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Stock Comparison

GO vs KR vs WMT vs TGT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GO
Grocery Outlet Holding Corp.

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$781M
5Y Perf.-78.4%
KR
The Kroger Co.

Grocery Stores

Consumer DefensiveNYSE • US
Market Cap$41.77B
5Y Perf.+102.4%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.6%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$59.32B
5Y Perf.+6.4%

GO vs KR vs WMT vs TGT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GO logoGO
KR logoKR
WMT logoWMT
TGT logoTGT
IndustryGrocery StoresGrocery StoresSpecialty RetailDiscount Stores
Market Cap$781M$41.77B$1.04T$59.32B
Revenue (TTM)$4.69B$147.64B$703.06B$106.25B
Net Income (TTM)$-225M$1.02B$22.91B$4.04B
Gross Margin30.3%22.3%24.9%27.3%
Operating Margin-4.7%1.3%4.1%5.3%
Forward P/E16.0x12.6x44.7x16.3x
Total Debt$1.81B$24.68B$67.09B$5.59B
Cash & Equiv.$70M$3.33B$10.73B$5.49B

GO vs KR vs WMT vs TGTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GO
KR
WMT
TGT
StockMay 20May 26Return
Grocery Outlet Hold… (GO)10021.6-78.4%
The Kroger Co. (KR)100202.4+102.4%
Walmart Inc. (WMT)100314.6+214.6%
Target Corporation (TGT)100106.4+6.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: GO vs KR vs WMT vs TGT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TGT leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Walmart Inc. is the stronger pick specifically for capital preservation and lower volatility and operational efficiency and capital deployment. GO and KR also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
GO
Grocery Outlet Holding Corp.
The Growth Leader

GO is the clearest fit if your priority is growth.

  • 7.3% revenue growth vs TGT's -1.7%
Best for: growth
KR
The Kroger Co.
The Value Play

KR is the clearest fit if your priority is value.

  • Lower P/E (12.6x vs 16.3x)
Best for: value
WMT
Walmart Inc.
The Income Pick

WMT is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Rev growth 4.7%, EPS growth 13.3%, 3Y rev CAGR 5.3%
  • 5.0% 10Y total return vs KR's 115.3%
  • Lower volatility, beta 0.12, Low D/E 67.2%, current ratio 0.79x
Best for: income & stability and growth exposure
TGT
Target Corporation
The Defensive Pick

TGT carries the broadest edge in this set and is the clearest fit for defensive.

  • Beta 0.95, yield 3.5%, current ratio 0.94x
  • 3.8% margin vs GO's -4.8%
  • 3.5% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
  • +43.9% vs GO's -51.3%
Best for: defensive
See the full category breakdown
CategoryWinnerWhy
GrowthGO logoGO7.3% revenue growth vs TGT's -1.7%
ValueKR logoKRLower P/E (12.6x vs 16.3x)
Quality / MarginsTGT logoTGT3.8% margin vs GO's -4.8%
Stability / SafetyWMT logoWMTBeta 0.12 vs TGT's 0.95
DividendsTGT logoTGT3.5% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)TGT logoTGT+43.9% vs GO's -51.3%
Efficiency (ROA)WMT logoWMT7.9% ROA vs GO's -6.9%, ROIC 14.7% vs -6.0%

GO vs KR vs WMT vs TGT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GOGrocery Outlet Holding Corp.
FY 2025
Non-Perishable
62.3%$2.9B
Perishable
37.7%$1.8B
KRThe Kroger Co.
FY 2024
Perishable
69.8%$36.3B
Pharmacy
30.2%$15.7B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B

GO vs KR vs WMT vs TGT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTGTLAGGINGKR

Income & Cash Flow (Last 12 Months)

TGT leads this category, winning 3 of 6 comparable metrics.

WMT is the larger business by revenue, generating $703.1B annually — 149.9x GO's $4.7B. TGT is the more profitable business, keeping 3.8% of every revenue dollar as net income compared to GO's -4.8%. On growth, GO holds the edge at +10.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGO logoGOGrocery Outlet Ho…KR logoKRThe Kroger Co.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
RevenueTrailing 12 months$4.7B$147.6B$703.1B$106.2B
EBITDAEarnings before interest/tax-$91M$5.5B$42.8B$8.7B
Net IncomeAfter-tax profit-$225M$1.0B$22.9B$4.0B
Free Cash FlowCash after capex-$9M$3.5B$15.3B$2.9B
Gross MarginGross profit ÷ Revenue+30.3%+22.3%+24.9%+27.3%
Operating MarginEBIT ÷ Revenue-4.7%+1.3%+4.1%+5.3%
Net MarginNet income ÷ Revenue-4.8%+0.7%+3.3%+3.8%
FCF MarginFCF ÷ Revenue-0.2%+2.4%+2.2%+2.8%
Rev. Growth (YoY)Latest quarter vs prior year+10.7%+1.2%+5.8%+3.2%
EPS Growth (YoY)Latest quarter vs prior year-112.5%+50.0%+35.1%+23.7%
TGT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

GO leads this category, winning 3 of 6 comparable metrics.

At 16.0x trailing earnings, TGT trades at a 66% valuation discount to WMT's 47.6x P/E. On an enterprise value basis, TGT's 7.5x EV/EBITDA is more attractive than WMT's 24.8x.

MetricGO logoGOGrocery Outlet Ho…KR logoKRThe Kroger Co.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Market CapShares × price$781M$41.8B$1.04T$59.3B
Enterprise ValueMkt cap + debt − cash$2.5B$63.1B$1.09T$59.4B
Trailing P/EPrice ÷ TTM EPS-3.46x42.86x47.65x16.02x
Forward P/EPrice ÷ next-FY EPS est.15.96x12.60x44.67x16.28x
PEG RatioP/E ÷ EPS growth rate4.33x
EV / EBITDAEnterprise value multiple10.86x24.83x7.51x
Price / SalesMarket cap ÷ Revenue0.17x0.28x1.45x0.57x
Price / BookPrice ÷ Book value/share0.79x7.28x10.44x3.67x
Price / FCFMarket cap ÷ FCF32.83x12.47x24.94x20.93x
GO leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

TGT leads this category, winning 6 of 9 comparable metrics.

TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-20 for GO. TGT carries lower financial leverage with a 0.35x debt-to-equity ratio, signaling a more conservative balance sheet compared to KR's 4.16x. On the Piotroski fundamental quality scale (0–9), WMT scores 6/9 vs KR's 5/9, reflecting solid financial health.

MetricGO logoGOGrocery Outlet Ho…KR logoKRThe Kroger Co.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
ROE (TTM)Return on equity-19.8%+13.0%+22.3%+26.1%
ROA (TTM)Return on assets-6.9%+2.0%+7.9%+6.9%
ROICReturn on invested capital-6.0%+5.0%+14.7%+16.7%
ROCEReturn on capital employed-8.0%+5.5%+17.5%+13.6%
Piotroski ScoreFundamental quality 0–95566
Debt / EquityFinancial leverage1.84x4.16x0.67x0.35x
Net DebtTotal debt minus cash$1.7B$21.3B$56.4B$104M
Cash & Equiv.Liquid assets$70M$3.3B$10.7B$5.5B
Total DebtShort + long-term debt$1.8B$24.7B$67.1B$5.6B
Interest CoverageEBIT ÷ Interest expense-6.45x2.59x11.85x12.40x
TGT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,531 today (with dividends reinvested), compared to $1,894 for GO. Over the past 12 months, TGT leads with a +43.9% total return vs GO's -51.3%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.5% vs GO's -35.9% — a key indicator of consistent wealth creation.

MetricGO logoGOGrocery Outlet Ho…KR logoKRThe Kroger Co.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
YTD ReturnYear-to-date-21.7%+5.4%+15.6%+30.7%
1-Year ReturnPast 12 months-51.3%-7.7%+33.0%+43.9%
3-Year ReturnCumulative with dividends-73.6%+41.9%+160.2%-8.2%
5-Year ReturnCumulative with dividends-81.1%+89.9%+185.3%-29.1%
10-Year ReturnCumulative with dividends-72.1%+115.3%+505.0%+108.0%
CAGR (3Y)Annualised 3-year return-35.9%+12.4%+37.5%-2.8%
WMT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — KR and TGT each lead in 1 of 2 comparable metrics.

KR is the less volatile stock with a -0.64 beta — it tends to amplify market swings less than TGT's 0.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TGT currently trades 97.9% from its 52-week high vs GO's 41.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGO logoGOGrocery Outlet Ho…KR logoKRThe Kroger Co.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Beta (5Y)Sensitivity to S&P 5000.62x-0.64x0.12x0.95x
52-Week HighHighest price in past year$19.41$76.58$134.69$133.07
52-Week LowLowest price in past year$5.66$58.60$91.89$83.44
% of 52W HighCurrent price vs 52-week peak+41.0%+86.2%+96.6%+97.9%
RSI (14)Momentum oscillator 0–10053.842.458.158.6
Avg Volume (50D)Average daily shares traded4.0M5.6M17.2M4.5M
Evenly matched — KR and TGT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: GO as "Hold", KR as "Buy", WMT as "Buy", TGT as "Hold". Consensus price targets imply 51.8% upside for GO (target: $12) vs -11.4% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.46% vs WMT's 0.72%.

MetricGO logoGOGrocery Outlet Ho…KR logoKRThe Kroger Co.WMT logoWMTWalmart Inc.TGT logoTGTTarget Corporation
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHold
Price TargetConsensus 12-month target$12.08$74.75$137.04$115.31
# AnalystsCovering analysts23446459
Dividend YieldAnnual dividend ÷ price+2.0%+0.7%+3.5%
Dividend StreakConsecutive years of raises0213722
Dividend / ShareAnnual DPS$1.35$0.94$4.51
Buyback YieldShare repurchases ÷ mkt cap0.0%+6.5%+0.8%+0.7%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

TGT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GO leads in 1 (Valuation Metrics). 2 tied.

Best OverallTarget Corporation (TGT)Leads 2 of 6 categories
Loading custom metrics...

GO vs KR vs WMT vs TGT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GO or KR or WMT or TGT a better buy right now?

For growth investors, Grocery Outlet Holding Corp.

(GO) is the stronger pick with 7. 3% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 16. 0x trailing P/E (16. 3x forward), making it the more compelling value choice. Analysts rate The Kroger Co. (KR) a "Buy" — based on 44 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GO or KR or WMT or TGT?

On trailing P/E, Target Corporation (TGT) is the cheapest at 16.

0x versus Walmart Inc. at 47. 6x. On forward P/E, The Kroger Co. is actually cheaper at 12. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — GO or KR or WMT or TGT?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +185. 3%, compared to -81. 1% for Grocery Outlet Holding Corp. (GO). Over 10 years, the gap is even starker: WMT returned +505. 0% versus GO's -72. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GO or KR or WMT or TGT?

By beta (market sensitivity over 5 years), The Kroger Co.

(KR) is the lower-risk stock at -0. 64β versus Target Corporation's 0. 95β — meaning TGT is approximately -249% more volatile than KR relative to the S&P 500. On balance sheet safety, Target Corporation (TGT) carries a lower debt/equity ratio of 35% versus 4% for The Kroger Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GO or KR or WMT or TGT?

By revenue growth (latest reported year), Grocery Outlet Holding Corp.

(GO) is pulling ahead at 7. 3% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Walmart Inc. grew EPS 13. 3% year-over-year, compared to -675. 0% for Grocery Outlet Holding Corp.. Over a 3-year CAGR, GO leads at 9. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GO or KR or WMT or TGT?

Target Corporation (TGT) is the more profitable company, earning 3.

5% net margin versus -4. 8% for Grocery Outlet Holding Corp. — meaning it keeps 3. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TGT leads at 4. 9% versus -4. 7% for GO. At the gross margin level — before operating expenses — GO leads at 30. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GO or KR or WMT or TGT more undervalued right now?

On forward earnings alone, The Kroger Co.

(KR) trades at 12. 6x forward P/E versus 44. 7x for Walmart Inc. — 32. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GO: 51. 8% to $12. 08.

08

Which pays a better dividend — GO or KR or WMT or TGT?

In this comparison, TGT (3.

5% yield), KR (2. 0% yield), WMT (0. 7% yield) pay a dividend. GO does not pay a meaningful dividend and should not be held primarily for income.

09

Is GO or KR or WMT or TGT better for a retirement portfolio?

For long-horizon retirement investors, The Kroger Co.

(KR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 64), 2. 0% yield, +115. 3% 10Y return). Both have compounded well over 10 years (KR: +115. 3%, GO: -72. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GO and KR and WMT and TGT?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: GO is a small-cap quality compounder stock; KR is a mid-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock. KR, WMT, TGT pay a dividend while GO does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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GO

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 18%
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KR

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 13%
  • Dividend Yield > 0.8%
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WMT

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 14%
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TGT

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 1.3%
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Beat Both

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Revenue Growth>
%
(GO: 10.7% · KR: 1.2%)

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