Comprehensive Stock Comparison
Compare Grindr Inc. (GRND) vs Salesforce, Inc. (CRM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | GRND | 32.7% revenue growth vs CRM's 9.6% |
| Value | CRM | Lower P/E (16.5x vs 19.9x) |
| Quality / Margins | CRM | 18.0% net margin vs GRND's -12.0% |
| Stability / Safety | GRND | Beta 0.72 vs CRM's 1.04 |
| Dividends | CRM | 0.9% yield; 2-year raise streak; GRND pays no meaningful dividend |
| Momentum (1Y) | CRM | -34.0% vs GRND's -38.0% |
| Efficiency (ROA) | CRM | 6.6% ROA vs GRND's -11.2%, ROIC 10.9% vs 34.6% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Grindr operates a social networking and dating app specifically for the LGBTQ+ community. It generates revenue primarily through subscription fees for premium features — which account for the vast majority of its income — supplemented by advertising on its free tier. Its key advantage is its dominant first-mover position and network effects within the niche gay dating market, creating a self-reinforcing user base.
Salesforce is a cloud-based customer relationship management (CRM) software company that helps businesses manage sales, service, marketing, and commerce operations. It generates revenue primarily through subscription fees for its SaaS platform—with sales cloud (~30%), service cloud (~25%), and platform/other (~45%) being its main segments. Its competitive moat lies in its massive ecosystem of integrated applications, enterprise data architecture, and high switching costs for customers deeply embedded in its platform.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
CRM leads in 4 of 6 categories (Financial Metrics, Valuation Metrics). GRND leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
CRM is the larger business by revenue, generating $41.5B annually — 100.9x GRND's $412M. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to GRND's -12.0%. On growth, GRND holds the edge at +29.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | GRNDGrindr Inc. | CRMSalesforce, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $412M | $41.5B |
| EBITDAEarnings before interest/tax | $124M | $11.4B |
| Net IncomeAfter-tax profit | -$49M | $7.5B |
| Free Cash FlowCash after capex | $140M | $14.4B |
| Gross MarginGross profit ÷ Revenue | +74.5% | +77.7% |
| Operating MarginEBIT ÷ Revenue | +28.0% | +21.5% |
| Net MarginNet income ÷ Revenue | -12.0% | +18.0% |
| FCF MarginFCF ÷ Revenue | +34.0% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +29.6% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +14.3% | +18.3% |
Valuation Metrics
On an enterprise value basis, CRM's 20.9x EV/EBITDA is more attractive than GRND's 22.0x.
| Metric | GRNDGrindr Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Market CapShares × price | $2.1B | $187.4B |
| Enterprise ValueMkt cap + debt − cash | $2.3B | $186.8B |
| Trailing P/EPrice ÷ TTM EPS | -15.38x | 24.97x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.88x | 16.54x |
| PEG RatioP/E ÷ EPS growth rate | — | 2.04x |
| EV / EBITDAEnterprise value multiple | 22.04x | 20.95x |
| Price / SalesMarket cap ÷ Revenue | 6.09x | 4.51x |
| Price / BookPrice ÷ Book value/share | — | 3.15x |
| Price / FCFMarket cap ÷ FCF | 22.33x | 13.01x |
Profitability & Efficiency
CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-70 for GRND. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs GRND's 6/9, reflecting strong financial health.
| Metric | GRNDGrindr Inc. | CRMSalesforce, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -69.6% | +12.6% |
| ROA (TTM)Return on assets | -11.2% | +6.6% |
| ROICReturn on invested capital | +34.6% | +10.9% |
| ROCEReturn on capital employed | +23.3% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 |
| Debt / EquityFinancial leverage | — | 0.11x |
| Net DebtTotal debt minus cash | $235M | -$590M |
| Cash & Equiv.Liquid assets | $59M | $7.3B |
| Total DebtShort + long-term debt | $294M | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | 7.24x | 44.14x |
Total Returns (with DRIP)
A $10,000 investment in GRND five years ago would be worth $10,645 today (with dividends reinvested), compared to $9,104 for CRM. Over the past 12 months, CRM leads with a -34.0% total return vs GRND's -38.0%. The 3-year compound annual growth rate (CAGR) favors GRND at 20.8% vs CRM's 6.6% — a key indicator of consistent wealth creation.
| Metric | GRNDGrindr Inc. | CRMSalesforce, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -14.5% | -23.2% |
| 1-Year ReturnPast 12 months | -38.0% | -34.0% |
| 3-Year ReturnCumulative with dividends | +76.4% | +21.1% |
| 5-Year ReturnCumulative with dividends | +6.5% | -9.0% |
| 10-Year ReturnCumulative with dividends | +6.7% | +192.3% |
| CAGR (3Y)Annualised 3-year return | +20.8% | +6.6% |
Risk & Volatility
GRND is the less volatile stock with a 0.72 beta — it tends to amplify market swings less than CRM's 1.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CRM currently trades 64.3% from its 52-week high vs GRND's 45.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | GRNDGrindr Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.72x | 1.04x |
| 52-Week HighHighest price in past year | $25.13 | $303.07 |
| 52-Week LowLowest price in past year | $9.73 | $174.57 |
| % of 52W HighCurrent price vs 52-week peak | +45.3% | +64.3% |
| RSI (14)Momentum oscillator 0–100 | 57.6 | 47.5 |
| Avg Volume (50D)Average daily shares traded | 1.2M | 8.6M |
Analyst Outlook
Wall Street rates GRND as "Buy" and CRM as "Buy". Consensus price targets imply 53.5% upside for CRM (target: $299) vs 23.0% for GRND (target: $14). CRM is the only dividend payer here at 0.85% yield — a key consideration for income-focused portfolios.
| Metric | GRNDGrindr Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $14.00 | $299.00 |
| # AnalystsCovering analysts | 6 | 97 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% |
| Dividend StreakConsecutive years of raises | 1 | 2 |
| Dividend / ShareAnnual DPS | — | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +6.7% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jan 21 | Feb 26 | Change |
|---|---|---|---|
| Grindr Inc. (GRND) | 100 | 103.09 | +3.1% |
| Salesforce, Inc. (CRM) | 100 | 92.27 | -7.7% |
Grindr Inc. (GRND) returned +6% over 5 years vs Salesforce, Inc. (CRM)'s -9%. A $10,000 investment in GRND 5 years ago would be worth $10,645 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Grindr Inc. (GRND) | $104M | $345M | +229.9% |
| Salesforce, Inc. (CRM) | $8.4B | $41.5B | +394.8% |
Salesforce, Inc.'s revenue grew from $8.4B (2017) to $41.5B (2026) — a 19.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Grindr Inc. (GRND) | -12.5% | -38.0% | -203.7% |
| Salesforce, Inc. (CRM) | 3.8% | 18.0% | +366.6% |
Salesforce, Inc.'s net margin went from 4% (2017) to 18% (2026).
Chart 4P/E Ratio History — 7 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Salesforce, Inc. (CRM) | 393.2 | 25 | -93.6% |
Salesforce, Inc. has traded in a 25x–393x P/E range over 7 years; current trailing P/E is ~25x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Grindr Inc. (GRND) | -0.6 | -0.74 | -23.3% |
| Salesforce, Inc. (CRM) | 0.26 | 7.8 | +2900.0% |
Salesforce, Inc.'s EPS grew from $0.26 (2017) to $7.80 (2026) — a 46% CAGR.
Chart 6Free Cash Flow — 5 Years
Grindr Inc. generated $94M FCF in 2024 (+207% vs 2021). Salesforce, Inc. generated $14B FCF in 2026 (+252% vs 2021).
GRND vs CRM: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is GRND or CRM a better buy right now?
Salesforce, Inc. (CRM) offers the better valuation at 25.0x trailing P/E (16.5x forward), making it the more compelling value choice. Analysts rate Grindr Inc. (GRND) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GRND or CRM?
On forward P/E, Salesforce, Inc. is actually cheaper at 16.5x.
03Which is the better long-term investment — GRND or CRM?
Over the past 5 years, Grindr Inc. (GRND) delivered a total return of +6.5%, compared to -9.0% for Salesforce, Inc. (CRM). A $10,000 investment in GRND five years ago would be worth approximately $11K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CRM returned +192.3% versus GRND's +6.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GRND or CRM?
By beta (market sensitivity over 5 years), Grindr Inc. (GRND) is the lower-risk stock at 0.72β versus Salesforce, Inc.'s 1.04β — meaning CRM is approximately 44% more volatile than GRND relative to the S&P 500.
05Which has better profit margins — GRND or CRM?
Salesforce, Inc. (CRM) is the more profitable company, earning 18.0% net margin versus -38.0% for Grindr Inc. — meaning it keeps 18.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GRND leads at 26.9% versus 21.5% for CRM. At the gross margin level — before operating expenses — CRM leads at 77.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is GRND or CRM more undervalued right now?
On forward earnings alone, Salesforce, Inc. (CRM) trades at 16.5x forward P/E versus 19.9x for Grindr Inc. — 3.3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 53.5% to $299.00.
07Which pays a better dividend — GRND or CRM?
In this comparison, CRM (0.9% yield) pays a dividend. GRND does not pay a meaningful dividend and should not be held primarily for income.
08Is GRND or CRM better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc. (CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.04), 0.9% yield, +192.3% 10Y return). Both have compounded well over 10 years (CRM: +192.3%, GRND: +6.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between GRND and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. CRM pays a dividend while GRND does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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