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5 / 10Stock Comparison
GTN vs NXST vs SBGI vs SSP vs FOX
Revenue, margins, valuation, and 5-year total return — side by side.
Entertainment
Entertainment
Broadcasting
Entertainment
GTN vs NXST vs SBGI vs SSP vs FOX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Broadcasting | Entertainment | Entertainment | Broadcasting | Entertainment |
| Market Cap | $412M | $5.89B | $991M | $552M | $13.28B |
| Revenue (TTM) | $3.08B | $5.11B | $3.17B | $2.15B | $16.58B |
| Net Income (TTM) | $-76M | $165M | $-112M | $-101M | $1.89B |
| Gross Margin | 115.0% | 32.3% | 44.8% | 33.7% | 33.1% |
| Operating Margin | 12.4% | 17.8% | 5.5% | 7.5% | 19.0% |
| Forward P/E | 1.8x | 7.9x | 12.3x | 18.7x | 12.2x |
| Total Debt | $5.81B | $6.86B | $4.52B | $2.73B | $7.46B |
| Cash & Equiv. | $368M | $280M | $866M | $28M | $5.35B |
GTN vs NXST vs SBGI vs SSP vs FOX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Gray Media, Inc. (GTN) | 100 | 31.8 | -68.2% |
| Nexstar Media Group… (NXST) | 100 | 233.2 | +133.2% |
| Sinclair, Inc. (SBGI) | 100 | 75.9 | -24.1% |
| The E.W. Scripps Co… (SSP) | 100 | 54.0 | -46.0% |
| Fox Corporation (FOX) | 100 | 196.3 | +96.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GTN vs NXST vs SBGI vs SSP vs FOX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GTN is the #2 pick in this set and the best alternative if income & stability is your priority.
- Dividend streak 3 yrs, beta 1.54, yield 7.7%
- Lower P/E (1.8x vs 12.2x)
- 7.7% yield, 3-year raise streak, vs NXST's 2.8%, (1 stock pays no dividend)
NXST is the clearest fit if your priority is long-term compounding.
- 331.4% 10Y total return vs FOX's 104.9%
Among these 5 stocks, SBGI doesn't own a clear edge in any measured category.
SSP ranks third and is worth considering specifically for momentum.
- +95.8% vs SBGI's -3.3%
FOX carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.
- Rev growth 16.6%, EPS growth 56.9%, 3Y rev CAGR 5.3%
- Lower volatility, beta 0.51, Low D/E 60.4%, current ratio 2.91x
- Beta 0.51, yield 1.1%, current ratio 2.91x
- 16.6% revenue growth vs GTN's -15.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 16.6% revenue growth vs GTN's -15.1% | |
| Value | Lower P/E (1.8x vs 12.2x) | |
| Quality / Margins | 11.4% margin vs SSP's -4.7% | |
| Stability / Safety | Beta 0.51 vs GTN's 1.54, lower leverage | |
| Dividends | 7.7% yield, 3-year raise streak, vs NXST's 2.8%, (1 stock pays no dividend) | |
| Momentum (1Y) | +95.8% vs SBGI's -3.3% | |
| Efficiency (ROA) | 8.8% ROA vs SSP's -2.0%, ROIC 16.5% vs 3.1% |
GTN vs NXST vs SBGI vs SSP vs FOX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GTN vs NXST vs SBGI vs SSP vs FOX — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
FOX leads in 3 of 6 categories
GTN leads 2 • NXST leads 0 • SBGI leads 0 • SSP leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
FOX leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
FOX is the larger business by revenue, generating $16.6B annually — 7.7x SSP's $2.2B. FOX is the more profitable business, keeping 11.4% of every revenue dollar as net income compared to SSP's -4.7%. On growth, NXST holds the edge at +13.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $3.1B | $5.1B | $3.2B | $2.2B | $16.6B |
| EBITDAEarnings before interest/tax | $932M | $2.0B | $475M | $237M | $3.5B |
| Net IncomeAfter-tax profit | -$76M | $165M | -$112M | -$101M | $1.9B |
| Free Cash FlowCash after capex | -$74M | $708M | $115M | $7M | $2.5B |
| Gross MarginGross profit ÷ Revenue | +115.0% | +32.3% | +44.8% | +33.7% | +33.1% |
| Operating MarginEBIT ÷ Revenue | +12.4% | +17.8% | +5.5% | +7.5% | +19.0% |
| Net MarginNet income ÷ Revenue | -2.5% | +3.2% | -3.5% | -4.7% | +11.4% |
| FCF MarginFCF ÷ Revenue | -2.4% | +13.8% | +3.6% | +0.3% | +15.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.8% | +13.1% | -16.7% | -23.1% | +2.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +98.5% | +51.0% | -40.8% | -155.4% | -35.8% |
Valuation Metrics
GTN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 11.5x trailing earnings, FOX trades at a 82% valuation discount to NXST's 64.8x P/E. On an enterprise value basis, FOX's 4.3x EV/EBITDA is more attractive than SSP's 285.5x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $412M | $5.9B | $991M | $552M | $13.3B |
| Enterprise ValueMkt cap + debt − cash | $5.9B | $12.5B | $4.6B | $3.3B | $15.4B |
| Trailing P/EPrice ÷ TTM EPS | -5.03x | 64.75x | -8.81x | -2.50x | 11.51x |
| Forward P/EPrice ÷ next-FY EPS est. | 1.81x | 7.88x | 12.28x | 18.72x | 12.20x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | 0.46x |
| EV / EBITDAEnterprise value multiple | 9.31x | 7.57x | 9.74x | 285.46x | 4.26x |
| Price / SalesMarket cap ÷ Revenue | 0.13x | 1.19x | 0.31x | 0.26x | 0.81x |
| Price / BookPrice ÷ Book value/share | 0.15x | 2.89x | 2.65x | 0.33x | 2.11x |
| Price / FCFMarket cap ÷ FCF | 2.27x | 7.93x | 8.62x | 84.68x | 4.44x |
Profitability & Efficiency
FOX leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
FOX delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-34 for SBGI. FOX carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to SBGI's 12.21x. On the Piotroski fundamental quality scale (0–9), FOX scores 8/9 vs SBGI's 2/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -2.9% | +10.0% | -34.3% | -7.9% | +17.0% |
| ROA (TTM)Return on assets | -0.7% | +1.9% | -2.0% | -2.0% | +8.8% |
| ROICReturn on invested capital | +3.5% | +7.4% | +2.8% | +3.1% | +16.5% |
| ROCEReturn on capital employed | +3.9% | +8.2% | +2.9% | +3.5% | +16.4% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 | 2 | 3 | 8 |
| Debt / EquityFinancial leverage | 2.07x | 3.33x | 12.21x | 2.19x | 0.60x |
| Net DebtTotal debt minus cash | $5.4B | $6.6B | $3.7B | $2.7B | $2.1B |
| Cash & Equiv.Liquid assets | $368M | $280M | $866M | $28M | $5.4B |
| Total DebtShort + long-term debt | $5.8B | $6.9B | $4.5B | $2.7B | $7.5B |
| Interest CoverageEBIT ÷ Interest expense | 1.12x | 1.81x | 0.76x | 0.55x | 8.91x |
Total Returns (Dividends Reinvested)
FOX leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in FOX five years ago would be worth $15,900 today (with dividends reinvested), compared to $2,312 for SSP. Over the past 12 months, SSP leads with a +95.8% total return vs SBGI's -3.3%. The 3-year compound annual growth rate (CAGR) favors FOX at 25.3% vs SSP's -16.1% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -6.0% | -6.1% | -5.2% | +18.5% | -13.9% |
| 1-Year ReturnPast 12 months | +27.7% | +29.4% | -3.3% | +95.8% | +20.6% |
| 3-Year ReturnCumulative with dividends | -26.1% | +29.1% | +5.3% | -40.9% | +96.6% |
| 5-Year ReturnCumulative with dividends | -72.7% | +50.1% | -43.1% | -76.9% | +59.0% |
| 10-Year ReturnCumulative with dividends | -50.5% | +331.4% | -28.9% | -66.5% | +104.9% |
| CAGR (3Y)Annualised 3-year return | -9.6% | +8.9% | +1.7% | -16.1% | +25.3% |
Risk & Volatility
Evenly matched — SSP and FOX each lead in 1 of 2 comparable metrics.
Risk & Volatility
FOX is the less volatile stock with a 0.51 beta — it tends to amplify market swings less than GTN's 1.54 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SSP currently trades 86.8% from its 52-week high vs GTN's 68.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.54x | 0.73x | 0.75x | 1.50x | 0.51x |
| 52-Week HighHighest price in past year | $6.43 | $254.30 | $17.88 | $5.39 | $68.17 |
| 52-Week LowLowest price in past year | $3.50 | $154.64 | $11.89 | $2.02 | $46.26 |
| % of 52W HighCurrent price vs 52-week peak | +68.9% | +76.4% | +79.3% | +86.8% | +82.9% |
| RSI (14)Momentum oscillator 0–100 | 52.8 | 43.2 | 46.3 | 60.9 | 51.1 |
| Avg Volume (50D)Average daily shares traded | 1.3M | 402K | 491K | 715K | 1.4M |
Analyst Outlook
GTN leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GTN as "Buy", NXST as "Buy", SBGI as "Buy", SSP as "Hold", FOX as "Hold". Consensus price targets imply 80.6% upside for GTN (target: $8) vs -16.7% for SSP (target: $4). For income investors, GTN offers the higher dividend yield at 7.68% vs FOX's 1.06%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | $8.00 | $250.00 | $17.00 | $3.90 | $79.00 |
| # AnalystsCovering analysts | 9 | 24 | 20 | 8 | 42 |
| Dividend YieldAnnual dividend ÷ price | +7.7% | +2.8% | +7.0% | — | +1.1% |
| Dividend StreakConsecutive years of raises | 3 | 0 | 0 | 3 | 3 |
| Dividend / ShareAnnual DPS | $0.34 | $5.50 | $1.00 | — | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.0% | 0.0% | 0.0% | +7.5% |
FOX leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GTN leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
GTN vs NXST vs SBGI vs SSP vs FOX: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is GTN or NXST or SBGI or SSP or FOX a better buy right now?
For growth investors, Fox Corporation (FOX) is the stronger pick with 16.
6% revenue growth year-over-year, versus -15. 1% for Gray Media, Inc. (GTN). Fox Corporation (FOX) offers the better valuation at 11. 5x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Gray Media, Inc. (GTN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GTN or NXST or SBGI or SSP or FOX?
On trailing P/E, Fox Corporation (FOX) is the cheapest at 11.
5x versus Nexstar Media Group, Inc. at 64. 8x. On forward P/E, Gray Media, Inc. is actually cheaper at 1. 8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — GTN or NXST or SBGI or SSP or FOX?
Over the past 5 years, Fox Corporation (FOX) delivered a total return of +59.
0%, compared to -76. 9% for The E. W. Scripps Company (SSP). Over 10 years, the gap is even starker: NXST returned +331. 4% versus SSP's -66. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GTN or NXST or SBGI or SSP or FOX?
By beta (market sensitivity over 5 years), Fox Corporation (FOX) is the lower-risk stock at 0.
51β versus Gray Media, Inc. 's 1. 54β — meaning GTN is approximately 200% more volatile than FOX relative to the S&P 500. On balance sheet safety, Fox Corporation (FOX) carries a lower debt/equity ratio of 60% versus 12% for Sinclair, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — GTN or NXST or SBGI or SSP or FOX?
By revenue growth (latest reported year), Fox Corporation (FOX) is pulling ahead at 16.
6% versus -15. 1% for Gray Media, Inc. (GTN). On earnings-per-share growth, the picture is similar: Fox Corporation grew EPS 56. 9% year-over-year, compared to -285. 1% for The E. W. Scripps Company. Over a 3-year CAGR, FOX leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GTN or NXST or SBGI or SSP or FOX?
Fox Corporation (FOX) is the more profitable company, earning 13.
9% net margin versus -4. 7% for The E. W. Scripps Company — meaning it keeps 13. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FOX leads at 19. 8% versus 4. 9% for SBGI. At the gross margin level — before operating expenses — GTN leads at 96. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GTN or NXST or SBGI or SSP or FOX more undervalued right now?
On forward earnings alone, Gray Media, Inc.
(GTN) trades at 1. 8x forward P/E versus 18. 7x for The E. W. Scripps Company — 16. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GTN: 80. 6% to $8. 00.
08Which pays a better dividend — GTN or NXST or SBGI or SSP or FOX?
In this comparison, GTN (7.
7% yield), SBGI (7. 0% yield), NXST (2. 8% yield), FOX (1. 1% yield) pay a dividend. SSP does not pay a meaningful dividend and should not be held primarily for income.
09Is GTN or NXST or SBGI or SSP or FOX better for a retirement portfolio?
For long-horizon retirement investors, Fox Corporation (FOX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
51), 1. 1% yield, +104. 9% 10Y return). Both have compounded well over 10 years (FOX: +104. 9%, SSP: -66. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GTN and NXST and SBGI and SSP and FOX?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: GTN is a small-cap income-oriented stock; NXST is a small-cap quality compounder stock; SBGI is a small-cap income-oriented stock; SSP is a small-cap quality compounder stock; FOX is a mid-cap high-growth stock. GTN, NXST, SBGI, FOX pay a dividend while SSP does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 68%
- Dividend Yield > 3.0%
- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 6%
- Gross Margin > 19%
- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 26%
- Dividend Yield > 2.8%
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