Build Your Comparison

Side-by-side financial analysis
GORV logo
GORV
AN logo
AN
KO logo
KO
JPM logo
JPM
LAD logo
LAD
Try popular comparisons:

Stock Comparison

GORV vs AN vs KO vs JPM vs LAD

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GORV
Lazydays Holdings, Inc.

Auto - Dealerships

Consumer CyclicalNASDAQ • US
Market Cap$2M
5Y Perf.-99.8%
AN
AutoNation, Inc.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$6.48B
5Y Perf.+462.2%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$341.71B
5Y Perf.+63.7%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$908.57B
5Y Perf.+232.9%
LAD
Lithia Motors, Inc.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$6.72B
5Y Perf.+110.7%

GORV vs AN vs KO vs JPM vs LAD — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GORV logoGORV
AN logoAN
KO logoKO
JPM logoJPM
LAD logoLAD
IndustryAuto - DealershipsAuto - DealershipsBeverages - Non-AlcoholicBanks - DiversifiedAuto - Dealerships
Market Cap$2M$6.48B$341.71B$908.57B$6.72B
Revenue (TTM)$547M$27.49B$49.28B$280.33B$37.73B
Net Income (TTM)$-213M$679M$13.70B$57.05B$711M
Gross Margin23.4%17.7%61.7%60.0%15.2%
Operating Margin-29.5%4.4%29.3%25.9%3.7%
Forward P/E8.8x24.3x14.6x8.6x
Total Debt$494M$10.18B$45.49B$942.38B$14.69B
Cash & Equiv.$25M$59M$10.27B$343.34B$342M

GORV vs AN vs KO vs JPM vs LADLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GORV
AN
KO
JPM
LAD
StockJun 20Dec 25Return
Lazydays Holdings, … (GORV)1000.2-99.8%
AutoNation, Inc. (AN)100562.2+462.2%
The Coca-Cola Compa… (KO)100163.7+63.7%
JPMorgan Chase & Co. (JPM)100332.9+232.9%
Lithia Motors, Inc. (LAD)100210.7+110.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: GORV vs AN vs KO vs JPM vs LAD

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KO leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Lazydays Holdings, Inc. is the stronger pick specifically for capital preservation and lower volatility. AN, JPM, and LAD also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇KO emerged as the overall leader. Track its performance:
GORV
Lazydays Holdings, Inc.
The Defensive Pick

GORV is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.

  • Lower volatility, beta 0.05, current ratio 0.93x
  • Beta 0.05 vs LAD's 1.04
Best for: sleep-well-at-night
AN
AutoNation, Inc.
The Value Pick

AN ranks third and is worth considering specifically for valuation efficiency.

  • PEG 0.28 vs KO's 2.17
  • Lower P/E (8.8x vs 14.6x), PEG 0.28 vs 0.83
Best for: valuation efficiency
KO
The Coca-Cola Company
The Income Pick

KO carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 56 yrs, beta -0.23, yield 2.6%
  • Beta -0.23, yield 2.6%, current ratio 1.46x
  • 27.8% margin vs GORV's -38.8%
  • 2.6% yield, 56-year raise streak, vs LAD's 0.7%, (2 stocks pay no dividend)
Best for: income & stability and defensive
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the clearest fit if your priority is long-term compounding.

  • 481.2% 10Y total return vs AN's 282.4%
  • +20.9% vs GORV's -94.0%
Best for: long-term compounding
LAD
Lithia Motors, Inc.
The Growth Play

LAD is the clearest fit if your priority is growth exposure.

  • Rev growth 4.0%, EPS growth 9.0%, 3Y rev CAGR 10.1%
  • 4.0% revenue growth vs GORV's -19.5%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthLAD logoLAD4.0% revenue growth vs GORV's -19.5%
ValueAN logoANLower P/E (8.8x vs 14.6x), PEG 0.28 vs 0.83
Quality / MarginsKO logoKO27.8% margin vs GORV's -38.8%
Stability / SafetyGORV logoGORVBeta 0.05 vs LAD's 1.04
DividendsKO logoKO2.6% yield, 56-year raise streak, vs LAD's 0.7%, (2 stocks pay no dividend)
Momentum (1Y)JPM logoJPM+20.9% vs GORV's -94.0%
Efficiency (ROA)KO logoKO13.1% ROA vs GORV's -63.8%, ROIC 15.8% vs -10.6%

GORV vs AN vs KO vs JPM vs LAD — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GORVLazydays Holdings, Inc.
FY 2024
New Vehicle Retail
85.1%$513M
Finance and Insurance
12.3%$74M
Vehicle Wholesale
2.6%$16M
ANAutoNation, Inc.
FY 2025
New Vehicle
48.9%$13.5B
Used Vehicle
28.3%$7.8B
Parts and Service
17.5%$4.8B
Finance and Insurance, Net
5.3%$1.5B
Product and Service, Other
0.1%$16M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000
LADLithia Motors, Inc.
FY 2025
New Vehicle
55.7%$18.7B
Used Vehicle
39.9%$13.4B
Finance and Insurance
4.4%$1.5B

GORV vs AN vs KO vs JPM vs LAD — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGLAD

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 4 of 6 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 512.2x GORV's $547M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to GORV's -38.8%. On growth, KO holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGORV logoGORVLazydays Holdings…AN logoANAutoNation, Inc.KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …LAD logoLADLithia Motors, In…
RevenueTrailing 12 months$547M$27.5B$49.3B$280.3B$37.7B
EBITDAEarnings before interest/tax-$144M$1.5B$15.5B$81.4B$1.8B
Net IncomeAfter-tax profit-$213M$679M$13.7B$57.0B$711M
Free Cash FlowCash after capex-$20M-$104M$12.6B$100.9B$1.9B
Gross MarginGross profit ÷ Revenue+23.4%+17.7%+61.7%+60.0%+15.2%
Operating MarginEBIT ÷ Revenue-29.5%+4.4%+29.3%+25.9%+3.7%
Net MarginNet income ÷ Revenue-38.8%+2.5%+27.8%+20.4%+1.9%
FCF MarginFCF ÷ Revenue-3.7%-0.4%+25.5%+36.0%+5.0%
Rev. Growth (YoY)Latest quarter vs prior year-52.5%-2.1%+12.1%+1.0%
EPS Growth (YoY)Latest quarter vs prior year+46.5%+33.0%+18.2%+16.0%-46.1%
KO leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GORV leads this category, winning 4 of 7 comparable metrics.

At 9.1x trailing earnings, LAD trades at a 65% valuation discount to KO's 26.1x P/E. Adjusting for growth (PEG ratio), AN offers better value at 0.35x vs KO's 2.34x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGORV logoGORVLazydays Holdings…AN logoANAutoNation, Inc.KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …LAD logoLADLithia Motors, In…
Market CapShares × price$2M$6.5B$341.7B$908.6B$6.7B
Enterprise ValueMkt cap + debt − cash$471M$16.6B$376.9B$1.51T$21.1B
Trailing P/EPrice ÷ TTM EPS-0.00x11.08x26.12x16.22x9.12x
Forward P/EPrice ÷ next-FY EPS est.8.80x24.27x14.60x8.56x
PEG RatioP/E ÷ EPS growth rate0.35x2.34x0.92x0.86x
EV / EBITDAEnterprise value multiple10.47x25.45x18.52x11.43x
Price / SalesMarket cap ÷ Revenue0.00x0.23x7.13x3.25x0.18x
Price / BookPrice ÷ Book value/share0.00x3.07x9.99x2.51x1.13x
Price / FCFMarket cap ÷ FCF0.02x64.52x9.01x35.04x
GORV leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 7 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-108 for GORV. KO carries lower financial leverage with a 1.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to GORV's 5.52x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs GORV's 3/9, reflecting strong financial health.

MetricGORV logoGORVLazydays Holdings…AN logoANAutoNation, Inc.KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …LAD logoLADLithia Motors, In…
ROE (TTM)Return on equity-108.1%+28.4%+41.1%+15.9%+10.6%
ROA (TTM)Return on assets-63.8%+4.8%+13.1%+1.3%+2.9%
ROICReturn on invested capital-10.6%+8.5%+15.8%+4.5%+5.2%
ROCEReturn on capital employed-26.9%+17.2%+17.3%+8.9%+8.2%
Piotroski ScoreFundamental quality 0–934754
Debt / EquityFinancial leverage5.52x4.35x1.33x2.60x2.22x
Net DebtTotal debt minus cash$470M$10.1B$35.2B$599.0B$14.3B
Cash & Equiv.Liquid assets$25M$59M$10.3B$343.3B$342M
Total DebtShort + long-term debt$494M$10.2B$45.5B$942.4B$14.7B
Interest CoverageEBIT ÷ Interest expense-4.97x4.53x10.70x0.74x2.34x
KO leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $23,548 today (with dividends reinvested), compared to $6 for GORV. Over the past 12 months, JPM leads with a +20.9% total return vs GORV's -94.0%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.7% vs GORV's -89.1% — a key indicator of consistent wealth creation.

MetricGORV logoGORVLazydays Holdings…AN logoANAutoNation, Inc.KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …LAD logoLADLithia Motors, In…
YTD ReturnYear-to-date-8.6%+16.4%+0.8%-10.9%
1-Year ReturnPast 12 months-94.0%-2.2%+17.7%+20.9%-9.1%
3-Year ReturnCumulative with dividends-99.9%+25.8%+39.3%+138.8%+8.9%
5-Year ReturnCumulative with dividends-99.9%+112.6%+65.3%+135.5%-2.8%
10-Year ReturnCumulative with dividends-99.9%+282.4%+115.0%+481.2%+306.9%
CAGR (3Y)Annualised 3-year return-89.1%+8.0%+11.7%+33.7%+2.9%
JPM leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — KO and JPM each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than LAD's 1.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JPM currently trades 96.2% from its 52-week high vs GORV's 5.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGORV logoGORVLazydays Holdings…AN logoANAutoNation, Inc.KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …LAD logoLADLithia Motors, In…
Beta (5Y)Sensitivity to S&P 5000.05x0.79x-0.23x0.87x1.04x
52-Week HighHighest price in past year$8.15$228.92$84.04$338.09$360.56
52-Week LowLowest price in past year$0.41$176.52$65.35$269.72$239.78
% of 52W HighCurrent price vs 52-week peak+5.2%+82.4%+94.5%+96.2%+81.8%
RSI (14)Momentum oscillator 0–10024.243.049.272.150.2
Avg Volume (50D)Average daily shares traded0351K13.6M7.4M277K
Evenly matched — KO and JPM each lead in 1 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: AN as "Buy", KO as "Buy", JPM as "Buy", LAD as "Buy". Consensus price targets imply 23.9% upside for AN (target: $234) vs 4.5% for JPM (target: $340). For income investors, KO offers the higher dividend yield at 2.56% vs LAD's 0.74%.

MetricGORV logoGORVLazydays Holdings…AN logoANAutoNation, Inc.KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …LAD logoLADLithia Motors, In…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$233.80$86.13$339.75$345.75
# AnalystsCovering analysts34486126
Dividend YieldAnnual dividend ÷ price+2.6%+1.8%+0.7%
Dividend StreakConsecutive years of raises00561515
Dividend / ShareAnnual DPS$2.04$5.95$2.18
Buyback YieldShare repurchases ÷ mkt cap0.0%+12.2%+0.2%+3.8%+14.3%
KO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KO leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GORV leads in 1 (Valuation Metrics). 1 tied.

Best OverallThe Coca-Cola Company (KO)Leads 3 of 6 categories
Loading custom metrics...

GORV vs AN vs KO vs JPM vs LAD: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GORV or AN or KO or JPM or LAD a better buy right now?

For growth investors, Lithia Motors, Inc.

(LAD) is the stronger pick with 4. 0% revenue growth year-over-year, versus -19. 5% for Lazydays Holdings, Inc. (GORV). Lithia Motors, Inc. (LAD) offers the better valuation at 9. 1x trailing P/E (8. 6x forward), making it the more compelling value choice. Analysts rate AutoNation, Inc. (AN) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GORV or AN or KO or JPM or LAD?

On trailing P/E, Lithia Motors, Inc.

(LAD) is the cheapest at 9. 1x versus The Coca-Cola Company at 26. 1x. On forward P/E, Lithia Motors, Inc. is actually cheaper at 8. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: AutoNation, Inc. wins at 0. 28x versus The Coca-Cola Company's 2. 17x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — GORV or AN or KO or JPM or LAD?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +135. 5%, compared to -99. 9% for Lazydays Holdings, Inc. (GORV). Over 10 years, the gap is even starker: JPM returned +481. 2% versus GORV's -99. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GORV or AN or KO or JPM or LAD?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

23β versus Lithia Motors, Inc. 's 1. 04β — meaning LAD is approximately -547% more volatile than KO relative to the S&P 500. On balance sheet safety, The Coca-Cola Company (KO) carries a lower debt/equity ratio of 133% versus 6% for Lazydays Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GORV or AN or KO or JPM or LAD?

By revenue growth (latest reported year), Lithia Motors, Inc.

(LAD) is pulling ahead at 4. 0% versus -19. 5% for Lazydays Holdings, Inc. (GORV). On earnings-per-share growth, the picture is similar: The Coca-Cola Company grew EPS 23. 6% year-over-year, compared to 0. 7% for AutoNation, Inc.. Over a 3-year CAGR, LAD leads at 10. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GORV or AN or KO or JPM or LAD?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -18. 8% for Lazydays Holdings, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -11. 4% for GORV. At the gross margin level — before operating expenses — KO leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GORV or AN or KO or JPM or LAD more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, AutoNation, Inc. (AN) is the more undervalued stock at a PEG of 0. 28x versus The Coca-Cola Company's 2. 17x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Lithia Motors, Inc. (LAD) trades at 8. 6x forward P/E versus 24. 3x for The Coca-Cola Company — 15. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AN: 23. 9% to $233. 80.

08

Which pays a better dividend — GORV or AN or KO or JPM or LAD?

In this comparison, KO (2.

6% yield), JPM (1. 8% yield), LAD (0. 7% yield) pay a dividend. GORV, AN do not pay a meaningful dividend and should not be held primarily for income.

09

Is GORV or AN or KO or JPM or LAD better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

23), 2. 6% yield, +115. 0% 10Y return). Both have compounded well over 10 years (KO: +115. 0%, AN: +282. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GORV and AN and KO and JPM and LAD?

These companies operate in different sectors (GORV (Consumer Cyclical) and AN (Consumer Cyclical) and KO (Consumer Defensive) and JPM (Financial Services) and LAD (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GORV is a small-cap quality compounder stock; AN is a small-cap deep-value stock; KO is a large-cap quality compounder stock; JPM is a large-cap deep-value stock; LAD is a small-cap deep-value stock. KO, JPM, LAD pay a dividend while GORV, AN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.