Software - Application
Compare Stocks
2 / 10Stock Comparison
EGHT vs MGNI
Revenue, margins, valuation, and 5-year total return — side by side.
Advertising Agencies
EGHT vs MGNI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Software - Application | Advertising Agencies |
| Market Cap | $337M | $1.92B |
| Revenue (TTM) | $728M | $723M |
| Net Income (TTM) | $-4M | $159M |
| Gross Margin | 65.7% | 63.4% |
| Operating Margin | 2.6% | 14.8% |
| Forward P/E | 7.3x | 13.4x |
| Total Debt | $410M | $279M |
| Cash & Equiv. | $88M | $553M |
EGHT vs MGNI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| 8x8, Inc. (EGHT) | 100 | 18.4 | -81.6% |
| Magnite, Inc. (MGNI) | 100 | 223.3 | +123.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: EGHT vs MGNI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
EGHT has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.
- beta 1.49
- Lower volatility, beta 1.49, current ratio 1.20x
- Beta 1.49, current ratio 1.20x
MGNI is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
- -5.4% 10Y total return vs EGHT's -79.2%
- 6.9% revenue growth vs EGHT's -1.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.9% revenue growth vs EGHT's -1.9% | |
| Value | Lower P/E (7.3x vs 13.4x) | |
| Quality / Margins | 22.0% margin vs EGHT's -0.5% | |
| Stability / Safety | Beta 1.49 vs MGNI's 1.63 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +38.3% vs MGNI's +8.6% | |
| Efficiency (ROA) | 5.3% ROA vs EGHT's -0.6%, ROIC 9.5% vs 2.5% |
EGHT vs MGNI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
EGHT vs MGNI — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MGNI leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
EGHT and MGNI operate at a comparable scale, with $728M and $723M in trailing revenue. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to EGHT's -0.5%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $728M | $723M |
| EBITDAEarnings before interest/tax | $48M | $145M |
| Net IncomeAfter-tax profit | -$4M | $159M |
| Free Cash FlowCash after capex | $62M | $44M |
| Gross MarginGross profit ÷ Revenue | +65.7% | +63.4% |
| Operating MarginEBIT ÷ Revenue | +2.6% | +14.8% |
| Net MarginNet income ÷ Revenue | -0.5% | +22.0% |
| FCF MarginFCF ÷ Revenue | +8.6% | +6.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.0% | +5.5% |
| EPS Growth (YoY)Latest quarter vs prior year | +59.6% | +142.9% |
Valuation Metrics
EGHT leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, MGNI's 10.8x EV/EBITDA is more attractive than EGHT's 12.1x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $337M | $1.9B |
| Enterprise ValueMkt cap + debt − cash | $659M | $1.6B |
| Trailing P/EPrice ÷ TTM EPS | -11.52x | 14.09x |
| Forward P/EPrice ÷ next-FY EPS est. | 7.27x | 13.45x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 12.12x | 10.85x |
| Price / SalesMarket cap ÷ Revenue | 0.47x | 2.69x |
| Price / BookPrice ÷ Book value/share | 2.57x | 2.23x |
| Price / FCFMarket cap ÷ FCF | 6.73x | 11.58x |
Profitability & Efficiency
MGNI leads this category, winning 9 of 9 comparable metrics.
Profitability & Efficiency
MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-3 for EGHT. MGNI carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to EGHT's 3.36x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs EGHT's 5/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -2.7% | +18.6% |
| ROA (TTM)Return on assets | -0.6% | +5.3% |
| ROICReturn on invested capital | +2.5% | +9.5% |
| ROCEReturn on capital employed | +2.8% | +7.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 3.36x | 0.30x |
| Net DebtTotal debt minus cash | $322M | -$275M |
| Cash & Equiv.Liquid assets | $88M | $553M |
| Total DebtShort + long-term debt | $410M | $279M |
| Interest CoverageEBIT ÷ Interest expense | 0.69x | 3.76x |
Total Returns (Dividends Reinvested)
MGNI leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MGNI five years ago would be worth $4,153 today (with dividends reinvested), compared to $823 for EGHT. Over the past 12 months, EGHT leads with a +38.3% total return vs MGNI's +8.6%. The 3-year compound annual growth rate (CAGR) favors MGNI at 14.9% vs EGHT's -6.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +28.0% | -16.6% |
| 1-Year ReturnPast 12 months | +38.3% | +8.6% |
| 3-Year ReturnCumulative with dividends | -16.8% | +51.8% |
| 5-Year ReturnCumulative with dividends | -91.8% | -58.5% |
| 10-Year ReturnCumulative with dividends | -79.2% | -5.4% |
| CAGR (3Y)Annualised 3-year return | -6.0% | +14.9% |
Risk & Volatility
EGHT leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
EGHT is the less volatile stock with a 1.49 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EGHT currently trades 84.0% from its 52-week high vs MGNI's 50.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.49x | 1.63x |
| 52-Week HighHighest price in past year | $2.88 | $26.65 |
| 52-Week LowLowest price in past year | $1.56 | $10.82 |
| % of 52W HighCurrent price vs 52-week peak | +84.0% | +50.2% |
| RSI (14)Momentum oscillator 0–100 | 75.9 | 58.4 |
| Avg Volume (50D)Average daily shares traded | 1.2M | 2.1M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates EGHT as "Hold" and MGNI as "Buy". Consensus price targets imply 716.9% upside for EGHT (target: $20) vs 34.4% for MGNI (target: $18).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $19.77 | $18.00 |
| # AnalystsCovering analysts | 28 | 31 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.4% |
MGNI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). EGHT leads in 2 (Valuation Metrics, Risk & Volatility).
EGHT vs MGNI: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is EGHT or MGNI a better buy right now?
For growth investors, Magnite, Inc.
(MGNI) is the stronger pick with 6. 9% revenue growth year-over-year, versus -1. 9% for 8x8, Inc. (EGHT). Magnite, Inc. (MGNI) offers the better valuation at 14. 1x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Magnite, Inc. (MGNI) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — EGHT or MGNI?
On forward P/E, 8x8, Inc.
is actually cheaper at 7. 3x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — EGHT or MGNI?
Over the past 5 years, Magnite, Inc.
(MGNI) delivered a total return of -58. 5%, compared to -91. 8% for 8x8, Inc. (EGHT). Over 10 years, the gap is even starker: MGNI returned -4. 7% versus EGHT's -77. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — EGHT or MGNI?
By beta (market sensitivity over 5 years), 8x8, Inc.
(EGHT) is the lower-risk stock at 1. 49β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 9% more volatile than EGHT relative to the S&P 500. On balance sheet safety, Magnite, Inc. (MGNI) carries a lower debt/equity ratio of 30% versus 3% for 8x8, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — EGHT or MGNI?
By revenue growth (latest reported year), Magnite, Inc.
(MGNI) is pulling ahead at 6. 9% versus -1. 9% for 8x8, Inc. (EGHT). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to 62. 5% for 8x8, Inc.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — EGHT or MGNI?
Magnite, Inc.
(MGNI) is the more profitable company, earning 20. 3% net margin versus -3. 8% for 8x8, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus 2. 1% for EGHT. At the gross margin level — before operating expenses — EGHT leads at 67. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is EGHT or MGNI more undervalued right now?
On forward earnings alone, 8x8, Inc.
(EGHT) trades at 7. 3x forward P/E versus 13. 4x for Magnite, Inc. — 6. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for EGHT: 716. 9% to $19. 77.
08Which pays a better dividend — EGHT or MGNI?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is EGHT or MGNI better for a retirement portfolio?
For long-horizon retirement investors, 8x8, Inc.
(EGHT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EGHT: -77. 0%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between EGHT and MGNI?
These companies operate in different sectors (EGHT (Technology) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: EGHT is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.
Compare EGHT vs BAND
BAND is one of the most direct listed alternatives to EGHT.
Compare MGNI vs PUBM
PUBM is one of the most direct listed alternatives to MGNI.
Expand With GOOGL + AMZN
GOOGL and AMZN are the strongest missing peers across the current compare set.