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HDL vs AMZN vs MSFT vs YUMC
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Restaurants
HDL vs AMZN vs MSFT vs YUMC — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Restaurants | Specialty Retail | Software - Infrastructure | Restaurants |
| Market Cap | $7.83B | $2.92T | $3.13T | $16.90B |
| Revenue (TTM) | $805M | $742.78B | $318.27B | $12.09B |
| Net Income (TTM) | $55M | $90.80B | $125.22B | $946M |
| Gross Margin | 29.0% | 50.6% | 68.3% | 17.2% |
| Operating Margin | 24.0% | 11.5% | 46.8% | 11.8% |
| Forward P/E | 20.2x | 34.8x | 25.3x | 16.6x |
| Total Debt | $213M | $152.99B | $112.18B | $2.35B |
| Cash & Equiv. | $255M | $86.81B | $30.24B | $506M |
HDL vs AMZN vs MSFT vs YUMC — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 24 | May 26 | Return |
|---|---|---|---|
| SUPER HI INTERNATIO… (HDL) | 100 | 66.9 | -33.1% |
| Amazon.com, Inc. (AMZN) | 100 | 153.7 | +53.7% |
| Microsoft Corporati… (MSFT) | 100 | 101.4 | +1.4% |
| Yum China Holdings,… (YUMC) | 100 | 134.5 | +34.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HDL vs AMZN vs MSFT vs YUMC
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HDL is the clearest fit if your priority is sleep-well-at-night and defensive.
- Lower volatility, beta 0.25, Low D/E 58.8%, current ratio 2.51x
- Beta 0.25, current ratio 2.51x
- Beta 0.25 vs AMZN's 1.51
AMZN is the clearest fit if your priority is valuation efficiency.
- PEG 1.24 vs YUMC's 3.27
- +43.7% vs HDL's -35.3%
MSFT carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- 7.9% 10Y total return vs AMZN's 7.0%
- 14.9% revenue growth vs YUMC's 4.4%
- 39.3% margin vs HDL's 6.8%
YUMC is the #2 pick in this set and the best alternative if income & stability is your priority.
- Dividend streak 5 yrs, beta 0.63, yield 2.0%
- Lower P/E (16.6x vs 25.3x)
- 2.0% yield, 5-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs YUMC's 4.4% | |
| Value | Lower P/E (16.6x vs 25.3x) | |
| Quality / Margins | 39.3% margin vs HDL's 6.8% | |
| Stability / Safety | Beta 0.25 vs AMZN's 1.51 | |
| Dividends | 2.0% yield, 5-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +43.7% vs HDL's -35.3% | |
| Efficiency (ROA) | 19.2% ROA vs HDL's 7.8%, ROIC 24.9% vs 45.9% |
HDL vs AMZN vs MSFT vs YUMC — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
HDL vs AMZN vs MSFT vs YUMC — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 1 of 6 categories
YUMC leads 1 • AMZN leads 1 • HDL leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 922.2x HDL's $805M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to HDL's 6.8%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $805M | $742.8B | $318.3B | $12.1B |
| EBITDAEarnings before interest/tax | $255M | $155.9B | $192.6B | $1.9B |
| Net IncomeAfter-tax profit | $55M | $90.8B | $125.2B | $946M |
| Free Cash FlowCash after capex | $73M | -$2.5B | $72.9B | $1.1B |
| Gross MarginGross profit ÷ Revenue | +29.0% | +50.6% | +68.3% | +17.2% |
| Operating MarginEBIT ÷ Revenue | +24.0% | +11.5% | +46.8% | +11.8% |
| Net MarginNet income ÷ Revenue | +6.8% | +12.2% | +39.3% | +7.8% |
| FCF MarginFCF ÷ Revenue | +9.1% | -0.3% | +22.9% | +9.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.1% | +16.6% | +18.3% | +9.7% |
| EPS Growth (YoY)Latest quarter vs prior year | — | +74.8% | +23.4% | +13.0% |
Valuation Metrics
YUMC leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 19.2x trailing earnings, YUMC trades at a 95% valuation discount to HDL's 359.3x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs YUMC's 3.78x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $7.8B | $2.92T | $3.13T | $16.9B |
| Enterprise ValueMkt cap + debt − cash | $7.8B | $2.98T | $3.21T | $18.7B |
| Trailing P/EPrice ÷ TTM EPS | 359.26x | 37.82x | 30.86x | 19.24x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.18x | 34.77x | 25.34x | 16.64x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x | 1.64x | 3.78x |
| EV / EBITDAEnterprise value multiple | 32.42x | 20.47x | 19.72x | 9.83x |
| Price / SalesMarket cap ÷ Revenue | 10.05x | 4.07x | 11.10x | 1.43x |
| Price / BookPrice ÷ Book value/share | 21.66x | 7.14x | 9.15x | 2.83x |
| Price / FCFMarket cap ÷ FCF | 92.19x | 378.98x | 43.66x | 20.11x |
Profitability & Efficiency
Evenly matched — HDL and MSFT each lead in 4 of 9 comparable metrics.
Profitability & Efficiency
MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $15 for HDL. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to HDL's 0.59x. On the Piotroski fundamental quality scale (0–9), YUMC scores 7/9 vs MSFT's 6/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +14.6% | +23.3% | +33.1% | +15.1% |
| ROA (TTM)Return on assets | +7.8% | +11.5% | +19.2% | +8.7% |
| ROICReturn on invested capital | +45.9% | +14.7% | +24.9% | +13.6% |
| ROCEReturn on capital employed | +39.1% | +15.3% | +29.7% | +16.8% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.59x | 0.37x | 0.33x | 0.38x |
| Net DebtTotal debt minus cash | -$42M | $66.2B | $81.9B | $1.8B |
| Cash & Equiv.Liquid assets | $255M | $86.8B | $30.2B | $506M |
| Total DebtShort + long-term debt | $213M | $153.0B | $112.2B | $2.3B |
| Interest CoverageEBIT ÷ Interest expense | 4.48x | 39.96x | 55.65x | — |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $6,092 for HDL. Over the past 12 months, AMZN leads with a +43.7% total return vs HDL's -35.3%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs HDL's -15.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -17.4% | +19.7% | -10.8% | +0.5% |
| 1-Year ReturnPast 12 months | -35.3% | +43.7% | -2.1% | +13.0% |
| 3-Year ReturnCumulative with dividends | -39.1% | +156.2% | +39.5% | -18.5% |
| 5-Year ReturnCumulative with dividends | -39.1% | +64.8% | +72.5% | -17.3% |
| 10-Year ReturnCumulative with dividends | -39.1% | +697.8% | +787.7% | +105.5% |
| CAGR (3Y)Annualised 3-year return | -15.2% | +36.8% | +11.7% | -6.6% |
Risk & Volatility
Evenly matched — HDL and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
HDL is the less volatile stock with a 0.25 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs HDL's 57.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.25x | 1.51x | 0.89x | 0.63x |
| 52-Week HighHighest price in past year | $23.62 | $278.56 | $555.45 | $58.39 |
| 52-Week LowLowest price in past year | $13.06 | $185.01 | $356.28 | $41.69 |
| % of 52W HighCurrent price vs 52-week peak | +57.5% | +97.3% | +75.8% | +82.4% |
| RSI (14)Momentum oscillator 0–100 | 40.4 | 81.1 | 54.0 | 47.4 |
| Avg Volume (50D)Average daily shares traded | 1K | 45.5M | 32.5M | 1.5M |
Analyst Outlook
Evenly matched — MSFT and YUMC each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: HDL as "Buy", AMZN as "Buy", MSFT as "Buy", YUMC as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 13.1% for AMZN (target: $307). For income investors, YUMC offers the higher dividend yield at 2.04% vs MSFT's 0.77%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $306.77 | $551.75 | $59.05 |
| # AnalystsCovering analysts | 1 | 94 | 81 | 19 |
| Dividend YieldAnnual dividend ÷ price | — | — | +0.8% | +2.0% |
| Dividend StreakConsecutive years of raises | — | — | 19 | 5 |
| Dividend / ShareAnnual DPS | — | — | $3.23 | $0.98 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +0.6% | +6.8% |
MSFT leads in 1 of 6 categories (Income & Cash Flow). YUMC leads in 1 (Valuation Metrics). 3 tied.
HDL vs AMZN vs MSFT vs YUMC: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is HDL or AMZN or MSFT or YUMC a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus 4. 4% for Yum China Holdings, Inc. (YUMC). Yum China Holdings, Inc. (YUMC) offers the better valuation at 19. 2x trailing P/E (16. 6x forward), making it the more compelling value choice. Analysts rate SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares (HDL) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HDL or AMZN or MSFT or YUMC?
On trailing P/E, Yum China Holdings, Inc.
(YUMC) is the cheapest at 19. 2x versus SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares at 359. 3x. On forward P/E, Yum China Holdings, Inc. is actually cheaper at 16. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Yum China Holdings, Inc. 's 3. 27x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — HDL or AMZN or MSFT or YUMC?
Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.
5%, compared to -39. 1% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares (HDL). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus HDL's -39. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HDL or AMZN or MSFT or YUMC?
By beta (market sensitivity over 5 years), SUPER HI INTERNATIONAL HOLDING Ltd.
American Depositary Shares (HDL) is the lower-risk stock at 0. 25β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 511% more volatile than HDL relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 59% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares — giving it more financial flexibility in a downturn.
05Which is growing faster — HDL or AMZN or MSFT or YUMC?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus 4. 4% for Yum China Holdings, Inc. (YUMC). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -17. 8% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares. Over a 3-year CAGR, HDL leads at 35. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HDL or AMZN or MSFT or YUMC?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus 2. 8% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HDL or AMZN or MSFT or YUMC more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Yum China Holdings, Inc. 's 3. 27x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Yum China Holdings, Inc. (YUMC) trades at 16. 6x forward P/E versus 34. 8x for Amazon. com, Inc. — 18. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.
08Which pays a better dividend — HDL or AMZN or MSFT or YUMC?
In this comparison, YUMC (2.
0% yield), MSFT (0. 8% yield) pay a dividend. HDL, AMZN do not pay a meaningful dividend and should not be held primarily for income.
09Is HDL or AMZN or MSFT or YUMC better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HDL and AMZN and MSFT and YUMC?
These companies operate in different sectors (HDL (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and YUMC (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
MSFT, YUMC pay a dividend while HDL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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