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GHC vs GOOGL vs META vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GHC
Graham Holdings Company

Education & Training Services

Consumer DefensiveNYSE • US
Market Cap$4.90B
5Y Perf.+214.8%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+174.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

GHC vs GOOGL vs META vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GHC logoGHC
GOOGL logoGOOGL
META logoMETA
AMZN logoAMZN
IndustryEducation & Training ServicesInternet Content & InformationInternet Content & InformationSpecialty Retail
Market Cap$4.90B$4.81T$1.56T$2.92T
Revenue (TTM)$3.75B$422.57B$214.96B$742.78B
Net Income (TTM)$298M$160.21B$70.59B$90.80B
Gross Margin27.7%60.4%81.9%50.6%
Operating Margin7.1%32.7%41.2%11.5%
Forward P/E17.0x29.6x20.4x34.8x
Total Debt$1.73B$59.29B$83.90B$152.99B
Cash & Equiv.$267M$30.71B$35.87B$86.81B

GHC vs GOOGL vs META vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GHC
GOOGL
META
AMZN
StockMay 20May 26Return
Graham Holdings Com… (GHC)100314.8+214.8%
Alphabet Inc. (GOOGL)100555.2+455.2%
Meta Platforms, Inc. (META)100274.0+174.0%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: GHC vs GOOGL vs META vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GHC and GOOGL are tied at the top with 3 categories each — the right choice depends on your priorities. Alphabet Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. META also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
GHC
Graham Holdings Company
The Income Pick

GHC carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 9 yrs, beta 0.87, yield 0.6%
  • Lower volatility, beta 0.87, Low D/E 35.6%, current ratio 1.75x
  • Beta 0.87, yield 0.6%, current ratio 1.75x
  • Lower P/E (17.0x vs 34.8x)
Best for: income & stability and sleep-well-at-night
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 10.0% 10Y total return vs META's 421.2%
  • PEG 0.99 vs GHC's 6.26
  • 37.9% margin vs GHC's 7.9%
  • +163.5% vs META's +3.7%
Best for: long-term compounding and valuation efficiency
META
Meta Platforms, Inc.
The Growth Play

META is the clearest fit if your priority is growth exposure.

  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • 22.2% revenue growth vs GHC's 2.5%
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Secondary Option

AMZN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs GHC's 2.5%
ValueGHC logoGHCLower P/E (17.0x vs 34.8x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs GHC's 7.9%
Stability / SafetyGHC logoGHCBeta 0.87 vs META's 1.59, lower leverage
DividendsGHC logoGHC0.6% yield, 9-year raise streak, vs GOOGL's 0.2%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs META's +3.7%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs GHC's 3.7%, ROIC 25.1% vs 3.3%

GHC vs GOOGL vs META vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GHCGraham Holdings Company
FY 2025
Service
54.3%$2.7B
Product
45.7%$2.2B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

GHC vs GOOGL vs META vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGHCLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

META leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 198.3x GHC's $3.7B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to GHC's 7.9%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGHC logoGHCGraham Holdings C…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$3.7B$422.6B$215.0B$742.8B
EBITDAEarnings before interest/tax$394M$161.3B$109.3B$155.9B
Net IncomeAfter-tax profit$298M$160.2B$70.6B$90.8B
Free Cash FlowCash after capex$286M$73.3B$48.3B-$2.5B
Gross MarginGross profit ÷ Revenue+27.7%+60.4%+81.9%+50.6%
Operating MarginEBIT ÷ Revenue+7.1%+32.7%+41.2%+11.5%
Net MarginNet income ÷ Revenue+7.9%+37.9%+32.8%+12.2%
FCF MarginFCF ÷ Revenue+7.6%+17.3%+22.4%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-100.0%+21.8%+33.1%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+805.7%+81.9%+62.4%+74.8%
META leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GHC leads this category, winning 6 of 7 comparable metrics.

At 17.0x trailing earnings, GHC trades at a 55% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs GHC's 6.24x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGHC logoGHCGraham Holdings C…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$4.9B$4.81T$1.56T$2.92T
Enterprise ValueMkt cap + debt − cash$6.4B$4.84T$1.61T$2.98T
Trailing P/EPrice ÷ TTM EPS16.96x36.82x26.26x37.82x
Forward P/EPrice ÷ next-FY EPS est.17.02x29.61x20.36x34.77x
PEG RatioP/E ÷ EPS growth rate6.24x1.23x1.43x1.35x
EV / EBITDAEnterprise value multiple15.03x32.22x15.81x20.47x
Price / SalesMarket cap ÷ Revenue1.00x11.95x7.78x4.07x
Price / BookPrice ÷ Book value/share1.01x11.72x7.31x7.14x
Price / FCFMarket cap ÷ FCF18.32x65.72x33.90x378.98x
GHC leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 6 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $6 for GHC. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs META's 5/9, reflecting strong financial health.

MetricGHC logoGHCGraham Holdings C…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+6.4%+39.0%+33.2%+23.3%
ROA (TTM)Return on assets+3.7%+27.4%+20.8%+11.5%
ROICReturn on invested capital+3.3%+25.1%+27.6%+14.7%
ROCEReturn on capital employed+3.7%+30.3%+29.4%+15.3%
Piotroski ScoreFundamental quality 0–95756
Debt / EquityFinancial leverage0.36x0.14x0.39x0.37x
Net DebtTotal debt minus cash$1.5B$28.6B$48.0B$66.2B
Cash & Equiv.Liquid assets$267M$30.7B$35.9B$86.8B
Total DebtShort + long-term debt$1.7B$59.3B$83.9B$153.0B
Interest CoverageEBIT ÷ Interest expense10.06x392.15x78.84x39.96x
GOOGL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $16,476 for AMZN. Over the past 12 months, GOOGL leads with a +163.5% total return vs META's +3.7%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs GHC's 25.7% — a key indicator of consistent wealth creation.

MetricGHC logoGHCGraham Holdings C…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+4.0%+26.4%-5.1%+19.7%
1-Year ReturnPast 12 months+17.7%+163.5%+3.7%+43.7%
3-Year ReturnCumulative with dividends+98.4%+270.8%+166.4%+156.2%
5-Year ReturnCumulative with dividends+76.3%+239.8%+94.8%+64.8%
10-Year ReturnCumulative with dividends+147.0%+996.1%+421.2%+697.8%
CAGR (3Y)Annualised 3-year return+25.7%+54.8%+38.6%+36.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GHC and GOOGL each lead in 1 of 2 comparable metrics.

GHC is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs META's 77.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGHC logoGHCGraham Holdings C…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5000.87x1.26x1.59x1.51x
52-Week HighHighest price in past year$1224.76$400.10$796.25$278.56
52-Week LowLowest price in past year$882.21$147.84$520.26$185.01
% of 52W HighCurrent price vs 52-week peak+92.1%+99.5%+77.5%+97.3%
RSI (14)Momentum oscillator 0–10050.883.442.881.1
Avg Volume (50D)Average daily shares traded19K28.3M15.6M45.5M
Evenly matched — GHC and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

GHC leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: GOOGL as "Buy", META as "Buy", AMZN as "Buy". Consensus price targets imply 33.2% upside for META (target: $822) vs 2.1% for GOOGL (target: $406). For income investors, GHC offers the higher dividend yield at 0.64% vs GOOGL's 0.21%.

MetricGHC logoGHCGraham Holdings C…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$406.28$821.80$306.77
# AnalystsCovering analysts826094
Dividend YieldAnnual dividend ÷ price+0.6%+0.2%+0.3%
Dividend StreakConsecutive years of raises922
Dividend / ShareAnnual DPS$7.17$0.82$2.07
Buyback YieldShare repurchases ÷ mkt cap+0.1%+0.9%+1.7%0.0%
GHC leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GHC leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallGraham Holdings Company (GHC)Leads 2 of 6 categories
Loading custom metrics...

GHC vs GOOGL vs META vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GHC or GOOGL or META or AMZN a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 2. 5% for Graham Holdings Company (GHC). Graham Holdings Company (GHC) offers the better valuation at 17. 0x trailing P/E (17. 0x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GHC or GOOGL or META or AMZN?

On trailing P/E, Graham Holdings Company (GHC) is the cheapest at 17.

0x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Graham Holdings Company is actually cheaper at 17. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Graham Holdings Company's 6. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — GHC or GOOGL or META or AMZN?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to +64. 8% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus GHC's +147. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GHC or GOOGL or META or AMZN?

By beta (market sensitivity over 5 years), Graham Holdings Company (GHC) is the lower-risk stock at 0.

87β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 83% more volatile than GHC relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GHC or GOOGL or META or AMZN?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 2. 5% for Graham Holdings Company (GHC). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -59. 3% for Graham Holdings Company. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GHC or GOOGL or META or AMZN?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 6. 0% for Graham Holdings Company — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 5. 1% for GHC. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GHC or GOOGL or META or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Graham Holdings Company's 6. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Graham Holdings Company (GHC) trades at 17. 0x forward P/E versus 34. 8x for Amazon. com, Inc. — 17. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 33. 2% to $821. 80.

08

Which pays a better dividend — GHC or GOOGL or META or AMZN?

In this comparison, GHC (0.

6% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is GHC or GOOGL or META or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Graham Holdings Company (GHC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

87), 0. 6% yield, +147. 0% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GHC: +147. 0%, META: +421. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GHC and GOOGL and META and AMZN?

These companies operate in different sectors (GHC (Consumer Defensive) and GOOGL (Communication Services) and META (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GHC is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock. GHC pays a dividend while GOOGL, META, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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High-Growth Quality Leader

  • Sector: Communication Services
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High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Beat Both

Find stocks that outperform GHC and GOOGL and META and AMZN on the metrics below

Revenue Growth>
%
(GHC: -100.0% · GOOGL: 21.8%)
Net Margin>
%
(GHC: 7.9% · GOOGL: 37.9%)
P/E Ratio<
x
(GHC: 17.0x · GOOGL: 36.8x)

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