GHG
GreenTree Hospitality Group Ltd.
Travel Lodging
Market Cap$123M
5Y Perf.-90.9%
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Stock Comparison
GHG vs HLT
Revenue, margins, valuation, and 5-year total return — side by side.
HLT
Hilton Worldwide Holdings Inc.
Travel Lodging
Market Cap$72.93B
5Y Perf.+303.9%
GHG vs HLT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | GHG | HLT |
|---|---|---|
| Industry | Travel Lodging | Travel Lodging |
| Market Cap | $123M | $72.93B |
| Revenue (TTM) | $921M | $12.28B |
| Net Income (TTM) | $254M | $1.54B |
| Gross Margin | 38.1% | 44.3% |
| Operating Margin | 17.5% | 23.1% |
| Forward P/E | 0.3x | 35.4x |
| Total Debt | $1.47B | $15.67B |
| Cash & Equiv. | $1.66B | $970M |
GHG vs HLT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
GHG
HLT
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GreenTree Hospitali… (GHG) | 100 | 9.1 | -90.9% |
| Hilton Worldwide Ho… (HLT) | 100 | 403.9 | +303.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GHG vs HLT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: GHG leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Hilton Worldwide Holdings Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
GHG
GreenTree Hospitality Group Ltd.
The Income Pick
GHG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.58, yield 5.0%
- Lower volatility, beta 0.58, Low D/E 91.6%, current ratio 1.61x
- Beta 0.58, yield 5.0%, current ratio 1.61x
Best for: income & stability and sleep-well-at-night
HLT
Hilton Worldwide Holdings Inc.
The Growth Play
HLT is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 7.7%, EPS growth -0.3%, 3Y rev CAGR 11.1%
- 6.2% 10Y total return vs GHG's -75.5%
- 7.7% revenue growth vs GHG's -88.6%
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | HLT | 7.7% revenue growth vs GHG's -88.6% |
| Value | GHG | Lower P/E (0.3x vs 35.4x) |
| Quality / Margins | GHG | 27.6% margin vs HLT's 12.6% |
| Stability / Safety | GHG | Beta 0.58 vs HLT's 0.94 |
| Dividends | GHG | 5.0% yield, vs HLT's 0.2% |
| Momentum (1Y) | HLT | +32.8% vs GHG's -34.9% |
| Efficiency (ROA) | HLT | 9.4% ROA vs GHG's 5.0%, ROIC 24.7% vs 0.8% |
GHG vs HLT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2023
FY 2025
GHG vs HLT — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLHLTLAGGINGGHG
GHGGreenTree Hospitality…
2leads
HLTHilton Worldwide Hold…
3leads
6 Total Categories
CATEGORYLEADERvs GHGMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
HLT4/6
Valuation MetricsMultiples, price ratios, and targets
GHG4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
HLT4/7
Total Returns1Y, 3Y, 5Y total returns with dividends
HLT6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
GHG1/1
Income & Cash Flow (Last 12 Months)
HLT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
HLT is the larger business by revenue, generating $12.3B annually — 13.3x GHG's $921M. GHG is the more profitable business, keeping 27.6% of every revenue dollar as net income compared to HLT's 12.6%. On growth, HLT holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | GHGGreenTree Hospita… | HLTHilton Worldwide … |
|---|---|---|
| RevenueTrailing 12 months | $921M | $12.3B |
| EBITDAEarnings before interest/tax | $242M | $3.0B |
| Net IncomeAfter-tax profit | $254M | $1.5B |
| Free Cash FlowCash after capex | $21M | $2.2B |
| Gross MarginGross profit ÷ Revenue | +38.1% | +44.3% |
| Operating MarginEBIT ÷ Revenue | +17.5% | +23.1% |
| Net MarginNet income ÷ Revenue | +27.6% | +12.6% |
| FCF MarginFCF ÷ Revenue | +2.3% | +17.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -89.4% | +9.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +89.7% | +35.0% |
HLT leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
GHG leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 35.8x trailing earnings, GHG trades at a 32% valuation discount to HLT's 52.3x P/E. On an enterprise value basis, GHG's 22.9x EV/EBITDA is more attractive than HLT's 30.5x.
| Metric | GHGGreenTree Hospita… | HLTHilton Worldwide … |
|---|---|---|
| Market CapShares × price | $123M | $72.9B |
| Enterprise ValueMkt cap + debt − cash | $95M | $87.6B |
| Trailing P/EPrice ÷ TTM EPS | 35.80x | 52.34x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.28x | 35.37x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 22.86x | 30.53x |
| Price / SalesMarket cap ÷ Revenue | 5.46x | 6.06x |
| Price / BookPrice ÷ Book value/share | 0.52x | — |
| Price / FCFMarket cap ÷ FCF | 41.56x | 35.96x |
GHG leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
HLT leads this category, winning 4 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), HLT scores 7/9 vs GHG's 6/9, reflecting strong financial health.
| Metric | GHGGreenTree Hospita… | HLTHilton Worldwide … |
|---|---|---|
| ROE (TTM)Return on equity | +15.1% | — |
| ROA (TTM)Return on assets | +5.0% | +9.4% |
| ROICReturn on invested capital | +0.8% | +24.7% |
| ROCEReturn on capital employed | +0.4% | +19.0% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.92x | — |
| Net DebtTotal debt minus cash | -$186M | $14.7B |
| Cash & Equiv.Liquid assets | $1.7B | $970M |
| Total DebtShort + long-term debt | $1.5B | $15.7B |
| Interest CoverageEBIT ÷ Interest expense | 83.77x | 4.42x |
HLT leads this category, winning 4 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
HLT leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,146 today (with dividends reinvested), compared to $2,004 for GHG. Over the past 12 months, HLT leads with a +32.8% total return vs GHG's -34.9%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.3% vs GHG's -32.7% — a key indicator of consistent wealth creation.
| Metric | GHGGreenTree Hospita… | HLTHilton Worldwide … |
|---|---|---|
| YTD ReturnYear-to-date | -28.8% | +9.4% |
| 1-Year ReturnPast 12 months | -34.9% | +32.8% |
| 3-Year ReturnCumulative with dividends | -69.6% | +121.3% |
| 5-Year ReturnCumulative with dividends | -80.0% | +161.5% |
| 10-Year ReturnCumulative with dividends | -75.5% | +615.8% |
| CAGR (3Y)Annualised 3-year return | -32.7% | +30.3% |
HLT leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — GHG and HLT each lead in 1 of 2 comparable metrics.
Risk & Volatility
GHG is the less volatile stock with a 0.58 beta — it tends to amplify market swings less than HLT's 0.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HLT currently trades 92.9% from its 52-week high vs GHG's 43.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | GHGGreenTree Hospita… | HLTHilton Worldwide … |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.58x | 0.94x |
| 52-Week HighHighest price in past year | $2.78 | $344.75 |
| 52-Week LowLowest price in past year | $1.14 | $237.57 |
| % of 52W HighCurrent price vs 52-week peak | +43.5% | +92.9% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 50.9 |
| Avg Volume (50D)Average daily shares traded | 22K | 1.6M |
Evenly matched — GHG and HLT each lead in 1 of 2 comparable metrics.
Analyst Outlook
GHG leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates GHG as "Buy" and HLT as "Buy". Consensus price targets imply 313.2% upside for GHG (target: $5) vs 5.7% for HLT (target: $338). For income investors, GHG offers the higher dividend yield at 5.03% vs HLT's 0.19%.
| Metric | GHGGreenTree Hospita… | HLTHilton Worldwide … |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $5.00 | $338.45 |
| # AnalystsCovering analysts | 5 | 49 |
| Dividend YieldAnnual dividend ÷ price | +5.0% | +0.2% |
| Dividend StreakConsecutive years of raises | 0 | 0 |
| Dividend / ShareAnnual DPS | $0.41 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.5% |
GHG leads this category, winning 1 of 1 comparable metric.
Key Takeaway
HLT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GHG leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
Best OverallHilton Worldwide Holdings I… (HLT)Leads 3 of 6 categories
Loading custom metrics...
GHG vs HLT: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is GHG or HLT a better buy right now?
For growth investors, Hilton Worldwide Holdings Inc.
(HLT) is the stronger pick with 7. 7% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). GreenTree Hospitality Group Ltd. (GHG) offers the better valuation at 35. 8x trailing P/E (0. 3x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GHG or HLT?
On trailing P/E, GreenTree Hospitality Group Ltd.
(GHG) is the cheapest at 35. 8x versus Hilton Worldwide Holdings Inc. at 52. 3x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x.
03Which is the better long-term investment — GHG or HLT?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +161. 5%, compared to -80. 0% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: HLT returned +615. 8% versus GHG's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GHG or HLT?
By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.
(GHG) is the lower-risk stock at 0. 58β versus Hilton Worldwide Holdings Inc. 's 0. 94β — meaning HLT is approximately 62% more volatile than GHG relative to the S&P 500.
05Which is growing faster — GHG or HLT?
By revenue growth (latest reported year), Hilton Worldwide Holdings Inc.
(HLT) is pulling ahead at 7. 7% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Hilton Worldwide Holdings Inc. grew EPS -0. 3% year-over-year, compared to -78. 7% for GreenTree Hospitality Group Ltd.. Over a 3-year CAGR, HLT leads at 11. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GHG or HLT?
GreenTree Hospitality Group Ltd.
(GHG) is the more profitable company, earning 15. 2% net margin versus 12. 1% for Hilton Worldwide Holdings Inc. — meaning it keeps 15. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 10. 5% for GHG. At the gross margin level — before operating expenses — HLT leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GHG or HLT more undervalued right now?
On forward earnings alone, GreenTree Hospitality Group Ltd.
(GHG) trades at 0. 3x forward P/E versus 35. 4x for Hilton Worldwide Holdings Inc. — 35. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 313. 2% to $5. 00.
08Which pays a better dividend — GHG or HLT?
All stocks in this comparison pay dividends.
GreenTree Hospitality Group Ltd. (GHG) offers the highest yield at 5. 0%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).
09Is GHG or HLT better for a retirement portfolio?
For long-horizon retirement investors, GreenTree Hospitality Group Ltd.
(GHG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 58), 5. 0% yield). Both have compounded well over 10 years (GHG: -75. 5%, HLT: +615. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GHG and HLT?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: GHG is a small-cap income-oriented stock; HLT is a mid-cap quality compounder stock. GHG pays a dividend while HLT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(GHG: -89.4% · HLT: 9.0%)Net Margin>
%
(GHG: 27.6% · HLT: 12.6%)P/E Ratio<
x
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