4.33x4.10x2.07x1.36x3.19x
Price / BookPrice ÷ Book value/share10.49x7.20x3.30x13.65x
Price / FCFMarket cap ÷ FCF28.96x382.27x9.35x34.82x8.55x
Evenly matched — EBAY and RVLV each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — AMZN and RVLV each lead in 3 of 9 comparable metrics.

EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $13 for RVLV. RVLV carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to MELI's 1.69x. On the Piotroski fundamental quality scale (0–9), EBAY scores 6/9 vs MELI's 5/9, reflecting solid financial health.

MetricEBAY logoEBAYeBay Inc.AMZN logoAMZNAmazon.com, Inc.ETSY logoETSYEtsy, Inc.RVLV logoRVLVRevolve Group, In…MELI logoMELIMercadoLibre, Inc.
ROE (TTM)Return on equity+44.1%+23.3%+12.8%+29.6%
ROA (TTM)Return on assets+11.5%+11.5%+10.6%+8.4%+4.7%
ROICReturn on invested capital+16.8%+14.7%+23.5%+20.8%
ROCEReturn on capital employed+17.4%+15.3%+22.9%+14.8%+28.3%
Piotroski ScoreFundamental quality 0–966555
Debt / EquityFinancial leverage1.60x0.37x0.06x1.69x
Net DebtTotal debt minus cash$5.5B$66.2B-$653M-$260M$7.7B
Cash & Equiv.Liquid assets$1.9B$86.8B$1.4B$292M$3.7B
Total DebtShort + long-term debt$7.4B$153.0B$742M$32M$11.4B
Interest CoverageEBIT ÷ Interest expense10.52x39.96x27.47x
Evenly matched — AMZN and RVLV each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

EBAY leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in EBAY five years ago would be worth $18,929 today (with dividends reinvested), compared to $3,411 for ETSY. Over the past 12 months, EBAY leads with a +51.4% total return vs MELI's -19.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.3% vs ETSY's -11.2% — a key indicator of consistent wealth creation.

MetricEBAY logoEBAYeBay Inc.AMZN logoAMZNAmazon.com, Inc.ETSY logoETSYEtsy, Inc.RVLV logoRVLVRevolve Group, In…MELI logoMELIMercadoLibre, Inc.
YTD ReturnYear-to-date+21.3%+20.8%+9.9%-20.7%-7.9%
1-Year ReturnPast 12 months+51.4%+46.8%+39.6%+22.9%-19.1%
3-Year ReturnCumulative with dividends+137.9%+158.9%-30.1%+28.2%+46.1%
5-Year ReturnCumulative with dividends+89.3%+67.3%-65.9%-55.7%+18.7%
10-Year ReturnCumulative with dividends+368.8%+730.1%+601.8%-31.1%+1355.7%
CAGR (3Y)Annualised 3-year return+33.5%+37.3%-11.2%+8.6%+13.5%
EBAY leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — EBAY and AMZN each lead in 1 of 2 comparable metrics.

EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than RVLV's 1.81 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.2% from its 52-week high vs MELI's 68.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricEBAY logoEBAYeBay Inc.AMZN logoAMZNAmazon.com, Inc.ETSY logoETSYEtsy, Inc.RVLV logoRVLVRevolve Group, In…MELI logoMELIMercadoLibre, Inc.
Beta (5Y)Sensitivity to S&P 5000.73x1.51x1.22x1.81x1.20x
52-Week HighHighest price in past year$111.38$278.56$76.52$31.68$2645.22
52-Week LowLowest price in past year$67.87$183.85$43.69$16.80$1593.21
% of 52W HighCurrent price vs 52-week peak+94.5%+98.2%+82.3%+74.0%+68.7%
RSI (14)Momentum oscillator 0–10068.779.858.138.851.5
Avg Volume (50D)Average daily shares traded5.3M45.6M2.9M975K515K
Evenly matched — EBAY and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

EBAY leads this category, winning 1 of 1 comparable metric.

Analyst consensus: EBAY as "Hold", AMZN as "Buy", ETSY as "Buy", RVLV as "Buy", MELI as "Buy". Consensus price targets imply 33.2% upside for MELI (target: $2420) vs 4.2% for EBAY (target: $110). EBAY is the only dividend payer here at 1.10% yield — a key consideration for income-focused portfolios.

MetricEBAY logoEBAYeBay Inc.AMZN logoAMZNAmazon.com, Inc.ETSY logoETSYEtsy, Inc.RVLV logoRVLVRevolve Group, In…MELI logoMELIMercadoLibre, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$109.67$306.77$70.07$29.10$2420.00
# AnalystsCovering analysts6894453033
Dividend YieldAnnual dividend ÷ price+1.1%
Dividend StreakConsecutive years of raises70
Dividend / ShareAnnual DPS$1.15
Buyback YieldShare repurchases ÷ mkt cap+5.2%0.0%+13.0%+0.1%+0.0%
EBAY leads this category, winning 1 of 1 comparable metric.
Key Takeaway

EBAY leads in 2 of 6 categories — strongest in Total Returns and Analyst Outlook. 4 categories are tied.

Best OveralleBay Inc. (EBAY)Leads 2 of 6 categories
Loading custom metrics...

EBAY vs AMZN vs ETSY vs RVLV vs MELI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is EBAY or AMZN or ETSY or RVLV or MELI a better buy right now?

For growth investors, MercadoLibre, Inc.

(MELI) is the stronger pick with 39. 1% revenue growth year-over-year, versus 2. 7% for Etsy, Inc. (ETSY). eBay Inc. (EBAY) offers the better valuation at 24. 3x trailing P/E (17. 2x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — EBAY or AMZN or ETSY or RVLV or MELI?

On trailing P/E, eBay Inc.

(EBAY) is the cheapest at 24. 3x versus MercadoLibre, Inc. at 46. 1x. On forward P/E, eBay Inc. is actually cheaper at 17. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 25x versus Revolve Group, Inc. 's 14. 94x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — EBAY or AMZN or ETSY or RVLV or MELI?

Over the past 5 years, eBay Inc.

(EBAY) delivered a total return of +89. 3%, compared to -65. 9% for Etsy, Inc. (ETSY). Over 10 years, the gap is even starker: MELI returned +1356% versus RVLV's -31. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — EBAY or AMZN or ETSY or RVLV or MELI?

By beta (market sensitivity over 5 years), eBay Inc.

(EBAY) is the lower-risk stock at 0. 73β versus Revolve Group, Inc. 's 1. 81β — meaning RVLV is approximately 147% more volatile than EBAY relative to the S&P 500. On balance sheet safety, Revolve Group, Inc. (RVLV) carries a lower debt/equity ratio of 6% versus 169% for MercadoLibre, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — EBAY or AMZN or ETSY or RVLV or MELI?

By revenue growth (latest reported year), MercadoLibre, Inc.

(MELI) is pulling ahead at 39. 1% versus 2. 7% for Etsy, Inc. (ETSY). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -40. 9% for Etsy, Inc.. Over a 3-year CAGR, MELI leads at 38. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — EBAY or AMZN or ETSY or RVLV or MELI?

eBay Inc.

(EBAY) is the more profitable company, earning 18. 3% net margin versus 5. 0% for Revolve Group, Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus 6. 1% for RVLV. At the gross margin level — before operating expenses — ETSY leads at 71. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is EBAY or AMZN or ETSY or RVLV or MELI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 25x versus Revolve Group, Inc. 's 14. 94x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, eBay Inc. (EBAY) trades at 17. 2x forward P/E versus 38. 1x for MercadoLibre, Inc. — 20. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MELI: 33. 2% to $2420. 00.

08

Which pays a better dividend — EBAY or AMZN or ETSY or RVLV or MELI?

In this comparison, EBAY (1.

1% yield) pays a dividend. AMZN, ETSY, RVLV, MELI do not pay a meaningful dividend and should not be held primarily for income.

09

Is EBAY or AMZN or ETSY or RVLV or MELI better for a retirement portfolio?

For long-horizon retirement investors, eBay Inc.

(EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 1. 1% yield, +368. 8% 10Y return). Revolve Group, Inc. (RVLV) carries a higher beta of 1. 81 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EBAY: +368. 8%, RVLV: -31. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between EBAY and AMZN and ETSY and RVLV and MELI?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: EBAY is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; ETSY is a small-cap quality compounder stock; RVLV is a small-cap quality compounder stock; MELI is a mid-cap high-growth stock. EBAY pays a dividend while AMZN, ETSY, RVLV, MELI do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

EBAY

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 10%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

ETSY

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
Stocks Like

RVLV

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Net Margin > 5%
Run This Screen
Stocks Like

MELI

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 22%
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform EBAY and AMZN and ETSY and RVLV and MELI on the metrics below

Revenue Growth>
%
(EBAY: 19.5% · AMZN: 16.6%)
Net Margin>
%
(EBAY: 17.6% · AMZN: 12.2%)
P/E Ratio<
x
(EBAY: 24.3x · AMZN: 38.1x)

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