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GHC vs SSP vs NXST vs GTN vs SBGI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GHC
Graham Holdings Company

Education & Training Services

Consumer DefensiveNYSE • US
Market Cap$4.90B
5Y Perf.+214.8%
SSP
The E.W. Scripps Company

Broadcasting

Communication ServicesNASDAQ • US
Market Cap$552M
5Y Perf.-46.0%
NXST
Nexstar Media Group, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$5.89B
5Y Perf.+133.2%
GTN
Gray Media, Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$412M
5Y Perf.-68.2%
SBGI
Sinclair, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$991M
5Y Perf.-24.1%

GHC vs SSP vs NXST vs GTN vs SBGI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GHC logoGHC
SSP logoSSP
NXST logoNXST
GTN logoGTN
SBGI logoSBGI
IndustryEducation & Training ServicesBroadcastingEntertainmentBroadcastingEntertainment
Market Cap$4.90B$552M$5.89B$412M$991M
Revenue (TTM)$3.75B$2.15B$5.11B$3.08B$3.17B
Net Income (TTM)$298M$-101M$165M$-76M$-112M
Gross Margin27.7%33.7%32.3%115.0%44.8%
Operating Margin7.1%7.5%17.8%12.4%5.5%
Forward P/E17.0x18.7x7.9x1.8x12.3x
Total Debt$1.73B$2.73B$6.86B$5.81B$4.52B
Cash & Equiv.$267M$28M$280M$368M$866M

GHC vs SSP vs NXST vs GTN vs SBGILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GHC
SSP
NXST
GTN
SBGI
StockMay 20May 26Return
Graham Holdings Com… (GHC)100314.8+214.8%
The E.W. Scripps Co… (SSP)10054.0-46.0%
Nexstar Media Group… (NXST)100233.2+133.2%
Gray Media, Inc. (GTN)10031.8-68.2%
Sinclair, Inc. (SBGI)10075.9-24.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: GHC vs SSP vs NXST vs GTN vs SBGI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GHC leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Gray Media, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. SSP and NXST also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GHC
Graham Holdings Company
The Growth Play

GHC carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 2.5%, EPS growth -59.3%, 3Y rev CAGR 7.8%
  • 2.5% revenue growth vs GTN's -15.1%
  • 7.9% margin vs SSP's -4.7%
  • 3.7% ROA vs SSP's -2.0%, ROIC 3.3% vs 3.1%
Best for: growth exposure
SSP
The E.W. Scripps Company
The Momentum Pick

SSP ranks third and is worth considering specifically for momentum.

  • +95.8% vs SBGI's -3.3%
Best for: momentum
NXST
Nexstar Media Group, Inc.
The Long-Run Compounder

NXST is the clearest fit if your priority is long-term compounding and sleep-well-at-night.

  • 331.4% 10Y total return vs GHC's 147.0%
  • Lower volatility, beta 0.73, current ratio 2.07x
  • Beta 0.73 vs GTN's 1.54
Best for: long-term compounding and sleep-well-at-night
GTN
Gray Media, Inc.
The Income Pick

GTN is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 3 yrs, beta 1.54, yield 7.7%
  • Lower P/E (1.8x vs 12.3x)
  • 7.7% yield, 3-year raise streak, vs GHC's 0.6%, (1 stock pays no dividend)
Best for: income & stability
SBGI
Sinclair, Inc.
The Defensive Pick

SBGI is the clearest fit if your priority is defensive.

  • Beta 0.75, yield 7.0%, current ratio 2.42x
Best for: defensive
See the full category breakdown
CategoryWinnerWhy
GrowthGHC logoGHC2.5% revenue growth vs GTN's -15.1%
ValueGTN logoGTNLower P/E (1.8x vs 12.3x)
Quality / MarginsGHC logoGHC7.9% margin vs SSP's -4.7%
Stability / SafetyNXST logoNXSTBeta 0.73 vs GTN's 1.54
DividendsGTN logoGTN7.7% yield, 3-year raise streak, vs GHC's 0.6%, (1 stock pays no dividend)
Momentum (1Y)SSP logoSSP+95.8% vs SBGI's -3.3%
Efficiency (ROA)GHC logoGHC3.7% ROA vs SSP's -2.0%, ROIC 3.3% vs 3.1%

GHC vs SSP vs NXST vs GTN vs SBGI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GHCGraham Holdings Company
FY 2025
Service
54.3%$2.7B
Product
45.7%$2.2B
SSPThe E.W. Scripps Company
FY 2025
Core Advertising Revenue
62.0%$1.3B
Distribution Revenue
35.3%$759M
Other Revenue
1.7%$38M
Political Advertising Revenue
1.0%$22M
NXSTNexstar Media Group, Inc.
FY 2025
Distribution Service
59.1%$2.9B
Advertising
39.6%$2.0B
Other
1.3%$66M
GTNGray Media, Inc.
FY 2025
Advertising
32.6%$1.5B
Core Advertising
31.6%$1.5B
Retransmission Consent
31.1%$1.4B
Production Companies
2.3%$107M
Service, Other
1.4%$65M
Political Advertising
0.9%$42M
SBGISinclair, Inc.
FY 2025
Local Media Segment
94.4%$2.8B
Other Operating Segment
5.6%$166M

GHC vs SSP vs NXST vs GTN vs SBGI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGHCLAGGINGSBGI

Income & Cash Flow (Last 12 Months)

NXST leads this category, winning 3 of 6 comparable metrics.

NXST is the larger business by revenue, generating $5.1B annually — 2.4x SSP's $2.2B. GHC is the more profitable business, keeping 7.9% of every revenue dollar as net income compared to SSP's -4.7%. On growth, NXST holds the edge at +13.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGHC logoGHCGraham Holdings C…SSP logoSSPThe E.W. Scripps …NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.SBGI logoSBGISinclair, Inc.
RevenueTrailing 12 months$3.7B$2.2B$5.1B$3.1B$3.2B
EBITDAEarnings before interest/tax$394M$237M$2.0B$932M$475M
Net IncomeAfter-tax profit$298M-$101M$165M-$76M-$112M
Free Cash FlowCash after capex$286M$7M$708M-$74M$115M
Gross MarginGross profit ÷ Revenue+27.7%+33.7%+32.3%+115.0%+44.8%
Operating MarginEBIT ÷ Revenue+7.1%+7.5%+17.8%+12.4%+5.5%
Net MarginNet income ÷ Revenue+7.9%-4.7%+3.2%-2.5%-3.5%
FCF MarginFCF ÷ Revenue+7.6%+0.3%+13.8%-2.4%+3.6%
Rev. Growth (YoY)Latest quarter vs prior year-100.0%-23.1%+13.1%-1.8%-16.7%
EPS Growth (YoY)Latest quarter vs prior year+805.7%-155.4%+51.0%+98.5%-40.8%
NXST leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

GTN leads this category, winning 4 of 6 comparable metrics.

At 17.0x trailing earnings, GHC trades at a 74% valuation discount to NXST's 64.8x P/E. On an enterprise value basis, NXST's 7.6x EV/EBITDA is more attractive than SSP's 285.5x.

MetricGHC logoGHCGraham Holdings C…SSP logoSSPThe E.W. Scripps …NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.SBGI logoSBGISinclair, Inc.
Market CapShares × price$4.9B$552M$5.9B$412M$991M
Enterprise ValueMkt cap + debt − cash$6.4B$3.3B$12.5B$5.9B$4.6B
Trailing P/EPrice ÷ TTM EPS16.96x-2.50x64.75x-5.03x-8.81x
Forward P/EPrice ÷ next-FY EPS est.17.02x18.72x7.88x1.81x12.28x
PEG RatioP/E ÷ EPS growth rate6.24x
EV / EBITDAEnterprise value multiple15.03x285.46x7.57x9.31x9.74x
Price / SalesMarket cap ÷ Revenue1.00x0.26x1.19x0.13x0.31x
Price / BookPrice ÷ Book value/share1.01x0.33x2.89x0.15x2.65x
Price / FCFMarket cap ÷ FCF18.32x84.68x7.93x2.27x8.62x
GTN leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

GHC leads this category, winning 6 of 9 comparable metrics.

NXST delivers a 10.0% return on equity — every $100 of shareholder capital generates $10 in annual profit, vs $-34 for SBGI. GHC carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to SBGI's 12.21x. On the Piotroski fundamental quality scale (0–9), GHC scores 5/9 vs SBGI's 2/9, reflecting solid financial health.

MetricGHC logoGHCGraham Holdings C…SSP logoSSPThe E.W. Scripps …NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.SBGI logoSBGISinclair, Inc.
ROE (TTM)Return on equity+6.4%-7.9%+10.0%-2.9%-34.3%
ROA (TTM)Return on assets+3.7%-2.0%+1.9%-0.7%-2.0%
ROICReturn on invested capital+3.3%+3.1%+7.4%+3.5%+2.8%
ROCEReturn on capital employed+3.7%+3.5%+8.2%+3.9%+2.9%
Piotroski ScoreFundamental quality 0–953542
Debt / EquityFinancial leverage0.36x2.19x3.33x2.07x12.21x
Net DebtTotal debt minus cash$1.5B$2.7B$6.6B$5.4B$3.7B
Cash & Equiv.Liquid assets$267M$28M$280M$368M$866M
Total DebtShort + long-term debt$1.7B$2.7B$6.9B$5.8B$4.5B
Interest CoverageEBIT ÷ Interest expense10.06x0.55x1.81x1.12x0.76x
GHC leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GHC leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in GHC five years ago would be worth $17,634 today (with dividends reinvested), compared to $2,312 for SSP. Over the past 12 months, SSP leads with a +95.8% total return vs SBGI's -3.3%. The 3-year compound annual growth rate (CAGR) favors GHC at 25.7% vs SSP's -16.1% — a key indicator of consistent wealth creation.

MetricGHC logoGHCGraham Holdings C…SSP logoSSPThe E.W. Scripps …NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.SBGI logoSBGISinclair, Inc.
YTD ReturnYear-to-date+4.0%+18.5%-6.1%-6.0%-5.2%
1-Year ReturnPast 12 months+17.7%+95.8%+29.4%+27.7%-3.3%
3-Year ReturnCumulative with dividends+98.4%-40.9%+29.1%-26.1%+5.3%
5-Year ReturnCumulative with dividends+76.3%-76.9%+50.1%-72.7%-43.1%
10-Year ReturnCumulative with dividends+147.0%-66.5%+331.4%-50.5%-28.9%
CAGR (3Y)Annualised 3-year return+25.7%-16.1%+8.9%-9.6%+1.7%
GHC leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GHC and NXST each lead in 1 of 2 comparable metrics.

NXST is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than GTN's 1.54 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GHC currently trades 92.1% from its 52-week high vs GTN's 68.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGHC logoGHCGraham Holdings C…SSP logoSSPThe E.W. Scripps …NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.SBGI logoSBGISinclair, Inc.
Beta (5Y)Sensitivity to S&P 5000.87x1.50x0.73x1.54x0.75x
52-Week HighHighest price in past year$1224.76$5.39$254.30$6.43$17.88
52-Week LowLowest price in past year$882.21$2.02$154.64$3.50$11.89
% of 52W HighCurrent price vs 52-week peak+92.1%+86.8%+76.4%+68.9%+79.3%
RSI (14)Momentum oscillator 0–10050.860.943.252.846.3
Avg Volume (50D)Average daily shares traded19K715K402K1.3M491K
Evenly matched — GHC and NXST each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — GHC and GTN each lead in 1 of 2 comparable metrics.

Analyst consensus: SSP as "Hold", NXST as "Buy", GTN as "Buy", SBGI as "Buy". Consensus price targets imply 80.6% upside for GTN (target: $8) vs -16.7% for SSP (target: $4). For income investors, GTN offers the higher dividend yield at 7.68% vs GHC's 0.64%.

MetricGHC logoGHCGraham Holdings C…SSP logoSSPThe E.W. Scripps …NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.SBGI logoSBGISinclair, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$3.90$250.00$8.00$17.00
# AnalystsCovering analysts824920
Dividend YieldAnnual dividend ÷ price+0.6%+2.8%+7.7%+7.0%
Dividend StreakConsecutive years of raises93030
Dividend / ShareAnnual DPS$7.17$5.50$0.34$1.00
Buyback YieldShare repurchases ÷ mkt cap+0.1%0.0%+2.0%0.0%0.0%
Evenly matched — GHC and GTN each lead in 1 of 2 comparable metrics.
Key Takeaway

GHC leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). NXST leads in 1 (Income & Cash Flow). 2 tied.

Best OverallGraham Holdings Company (GHC)Leads 2 of 6 categories
Loading custom metrics...

GHC vs SSP vs NXST vs GTN vs SBGI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GHC or SSP or NXST or GTN or SBGI a better buy right now?

For growth investors, Graham Holdings Company (GHC) is the stronger pick with 2.

5% revenue growth year-over-year, versus -15. 1% for Gray Media, Inc. (GTN). Graham Holdings Company (GHC) offers the better valuation at 17. 0x trailing P/E (17. 0x forward), making it the more compelling value choice. Analysts rate Nexstar Media Group, Inc. (NXST) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GHC or SSP or NXST or GTN or SBGI?

On trailing P/E, Graham Holdings Company (GHC) is the cheapest at 17.

0x versus Nexstar Media Group, Inc. at 64. 8x. On forward P/E, Gray Media, Inc. is actually cheaper at 1. 8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — GHC or SSP or NXST or GTN or SBGI?

Over the past 5 years, Graham Holdings Company (GHC) delivered a total return of +76.

3%, compared to -76. 9% for The E. W. Scripps Company (SSP). Over 10 years, the gap is even starker: NXST returned +331. 4% versus SSP's -66. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GHC or SSP or NXST or GTN or SBGI?

By beta (market sensitivity over 5 years), Nexstar Media Group, Inc.

(NXST) is the lower-risk stock at 0. 73β versus Gray Media, Inc. 's 1. 54β — meaning GTN is approximately 112% more volatile than NXST relative to the S&P 500. On balance sheet safety, Graham Holdings Company (GHC) carries a lower debt/equity ratio of 36% versus 12% for Sinclair, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GHC or SSP or NXST or GTN or SBGI?

By revenue growth (latest reported year), Graham Holdings Company (GHC) is pulling ahead at 2.

5% versus -15. 1% for Gray Media, Inc. (GTN). On earnings-per-share growth, the picture is similar: Graham Holdings Company grew EPS -59. 3% year-over-year, compared to -285. 1% for The E. W. Scripps Company. Over a 3-year CAGR, GHC leads at 7. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GHC or SSP or NXST or GTN or SBGI?

Graham Holdings Company (GHC) is the more profitable company, earning 6.

0% net margin versus -4. 7% for The E. W. Scripps Company — meaning it keeps 6. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NXST leads at 17. 4% versus 4. 9% for SBGI. At the gross margin level — before operating expenses — GTN leads at 96. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GHC or SSP or NXST or GTN or SBGI more undervalued right now?

On forward earnings alone, Gray Media, Inc.

(GTN) trades at 1. 8x forward P/E versus 18. 7x for The E. W. Scripps Company — 16. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GTN: 80. 6% to $8. 00.

08

Which pays a better dividend — GHC or SSP or NXST or GTN or SBGI?

In this comparison, GTN (7.

7% yield), SBGI (7. 0% yield), NXST (2. 8% yield), GHC (0. 6% yield) pay a dividend. SSP does not pay a meaningful dividend and should not be held primarily for income.

09

Is GHC or SSP or NXST or GTN or SBGI better for a retirement portfolio?

For long-horizon retirement investors, Nexstar Media Group, Inc.

(NXST) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 2. 8% yield, +331. 4% 10Y return). Both have compounded well over 10 years (NXST: +331. 4%, SSP: -66. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GHC and SSP and NXST and GTN and SBGI?

These companies operate in different sectors (GHC (Consumer Defensive) and SSP (Communication Services) and NXST (Communication Services) and GTN (Communication Services) and SBGI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GHC is a small-cap deep-value stock; SSP is a small-cap quality compounder stock; NXST is a small-cap quality compounder stock; GTN is a small-cap income-oriented stock; SBGI is a small-cap income-oriented stock. GHC, NXST, GTN, SBGI pay a dividend while SSP does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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