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ELF vs AMZN vs WMT vs TGT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ELF
e.l.f. Beauty, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$3.44B
5Y Perf.+260.4%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.+2.9%

ELF vs AMZN vs WMT vs TGT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ELF logoELF
AMZN logoAMZN
WMT logoWMT
TGT logoTGT
IndustryHousehold & Personal ProductsSpecialty RetailSpecialty RetailDiscount Stores
Market Cap$3.44B$2.92T$1.04T$57.36B
Revenue (TTM)$1.52B$742.78B$703.06B$106.25B
Net Income (TTM)$104M$90.80B$22.91B$4.04B
Gross Margin70.3%50.6%24.9%27.3%
Operating Margin11.1%11.5%4.1%5.3%
Forward P/E19.9x34.8x44.7x15.7x
Total Debt$313M$152.99B$67.09B$5.59B
Cash & Equiv.$149M$86.81B$10.73B$5.49B

ELF vs AMZN vs WMT vs TGTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ELF
AMZN
WMT
TGT
StockMay 20May 26Return
e.l.f. Beauty, Inc. (ELF)100360.4+260.4%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Walmart Inc. (WMT)100314.9+214.9%
Target Corporation (TGT)100102.9+2.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: ELF vs AMZN vs WMT vs TGT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. Target Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. ELF and WMT also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
ELF
e.l.f. Beauty, Inc.
The Value Pick

ELF is the clearest fit if your priority is valuation efficiency.

  • PEG 0.49 vs WMT's 4.06
  • 28.3% revenue growth vs TGT's -1.7%
Best for: valuation efficiency
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 12.2% margin vs WMT's 3.3%
  • +43.7% vs ELF's -7.2%
  • 11.5% ROA vs ELF's 4.5%, ROIC 14.7% vs 13.5%
Best for: growth exposure
WMT
Walmart Inc.
The Long-Run Compounder

WMT is the clearest fit if your priority is long-term compounding.

  • 499.5% 10Y total return vs AMZN's 7.0%
  • Beta 0.12 vs ELF's 2.36
Best for: long-term compounding
TGT
Target Corporation
The Income Pick

TGT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 22 yrs, beta 0.95, yield 3.6%
  • Lower volatility, beta 0.95, Low D/E 34.6%, current ratio 0.94x
  • Beta 0.95, yield 3.6%, current ratio 0.94x
  • Lower P/E (15.7x vs 44.7x)
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthELF logoELF28.3% revenue growth vs TGT's -1.7%
ValueTGT logoTGTLower P/E (15.7x vs 44.7x)
Quality / MarginsAMZN logoAMZN12.2% margin vs WMT's 3.3%
Stability / SafetyWMT logoWMTBeta 0.12 vs ELF's 2.36
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (2 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs ELF's -7.2%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs ELF's 4.5%, ROIC 14.7% vs 13.5%

ELF vs AMZN vs WMT vs TGT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ELFe.l.f. Beauty, Inc.

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B

ELF vs AMZN vs WMT vs TGT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTGTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

ELF leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 488.7x ELF's $1.5B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to WMT's 3.3%. On growth, ELF holds the edge at +37.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricELF logoELFe.l.f. Beauty, In…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
RevenueTrailing 12 months$1.5B$742.8B$703.1B$106.2B
EBITDAEarnings before interest/tax$235M$155.9B$42.8B$8.7B
Net IncomeAfter-tax profit$104M$90.8B$22.9B$4.0B
Free Cash FlowCash after capex$215M-$2.5B$15.3B$2.9B
Gross MarginGross profit ÷ Revenue+70.3%+50.6%+24.9%+27.3%
Operating MarginEBIT ÷ Revenue+11.1%+11.5%+4.1%+5.3%
Net MarginNet income ÷ Revenue+6.8%+12.2%+3.3%+3.8%
FCF MarginFCF ÷ Revenue+14.1%-0.3%+2.2%+2.8%
Rev. Growth (YoY)Latest quarter vs prior year+37.8%+16.6%+5.8%+3.2%
EPS Growth (YoY)Latest quarter vs prior year+116.7%+74.8%+35.1%+23.7%
ELF leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

TGT leads this category, winning 6 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 68% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), ELF offers better value at 0.79x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricELF logoELFe.l.f. Beauty, In…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Market CapShares × price$3.4B$2.92T$1.04T$57.4B
Enterprise ValueMkt cap + debt − cash$3.6B$2.98T$1.09T$57.5B
Trailing P/EPrice ÷ TTM EPS32.18x37.82x47.69x15.49x
Forward P/EPrice ÷ next-FY EPS est.19.89x34.77x44.71x15.74x
PEG RatioP/E ÷ EPS growth rate0.79x1.35x4.33x
EV / EBITDAEnterprise value multiple17.85x20.47x24.85x7.26x
Price / SalesMarket cap ÷ Revenue2.62x4.07x1.46x0.55x
Price / BookPrice ÷ Book value/share4.74x7.14x10.45x3.55x
Price / FCFMarket cap ÷ FCF29.86x378.98x24.97x20.23x
TGT leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

TGT leads this category, winning 4 of 9 comparable metrics.

TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $9 for ELF. TGT carries lower financial leverage with a 0.35x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), ELF scores 7/9 vs TGT's 6/9, reflecting strong financial health.

MetricELF logoELFe.l.f. Beauty, In…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
ROE (TTM)Return on equity+8.9%+23.3%+22.3%+26.1%
ROA (TTM)Return on assets+4.5%+11.5%+7.9%+6.9%
ROICReturn on invested capital+13.5%+14.7%+14.7%+16.7%
ROCEReturn on capital employed+16.6%+15.3%+17.5%+13.6%
Piotroski ScoreFundamental quality 0–97666
Debt / EquityFinancial leverage0.41x0.37x0.67x0.35x
Net DebtTotal debt minus cash$164M$66.2B$56.4B$104M
Cash & Equiv.Liquid assets$149M$86.8B$10.7B$5.5B
Total DebtShort + long-term debt$313M$153.0B$67.1B$5.6B
Interest CoverageEBIT ÷ Interest expense6.48x39.96x11.85x12.40x
TGT leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $6,838 for TGT. Over the past 12 months, AMZN leads with a +43.7% total return vs ELF's -7.2%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs ELF's -11.8% — a key indicator of consistent wealth creation.

MetricELF logoELFe.l.f. Beauty, In…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
YTD ReturnYear-to-date-20.6%+19.7%+15.7%+26.4%
1-Year ReturnPast 12 months-7.2%+43.7%+32.7%+36.6%
3-Year ReturnCumulative with dividends-31.4%+156.2%+160.5%-11.0%
5-Year ReturnCumulative with dividends+105.0%+64.8%+186.9%-31.6%
10-Year ReturnCumulative with dividends+133.1%+697.8%+499.5%+99.5%
CAGR (3Y)Annualised 3-year return-11.8%+36.8%+37.6%-3.8%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than ELF's 2.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs ELF's 40.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricELF logoELFe.l.f. Beauty, In…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Beta (5Y)Sensitivity to S&P 5002.36x1.51x0.12x0.95x
52-Week HighHighest price in past year$150.99$278.56$134.69$133.07
52-Week LowLowest price in past year$58.05$185.01$91.89$83.44
% of 52W HighCurrent price vs 52-week peak+40.9%+97.3%+96.7%+94.6%
RSI (14)Momentum oscillator 0–10042.381.155.961.4
Avg Volume (50D)Average daily shares traded2.3M45.5M17.2M4.5M
Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: ELF as "Buy", AMZN as "Buy", WMT as "Buy", TGT as "Hold". Consensus price targets imply 54.0% upside for ELF (target: $95) vs -8.4% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.58% vs WMT's 0.72%.

MetricELF logoELFe.l.f. Beauty, In…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$95.17$306.77$137.04$115.31
# AnalystsCovering analysts27946459
Dividend YieldAnnual dividend ÷ price+0.7%+3.6%
Dividend StreakConsecutive years of raises13722
Dividend / ShareAnnual DPS$0.94$4.51
Buyback YieldShare repurchases ÷ mkt cap+1.9%0.0%+0.8%+0.7%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

TGT leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). ELF leads in 1 (Income & Cash Flow). 2 tied.

Best OverallTarget Corporation (TGT)Leads 2 of 6 categories
Loading custom metrics...

ELF vs AMZN vs WMT vs TGT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ELF or AMZN or WMT or TGT a better buy right now?

For growth investors, e.

l. f. Beauty, Inc. (ELF) is the stronger pick with 28. 3% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate e. l. f. Beauty, Inc. (ELF) a "Buy" — based on 27 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ELF or AMZN or WMT or TGT?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus Walmart Inc. at 47. 7x. On forward P/E, Target Corporation is actually cheaper at 15. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: e. l. f. Beauty, Inc. wins at 0. 49x versus Walmart Inc. 's 4. 06x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — ELF or AMZN or WMT or TGT?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -31. 6% for Target Corporation (TGT). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus TGT's +99. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ELF or AMZN or WMT or TGT?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus e. l. f. Beauty, Inc. 's 2. 36β — meaning ELF is approximately 1920% more volatile than WMT relative to the S&P 500. On balance sheet safety, Target Corporation (TGT) carries a lower debt/equity ratio of 35% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ELF or AMZN or WMT or TGT?

By revenue growth (latest reported year), e.

l. f. Beauty, Inc. (ELF) is pulling ahead at 28. 3% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -13. 1% for e. l. f. Beauty, Inc.. Over a 3-year CAGR, ELF leads at 49. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ELF or AMZN or WMT or TGT?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ELF leads at 12. 0% versus 4. 2% for WMT. At the gross margin level — before operating expenses — ELF leads at 71. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ELF or AMZN or WMT or TGT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, e. l. f. Beauty, Inc. (ELF) is the more undervalued stock at a PEG of 0. 49x versus Walmart Inc. 's 4. 06x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Target Corporation (TGT) trades at 15. 7x forward P/E versus 44. 7x for Walmart Inc. — 29. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ELF: 54. 0% to $95. 17.

08

Which pays a better dividend — ELF or AMZN or WMT or TGT?

In this comparison, TGT (3.

6% yield), WMT (0. 7% yield) pay a dividend. ELF, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is ELF or AMZN or WMT or TGT better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). e. l. f. Beauty, Inc. (ELF) carries a higher beta of 2. 36 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, ELF: +133. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ELF and AMZN and WMT and TGT?

These companies operate in different sectors (ELF (Consumer Defensive) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ELF is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock. WMT, TGT pay a dividend while ELF, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform ELF and AMZN and WMT and TGT on the metrics below

Revenue Growth>
%
(ELF: 37.8% · AMZN: 16.6%)
Net Margin>
%
(ELF: 6.8% · AMZN: 12.2%)
P/E Ratio<
x
(ELF: 32.2x · AMZN: 37.8x)

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