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EMPG vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
EMPG vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Home Improvement | Internet Content & Information |
| Market Cap | $143M | $4.81T |
| Revenue (TTM) | $5M | $422.57B |
| Net Income (TTM) | $751K | $160.21B |
| Gross Margin | 61.8% | 60.4% |
| Operating Margin | 20.1% | 32.7% |
| Forward P/E | 184.9x | 29.6x |
| Total Debt | $2M | $59.29B |
| Cash & Equiv. | $108K | $30.71B |
Quick Verdict: EMPG vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
EMPG is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 48.4%, EPS growth 336.5%, 3Y rev CAGR -2.0%
- Lower volatility, beta 0.32, Low D/E 99.9%, current ratio 1.94x
- 48.4% revenue growth vs GOOGL's 15.1%
GOOGL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 2 yrs, beta 1.26, yield 0.2%
- 10.0% 10Y total return vs EMPG's 299.1%
- Beta 1.26, yield 0.2%, current ratio 2.01x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 48.4% revenue growth vs GOOGL's 15.1% | |
| Value | Lower P/E (29.6x vs 184.9x) | |
| Quality / Margins | 37.9% margin vs EMPG's 13.7% | |
| Stability / Safety | Beta 0.32 vs GOOGL's 1.26 | |
| Dividends | 0.2% yield, 2-year raise streak, vs EMPG's 0.1% | |
| Momentum (1Y) | +299.1% vs GOOGL's +144.2% | |
| Efficiency (ROA) | 27.4% ROA vs EMPG's 17.9%, ROIC 25.1% vs 33.4% |
EMPG vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
EMPG vs GOOGL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
GOOGL leads this category, winning 3 of 4 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 77045.0x EMPG's $5M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to EMPG's 13.7%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $5M | $422.6B |
| EBITDAEarnings before interest/tax | — | $161.3B |
| Net IncomeAfter-tax profit | — | $160.2B |
| Free Cash FlowCash after capex | — | $73.3B |
| Gross MarginGross profit ÷ Revenue | +61.8% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +20.1% | +32.7% |
| Net MarginNet income ÷ Revenue | +13.7% | +37.9% |
| FCF MarginFCF ÷ Revenue | -0.3% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | — | +81.9% |
Valuation Metrics
GOOGL leads this category, winning 4 of 4 comparable metrics.
Valuation Metrics
At 36.8x trailing earnings, GOOGL trades at a 80% valuation discount to EMPG's 184.9x P/E. On an enterprise value basis, GOOGL's 32.2x EV/EBITDA is more attractive than EMPG's 95.5x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $143M | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $144M | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | 184.88x | 36.80x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 29.60x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.23x |
| EV / EBITDAEnterprise value multiple | 95.55x | 32.21x |
| Price / SalesMarket cap ÷ Revenue | 26.08x | 11.94x |
| Price / BookPrice ÷ Book value/share | 90.97x | 11.72x |
| Price / FCFMarket cap ÷ FCF | — | 65.69x |
Profitability & Efficiency
EMPG leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
EMPG delivers a 66.3% return on equity — every $100 of shareholder capital generates $66 in annual profit, vs $39 for GOOGL. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to EMPG's 1.00x. On the Piotroski fundamental quality scale (0–9), EMPG scores 8/9 vs GOOGL's 7/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +66.3% | +39.0% |
| ROA (TTM)Return on assets | +17.9% | +27.4% |
| ROICReturn on invested capital | +33.4% | +25.1% |
| ROCEReturn on capital employed | +45.8% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 7 |
| Debt / EquityFinancial leverage | 1.00x | 0.14x |
| Net DebtTotal debt minus cash | $1M | $28.6B |
| Cash & Equiv.Liquid assets | $108,428 | $30.7B |
| Total DebtShort + long-term debt | $2M | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 9.82x | 392.15x |
Total Returns (Dividends Reinvested)
EMPG leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in EMPG five years ago would be worth $39,908 today (with dividends reinvested), compared to $34,180 for GOOGL. Over the past 12 months, EMPG leads with a +299.1% total return vs GOOGL's +144.2%. The 3-year compound annual growth rate (CAGR) favors EMPG at 58.6% vs GOOGL's 54.8% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | 0.0% | +26.3% |
| 1-Year ReturnPast 12 months | +299.1% | +144.2% |
| 3-Year ReturnCumulative with dividends | +299.1% | +270.7% |
| 5-Year ReturnCumulative with dividends | +299.1% | +241.8% |
| 10-Year ReturnCumulative with dividends | +299.1% | +1001.7% |
| CAGR (3Y)Annualised 3-year return | +58.6% | +54.8% |
Risk & Volatility
Evenly matched — EMPG and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
EMPG is the less volatile stock with a 0.32 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs EMPG's 95.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.32x | 1.26x |
| 52-Week HighHighest price in past year | $18.14 | $399.85 |
| 52-Week LowLowest price in past year | $2.55 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +95.7% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 71.4 | 81.4 |
| Avg Volume (50D)Average daily shares traded | 221K | 28.4M |
Analyst Outlook
GOOGL leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $406.28 |
| # AnalystsCovering analysts | — | 82 |
| Dividend YieldAnnual dividend ÷ price | +0.1% | +0.2% |
| Dividend StreakConsecutive years of raises | 1 | 2 |
| Dividend / ShareAnnual DPS | $0.02 | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.9% |
GOOGL leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). EMPG leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.
EMPG vs GOOGL: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is EMPG or GOOGL a better buy right now?
For growth investors, Empro Group Inc.
Ordinary shares (EMPG) is the stronger pick with 48. 4% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Alphabet Inc. (GOOGL) offers the better valuation at 36. 8x trailing P/E (29. 6x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — EMPG or GOOGL?
On trailing P/E, Alphabet Inc.
(GOOGL) is the cheapest at 36. 8x versus Empro Group Inc. Ordinary shares at 184. 9x.
03Which is the better long-term investment — EMPG or GOOGL?
Over the past 5 years, Empro Group Inc.
Ordinary shares (EMPG) delivered a total return of +299. 1%, compared to +241. 8% for Alphabet Inc. (GOOGL). Over 10 years, the gap is even starker: GOOGL returned +1002% versus EMPG's +299. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — EMPG or GOOGL?
By beta (market sensitivity over 5 years), Empro Group Inc.
Ordinary shares (EMPG) is the lower-risk stock at 0. 32β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 297% more volatile than EMPG relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 100% for Empro Group Inc. Ordinary shares — giving it more financial flexibility in a downturn.
05Which is growing faster — EMPG or GOOGL?
By revenue growth (latest reported year), Empro Group Inc.
Ordinary shares (EMPG) is pulling ahead at 48. 4% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Empro Group Inc. Ordinary shares grew EPS 336. 5% year-over-year, compared to 34. 5% for Alphabet Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — EMPG or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 13. 7% for Empro Group Inc. Ordinary shares — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 20. 1% for EMPG. At the gross margin level — before operating expenses — EMPG leads at 61. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Which pays a better dividend — EMPG or GOOGL?
In this comparison, GOOGL (0.
2% yield) pays a dividend. EMPG does not pay a meaningful dividend and should not be held primarily for income.
08Is EMPG or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Empro Group Inc.
Ordinary shares (EMPG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 32), +299. 1% 10Y return). Both have compounded well over 10 years (EMPG: +299. 1%, GOOGL: +1002%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between EMPG and GOOGL?
These companies operate in different sectors (EMPG (Consumer Cyclical) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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