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HDL vs AMZN vs MSFT vs YUMC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HDL
SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$7.83B
5Y Perf.-33.1%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+53.7%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+1.4%
YUMC
Yum China Holdings, Inc.

Restaurants

Consumer CyclicalNYSE • CN
Market Cap$16.90B
5Y Perf.+34.5%

HDL vs AMZN vs MSFT vs YUMC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HDL logoHDL
AMZN logoAMZN
MSFT logoMSFT
YUMC logoYUMC
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureRestaurants
Market Cap$7.83B$2.92T$3.13T$16.90B
Revenue (TTM)$805M$742.78B$318.27B$12.09B
Net Income (TTM)$55M$90.80B$125.22B$946M
Gross Margin29.0%50.6%68.3%17.2%
Operating Margin24.0%11.5%46.8%11.8%
Forward P/E20.2x34.8x25.3x16.6x
Total Debt$213M$152.99B$112.18B$2.35B
Cash & Equiv.$255M$86.81B$30.24B$506M

HDL vs AMZN vs MSFT vs YUMCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HDL
AMZN
MSFT
YUMC
StockMay 24May 26Return
SUPER HI INTERNATIO… (HDL)10066.9-33.1%
Amazon.com, Inc. (AMZN)100153.7+53.7%
Microsoft Corporati… (MSFT)100101.4+1.4%
Yum China Holdings,… (YUMC)100134.5+34.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: HDL vs AMZN vs MSFT vs YUMC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Yum China Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. HDL and AMZN also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
HDL
SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares
The Defensive Pick

HDL is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.25, Low D/E 58.8%, current ratio 2.51x
  • Beta 0.25, current ratio 2.51x
  • Beta 0.25 vs AMZN's 1.51
Best for: sleep-well-at-night and defensive
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs YUMC's 3.27
  • +43.7% vs HDL's -35.3%
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Growth Play

MSFT carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • 14.9% revenue growth vs YUMC's 4.4%
  • 39.3% margin vs HDL's 6.8%
Best for: growth exposure and long-term compounding
YUMC
Yum China Holdings, Inc.
The Income Pick

YUMC is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 5 yrs, beta 0.63, yield 2.0%
  • Lower P/E (16.6x vs 25.3x)
  • 2.0% yield, 5-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend)
Best for: income & stability
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs YUMC's 4.4%
ValueYUMC logoYUMCLower P/E (16.6x vs 25.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs HDL's 6.8%
Stability / SafetyHDL logoHDLBeta 0.25 vs AMZN's 1.51
DividendsYUMC logoYUMC2.0% yield, 5-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs HDL's -35.3%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs HDL's 7.8%, ROIC 24.9% vs 45.9%

HDL vs AMZN vs MSFT vs YUMC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HDLSUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
YUMCYum China Holdings, Inc.
FY 2025
Food And Non Food Revenues From Sales
91.6%$11.0B
Other Revenue
7.5%$902M
Franchise Fees And Income
0.9%$104M

HDL vs AMZN vs MSFT vs YUMC — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGHDL

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 922.2x HDL's $805M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to HDL's 6.8%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHDL logoHDLSUPER HI INTERNAT…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUMC logoYUMCYum China Holding…
RevenueTrailing 12 months$805M$742.8B$318.3B$12.1B
EBITDAEarnings before interest/tax$255M$155.9B$192.6B$1.9B
Net IncomeAfter-tax profit$55M$90.8B$125.2B$946M
Free Cash FlowCash after capex$73M-$2.5B$72.9B$1.1B
Gross MarginGross profit ÷ Revenue+29.0%+50.6%+68.3%+17.2%
Operating MarginEBIT ÷ Revenue+24.0%+11.5%+46.8%+11.8%
Net MarginNet income ÷ Revenue+6.8%+12.2%+39.3%+7.8%
FCF MarginFCF ÷ Revenue+9.1%-0.3%+22.9%+9.0%
Rev. Growth (YoY)Latest quarter vs prior year+9.1%+16.6%+18.3%+9.7%
EPS Growth (YoY)Latest quarter vs prior year+74.8%+23.4%+13.0%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

YUMC leads this category, winning 6 of 7 comparable metrics.

At 19.2x trailing earnings, YUMC trades at a 95% valuation discount to HDL's 359.3x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs YUMC's 3.78x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHDL logoHDLSUPER HI INTERNAT…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUMC logoYUMCYum China Holding…
Market CapShares × price$7.8B$2.92T$3.13T$16.9B
Enterprise ValueMkt cap + debt − cash$7.8B$2.98T$3.21T$18.7B
Trailing P/EPrice ÷ TTM EPS359.26x37.82x30.86x19.24x
Forward P/EPrice ÷ next-FY EPS est.20.18x34.77x25.34x16.64x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x3.78x
EV / EBITDAEnterprise value multiple32.42x20.47x19.72x9.83x
Price / SalesMarket cap ÷ Revenue10.05x4.07x11.10x1.43x
Price / BookPrice ÷ Book value/share21.66x7.14x9.15x2.83x
Price / FCFMarket cap ÷ FCF92.19x378.98x43.66x20.11x
YUMC leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — HDL and MSFT each lead in 4 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $15 for HDL. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to HDL's 0.59x. On the Piotroski fundamental quality scale (0–9), YUMC scores 7/9 vs MSFT's 6/9, reflecting strong financial health.

MetricHDL logoHDLSUPER HI INTERNAT…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUMC logoYUMCYum China Holding…
ROE (TTM)Return on equity+14.6%+23.3%+33.1%+15.1%
ROA (TTM)Return on assets+7.8%+11.5%+19.2%+8.7%
ROICReturn on invested capital+45.9%+14.7%+24.9%+13.6%
ROCEReturn on capital employed+39.1%+15.3%+29.7%+16.8%
Piotroski ScoreFundamental quality 0–96667
Debt / EquityFinancial leverage0.59x0.37x0.33x0.38x
Net DebtTotal debt minus cash-$42M$66.2B$81.9B$1.8B
Cash & Equiv.Liquid assets$255M$86.8B$30.2B$506M
Total DebtShort + long-term debt$213M$153.0B$112.2B$2.3B
Interest CoverageEBIT ÷ Interest expense4.48x39.96x55.65x
Evenly matched — HDL and MSFT each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $6,092 for HDL. Over the past 12 months, AMZN leads with a +43.7% total return vs HDL's -35.3%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs HDL's -15.2% — a key indicator of consistent wealth creation.

MetricHDL logoHDLSUPER HI INTERNAT…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUMC logoYUMCYum China Holding…
YTD ReturnYear-to-date-17.4%+19.7%-10.8%+0.5%
1-Year ReturnPast 12 months-35.3%+43.7%-2.1%+13.0%
3-Year ReturnCumulative with dividends-39.1%+156.2%+39.5%-18.5%
5-Year ReturnCumulative with dividends-39.1%+64.8%+72.5%-17.3%
10-Year ReturnCumulative with dividends-39.1%+697.8%+787.7%+105.5%
CAGR (3Y)Annualised 3-year return-15.2%+36.8%+11.7%-6.6%
AMZN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HDL and AMZN each lead in 1 of 2 comparable metrics.

HDL is the less volatile stock with a 0.25 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs HDL's 57.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHDL logoHDLSUPER HI INTERNAT…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUMC logoYUMCYum China Holding…
Beta (5Y)Sensitivity to S&P 5000.25x1.51x0.89x0.63x
52-Week HighHighest price in past year$23.62$278.56$555.45$58.39
52-Week LowLowest price in past year$13.06$185.01$356.28$41.69
% of 52W HighCurrent price vs 52-week peak+57.5%+97.3%+75.8%+82.4%
RSI (14)Momentum oscillator 0–10040.481.154.047.4
Avg Volume (50D)Average daily shares traded1K45.5M32.5M1.5M
Evenly matched — HDL and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MSFT and YUMC each lead in 1 of 2 comparable metrics.

Analyst consensus: HDL as "Buy", AMZN as "Buy", MSFT as "Buy", YUMC as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 13.1% for AMZN (target: $307). For income investors, YUMC offers the higher dividend yield at 2.04% vs MSFT's 0.77%.

MetricHDL logoHDLSUPER HI INTERNAT…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUMC logoYUMCYum China Holding…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$306.77$551.75$59.05
# AnalystsCovering analysts1948119
Dividend YieldAnnual dividend ÷ price+0.8%+2.0%
Dividend StreakConsecutive years of raises195
Dividend / ShareAnnual DPS$3.23$0.98
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%+6.8%
Evenly matched — MSFT and YUMC each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 1 of 6 categories (Income & Cash Flow). YUMC leads in 1 (Valuation Metrics). 3 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 1 of 6 categories
Loading custom metrics...

HDL vs AMZN vs MSFT vs YUMC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HDL or AMZN or MSFT or YUMC a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 4. 4% for Yum China Holdings, Inc. (YUMC). Yum China Holdings, Inc. (YUMC) offers the better valuation at 19. 2x trailing P/E (16. 6x forward), making it the more compelling value choice. Analysts rate SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares (HDL) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HDL or AMZN or MSFT or YUMC?

On trailing P/E, Yum China Holdings, Inc.

(YUMC) is the cheapest at 19. 2x versus SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares at 359. 3x. On forward P/E, Yum China Holdings, Inc. is actually cheaper at 16. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Yum China Holdings, Inc. 's 3. 27x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HDL or AMZN or MSFT or YUMC?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -39. 1% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares (HDL). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus HDL's -39. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HDL or AMZN or MSFT or YUMC?

By beta (market sensitivity over 5 years), SUPER HI INTERNATIONAL HOLDING Ltd.

American Depositary Shares (HDL) is the lower-risk stock at 0. 25β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 511% more volatile than HDL relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 59% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares — giving it more financial flexibility in a downturn.

05

Which is growing faster — HDL or AMZN or MSFT or YUMC?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 4. 4% for Yum China Holdings, Inc. (YUMC). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -17. 8% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares. Over a 3-year CAGR, HDL leads at 35. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HDL or AMZN or MSFT or YUMC?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 2. 8% for SUPER HI INTERNATIONAL HOLDING Ltd. American Depositary Shares — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HDL or AMZN or MSFT or YUMC more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Yum China Holdings, Inc. 's 3. 27x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Yum China Holdings, Inc. (YUMC) trades at 16. 6x forward P/E versus 34. 8x for Amazon. com, Inc. — 18. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — HDL or AMZN or MSFT or YUMC?

In this comparison, YUMC (2.

0% yield), MSFT (0. 8% yield) pay a dividend. HDL, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is HDL or AMZN or MSFT or YUMC better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HDL and AMZN and MSFT and YUMC?

These companies operate in different sectors (HDL (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and YUMC (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

MSFT, YUMC pay a dividend while HDL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

HDL

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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YUMC

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform HDL and AMZN and MSFT and YUMC on the metrics below

Revenue Growth>
%
(HDL: 9.1% · AMZN: 16.6%)
Net Margin>
%
(HDL: 6.8% · AMZN: 12.2%)
P/E Ratio<
x
(HDL: 359.3x · AMZN: 37.8x)

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