FLUT
Flutter Entertainment plc
Gambling, Resorts & Casinos
Market Cap$17.64B
5Y Perf.-21.6%
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Stock Comparison
FLUT vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.92T
5Y Perf.+122.1%
FLUT vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | FLUT | AMZN |
|---|---|---|
| Industry | Gambling, Resorts & Casinos | Specialty Retail |
| Market Cap | $17.64B | $2.92T |
| Revenue (TTM) | $17.02B | $742.78B |
| Net Income (TTM) | $-455M | $90.80B |
| Gross Margin | 44.2% | 50.6% |
| Operating Margin | 4.4% | 11.5% |
| Forward P/E | 16.5x | 34.8x |
| Total Debt | $13.35B | $152.99B |
| Cash & Equiv. | $3.83B | $86.81B |
FLUT vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
FLUT
AMZN
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Flutter Entertainme… (FLUT) | 100 | 78.4 | -21.6% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: FLUT vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: FLUT and AMZN are tied at the top with 3 categories each — the right choice depends on your priorities. Amazon.com, Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
FLUT
Flutter Entertainment plc
The Income Pick
FLUT has the current edge in this matchup, primarily because of its strength in income & stability and growth exposure.
- Dividend streak 1 yrs, beta 1.23
- Rev growth 16.6%, EPS growth -8.2%, 3Y rev CAGR 20.1%
- Lower volatility, beta 1.23, current ratio 0.95x
Best for: income & stability and growth exposure
AMZN
Amazon.com, Inc.
The Long-Run Compounder
AMZN is the clearest fit if your priority is long-term compounding.
- 7.0% 10Y total return vs FLUT's -22.9%
- 12.2% margin vs FLUT's -2.7%
- +43.7% vs FLUT's -58.3%
Best for: long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | FLUT | 16.6% revenue growth vs AMZN's 12.4% |
| Value | FLUT | Lower P/E (16.5x vs 34.8x) |
| Quality / Margins | AMZN | 12.2% margin vs FLUT's -2.7% |
| Stability / Safety | FLUT | Beta 1.23 vs AMZN's 1.51 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | AMZN | +43.7% vs FLUT's -58.3% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs FLUT's -1.6%, ROIC 14.7% vs 4.5% |
FLUT vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
FLUT vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLAMZNLAGGINGFLUT
FLUTFlutter Entertainment…
1leads
AMZNAmazon.com, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs FLUTMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
AMZN4/6
Valuation MetricsMultiples, price ratios, and targets
FLUT6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
AMZN7/9
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 43.6x FLUT's $17.0B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to FLUT's -2.7%.
| Metric | FLUTFlutter Entertain… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $17.0B | $742.8B |
| EBITDAEarnings before interest/tax | $2.0B | $155.9B |
| Net IncomeAfter-tax profit | -$455M | $90.8B |
| Free Cash FlowCash after capex | $880M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +44.2% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +4.4% | +11.5% |
| Net MarginNet income ÷ Revenue | -2.7% | +12.2% |
| FCF MarginFCF ÷ Revenue | +5.2% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.4% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -22.3% | +74.8% |
AMZN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
FLUT leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, FLUT's 10.7x EV/EBITDA is more attractive than AMZN's 20.5x.
| Metric | FLUTFlutter Entertain… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $17.6B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $27.2B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | -58.47x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 16.51x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x |
| EV / EBITDAEnterprise value multiple | 10.69x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 1.08x | 4.07x |
| Price / BookPrice ÷ Book value/share | 1.87x | 7.14x |
| Price / FCFMarket cap ÷ FCF | 16.35x | 378.98x |
FLUT leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
AMZN leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-4 for FLUT. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to FLUT's 1.38x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs FLUT's 4/9, reflecting solid financial health.
| Metric | FLUTFlutter Entertain… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -4.3% | +23.3% |
| ROA (TTM)Return on assets | -1.6% | +11.5% |
| ROICReturn on invested capital | +4.5% | +14.7% |
| ROCEReturn on capital employed | +4.6% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 |
| Debt / EquityFinancial leverage | 1.38x | 0.37x |
| Net DebtTotal debt minus cash | $9.5B | $66.2B |
| Cash & Equiv.Liquid assets | $3.8B | $86.8B |
| Total DebtShort + long-term debt | $13.3B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 0.04x | 39.96x |
AMZN leads this category, winning 7 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $4,935 for FLUT. Over the past 12 months, AMZN leads with a +43.7% total return vs FLUT's -58.3%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs FLUT's -20.1% — a key indicator of consistent wealth creation.
| Metric | FLUTFlutter Entertain… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -53.7% | +19.7% |
| 1-Year ReturnPast 12 months | -58.3% | +43.7% |
| 3-Year ReturnCumulative with dividends | -49.0% | +156.2% |
| 5-Year ReturnCumulative with dividends | -50.7% | +64.8% |
| 10-Year ReturnCumulative with dividends | -22.9% | +697.8% |
| CAGR (3Y)Annualised 3-year return | -20.1% | +36.8% |
AMZN leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — FLUT and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
FLUT is the less volatile stock with a 1.23 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs FLUT's 32.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | FLUTFlutter Entertain… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.23x | 1.51x |
| 52-Week HighHighest price in past year | $313.69 | $278.56 |
| 52-Week LowLowest price in past year | $97.94 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +32.2% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 35.0 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 3.4M | 45.5M |
Evenly matched — FLUT and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates FLUT as "Buy" and AMZN as "Buy". Consensus price targets imply 125.2% upside for FLUT (target: $228) vs 13.1% for AMZN (target: $307).
| Metric | FLUTFlutter Entertain… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $227.86 | $306.77 |
| # AnalystsCovering analysts | 24 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +6.4% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
AMZN leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). FLUT leads in 1 (Valuation Metrics). 1 tied.
Best OverallAmazon.com, Inc. (AMZN)Leads 3 of 6 categories
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FLUT vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is FLUT or AMZN a better buy right now?
For growth investors, Flutter Entertainment plc (FLUT) is the stronger pick with 16.
6% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Amazon. com, Inc. (AMZN) offers the better valuation at 37. 8x trailing P/E (34. 8x forward), making it the more compelling value choice. Analysts rate Flutter Entertainment plc (FLUT) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — FLUT or AMZN?
On forward P/E, Flutter Entertainment plc is actually cheaper at 16.
5x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — FLUT or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -50. 7% for Flutter Entertainment plc (FLUT). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus FLUT's -22. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — FLUT or AMZN?
By beta (market sensitivity over 5 years), Flutter Entertainment plc (FLUT) is the lower-risk stock at 1.
23β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 23% more volatile than FLUT relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 138% for Flutter Entertainment plc — giving it more financial flexibility in a downturn.
05Which is growing faster — FLUT or AMZN?
By revenue growth (latest reported year), Flutter Entertainment plc (FLUT) is pulling ahead at 16.
6% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -820. 8% for Flutter Entertainment plc. Over a 3-year CAGR, FLUT leads at 20. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — FLUT or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -1. 9% for Flutter Entertainment plc — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 6. 3% for FLUT. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is FLUT or AMZN more undervalued right now?
On forward earnings alone, Flutter Entertainment plc (FLUT) trades at 16.
5x forward P/E versus 34. 8x for Amazon. com, Inc. — 18. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FLUT: 125. 2% to $227. 86.
08Which pays a better dividend — FLUT or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is FLUT or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.
com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). Both have compounded well over 10 years (AMZN: +697. 8%, FLUT: -22. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between FLUT and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: FLUT is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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