HLT
Hilton Worldwide Holdings Inc.
Travel Lodging
Market Cap$72.93B
5Y Perf.+303.9%
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Stock Comparison
HLT vs CHH
Revenue, margins, valuation, and 5-year total return — side by side.
CHH
Choice Hotels International, Inc.
Travel Lodging
Market Cap$4.87B
5Y Perf.+31.8%
HLT vs CHH — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | HLT | CHH |
|---|---|---|
| Industry | Travel Lodging | Travel Lodging |
| Market Cap | $72.93B | $4.87B |
| Revenue (TTM) | $12.28B | $1.60B |
| Net Income (TTM) | $1.54B | $346M |
| Gross Margin | 44.3% | 44.5% |
| Operating Margin | 23.1% | 27.0% |
| Forward P/E | 35.4x | 15.0x |
| Total Debt | $15.67B | $2.13B |
| Cash & Equiv. | $970M | $45M |
HLT vs CHH — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
HLT
CHH
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Hilton Worldwide Ho… (HLT) | 100 | 403.9 | +303.9% |
| Choice Hotels Inter… (CHH) | 100 | 131.8 | +31.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HLT vs CHH
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: CHH leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Hilton Worldwide Holdings Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
HLT
Hilton Worldwide Holdings Inc.
The Growth Play
HLT is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 7.7%, EPS growth -0.3%, 3Y rev CAGR 11.1%
- 6.2% 10Y total return vs CHH's 141.9%
- 7.7% revenue growth vs CHH's 0.8%
Best for: growth exposure and long-term compounding
CHH
Choice Hotels International, Inc.
The Income Pick
CHH carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.62, yield 1.1%
- Lower volatility, beta 0.62, current ratio 0.87x
- Beta 0.62, yield 1.1%, current ratio 0.87x
Best for: income & stability and sleep-well-at-night
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | HLT | 7.7% revenue growth vs CHH's 0.8% |
| Value | CHH | Lower P/E (15.0x vs 35.4x) |
| Quality / Margins | CHH | 21.5% margin vs HLT's 12.6% |
| Stability / Safety | CHH | Beta 0.62 vs HLT's 0.94 |
| Dividends | CHH | 1.1% yield, vs HLT's 0.2% |
| Momentum (1Y) | HLT | +32.8% vs CHH's -14.4% |
| Efficiency (ROA) | CHH | 12.1% ROA vs HLT's 9.4%, ROIC 16.7% vs 24.7% |
HLT vs CHH — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
HLT vs CHH — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLCHHLAGGINGHLT
HLTHilton Worldwide Hold…
1leads
CHHChoice Hotels Interna…
3leads
6 Total Categories
CATEGORYLEADERvs HLTMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
CHH4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
CHH5/7
Total Returns1Y, 3Y, 5Y total returns with dividends
HLT5/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
CHH1/1
Income & Cash Flow (Last 12 Months)
Evenly matched — HLT and CHH each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
HLT is the larger business by revenue, generating $12.3B annually — 7.7x CHH's $1.6B. CHH is the more profitable business, keeping 21.5% of every revenue dollar as net income compared to HLT's 12.6%. On growth, HLT holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | HLTHilton Worldwide … | CHHChoice Hotels Int… |
|---|---|---|
| RevenueTrailing 12 months | $12.3B | $1.6B |
| EBITDAEarnings before interest/tax | $3.0B | $533M |
| Net IncomeAfter-tax profit | $1.5B | $346M |
| Free Cash FlowCash after capex | $2.2B | $263M |
| Gross MarginGross profit ÷ Revenue | +44.3% | +44.5% |
| Operating MarginEBIT ÷ Revenue | +23.1% | +27.0% |
| Net MarginNet income ÷ Revenue | +12.6% | +21.5% |
| FCF MarginFCF ÷ Revenue | +17.8% | +16.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.0% | +2.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +35.0% | -53.2% |
Evenly matched — HLT and CHH each lead in 3 of 6 comparable metrics.
Valuation Metrics
CHH leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 13.5x trailing earnings, CHH trades at a 74% valuation discount to HLT's 52.3x P/E. On an enterprise value basis, CHH's 12.3x EV/EBITDA is more attractive than HLT's 30.5x.
| Metric | HLTHilton Worldwide … | CHHChoice Hotels Int… |
|---|---|---|
| Market CapShares × price | $72.9B | $4.9B |
| Enterprise ValueMkt cap + debt − cash | $87.6B | $7.0B |
| Trailing P/EPrice ÷ TTM EPS | 52.34x | 13.48x |
| Forward P/EPrice ÷ next-FY EPS est. | 35.37x | 14.98x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.32x |
| EV / EBITDAEnterprise value multiple | 30.53x | 12.33x |
| Price / SalesMarket cap ÷ Revenue | 6.06x | 3.05x |
| Price / BookPrice ÷ Book value/share | — | 27.38x |
| Price / FCFMarket cap ÷ FCF | 35.96x | 39.10x |
CHH leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
CHH leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), HLT scores 7/9 vs CHH's 6/9, reflecting strong financial health.
| Metric | HLTHilton Worldwide … | CHHChoice Hotels Int… |
|---|---|---|
| ROE (TTM)Return on equity | — | +3.1% |
| ROA (TTM)Return on assets | +9.4% | +12.1% |
| ROICReturn on invested capital | +24.7% | +16.7% |
| ROCEReturn on capital employed | +19.0% | +20.1% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | — | 11.76x |
| Net DebtTotal debt minus cash | $14.7B | $2.1B |
| Cash & Equiv.Liquid assets | $970M | $45M |
| Total DebtShort + long-term debt | $15.7B | $2.1B |
| Interest CoverageEBIT ÷ Interest expense | 4.42x | 5.55x |
CHH leads this category, winning 5 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
HLT leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,146 today (with dividends reinvested), compared to $9,703 for CHH. Over the past 12 months, HLT leads with a +32.8% total return vs CHH's -14.4%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.3% vs CHH's -5.4% — a key indicator of consistent wealth creation.
| Metric | HLTHilton Worldwide … | CHHChoice Hotels Int… |
|---|---|---|
| YTD ReturnYear-to-date | +9.4% | +11.4% |
| 1-Year ReturnPast 12 months | +32.8% | -14.4% |
| 3-Year ReturnCumulative with dividends | +121.3% | -15.3% |
| 5-Year ReturnCumulative with dividends | +161.5% | -3.0% |
| 10-Year ReturnCumulative with dividends | +615.8% | +141.9% |
| CAGR (3Y)Annualised 3-year return | +30.3% | -5.4% |
HLT leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
Evenly matched — HLT and CHH each lead in 1 of 2 comparable metrics.
Risk & Volatility
CHH is the less volatile stock with a 0.62 beta — it tends to amplify market swings less than HLT's 0.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HLT currently trades 92.9% from its 52-week high vs CHH's 78.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | HLTHilton Worldwide … | CHHChoice Hotels Int… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.94x | 0.62x |
| 52-Week HighHighest price in past year | $344.75 | $136.45 |
| 52-Week LowLowest price in past year | $237.57 | $84.04 |
| % of 52W HighCurrent price vs 52-week peak | +92.9% | +78.1% |
| RSI (14)Momentum oscillator 0–100 | 50.9 | 44.4 |
| Avg Volume (50D)Average daily shares traded | 1.6M | 599K |
Evenly matched — HLT and CHH each lead in 1 of 2 comparable metrics.
Analyst Outlook
CHH leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates HLT as "Buy" and CHH as "Hold". Consensus price targets imply 5.7% upside for HLT (target: $338) vs 2.7% for CHH (target: $109). For income investors, CHH offers the higher dividend yield at 1.08% vs HLT's 0.19%.
| Metric | HLTHilton Worldwide … | CHHChoice Hotels Int… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $338.45 | $109.38 |
| # AnalystsCovering analysts | 49 | 28 |
| Dividend YieldAnnual dividend ÷ price | +0.2% | +1.1% |
| Dividend StreakConsecutive years of raises | 0 | 0 |
| Dividend / ShareAnnual DPS | $0.60 | $1.15 |
| Buyback YieldShare repurchases ÷ mkt cap | +4.5% | +2.8% |
CHH leads this category, winning 1 of 1 comparable metric.
Key Takeaway
CHH leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). HLT leads in 1 (Total Returns). 2 tied.
Best OverallChoice Hotels International… (CHH)Leads 3 of 6 categories
Loading custom metrics...
HLT vs CHH: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HLT or CHH a better buy right now?
For growth investors, Hilton Worldwide Holdings Inc.
(HLT) is the stronger pick with 7. 7% revenue growth year-over-year, versus 0. 8% for Choice Hotels International, Inc. (CHH). Choice Hotels International, Inc. (CHH) offers the better valuation at 13. 5x trailing P/E (15. 0x forward), making it the more compelling value choice. Analysts rate Hilton Worldwide Holdings Inc. (HLT) a "Buy" — based on 49 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HLT or CHH?
On trailing P/E, Choice Hotels International, Inc.
(CHH) is the cheapest at 13. 5x versus Hilton Worldwide Holdings Inc. at 52. 3x. On forward P/E, Choice Hotels International, Inc. is actually cheaper at 15. 0x.
03Which is the better long-term investment — HLT or CHH?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +161. 5%, compared to -3. 0% for Choice Hotels International, Inc. (CHH). Over 10 years, the gap is even starker: HLT returned +615. 8% versus CHH's +141. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HLT or CHH?
By beta (market sensitivity over 5 years), Choice Hotels International, Inc.
(CHH) is the lower-risk stock at 0. 62β versus Hilton Worldwide Holdings Inc. 's 0. 94β — meaning HLT is approximately 51% more volatile than CHH relative to the S&P 500.
05Which is growing faster — HLT or CHH?
By revenue growth (latest reported year), Hilton Worldwide Holdings Inc.
(HLT) is pulling ahead at 7. 7% versus 0. 8% for Choice Hotels International, Inc. (CHH). On earnings-per-share growth, the picture is similar: Choice Hotels International, Inc. grew EPS 27. 4% year-over-year, compared to -0. 3% for Hilton Worldwide Holdings Inc.. Over a 3-year CAGR, HLT leads at 11. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HLT or CHH?
Choice Hotels International, Inc.
(CHH) is the more profitable company, earning 23. 2% net margin versus 12. 1% for Hilton Worldwide Holdings Inc. — meaning it keeps 23. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHH leads at 28. 4% versus 22. 4% for HLT. At the gross margin level — before operating expenses — HLT leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HLT or CHH more undervalued right now?
On forward earnings alone, Choice Hotels International, Inc.
(CHH) trades at 15. 0x forward P/E versus 35. 4x for Hilton Worldwide Holdings Inc. — 20. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HLT: 5. 7% to $338. 45.
08Which pays a better dividend — HLT or CHH?
All stocks in this comparison pay dividends.
Choice Hotels International, Inc. (CHH) offers the highest yield at 1. 1%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).
09Is HLT or CHH better for a retirement portfolio?
For long-horizon retirement investors, Choice Hotels International, Inc.
(CHH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 62), 1. 1% yield, +141. 9% 10Y return). Both have compounded well over 10 years (CHH: +141. 9%, HLT: +615. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HLT and CHH?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HLT is a mid-cap quality compounder stock; CHH is a small-cap deep-value stock. CHH pays a dividend while HLT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(HLT: 9.0% · CHH: 2.3%)Net Margin>
%
(HLT: 12.6% · CHH: 21.5%)P/E Ratio<
x
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