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Stock Comparison

FORR vs IT vs SPGI vs MORN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FORR
Forrester Research, Inc.

Consulting Services

IndustrialsNASDAQ • US
Market Cap$125M
5Y Perf.-79.2%
IT
Gartner, Inc.

Information Technology Services

TechnologyNYSE • US
Market Cap$10.57B
5Y Perf.+29.7%
SPGI
S&P Global Inc.

Financial - Data & Stock Exchanges

Financial ServicesNYSE • US
Market Cap$126.89B
5Y Perf.+31.9%
MORN
Morningstar, Inc.

Financial - Data & Stock Exchanges

Financial ServicesNASDAQ • US
Market Cap$6.77B
5Y Perf.+16.0%

FORR vs IT vs SPGI vs MORN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FORR logoFORR
IT logoIT
SPGI logoSPGI
MORN logoMORN
IndustryConsulting ServicesInformation Technology ServicesFinancial - Data & Stock ExchangesFinancial - Data & Stock Exchanges
Market Cap$125M$10.57B$126.89B$6.77B
Revenue (TTM)$397M$6.47B$15.34B$2.45B
Net Income (TTM)$-119M$741M$4.78B$403M
Gross Margin64.6%68.2%70.2%61.0%
Operating Margin-20.9%16.4%42.2%21.5%
Forward P/E8.5x11.9x21.8x15.0x
Total Debt$72M$3.62B$14.20B$1.41B
Cash & Equiv.$63M$1.72B$1.75B$475M

FORR vs IT vs SPGI vs MORNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FORR
IT
SPGI
MORN
StockMay 20May 26Return
Forrester Research,… (FORR)10020.8-79.2%
Gartner, Inc. (IT)100129.7+29.7%
S&P Global Inc. (SPGI)100131.9+31.9%
Morningstar, Inc. (MORN)100116.0+16.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: FORR vs IT vs SPGI vs MORN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SPGI and MORN are tied at the top with 3 categories each — the right choice depends on your priorities. Morningstar, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. FORR also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
FORR
Forrester Research, Inc.
The Value Play

FORR is the clearest fit if your priority is value.

  • Lower P/E (8.5x vs 15.0x)
Best for: value
IT
Gartner, Inc.
The Value Pick

IT is the clearest fit if your priority is valuation efficiency.

  • PEG 0.45 vs SPGI's 2.51
Best for: valuation efficiency
SPGI
S&P Global Inc.
The Banking Pick

SPGI carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 7.9%, EPS growth 18.7%
  • 337.1% 10Y total return vs MORN's 131.7%
  • 7.9% NII/revenue growth vs FORR's -8.2%
  • 29.2% margin vs FORR's -30.1%
Best for: growth exposure and long-term compounding
MORN
Morningstar, Inc.
The Banking Pick

MORN is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 12 yrs, beta 0.52, yield 1.0%
  • Lower volatility, beta 0.52, current ratio 0.99x
  • Beta 0.52, yield 1.0%, current ratio 0.99x
  • Beta 0.52 vs IT's 0.94, lower leverage
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthSPGI logoSPGI7.9% NII/revenue growth vs FORR's -8.2%
ValueFORR logoFORRLower P/E (8.5x vs 15.0x)
Quality / MarginsSPGI logoSPGI29.2% margin vs FORR's -30.1%
Stability / SafetyMORN logoMORNBeta 0.52 vs IT's 0.94, lower leverage
DividendsMORN logoMORN1.0% yield, 12-year raise streak, vs SPGI's 0.9%, (2 stocks pay no dividend)
Momentum (1Y)SPGI logoSPGI-14.5% vs IT's -63.9%
Efficiency (ROA)MORN logoMORN10.9% ROA vs FORR's -28.2%, ROIC 15.3% vs 0.8%

FORR vs IT vs SPGI vs MORN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FORRForrester Research, Inc.
FY 2025
Research Revenue
96.2%$296M
Professional Services
3.4%$10M
Software
0.5%$1M
ITGartner, Inc.
FY 2025
Events
53.9%$645M
Consulting
46.1%$552M
SPGIS&P Global Inc.
FY 2025
Market Intelligence Segment
37.1%$4.9B
Ratings Segment
35.7%$4.7B
Indices Segment
14.0%$1.9B
Mobility
13.2%$1.7B
MORNMorningstar, Inc.
FY 2025
Licensed-Based
70.3%$1.7B
Transaction-Based
15.7%$383M
Asset-Based
14.0%$343M

FORR vs IT vs SPGI vs MORN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSPGILAGGINGIT

Income & Cash Flow (Last 12 Months)

SPGI leads this category, winning 4 of 6 comparable metrics.

SPGI is the larger business by revenue, generating $15.3B annually — 38.6x FORR's $397M. SPGI is the more profitable business, keeping 29.2% of every revenue dollar as net income compared to FORR's -30.1%. On growth, IT holds the edge at -1.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFORR logoFORRForrester Researc…IT logoITGartner, Inc.SPGI logoSPGIS&P Global Inc.MORN logoMORNMorningstar, Inc.
RevenueTrailing 12 months$397M$6.5B$15.3B$2.4B
EBITDAEarnings before interest/tax-$66M$1.3B$7.8B$763M
Net IncomeAfter-tax profit-$119M$741M$4.8B$403M
Free Cash FlowCash after capex$18M$1.3B$5.6B$437M
Gross MarginGross profit ÷ Revenue+64.6%+68.2%+70.2%+61.0%
Operating MarginEBIT ÷ Revenue-20.9%+16.4%+42.2%+21.5%
Net MarginNet income ÷ Revenue-30.1%+11.4%+29.2%+15.3%
FCF MarginFCF ÷ Revenue+4.6%+19.4%+35.6%+18.1%
Rev. Growth (YoY)Latest quarter vs prior year-6.5%-1.5%
EPS Growth (YoY)Latest quarter vs prior year-79.1%+17.3%+32.5%+50.0%
SPGI leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

FORR leads this category, winning 6 of 7 comparable metrics.

At 16.4x trailing earnings, IT trades at a 44% valuation discount to SPGI's 29.2x P/E. Adjusting for growth (PEG ratio), IT offers better value at 0.61x vs SPGI's 3.36x — a lower PEG means you pay less per unit of expected earnings growth.

MetricFORR logoFORRForrester Researc…IT logoITGartner, Inc.SPGI logoSPGIS&P Global Inc.MORN logoMORNMorningstar, Inc.
Market CapShares × price$125M$10.6B$126.9B$6.8B
Enterprise ValueMkt cap + debt − cash$134M$12.5B$139.3B$7.7B
Trailing P/EPrice ÷ TTM EPS-1.04x16.36x29.24x20.06x
Forward P/EPrice ÷ next-FY EPS est.8.54x11.94x21.84x14.95x
PEG RatioP/E ÷ EPS growth rate0.61x3.36x1.77x
EV / EBITDAEnterprise value multiple8.00x10.17x18.20x10.75x
Price / SalesMarket cap ÷ Revenue0.32x1.63x8.27x2.77x
Price / BookPrice ÷ Book value/share0.98x35.58x3.62x6.14x
Price / FCFMarket cap ÷ FCF6.92x8.99x23.26x15.29x
FORR leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — IT and SPGI each lead in 3 of 9 comparable metrics.

IT delivers a 119.8% return on equity — every $100 of shareholder capital generates $120 in annual profit, vs $-81 for FORR. SPGI carries lower financial leverage with a 0.39x debt-to-equity ratio, signaling a more conservative balance sheet compared to IT's 11.31x. On the Piotroski fundamental quality scale (0–9), SPGI scores 7/9 vs FORR's 4/9, reflecting strong financial health.

MetricFORR logoFORRForrester Researc…IT logoITGartner, Inc.SPGI logoSPGIS&P Global Inc.MORN logoMORNMorningstar, Inc.
ROE (TTM)Return on equity-80.8%+119.8%+12.9%+30.0%
ROA (TTM)Return on assets-28.2%+9.5%+7.9%+10.9%
ROICReturn on invested capital+0.8%+33.9%+9.7%+15.3%
ROCEReturn on capital employed+0.8%+23.9%+12.1%+20.6%
Piotroski ScoreFundamental quality 0–94576
Debt / EquityFinancial leverage0.57x11.31x0.39x1.15x
Net DebtTotal debt minus cash$9M$1.9B$12.5B$933M
Cash & Equiv.Liquid assets$63M$1.7B$1.7B$475M
Total DebtShort + long-term debt$72M$3.6B$14.2B$1.4B
Interest CoverageEBIT ÷ Interest expense-30.30x15.64x22.69x12.40x
Evenly matched — IT and SPGI each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SPGI leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in SPGI five years ago would be worth $11,424 today (with dividends reinvested), compared to $1,413 for FORR. Over the past 12 months, SPGI leads with a -14.5% total return vs IT's -63.9%. The 3-year compound annual growth rate (CAGR) favors SPGI at 7.4% vs FORR's -36.6% — a key indicator of consistent wealth creation.

MetricFORR logoFORRForrester Researc…IT logoITGartner, Inc.SPGI logoSPGIS&P Global Inc.MORN logoMORNMorningstar, Inc.
YTD ReturnYear-to-date-19.9%-33.4%-16.2%-15.0%
1-Year ReturnPast 12 months-35.7%-63.9%-14.5%-39.6%
3-Year ReturnCumulative with dividends-74.5%-48.1%+23.8%-2.2%
5-Year ReturnCumulative with dividends-85.9%-32.5%+14.2%-29.1%
10-Year ReturnCumulative with dividends-75.9%+64.6%+337.1%+131.7%
CAGR (3Y)Annualised 3-year return-36.6%-19.6%+7.4%-0.7%
SPGI leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SPGI and MORN each lead in 1 of 2 comparable metrics.

MORN is the less volatile stock with a 0.52 beta — it tends to amplify market swings less than IT's 0.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SPGI currently trades 74.0% from its 52-week high vs IT's 34.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFORR logoFORRForrester Researc…IT logoITGartner, Inc.SPGI logoSPGIS&P Global Inc.MORN logoMORNMorningstar, Inc.
Beta (5Y)Sensitivity to S&P 5000.68x0.94x0.58x0.52x
52-Week HighHighest price in past year$11.57$451.73$579.05$316.71
52-Week LowLowest price in past year$4.88$139.18$381.61$149.08
% of 52W HighCurrent price vs 52-week peak+56.4%+34.9%+74.0%+56.2%
RSI (14)Momentum oscillator 0–10051.647.742.442.1
Avg Volume (50D)Average daily shares traded109K1.5M1.8M509K
Evenly matched — SPGI and MORN each lead in 1 of 2 comparable metrics.

Analyst Outlook

MORN leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: FORR as "Hold", IT as "Hold", SPGI as "Buy", MORN as "Hold". Consensus price targets imply 32.9% upside for MORN (target: $237) vs 19.9% for IT (target: $189). For income investors, MORN offers the higher dividend yield at 1.02% vs SPGI's 0.89%.

MetricFORR logoFORRForrester Researc…IT logoITGartner, Inc.SPGI logoSPGIS&P Global Inc.MORN logoMORNMorningstar, Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHold
Price TargetConsensus 12-month target$189.30$548.11$236.50
# AnalystsCovering analysts418286
Dividend YieldAnnual dividend ÷ price+0.9%+1.0%
Dividend StreakConsecutive years of raises621212
Dividend / ShareAnnual DPS$3.83$1.82
Buyback YieldShare repurchases ÷ mkt cap+2.0%+18.8%+3.9%+11.6%
MORN leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

SPGI leads in 2 of 6 categories (Income & Cash Flow, Total Returns). FORR leads in 1 (Valuation Metrics). 2 tied.

Best OverallS&P Global Inc. (SPGI)Leads 2 of 6 categories
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FORR vs IT vs SPGI vs MORN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FORR or IT or SPGI or MORN a better buy right now?

For growth investors, S&P Global Inc.

(SPGI) is the stronger pick with 7. 9% revenue growth year-over-year, versus -8. 2% for Forrester Research, Inc. (FORR). Gartner, Inc. (IT) offers the better valuation at 16. 4x trailing P/E (11. 9x forward), making it the more compelling value choice. Analysts rate S&P Global Inc. (SPGI) a "Buy" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FORR or IT or SPGI or MORN?

On trailing P/E, Gartner, Inc.

(IT) is the cheapest at 16. 4x versus S&P Global Inc. at 29. 2x. On forward P/E, Forrester Research, Inc. is actually cheaper at 8. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Gartner, Inc. wins at 0. 45x versus S&P Global Inc. 's 2. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — FORR or IT or SPGI or MORN?

Over the past 5 years, S&P Global Inc.

(SPGI) delivered a total return of +14. 2%, compared to -85. 9% for Forrester Research, Inc. (FORR). Over 10 years, the gap is even starker: SPGI returned +337. 1% versus FORR's -75. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FORR or IT or SPGI or MORN?

By beta (market sensitivity over 5 years), Morningstar, Inc.

(MORN) is the lower-risk stock at 0. 52β versus Gartner, Inc. 's 0. 94β — meaning IT is approximately 79% more volatile than MORN relative to the S&P 500. On balance sheet safety, S&P Global Inc. (SPGI) carries a lower debt/equity ratio of 39% versus 11% for Gartner, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FORR or IT or SPGI or MORN?

By revenue growth (latest reported year), S&P Global Inc.

(SPGI) is pulling ahead at 7. 9% versus -8. 2% for Forrester Research, Inc. (FORR). On earnings-per-share growth, the picture is similar: S&P Global Inc. grew EPS 18. 7% year-over-year, compared to -1993. 3% for Forrester Research, Inc.. Over a 3-year CAGR, IT leads at 5. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FORR or IT or SPGI or MORN?

S&P Global Inc.

(SPGI) is the more profitable company, earning 29. 2% net margin versus -30. 1% for Forrester Research, Inc. — meaning it keeps 29. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SPGI leads at 42. 2% versus 0. 5% for FORR. At the gross margin level — before operating expenses — SPGI leads at 70. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FORR or IT or SPGI or MORN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Gartner, Inc. (IT) is the more undervalued stock at a PEG of 0. 45x versus S&P Global Inc. 's 2. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Forrester Research, Inc. (FORR) trades at 8. 5x forward P/E versus 21. 8x for S&P Global Inc. — 13. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MORN: 32. 9% to $236. 50.

08

Which pays a better dividend — FORR or IT or SPGI or MORN?

In this comparison, MORN (1.

0% yield), SPGI (0. 9% yield) pay a dividend. FORR, IT do not pay a meaningful dividend and should not be held primarily for income.

09

Is FORR or IT or SPGI or MORN better for a retirement portfolio?

For long-horizon retirement investors, S&P Global Inc.

(SPGI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 58), 0. 9% yield, +337. 1% 10Y return). Both have compounded well over 10 years (SPGI: +337. 1%, IT: +64. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FORR and IT and SPGI and MORN?

These companies operate in different sectors (FORR (Industrials) and IT (Technology) and SPGI (Financial Services) and MORN (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: FORR is a small-cap quality compounder stock; IT is a mid-cap deep-value stock; SPGI is a mid-cap quality compounder stock; MORN is a small-cap quality compounder stock. SPGI, MORN pay a dividend while FORR, IT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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IT

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  • Market Cap > $100B
  • Net Margin > 6%
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  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
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Stable Dividend Mega-Cap

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
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Revenue Growth>
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(FORR: -6.5% · IT: -1.5%)

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