HDL
SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares
Restaurants
Market Cap$7.83B
5Y Perf.-33.1%
Compare Stocks
2 / 10Try these comparisons:
Stock Comparison
HDL vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.92T
5Y Perf.+53.7%
HDL vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | HDL | AMZN |
|---|---|---|
| Industry | Restaurants | Specialty Retail |
| Market Cap | $7.83B | $2.92T |
| Revenue (TTM) | $805M | $742.78B |
| Net Income (TTM) | $55M | $90.80B |
| Gross Margin | 29.0% | 50.6% |
| Operating Margin | 24.0% | 11.5% |
| Forward P/E | 20.2x | 34.8x |
| Total Debt | $213M | $152.99B |
| Cash & Equiv. | $255M | $86.81B |
HDL vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
HDL
AMZN
| Stock | May 24 | May 26 | Return |
|---|---|---|---|
| SUPER HI INTERNATIO… (HDL) | 100 | 66.9 | -33.1% |
| Amazon.com, Inc. (AMZN) | 100 | 153.7 | +53.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HDL vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: HDL and AMZN are tied at the top with 3 categories each — the right choice depends on your priorities. Amazon.com, Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
HDL
SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares
The Income Pick
HDL has the current edge in this matchup, primarily because of its strength in income & stability and growth exposure.
- beta 0.25
- Rev growth 13.4%, EPS growth -17.8%, 3Y rev CAGR 35.6%
- Lower volatility, beta 0.25, Low D/E 58.8%, current ratio 2.51x
Best for: income & stability and growth exposure
AMZN
Amazon.com, Inc.
The Long-Run Compounder
AMZN is the clearest fit if your priority is long-term compounding.
- 7.0% 10Y total return vs HDL's -39.1%
- 12.2% margin vs HDL's 6.8%
- +43.7% vs HDL's -35.3%
Best for: long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | HDL | 13.4% revenue growth vs AMZN's 12.4% |
| Value | HDL | Lower P/E (20.2x vs 34.8x) |
| Quality / Margins | AMZN | 12.2% margin vs HDL's 6.8% |
| Stability / Safety | HDL | Beta 0.25 vs AMZN's 1.51 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | AMZN | +43.7% vs HDL's -35.3% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs HDL's 7.8%, ROIC 14.7% vs 45.9% |
HDL vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
FY 2025
HDL vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLAMZNLAGGINGHDL
HDLSUPER HI INTERNATIONA…
0leads
AMZNAmazon.com, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs HDLMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
AMZN3/5
Valuation MetricsMultiples, price ratios, and targets
AMZN4/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
Tied
—
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 3 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 922.2x HDL's $805M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to HDL's 6.8%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | HDLSUPER HI INTERNAT… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $805M | $742.8B |
| EBITDAEarnings before interest/tax | $255M | $155.9B |
| Net IncomeAfter-tax profit | $55M | $90.8B |
| Free Cash FlowCash after capex | $73M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +29.0% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +24.0% | +11.5% |
| Net MarginNet income ÷ Revenue | +6.8% | +12.2% |
| FCF MarginFCF ÷ Revenue | +9.1% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.1% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | — | +74.8% |
AMZN leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
AMZN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 37.8x trailing earnings, AMZN trades at a 89% valuation discount to HDL's 359.3x P/E. On an enterprise value basis, AMZN's 20.5x EV/EBITDA is more attractive than HDL's 32.4x.
| Metric | HDLSUPER HI INTERNAT… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $7.8B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $7.8B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | 359.26x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.18x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x |
| EV / EBITDAEnterprise value multiple | 32.42x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 10.05x | 4.07x |
| Price / BookPrice ÷ Book value/share | 21.66x | 7.14x |
| Price / FCFMarket cap ÷ FCF | 92.19x | 378.98x |
AMZN leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
Evenly matched — HDL and AMZN each lead in 4 of 8 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $15 for HDL. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to HDL's 0.59x.
| Metric | HDLSUPER HI INTERNAT… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +14.6% | +23.3% |
| ROA (TTM)Return on assets | +7.8% | +11.5% |
| ROICReturn on invested capital | +45.9% | +14.7% |
| ROCEReturn on capital employed | +39.1% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.59x | 0.37x |
| Net DebtTotal debt minus cash | -$42M | $66.2B |
| Cash & Equiv.Liquid assets | $255M | $86.8B |
| Total DebtShort + long-term debt | $213M | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 4.48x | 39.96x |
Evenly matched — HDL and AMZN each lead in 4 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $6,092 for HDL. Over the past 12 months, AMZN leads with a +43.7% total return vs HDL's -35.3%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs HDL's -15.2% — a key indicator of consistent wealth creation.
| Metric | HDLSUPER HI INTERNAT… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -17.4% | +19.7% |
| 1-Year ReturnPast 12 months | -35.3% | +43.7% |
| 3-Year ReturnCumulative with dividends | -39.1% | +156.2% |
| 5-Year ReturnCumulative with dividends | -39.1% | +64.8% |
| 10-Year ReturnCumulative with dividends | -39.1% | +697.8% |
| CAGR (3Y)Annualised 3-year return | -15.2% | +36.8% |
AMZN leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — HDL and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
HDL is the less volatile stock with a 0.25 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs HDL's 57.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | HDLSUPER HI INTERNAT… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.25x | 1.51x |
| 52-Week HighHighest price in past year | $23.62 | $278.56 |
| 52-Week LowLowest price in past year | $13.06 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +57.5% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 40.4 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 1K | 45.5M |
Evenly matched — HDL and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HDL as "Buy" and AMZN as "Buy".
| Metric | HDLSUPER HI INTERNAT… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | — | $306.77 |
| # AnalystsCovering analysts | 1 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
AMZN leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 2 categories are tied.
Best OverallAmazon.com, Inc. (AMZN)Leads 3 of 6 categories
Loading custom metrics...
HDL vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HDL or AMZN a better buy right now?
For growth investors, SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) is the stronger pick with 13. 4% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Amazon. com, Inc. (AMZN) offers the better valuation at 37. 8x trailing P/E (34. 8x forward), making it the more compelling value choice. Analysts rate SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares (HDL) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HDL or AMZN?
On trailing P/E, Amazon.
com, Inc. (AMZN) is the cheapest at 37. 8x versus SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares at 359. 3x. On forward P/E, SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares is actually cheaper at 20. 2x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — HDL or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -39. 1% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares (HDL). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus HDL's -39. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HDL or AMZN?
By beta (market sensitivity over 5 years), SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) is the lower-risk stock at 0. 25β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 511% more volatile than HDL relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 59% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares — giving it more financial flexibility in a downturn.
05Which is growing faster — HDL or AMZN?
By revenue growth (latest reported year), SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) is pulling ahead at 13. 4% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -17. 8% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares. Over a 3-year CAGR, HDL leads at 35. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HDL or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 2. 8% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HDL leads at 25. 2% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HDL or AMZN more undervalued right now?
On forward earnings alone, SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) trades at 20. 2x forward P/E versus 34. 8x for Amazon. com, Inc. — 14. 6x cheaper on a one-year earnings basis.
08Which pays a better dividend — HDL or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is HDL or AMZN better for a retirement portfolio?
For long-horizon retirement investors, SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 25)). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HDL: -39. 1%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HDL and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
Revenue Growth>
%
(HDL: 9.1% · AMZN: 16.6%)Net Margin>
%
(HDL: 6.8% · AMZN: 12.2%)P/E Ratio<
x
(HDL: 359.3x · AMZN: 37.8x)You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.