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Stock Comparison

JD vs VIPS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
JD
JD.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • CN
Market Cap$45.65B
5Y Perf.-45.4%
VIPS
Vipshop Holdings Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$7.61B
5Y Perf.-18.6%

JD vs VIPS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
JD logoJD
VIPS logoVIPS
IndustrySpecialty RetailSpecialty Retail
Market Cap$45.65B$7.61B
Revenue (TTM)$1.30T$105.97B
Net Income (TTM)$32.20B$6.92B
Gross Margin12.7%23.3%
Operating Margin1.3%7.7%
Forward P/E1.4x0.8x
Total Debt$89.77B$3.25B
Cash & Equiv.$108.35B$26.35B

JD vs VIPSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

JD
VIPS
StockMay 20May 26Return
JD.com, Inc. (JD)10054.6-45.4%
Vipshop Holdings Li… (VIPS)10081.4-18.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: JD vs VIPS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: VIPS leads in 6 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. JD.com, Inc. is the stronger pick specifically for growth and revenue expansion. As sector peers, any of these can serve as alternatives in the same allocation.
JD
JD.com, Inc.
The Growth Play

JD is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 6.8%, EPS growth 76.5%, 3Y rev CAGR 6.8%
  • 38.1% 10Y total return vs VIPS's 21.0%
  • 6.8% revenue growth vs VIPS's -3.9%
Best for: growth exposure and long-term compounding
VIPS
Vipshop Holdings Limited
The Income Pick

VIPS carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 0.95, yield 3.2%
  • Lower volatility, beta 0.95, Low D/E 7.8%, current ratio 1.26x
  • PEG 0.04 vs JD's 0.05
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthJD logoJD6.8% revenue growth vs VIPS's -3.9%
ValueVIPS logoVIPSLower P/E (0.8x vs 1.4x), PEG 0.04 vs 0.05
Quality / MarginsVIPS logoVIPS6.5% margin vs JD's 2.5%
Stability / SafetyVIPS logoVIPSBeta 0.95 vs JD's 1.06, lower leverage
DividendsVIPS logoVIPS3.2% yield, 1-year raise streak, vs JD's 2.7%
Momentum (1Y)VIPS logoVIPS+3.4% vs JD's -9.9%
Efficiency (ROA)VIPS logoVIPS9.4% ROA vs JD's 4.6%, ROIC 40.5% vs 9.9%

JD vs VIPS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

JDJD.com, Inc.
FY 2024
Electronics And Home Appliance Products
48.8%$565.0B
General Merchandise Products
31.3%$363.0B
Logistics And Other Services
12.1%$140.7B
online marketplace and marketing services
7.8%$90.1B
VIPSVipshop Holdings Limited
FY 2024
Product
48.2%$100.7B
Womenswear And Menswear
16.7%$34.8B
Skincare And Cosmetics
6.7%$14.0B
Sportswear And Sporting Goods
6.6%$13.7B
Supermarkets And Other Products
5.9%$12.3B
Baby And Children Products
4.3%$9.0B
Home Goods And Other Lifestyle Products
4.1%$8.6B
Other (2)
7.6%$16.0B

JD vs VIPS — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLVIPSLAGGINGJD

Income & Cash Flow (Last 12 Months)

VIPS leads this category, winning 5 of 6 comparable metrics.

JD is the larger business by revenue, generating $1.30T annually — 12.3x VIPS's $106.0B. Profitability is closely matched — net margins range from 6.5% (VIPS) to 2.5% (JD). On growth, JD holds the edge at +14.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricJD logoJDJD.com, Inc.VIPS logoVIPSVipshop Holdings …
RevenueTrailing 12 months$1.30T$106.0B
EBITDAEarnings before interest/tax$23.8B$9.5B
Net IncomeAfter-tax profit$32.2B$6.9B
Free Cash FlowCash after capex$9.1B$0
Gross MarginGross profit ÷ Revenue+12.7%+23.3%
Operating MarginEBIT ÷ Revenue+1.3%+7.7%
Net MarginNet income ÷ Revenue+2.5%+6.5%
FCF MarginFCF ÷ Revenue+0.7%+5.1%
Rev. Growth (YoY)Latest quarter vs prior year+14.9%-4.0%
EPS Growth (YoY)Latest quarter vs prior year-56.3%-16.6%
VIPS leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

JD leads this category, winning 4 of 7 comparable metrics.

At 6.7x trailing earnings, VIPS trades at a 11% valuation discount to JD's 7.5x P/E. Adjusting for growth (PEG ratio), JD offers better value at 0.28x vs VIPS's 0.35x — a lower PEG means you pay less per unit of expected earnings growth.

MetricJD logoJDJD.com, Inc.VIPS logoVIPSVipshop Holdings …
Market CapShares × price$45.6B$7.6B
Enterprise ValueMkt cap + debt − cash$42.9B$4.2B
Trailing P/EPrice ÷ TTM EPS7.53x6.72x
Forward P/EPrice ÷ next-FY EPS est.1.41x0.79x
PEG RatioP/E ÷ EPS growth rate0.28x0.35x
EV / EBITDAEnterprise value multiple6.30x2.73x
Price / SalesMarket cap ÷ Revenue0.27x0.48x
Price / BookPrice ÷ Book value/share0.99x1.25x
Price / FCFMarket cap ÷ FCF7.04x9.34x
JD leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

VIPS leads this category, winning 8 of 8 comparable metrics.

VIPS delivers a 16.8% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $11 for JD. VIPS carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to JD's 0.29x.

MetricJD logoJDJD.com, Inc.VIPS logoVIPSVipshop Holdings …
ROE (TTM)Return on equity+10.5%+16.8%
ROA (TTM)Return on assets+4.6%+9.4%
ROICReturn on invested capital+9.9%+40.5%
ROCEReturn on capital employed+10.2%+21.2%
Piotroski ScoreFundamental quality 0–966
Debt / EquityFinancial leverage0.29x0.08x
Net DebtTotal debt minus cash-$18.6B-$23.1B
Cash & Equiv.Liquid assets$108.3B$26.4B
Total DebtShort + long-term debt$89.8B$3.3B
Interest CoverageEBIT ÷ Interest expense12.85x121.89x
VIPS leads this category, winning 8 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

VIPS leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in VIPS five years ago would be worth $5,339 today (with dividends reinvested), compared to $4,543 for JD. Over the past 12 months, VIPS leads with a +3.4% total return vs JD's -9.9%. The 3-year compound annual growth rate (CAGR) favors VIPS at 1.7% vs JD's -3.3% — a key indicator of consistent wealth creation.

MetricJD logoJDJD.com, Inc.VIPS logoVIPSVipshop Holdings …
YTD ReturnYear-to-date+3.9%-16.8%
1-Year ReturnPast 12 months-9.9%+3.4%
3-Year ReturnCumulative with dividends-9.6%+5.1%
5-Year ReturnCumulative with dividends-54.6%-46.6%
10-Year ReturnCumulative with dividends+38.1%+21.0%
CAGR (3Y)Annualised 3-year return-3.3%+1.7%
VIPS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — JD and VIPS each lead in 1 of 2 comparable metrics.

VIPS is the less volatile stock with a 0.95 beta — it tends to amplify market swings less than JD's 1.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JD currently trades 77.9% from its 52-week high vs VIPS's 67.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricJD logoJDJD.com, Inc.VIPS logoVIPSVipshop Holdings …
Beta (5Y)Sensitivity to S&P 5001.06x0.95x
52-Week HighHighest price in past year$38.08$21.08
52-Week LowLowest price in past year$24.51$13.36
% of 52W HighCurrent price vs 52-week peak+77.9%+67.0%
RSI (14)Momentum oscillator 0–10053.238.5
Avg Volume (50D)Average daily shares traded10.0M2.0M
Evenly matched — JD and VIPS each lead in 1 of 2 comparable metrics.

Analyst Outlook

VIPS leads this category, winning 1 of 1 comparable metric.

Wall Street rates JD as "Buy" and VIPS as "Buy". Consensus price targets imply 54.4% upside for VIPS (target: $22) vs 10.7% for JD (target: $33). For income investors, VIPS offers the higher dividend yield at 3.24% vs JD's 2.65%.

MetricJD logoJDJD.com, Inc.VIPS logoVIPSVipshop Holdings …
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$32.86$21.80
# AnalystsCovering analysts4528
Dividend YieldAnnual dividend ÷ price+2.7%+3.2%
Dividend StreakConsecutive years of raises11
Dividend / ShareAnnual DPS$5.37$3.12
Buyback YieldShare repurchases ÷ mkt cap+8.3%+7.4%
VIPS leads this category, winning 1 of 1 comparable metric.
Key Takeaway

VIPS leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). JD leads in 1 (Valuation Metrics). 1 tied.

Best OverallVipshop Holdings Limited (VIPS)Leads 4 of 6 categories
Loading custom metrics...

JD vs VIPS: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is JD or VIPS a better buy right now?

For growth investors, JD.

com, Inc. (JD) is the stronger pick with 6. 8% revenue growth year-over-year, versus -3. 9% for Vipshop Holdings Limited (VIPS). Vipshop Holdings Limited (VIPS) offers the better valuation at 6. 7x trailing P/E (0. 8x forward), making it the more compelling value choice. Analysts rate JD. com, Inc. (JD) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — JD or VIPS?

On trailing P/E, Vipshop Holdings Limited (VIPS) is the cheapest at 6.

7x versus JD. com, Inc. at 7. 5x. On forward P/E, Vipshop Holdings Limited is actually cheaper at 0. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Vipshop Holdings Limited wins at 0. 04x versus JD. com, Inc. 's 0. 05x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — JD or VIPS?

Over the past 5 years, Vipshop Holdings Limited (VIPS) delivered a total return of -46.

6%, compared to -54. 6% for JD. com, Inc. (JD). Over 10 years, the gap is even starker: JD returned +38. 1% versus VIPS's +21. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — JD or VIPS?

By beta (market sensitivity over 5 years), Vipshop Holdings Limited (VIPS) is the lower-risk stock at 0.

95β versus JD. com, Inc. 's 1. 06β — meaning JD is approximately 11% more volatile than VIPS relative to the S&P 500. On balance sheet safety, Vipshop Holdings Limited (VIPS) carries a lower debt/equity ratio of 8% versus 29% for JD. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — JD or VIPS?

By revenue growth (latest reported year), JD.

com, Inc. (JD) is pulling ahead at 6. 8% versus -3. 9% for Vipshop Holdings Limited (VIPS). On earnings-per-share growth, the picture is similar: JD. com, Inc. grew EPS 76. 5% year-over-year, compared to -0. 5% for Vipshop Holdings Limited. Over a 3-year CAGR, JD leads at 6. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — JD or VIPS?

Vipshop Holdings Limited (VIPS) is the more profitable company, earning 7.

1% net margin versus 3. 6% for JD. com, Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: VIPS leads at 8. 5% versus 3. 3% for JD. At the gross margin level — before operating expenses — VIPS leads at 23. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is JD or VIPS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Vipshop Holdings Limited (VIPS) is the more undervalued stock at a PEG of 0. 04x versus JD. com, Inc. 's 0. 05x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Vipshop Holdings Limited (VIPS) trades at 0. 8x forward P/E versus 1. 4x for JD. com, Inc. — 0. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VIPS: 54. 4% to $21. 80.

08

Which pays a better dividend — JD or VIPS?

All stocks in this comparison pay dividends.

Vipshop Holdings Limited (VIPS) offers the highest yield at 3. 2%, versus 2. 7% for JD. com, Inc. (JD).

09

Is JD or VIPS better for a retirement portfolio?

For long-horizon retirement investors, Vipshop Holdings Limited (VIPS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

95), 3. 2% yield). Both have compounded well over 10 years (VIPS: +21. 0%, JD: +38. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between JD and VIPS?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

JD

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Dividend Yield > 1.0%
Run This Screen
Stocks Like

VIPS

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.2%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform JD and VIPS on the metrics below

Revenue Growth>
%
(JD: 14.9% · VIPS: -4.0%)
Net Margin>
%
(JD: 2.5% · VIPS: 6.5%)
P/E Ratio<
x
(JD: 7.5x · VIPS: 6.7x)

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