Travel Lodging
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4 / 10Stock Comparison
GHG vs HLT vs MAR vs H
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
Travel Lodging
Travel Lodging
GHG vs HLT vs MAR vs H — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Travel Lodging | Travel Lodging | Travel Lodging | Travel Lodging |
| Market Cap | $123M | $72.93B | $93.23B | $16.28B |
| Revenue (TTM) | $921M | $12.28B | $26.58B | $6.22B |
| Net Income (TTM) | $254M | $1.54B | $2.58B | $-34M |
| Gross Margin | 38.1% | 44.3% | 21.4% | 17.6% |
| Operating Margin | 17.5% | 23.1% | 16.0% | 9.2% |
| Forward P/E | 0.3x | 35.4x | 30.4x | 53.0x |
| Total Debt | $1.47B | $15.67B | $17.08B | $4.80B |
| Cash & Equiv. | $1.66B | $970M | $358M | $788M |
GHG vs HLT vs MAR vs H — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GreenTree Hospitali… (GHG) | 100 | 9.1 | -90.9% |
| Hilton Worldwide Ho… (HLT) | 100 | 403.9 | +303.9% |
| Marriott Internatio… (MAR) | 100 | 397.6 | +297.6% |
| Hyatt Hotels Corpor… (H) | 100 | 309.4 | +209.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GHG vs HLT vs MAR vs H
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GHG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.58, yield 5.0%
- Lower volatility, beta 0.58, Low D/E 91.6%, current ratio 1.61x
- Beta 0.58, yield 5.0%, current ratio 1.61x
- Lower P/E (0.3x vs 53.0x)
HLT is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 6.2% 10Y total return vs MAR's 430.3%
- 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%
MAR is the clearest fit if your priority is momentum.
- +38.5% vs GHG's -34.9%
H is the clearest fit if your priority is growth exposure.
- Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
- 117.0% revenue growth vs GHG's -88.6%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 117.0% revenue growth vs GHG's -88.6% | |
| Value | Lower P/E (0.3x vs 53.0x) | |
| Quality / Margins | 27.6% margin vs H's -0.5% | |
| Stability / Safety | Beta 0.58 vs H's 1.39, lower leverage | |
| Dividends | 5.0% yield, vs MAR's 0.8% | |
| Momentum (1Y) | +38.5% vs GHG's -34.9% | |
| Efficiency (ROA) | 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8% |
GHG vs HLT vs MAR vs H — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GHG vs HLT vs MAR vs H — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HLT leads in 2 of 6 categories
GHG leads 2 • MAR leads 0 • H leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
HLT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $26.6B annually — 28.9x GHG's $921M. GHG is the more profitable business, keeping 27.6% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $921M | $12.3B | $26.6B | $6.2B |
| EBITDAEarnings before interest/tax | $242M | $3.0B | $4.5B | $899M |
| Net IncomeAfter-tax profit | $254M | $1.5B | $2.6B | -$34M |
| Free Cash FlowCash after capex | $21M | $2.2B | $3.1B | $63M |
| Gross MarginGross profit ÷ Revenue | +38.1% | +44.3% | +21.4% | +17.6% |
| Operating MarginEBIT ÷ Revenue | +17.5% | +23.1% | +16.0% | +9.2% |
| Net MarginNet income ÷ Revenue | +27.6% | +12.6% | +9.7% | -0.5% |
| FCF MarginFCF ÷ Revenue | +2.3% | +17.8% | +11.7% | +1.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -89.4% | +9.0% | +6.2% | +108.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +89.7% | +35.0% | +0.8% | +95.0% |
Valuation Metrics
GHG leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 35.8x trailing earnings, GHG trades at a 32% valuation discount to HLT's 52.3x P/E. On an enterprise value basis, GHG's 22.9x EV/EBITDA is more attractive than HLT's 30.5x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $123M | $72.9B | $93.2B | $16.3B |
| Enterprise ValueMkt cap + debt − cash | $95M | $87.6B | $110.0B | $20.3B |
| Trailing P/EPrice ÷ TTM EPS | 35.80x | 52.34x | 37.08x | -315.69x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.28x | 35.37x | 30.38x | 52.98x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 22.86x | 30.53x | 24.77x | 22.90x |
| Price / SalesMarket cap ÷ Revenue | 5.46x | 6.06x | 3.56x | 2.28x |
| Price / BookPrice ÷ Book value/share | 0.52x | — | — | 4.45x |
| Price / FCFMarket cap ÷ FCF | 41.56x | 35.96x | 35.75x | 102.39x |
Profitability & Efficiency
GHG leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
GHG delivers a 15.1% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $-1 for H. GHG carries lower financial leverage with a 0.92x debt-to-equity ratio, signaling a more conservative balance sheet compared to H's 1.31x. On the Piotroski fundamental quality scale (0–9), HLT scores 7/9 vs H's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +15.1% | — | — | -0.9% |
| ROA (TTM)Return on assets | +5.0% | +9.4% | +9.3% | -0.2% |
| ROICReturn on invested capital | +0.8% | +24.7% | +25.0% | +5.8% |
| ROCEReturn on capital employed | +0.4% | +19.0% | +22.6% | +4.7% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.92x | — | — | 1.31x |
| Net DebtTotal debt minus cash | -$186M | $14.7B | $16.7B | $4.0B |
| Cash & Equiv.Liquid assets | $1.7B | $970M | $358M | $788M |
| Total DebtShort + long-term debt | $1.5B | $15.7B | $17.1B | $4.8B |
| Interest CoverageEBIT ÷ Interest expense | 83.77x | 4.42x | 5.20x | 1.28x |
Total Returns (Dividends Reinvested)
HLT leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,146 today (with dividends reinvested), compared to $2,004 for GHG. Over the past 12 months, MAR leads with a +38.5% total return vs GHG's -34.9%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.3% vs GHG's -32.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -28.8% | +9.4% | +12.5% | +3.1% |
| 1-Year ReturnPast 12 months | -34.9% | +32.8% | +38.5% | +38.1% |
| 3-Year ReturnCumulative with dividends | -69.6% | +121.3% | +101.8% | +46.3% |
| 5-Year ReturnCumulative with dividends | -80.0% | +161.5% | +145.8% | +114.1% |
| 10-Year ReturnCumulative with dividends | -75.5% | +615.8% | +430.3% | +254.9% |
| CAGR (3Y)Annualised 3-year return | -32.7% | +30.3% | +26.4% | +13.5% |
Risk & Volatility
Evenly matched — GHG and H each lead in 1 of 2 comparable metrics.
Risk & Volatility
GHG is the less volatile stock with a 0.58 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. H currently trades 94.4% from its 52-week high vs GHG's 43.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.58x | 0.94x | 1.09x | 1.39x |
| 52-Week HighHighest price in past year | $2.78 | $344.75 | $380.00 | $180.53 |
| 52-Week LowLowest price in past year | $1.14 | $237.57 | $250.79 | $121.94 |
| % of 52W HighCurrent price vs 52-week peak | +43.5% | +92.9% | +92.6% | +94.4% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 50.9 | 53.7 | 59.9 |
| Avg Volume (50D)Average daily shares traded | 22K | 1.6M | 1.5M | 785K |
Analyst Outlook
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GHG as "Buy", HLT as "Buy", MAR as "Hold", H as "Hold". Consensus price targets imply 313.2% upside for GHG (target: $5) vs 5.7% for HLT (target: $338). For income investors, GHG offers the higher dividend yield at 5.03% vs HLT's 0.19%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | $5.00 | $338.45 | $372.50 | $190.80 |
| # AnalystsCovering analysts | 5 | 49 | 52 | 49 |
| Dividend YieldAnnual dividend ÷ price | +5.0% | +0.2% | +0.8% | +0.4% |
| Dividend StreakConsecutive years of raises | 0 | 0 | 4 | 3 |
| Dividend / ShareAnnual DPS | $0.41 | $0.60 | $2.67 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.5% | +3.5% | +2.0% |
HLT leads in 2 of 6 categories (Income & Cash Flow, Total Returns). GHG leads in 2 (Valuation Metrics, Profitability & Efficiency). 2 tied.
GHG vs HLT vs MAR vs H: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is GHG or HLT or MAR or H a better buy right now?
For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.
0% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). GreenTree Hospitality Group Ltd. (GHG) offers the better valuation at 35. 8x trailing P/E (0. 3x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GHG or HLT or MAR or H?
On trailing P/E, GreenTree Hospitality Group Ltd.
(GHG) is the cheapest at 35. 8x versus Hilton Worldwide Holdings Inc. at 52. 3x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x.
03Which is the better long-term investment — GHG or HLT or MAR or H?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +161. 5%, compared to -80. 0% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: HLT returned +615. 8% versus GHG's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GHG or HLT or MAR or H?
By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.
(GHG) is the lower-risk stock at 0. 58β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately 139% more volatile than GHG relative to the S&P 500. On balance sheet safety, GreenTree Hospitality Group Ltd. (GHG) carries a lower debt/equity ratio of 92% versus 131% for Hyatt Hotels Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — GHG or HLT or MAR or H?
By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.
0% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GHG or HLT or MAR or H?
GreenTree Hospitality Group Ltd.
(GHG) is the more profitable company, earning 15. 2% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 15. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — HLT leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GHG or HLT or MAR or H more undervalued right now?
On forward earnings alone, GreenTree Hospitality Group Ltd.
(GHG) trades at 0. 3x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 52. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 313. 2% to $5. 00.
08Which pays a better dividend — GHG or HLT or MAR or H?
All stocks in this comparison pay dividends.
GreenTree Hospitality Group Ltd. (GHG) offers the highest yield at 5. 0%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).
09Is GHG or HLT or MAR or H better for a retirement portfolio?
For long-horizon retirement investors, GreenTree Hospitality Group Ltd.
(GHG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 58), 5. 0% yield). Both have compounded well over 10 years (GHG: -75. 5%, H: +254. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GHG and HLT and MAR and H?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: GHG is a small-cap income-oriented stock; HLT is a mid-cap quality compounder stock; MAR is a mid-cap quality compounder stock; H is a mid-cap high-growth stock. GHG, MAR pay a dividend while HLT, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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