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Stock Comparison

GCO vs DECK

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GCO
Genesco Inc.

Apparel - Retail

Consumer CyclicalNYSE • US
Market Cap$364M
5Y Perf.+82.6%
DECK
Deckers Outdoor Corporation

Apparel - Footwear & Accessories

Consumer CyclicalNYSE • US
Market Cap$14.62B
5Y Perf.+237.6%

GCO vs DECK — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GCO logoGCO
DECK logoDECK
IndustryApparel - RetailApparel - Footwear & Accessories
Market Cap$364M$14.62B
Revenue (TTM)$2.38B$5.37B
Net Income (TTM)$39K$1.04B
Gross Margin46.6%57.5%
Operating Margin0.5%23.8%
Forward P/E25.4x14.9x
Total Debt$485M$277M
Cash & Equiv.$34M$1.89B

GCO vs DECKLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GCO
DECK
StockMay 20May 26Return
Genesco Inc. (GCO)100182.6+82.6%
Deckers Outdoor Cor… (DECK)100337.6+237.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: GCO vs DECK

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DECK leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Genesco Inc. is the stronger pick specifically for recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
GCO
Genesco Inc.
The Momentum Pick

GCO is the clearest fit if your priority is momentum.

  • +68.3% vs DECK's -15.0%
Best for: momentum
DECK
Deckers Outdoor Corporation
The Income Pick

DECK carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 1 yrs, beta 1.46
  • Rev growth 16.3%, EPS growth 30.2%, 3Y rev CAGR 16.5%
  • 9.9% 10Y total return vs GCO's -49.4%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthDECK logoDECK16.3% revenue growth vs GCO's 0.0%
ValueDECK logoDECKLower P/E (14.9x vs 25.4x)
Quality / MarginsDECK logoDECK19.3% margin vs GCO's 0.0%
Stability / SafetyDECK logoDECKBeta 1.46 vs GCO's 1.99, lower leverage
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)GCO logoGCO+68.3% vs DECK's -15.0%
Efficiency (ROA)DECK logoDECK25.4% ROA vs GCO's 0.0%, ROIC 99.7% vs 1.0%

GCO vs DECK — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GCOGenesco Inc.
FY 2025
Journeys Group Segment
60.2%$1.4B
Schuh Group Segment
20.6%$480M
Johnston And Murphy Group Segment
13.8%$320M
Genesco Brands Segment
5.4%$126M
DECKDeckers Outdoor Corporation
FY 2025
Direct-to-Consumer
42.7%$2.1B
Hoka Brand Segment
28.0%$1.4B
UGG Wholesale Segment
25.7%$1.3B
Other Wholesale Segment
3.5%$176M

GCO vs DECK — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLDECKLAGGINGGCO

Income & Cash Flow (Last 12 Months)

DECK leads this category, winning 5 of 6 comparable metrics.

DECK is the larger business by revenue, generating $5.4B annually — 2.3x GCO's $2.4B. DECK is the more profitable business, keeping 19.3% of every revenue dollar as net income compared to GCO's 0.0%. On growth, DECK holds the edge at +7.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGCO logoGCOGenesco Inc.DECK logoDECKDeckers Outdoor C…
RevenueTrailing 12 months$2.4B$5.4B
EBITDAEarnings before interest/tax$21M$1.3B
Net IncomeAfter-tax profit$39,000$1.0B
Free Cash FlowCash after capex$23M$929M
Gross MarginGross profit ÷ Revenue+46.6%+57.5%
Operating MarginEBIT ÷ Revenue+0.5%+23.8%
Net MarginNet income ÷ Revenue+0.0%+19.3%
FCF MarginFCF ÷ Revenue+1.0%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+3.3%+7.1%
EPS Growth (YoY)Latest quarter vs prior year+128.4%+10.0%
DECK leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

GCO leads this category, winning 4 of 6 comparable metrics.

On an enterprise value basis, DECK's 10.4x EV/EBITDA is more attractive than GCO's 12.3x.

MetricGCO logoGCOGenesco Inc.DECK logoDECKDeckers Outdoor C…
Market CapShares × price$364M$14.6B
Enterprise ValueMkt cap + debt − cash$816M$13.0B
Trailing P/EPrice ÷ TTM EPS-18.76x16.22x
Forward P/EPrice ÷ next-FY EPS est.25.44x14.91x
PEG RatioP/E ÷ EPS growth rate0.51x
EV / EBITDAEnterprise value multiple12.28x10.42x
Price / SalesMarket cap ÷ Revenue0.16x2.93x
Price / BookPrice ÷ Book value/share0.67x6.24x
Price / FCFMarket cap ÷ FCF7.80x15.25x
GCO leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

DECK leads this category, winning 9 of 9 comparable metrics.

DECK delivers a 39.9% return on equity — every $100 of shareholder capital generates $40 in annual profit, vs $0 for GCO. DECK carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to GCO's 0.89x. On the Piotroski fundamental quality scale (0–9), DECK scores 9/9 vs GCO's 5/9, reflecting strong financial health.

MetricGCO logoGCOGenesco Inc.DECK logoDECKDeckers Outdoor C…
ROE (TTM)Return on equity+0.0%+39.9%
ROA (TTM)Return on assets+0.0%+25.4%
ROICReturn on invested capital+1.0%+99.7%
ROCEReturn on capital employed+1.4%+44.7%
Piotroski ScoreFundamental quality 0–959
Debt / EquityFinancial leverage0.89x0.11x
Net DebtTotal debt minus cash$451M-$1.6B
Cash & Equiv.Liquid assets$34M$1.9B
Total DebtShort + long-term debt$485M$277M
Interest CoverageEBIT ÷ Interest expense2.96x301.92x
DECK leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

DECK leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in DECK five years ago would be worth $18,056 today (with dividends reinvested), compared to $5,982 for GCO. Over the past 12 months, GCO leads with a +68.3% total return vs DECK's -15.0%. The 3-year compound annual growth rate (CAGR) favors DECK at 7.6% vs GCO's 2.5% — a key indicator of consistent wealth creation.

MetricGCO logoGCOGenesco Inc.DECK logoDECKDeckers Outdoor C…
YTD ReturnYear-to-date+36.6%-3.8%
1-Year ReturnPast 12 months+68.3%-15.0%
3-Year ReturnCumulative with dividends+7.6%+24.6%
5-Year ReturnCumulative with dividends-40.2%+80.6%
10-Year ReturnCumulative with dividends-49.4%+986.8%
CAGR (3Y)Annualised 3-year return+2.5%+7.6%
DECK leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GCO and DECK each lead in 1 of 2 comparable metrics.

DECK is the less volatile stock with a 1.46 beta — it tends to amplify market swings less than GCO's 1.99 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GCO currently trades 86.7% from its 52-week high vs DECK's 77.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGCO logoGCOGenesco Inc.DECK logoDECKDeckers Outdoor C…
Beta (5Y)Sensitivity to S&P 5001.99x1.46x
52-Week HighHighest price in past year$38.95$133.43
52-Week LowLowest price in past year$19.62$78.91
% of 52W HighCurrent price vs 52-week peak+86.7%+77.0%
RSI (14)Momentum oscillator 0–10057.149.0
Avg Volume (50D)Average daily shares traded237K1.8M
Evenly matched — GCO and DECK each lead in 1 of 2 comparable metrics.

Analyst Outlook

DECK leads this category, winning 1 of 1 comparable metric.

Wall Street rates GCO as "Hold" and DECK as "Buy". Consensus price targets imply 18.2% upside for DECK (target: $121) vs 7.3% for GCO (target: $36).

MetricGCO logoGCOGenesco Inc.DECK logoDECKDeckers Outdoor C…
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$36.25$121.38
# AnalystsCovering analysts2154
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises01
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+2.7%+3.9%
DECK leads this category, winning 1 of 1 comparable metric.
Key Takeaway

DECK leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GCO leads in 1 (Valuation Metrics). 1 tied.

Best OverallDeckers Outdoor Corporation (DECK)Leads 4 of 6 categories
Loading custom metrics...

GCO vs DECK: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is GCO or DECK a better buy right now?

For growth investors, Deckers Outdoor Corporation (DECK) is the stronger pick with 16.

3% revenue growth year-over-year, versus 0. 0% for Genesco Inc. (GCO). Deckers Outdoor Corporation (DECK) offers the better valuation at 16. 2x trailing P/E (14. 9x forward), making it the more compelling value choice. Analysts rate Deckers Outdoor Corporation (DECK) a "Buy" — based on 54 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GCO or DECK?

On forward P/E, Deckers Outdoor Corporation is actually cheaper at 14.

9x.

03

Which is the better long-term investment — GCO or DECK?

Over the past 5 years, Deckers Outdoor Corporation (DECK) delivered a total return of +80.

6%, compared to -40. 2% for Genesco Inc. (GCO). Over 10 years, the gap is even starker: DECK returned +986. 8% versus GCO's -49. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GCO or DECK?

By beta (market sensitivity over 5 years), Deckers Outdoor Corporation (DECK) is the lower-risk stock at 1.

46β versus Genesco Inc. 's 1. 99β — meaning GCO is approximately 36% more volatile than DECK relative to the S&P 500. On balance sheet safety, Deckers Outdoor Corporation (DECK) carries a lower debt/equity ratio of 11% versus 89% for Genesco Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GCO or DECK?

By revenue growth (latest reported year), Deckers Outdoor Corporation (DECK) is pulling ahead at 16.

3% versus 0. 0% for Genesco Inc. (GCO). On earnings-per-share growth, the picture is similar: Deckers Outdoor Corporation grew EPS 30. 2% year-over-year, compared to -20. 0% for Genesco Inc.. Over a 3-year CAGR, DECK leads at 16. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GCO or DECK?

Deckers Outdoor Corporation (DECK) is the more profitable company, earning 19.

4% net margin versus -0. 8% for Genesco Inc. — meaning it keeps 19. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DECK leads at 23. 6% versus 0. 6% for GCO. At the gross margin level — before operating expenses — DECK leads at 57. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GCO or DECK more undervalued right now?

On forward earnings alone, Deckers Outdoor Corporation (DECK) trades at 14.

9x forward P/E versus 25. 4x for Genesco Inc. — 10. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DECK: 18. 2% to $121. 38.

08

Which pays a better dividend — GCO or DECK?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is GCO or DECK better for a retirement portfolio?

For long-horizon retirement investors, Deckers Outdoor Corporation (DECK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+986.

8% 10Y return). Genesco Inc. (GCO) carries a higher beta of 1. 99 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DECK: +986. 8%, GCO: -49. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GCO and DECK?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: GCO is a small-cap quality compounder stock; DECK is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

GCO

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 27%
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Stocks Like

DECK

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 11%
Run This Screen
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Beat Both

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Revenue Growth>
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(GCO: 3.3% · DECK: 7.1%)

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