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Stock Comparison

EGHT vs MGNI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
EGHT
8x8, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$337M
5Y Perf.-81.6%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$1.92B
5Y Perf.+123.3%

EGHT vs MGNI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
EGHT logoEGHT
MGNI logoMGNI
IndustrySoftware - ApplicationAdvertising Agencies
Market Cap$337M$1.92B
Revenue (TTM)$728M$723M
Net Income (TTM)$-4M$159M
Gross Margin65.7%63.4%
Operating Margin2.6%14.8%
Forward P/E7.3x13.4x
Total Debt$410M$279M
Cash & Equiv.$88M$553M

EGHT vs MGNILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

EGHT
MGNI
StockMay 20May 26Return
8x8, Inc. (EGHT)10018.4-81.6%
Magnite, Inc. (MGNI)100223.3+123.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: EGHT vs MGNI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EGHT and MGNI are tied at the top with 3 categories each — the right choice depends on your priorities. Magnite, Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
EGHT
8x8, Inc.
The Income Pick

EGHT has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.

  • beta 1.49
  • Lower volatility, beta 1.49, current ratio 1.20x
  • Beta 1.49, current ratio 1.20x
Best for: income & stability and sleep-well-at-night
MGNI
Magnite, Inc.
The Growth Play

MGNI is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
  • -5.4% 10Y total return vs EGHT's -79.2%
  • 6.9% revenue growth vs EGHT's -1.9%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMGNI logoMGNI6.9% revenue growth vs EGHT's -1.9%
ValueEGHT logoEGHTLower P/E (7.3x vs 13.4x)
Quality / MarginsMGNI logoMGNI22.0% margin vs EGHT's -0.5%
Stability / SafetyEGHT logoEGHTBeta 1.49 vs MGNI's 1.63
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)EGHT logoEGHT+38.3% vs MGNI's +8.6%
Efficiency (ROA)MGNI logoMGNI5.3% ROA vs EGHT's -0.6%, ROIC 9.5% vs 2.5%

EGHT vs MGNI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

EGHT8x8, Inc.
FY 2025
Service
96.9%$693M
Product and Service, Other
3.1%$22M
MGNIMagnite, Inc.

Segment breakdown not available.

EGHT vs MGNI — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMGNILAGGINGEGHT

Income & Cash Flow (Last 12 Months)

MGNI leads this category, winning 4 of 6 comparable metrics.

EGHT and MGNI operate at a comparable scale, with $728M and $723M in trailing revenue. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to EGHT's -0.5%.

MetricEGHT logoEGHT8x8, Inc.MGNI logoMGNIMagnite, Inc.
RevenueTrailing 12 months$728M$723M
EBITDAEarnings before interest/tax$48M$145M
Net IncomeAfter-tax profit-$4M$159M
Free Cash FlowCash after capex$62M$44M
Gross MarginGross profit ÷ Revenue+65.7%+63.4%
Operating MarginEBIT ÷ Revenue+2.6%+14.8%
Net MarginNet income ÷ Revenue-0.5%+22.0%
FCF MarginFCF ÷ Revenue+8.6%+6.1%
Rev. Growth (YoY)Latest quarter vs prior year+5.0%+5.5%
EPS Growth (YoY)Latest quarter vs prior year+59.6%+142.9%
MGNI leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

EGHT leads this category, winning 4 of 6 comparable metrics.

On an enterprise value basis, MGNI's 10.8x EV/EBITDA is more attractive than EGHT's 12.1x.

MetricEGHT logoEGHT8x8, Inc.MGNI logoMGNIMagnite, Inc.
Market CapShares × price$337M$1.9B
Enterprise ValueMkt cap + debt − cash$659M$1.6B
Trailing P/EPrice ÷ TTM EPS-11.52x14.09x
Forward P/EPrice ÷ next-FY EPS est.7.27x13.45x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple12.12x10.85x
Price / SalesMarket cap ÷ Revenue0.47x2.69x
Price / BookPrice ÷ Book value/share2.57x2.23x
Price / FCFMarket cap ÷ FCF6.73x11.58x
EGHT leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

MGNI leads this category, winning 9 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-3 for EGHT. MGNI carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to EGHT's 3.36x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs EGHT's 5/9, reflecting solid financial health.

MetricEGHT logoEGHT8x8, Inc.MGNI logoMGNIMagnite, Inc.
ROE (TTM)Return on equity-2.7%+18.6%
ROA (TTM)Return on assets-0.6%+5.3%
ROICReturn on invested capital+2.5%+9.5%
ROCEReturn on capital employed+2.8%+7.3%
Piotroski ScoreFundamental quality 0–956
Debt / EquityFinancial leverage3.36x0.30x
Net DebtTotal debt minus cash$322M-$275M
Cash & Equiv.Liquid assets$88M$553M
Total DebtShort + long-term debt$410M$279M
Interest CoverageEBIT ÷ Interest expense0.69x3.76x
MGNI leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MGNI leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MGNI five years ago would be worth $4,153 today (with dividends reinvested), compared to $823 for EGHT. Over the past 12 months, EGHT leads with a +38.3% total return vs MGNI's +8.6%. The 3-year compound annual growth rate (CAGR) favors MGNI at 14.9% vs EGHT's -6.0% — a key indicator of consistent wealth creation.

MetricEGHT logoEGHT8x8, Inc.MGNI logoMGNIMagnite, Inc.
YTD ReturnYear-to-date+28.0%-16.6%
1-Year ReturnPast 12 months+38.3%+8.6%
3-Year ReturnCumulative with dividends-16.8%+51.8%
5-Year ReturnCumulative with dividends-91.8%-58.5%
10-Year ReturnCumulative with dividends-79.2%-5.4%
CAGR (3Y)Annualised 3-year return-6.0%+14.9%
MGNI leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

EGHT leads this category, winning 2 of 2 comparable metrics.

EGHT is the less volatile stock with a 1.49 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EGHT currently trades 84.0% from its 52-week high vs MGNI's 50.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricEGHT logoEGHT8x8, Inc.MGNI logoMGNIMagnite, Inc.
Beta (5Y)Sensitivity to S&P 5001.49x1.63x
52-Week HighHighest price in past year$2.88$26.65
52-Week LowLowest price in past year$1.56$10.82
% of 52W HighCurrent price vs 52-week peak+84.0%+50.2%
RSI (14)Momentum oscillator 0–10075.958.4
Avg Volume (50D)Average daily shares traded1.2M2.1M
EGHT leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates EGHT as "Hold" and MGNI as "Buy". Consensus price targets imply 716.9% upside for EGHT (target: $20) vs 34.4% for MGNI (target: $18).

MetricEGHT logoEGHT8x8, Inc.MGNI logoMGNIMagnite, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$19.77$18.00
# AnalystsCovering analysts2831
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.4%
Insufficient data to determine a leader in this category.
Key Takeaway

MGNI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). EGHT leads in 2 (Valuation Metrics, Risk & Volatility).

Best OverallMagnite, Inc. (MGNI)Leads 3 of 6 categories
Loading custom metrics...

EGHT vs MGNI: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is EGHT or MGNI a better buy right now?

For growth investors, Magnite, Inc.

(MGNI) is the stronger pick with 6. 9% revenue growth year-over-year, versus -1. 9% for 8x8, Inc. (EGHT). Magnite, Inc. (MGNI) offers the better valuation at 14. 1x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Magnite, Inc. (MGNI) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — EGHT or MGNI?

On forward P/E, 8x8, Inc.

is actually cheaper at 7. 3x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — EGHT or MGNI?

Over the past 5 years, Magnite, Inc.

(MGNI) delivered a total return of -58. 5%, compared to -91. 8% for 8x8, Inc. (EGHT). Over 10 years, the gap is even starker: MGNI returned -4. 7% versus EGHT's -77. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — EGHT or MGNI?

By beta (market sensitivity over 5 years), 8x8, Inc.

(EGHT) is the lower-risk stock at 1. 49β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 9% more volatile than EGHT relative to the S&P 500. On balance sheet safety, Magnite, Inc. (MGNI) carries a lower debt/equity ratio of 30% versus 3% for 8x8, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — EGHT or MGNI?

By revenue growth (latest reported year), Magnite, Inc.

(MGNI) is pulling ahead at 6. 9% versus -1. 9% for 8x8, Inc. (EGHT). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to 62. 5% for 8x8, Inc.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — EGHT or MGNI?

Magnite, Inc.

(MGNI) is the more profitable company, earning 20. 3% net margin versus -3. 8% for 8x8, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus 2. 1% for EGHT. At the gross margin level — before operating expenses — EGHT leads at 67. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is EGHT or MGNI more undervalued right now?

On forward earnings alone, 8x8, Inc.

(EGHT) trades at 7. 3x forward P/E versus 13. 4x for Magnite, Inc. — 6. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for EGHT: 716. 9% to $19. 77.

08

Which pays a better dividend — EGHT or MGNI?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is EGHT or MGNI better for a retirement portfolio?

For long-horizon retirement investors, 8x8, Inc.

(EGHT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EGHT: -77. 0%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between EGHT and MGNI?

These companies operate in different sectors (EGHT (Technology) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: EGHT is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 39%
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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