HLF
Herbalife Nutrition Ltd.
Packaged Foods
Market Cap$1.50B
5Y Perf.-66.9%
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Stock Comparison
HLF vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.92T
5Y Perf.+122.1%
HLF vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | HLF | AMZN |
|---|---|---|
| Industry | Packaged Foods | Specialty Retail |
| Market Cap | $1.50B | $2.92T |
| Revenue (TTM) | $5.13B | $742.78B |
| Net Income (TTM) | $240M | $90.80B |
| Gross Margin | 76.5% | 50.6% |
| Operating Margin | 6.4% | 11.5% |
| Forward P/E | 5.6x | 34.8x |
| Total Debt | $2.34B | $152.99B |
| Cash & Equiv. | $353M | $86.81B |
HLF vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
HLF
AMZN
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Herbalife Nutrition… (HLF) | 100 | 33.1 | -66.9% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HLF vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Herbalife Nutrition Ltd. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
HLF
Herbalife Nutrition Ltd.
The Value Play
HLF is the clearest fit if your priority is value and momentum.
- Lower P/E (5.6x vs 34.8x)
- +113.4% vs AMZN's +43.7%
Best for: value and momentum
AMZN
Amazon.com, Inc.
The Income Pick
AMZN carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.51
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.0% 10Y total return vs HLF's -53.6%
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs HLF's 0.9% |
| Value | HLF | Lower P/E (5.6x vs 34.8x) |
| Quality / Margins | AMZN | 12.2% margin vs HLF's 4.7% |
| Stability / Safety | AMZN | Beta 1.51 vs HLF's 1.79 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | HLF | +113.4% vs AMZN's +43.7% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs HLF's 8.6%, ROIC 14.7% vs 24.3% |
HLF vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
HLF vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLAMZNLAGGINGHLF
HLFHerbalife Nutrition L…
2leads
AMZNAmazon.com, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs HLFMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
AMZN4/6
Valuation MetricsMultiples, price ratios, and targets
HLF5/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
HLF4/7
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN5/6
Risk & VolatilityBeta, volatility, and downside exposure
AMZN2/2
Analyst OutlookRatings, price targets, and dividends
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Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 144.7x HLF's $5.1B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to HLF's 4.7%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | HLFHerbalife Nutriti… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $5.1B | $742.8B |
| EBITDAEarnings before interest/tax | $417M | $155.9B |
| Net IncomeAfter-tax profit | $240M | $90.8B |
| Free Cash FlowCash after capex | $374M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +76.5% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +6.4% | +11.5% |
| Net MarginNet income ÷ Revenue | +4.7% | +12.2% |
| FCF MarginFCF ÷ Revenue | +7.3% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.8% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +16.3% | +74.8% |
AMZN leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
HLF leads this category, winning 5 of 5 comparable metrics.
Valuation Metrics
At 6.6x trailing earnings, HLF trades at a 83% valuation discount to AMZN's 37.8x P/E. On an enterprise value basis, HLF's 6.2x EV/EBITDA is more attractive than AMZN's 20.5x.
| Metric | HLFHerbalife Nutriti… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $1.5B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $3.5B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | 6.59x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 5.63x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x |
| EV / EBITDAEnterprise value multiple | 6.19x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 0.30x | 4.07x |
| Price / BookPrice ÷ Book value/share | — | 7.14x |
| Price / FCFMarket cap ÷ FCF | 5.92x | 378.98x |
HLF leads this category, winning 5 of 5 comparable metrics.
Profitability & Efficiency
HLF leads this category, winning 4 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs HLF's 5/9, reflecting solid financial health.
| Metric | HLFHerbalife Nutriti… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | +23.3% |
| ROA (TTM)Return on assets | +8.6% | +11.5% |
| ROICReturn on invested capital | +24.3% | +14.7% |
| ROCEReturn on capital employed | +27.0% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | — | 0.37x |
| Net DebtTotal debt minus cash | $2.0B | $66.2B |
| Cash & Equiv.Liquid assets | $353M | $86.8B |
| Total DebtShort + long-term debt | $2.3B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 1.64x | 39.96x |
HLF leads this category, winning 4 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $2,888 for HLF. Over the past 12 months, HLF leads with a +113.4% total return vs AMZN's +43.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs HLF's 1.0% — a key indicator of consistent wealth creation.
| Metric | HLFHerbalife Nutriti… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +13.0% | +19.7% |
| 1-Year ReturnPast 12 months | +113.4% | +43.7% |
| 3-Year ReturnCumulative with dividends | +3.1% | +156.2% |
| 5-Year ReturnCumulative with dividends | -71.1% | +64.8% |
| 10-Year ReturnCumulative with dividends | -53.6% | +697.8% |
| CAGR (3Y)Annualised 3-year return | +1.0% | +36.8% |
AMZN leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
AMZN leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than HLF's 1.79 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs HLF's 71.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | HLFHerbalife Nutriti… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.79x | 1.51x |
| 52-Week HighHighest price in past year | $20.40 | $278.56 |
| 52-Week LowLowest price in past year | $6.59 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +71.0% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 53.5 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 1.2M | 45.5M |
AMZN leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HLF as "Buy" and AMZN as "Buy". Consensus price targets imply 13.1% upside for AMZN (target: $307) vs 10.4% for HLF (target: $16).
| Metric | HLFHerbalife Nutriti… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $16.00 | $306.77 |
| # AnalystsCovering analysts | 26 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.5% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
AMZN leads in 3 of 6 categories (Income & Cash Flow, Total Returns). HLF leads in 2 (Valuation Metrics, Profitability & Efficiency).
Best OverallAmazon.com, Inc. (AMZN)Leads 3 of 6 categories
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HLF vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HLF or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 0. 9% for Herbalife Nutrition Ltd. (HLF). Herbalife Nutrition Ltd. (HLF) offers the better valuation at 6. 6x trailing P/E (5. 6x forward), making it the more compelling value choice. Analysts rate Herbalife Nutrition Ltd. (HLF) a "Buy" — based on 26 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HLF or AMZN?
On trailing P/E, Herbalife Nutrition Ltd.
(HLF) is the cheapest at 6. 6x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Herbalife Nutrition Ltd. is actually cheaper at 5. 6x.
03Which is the better long-term investment — HLF or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -71. 1% for Herbalife Nutrition Ltd. (HLF). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus HLF's -53. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HLF or AMZN?
By beta (market sensitivity over 5 years), Amazon.
com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus Herbalife Nutrition Ltd. 's 1. 79β — meaning HLF is approximately 18% more volatile than AMZN relative to the S&P 500.
05Which is growing faster — HLF or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus 0. 9% for Herbalife Nutrition Ltd. (HLF). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -12. 0% for Herbalife Nutrition Ltd.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HLF or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 4. 5% for Herbalife Nutrition Ltd. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 8. 8% for HLF. At the gross margin level — before operating expenses — HLF leads at 75. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HLF or AMZN more undervalued right now?
On forward earnings alone, Herbalife Nutrition Ltd.
(HLF) trades at 5. 6x forward P/E versus 34. 8x for Amazon. com, Inc. — 29. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.
08Which pays a better dividend — HLF or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is HLF or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.
com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). Herbalife Nutrition Ltd. (HLF) carries a higher beta of 1. 79 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +697. 8%, HLF: -53. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HLF and AMZN?
These companies operate in different sectors (HLF (Consumer Defensive) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: HLF is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(HLF: 7.8% · AMZN: 16.6%)Net Margin>
%
(HLF: 4.7% · AMZN: 12.2%)P/E Ratio<
x
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