Apparel - Retail
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GCO vs DECK
Revenue, margins, valuation, and 5-year total return — side by side.
Apparel - Footwear & Accessories
GCO vs DECK — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Apparel - Retail | Apparel - Footwear & Accessories |
| Market Cap | $364M | $14.62B |
| Revenue (TTM) | $2.38B | $5.37B |
| Net Income (TTM) | $39K | $1.04B |
| Gross Margin | 46.6% | 57.5% |
| Operating Margin | 0.5% | 23.8% |
| Forward P/E | 25.4x | 14.9x |
| Total Debt | $485M | $277M |
| Cash & Equiv. | $34M | $1.89B |
GCO vs DECK — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Genesco Inc. (GCO) | 100 | 182.6 | +82.6% |
| Deckers Outdoor Cor… (DECK) | 100 | 337.6 | +237.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GCO vs DECK
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GCO is the clearest fit if your priority is momentum.
- +68.3% vs DECK's -15.0%
DECK carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 1 yrs, beta 1.46
- Rev growth 16.3%, EPS growth 30.2%, 3Y rev CAGR 16.5%
- 9.9% 10Y total return vs GCO's -49.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 16.3% revenue growth vs GCO's 0.0% | |
| Value | Lower P/E (14.9x vs 25.4x) | |
| Quality / Margins | 19.3% margin vs GCO's 0.0% | |
| Stability / Safety | Beta 1.46 vs GCO's 1.99, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +68.3% vs DECK's -15.0% | |
| Efficiency (ROA) | 25.4% ROA vs GCO's 0.0%, ROIC 99.7% vs 1.0% |
GCO vs DECK — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GCO vs DECK — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
DECK leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
DECK is the larger business by revenue, generating $5.4B annually — 2.3x GCO's $2.4B. DECK is the more profitable business, keeping 19.3% of every revenue dollar as net income compared to GCO's 0.0%. On growth, DECK holds the edge at +7.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $2.4B | $5.4B |
| EBITDAEarnings before interest/tax | $21M | $1.3B |
| Net IncomeAfter-tax profit | $39,000 | $1.0B |
| Free Cash FlowCash after capex | $23M | $929M |
| Gross MarginGross profit ÷ Revenue | +46.6% | +57.5% |
| Operating MarginEBIT ÷ Revenue | +0.5% | +23.8% |
| Net MarginNet income ÷ Revenue | +0.0% | +19.3% |
| FCF MarginFCF ÷ Revenue | +1.0% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.3% | +7.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +128.4% | +10.0% |
Valuation Metrics
GCO leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, DECK's 10.4x EV/EBITDA is more attractive than GCO's 12.3x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $364M | $14.6B |
| Enterprise ValueMkt cap + debt − cash | $816M | $13.0B |
| Trailing P/EPrice ÷ TTM EPS | -18.76x | 16.22x |
| Forward P/EPrice ÷ next-FY EPS est. | 25.44x | 14.91x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.51x |
| EV / EBITDAEnterprise value multiple | 12.28x | 10.42x |
| Price / SalesMarket cap ÷ Revenue | 0.16x | 2.93x |
| Price / BookPrice ÷ Book value/share | 0.67x | 6.24x |
| Price / FCFMarket cap ÷ FCF | 7.80x | 15.25x |
Profitability & Efficiency
DECK leads this category, winning 9 of 9 comparable metrics.
Profitability & Efficiency
DECK delivers a 39.9% return on equity — every $100 of shareholder capital generates $40 in annual profit, vs $0 for GCO. DECK carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to GCO's 0.89x. On the Piotroski fundamental quality scale (0–9), DECK scores 9/9 vs GCO's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +0.0% | +39.9% |
| ROA (TTM)Return on assets | +0.0% | +25.4% |
| ROICReturn on invested capital | +1.0% | +99.7% |
| ROCEReturn on capital employed | +1.4% | +44.7% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 9 |
| Debt / EquityFinancial leverage | 0.89x | 0.11x |
| Net DebtTotal debt minus cash | $451M | -$1.6B |
| Cash & Equiv.Liquid assets | $34M | $1.9B |
| Total DebtShort + long-term debt | $485M | $277M |
| Interest CoverageEBIT ÷ Interest expense | 2.96x | 301.92x |
Total Returns (Dividends Reinvested)
DECK leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in DECK five years ago would be worth $18,056 today (with dividends reinvested), compared to $5,982 for GCO. Over the past 12 months, GCO leads with a +68.3% total return vs DECK's -15.0%. The 3-year compound annual growth rate (CAGR) favors DECK at 7.6% vs GCO's 2.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +36.6% | -3.8% |
| 1-Year ReturnPast 12 months | +68.3% | -15.0% |
| 3-Year ReturnCumulative with dividends | +7.6% | +24.6% |
| 5-Year ReturnCumulative with dividends | -40.2% | +80.6% |
| 10-Year ReturnCumulative with dividends | -49.4% | +986.8% |
| CAGR (3Y)Annualised 3-year return | +2.5% | +7.6% |
Risk & Volatility
Evenly matched — GCO and DECK each lead in 1 of 2 comparable metrics.
Risk & Volatility
DECK is the less volatile stock with a 1.46 beta — it tends to amplify market swings less than GCO's 1.99 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GCO currently trades 86.7% from its 52-week high vs DECK's 77.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.99x | 1.46x |
| 52-Week HighHighest price in past year | $38.95 | $133.43 |
| 52-Week LowLowest price in past year | $19.62 | $78.91 |
| % of 52W HighCurrent price vs 52-week peak | +86.7% | +77.0% |
| RSI (14)Momentum oscillator 0–100 | 57.1 | 49.0 |
| Avg Volume (50D)Average daily shares traded | 237K | 1.8M |
Analyst Outlook
DECK leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates GCO as "Hold" and DECK as "Buy". Consensus price targets imply 18.2% upside for DECK (target: $121) vs 7.3% for GCO (target: $36).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $36.25 | $121.38 |
| # AnalystsCovering analysts | 21 | 54 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | 1 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +2.7% | +3.9% |
DECK leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GCO leads in 1 (Valuation Metrics). 1 tied.
GCO vs DECK: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is GCO or DECK a better buy right now?
For growth investors, Deckers Outdoor Corporation (DECK) is the stronger pick with 16.
3% revenue growth year-over-year, versus 0. 0% for Genesco Inc. (GCO). Deckers Outdoor Corporation (DECK) offers the better valuation at 16. 2x trailing P/E (14. 9x forward), making it the more compelling value choice. Analysts rate Deckers Outdoor Corporation (DECK) a "Buy" — based on 54 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GCO or DECK?
On forward P/E, Deckers Outdoor Corporation is actually cheaper at 14.
9x.
03Which is the better long-term investment — GCO or DECK?
Over the past 5 years, Deckers Outdoor Corporation (DECK) delivered a total return of +80.
6%, compared to -40. 2% for Genesco Inc. (GCO). Over 10 years, the gap is even starker: DECK returned +986. 8% versus GCO's -49. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GCO or DECK?
By beta (market sensitivity over 5 years), Deckers Outdoor Corporation (DECK) is the lower-risk stock at 1.
46β versus Genesco Inc. 's 1. 99β — meaning GCO is approximately 36% more volatile than DECK relative to the S&P 500. On balance sheet safety, Deckers Outdoor Corporation (DECK) carries a lower debt/equity ratio of 11% versus 89% for Genesco Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — GCO or DECK?
By revenue growth (latest reported year), Deckers Outdoor Corporation (DECK) is pulling ahead at 16.
3% versus 0. 0% for Genesco Inc. (GCO). On earnings-per-share growth, the picture is similar: Deckers Outdoor Corporation grew EPS 30. 2% year-over-year, compared to -20. 0% for Genesco Inc.. Over a 3-year CAGR, DECK leads at 16. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GCO or DECK?
Deckers Outdoor Corporation (DECK) is the more profitable company, earning 19.
4% net margin versus -0. 8% for Genesco Inc. — meaning it keeps 19. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DECK leads at 23. 6% versus 0. 6% for GCO. At the gross margin level — before operating expenses — DECK leads at 57. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GCO or DECK more undervalued right now?
On forward earnings alone, Deckers Outdoor Corporation (DECK) trades at 14.
9x forward P/E versus 25. 4x for Genesco Inc. — 10. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DECK: 18. 2% to $121. 38.
08Which pays a better dividend — GCO or DECK?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is GCO or DECK better for a retirement portfolio?
For long-horizon retirement investors, Deckers Outdoor Corporation (DECK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+986.
8% 10Y return). Genesco Inc. (GCO) carries a higher beta of 1. 99 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DECK: +986. 8%, GCO: -49. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GCO and DECK?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: GCO is a small-cap quality compounder stock; DECK is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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