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Side-by-side financial analysis
JOUT logo
JOUT
HZO logo
HZO
MBUU logo
MBUU
BC logo
BC
JPM logo
JPM
KO logo
KO
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Stock Comparison

JOUT vs HZO vs MBUU vs BC vs JPM vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
JOUT
Johnson Outdoors Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$490M
5Y Perf.-48.6%
HZO
MarineMax, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$749M
5Y Perf.+51.9%
MBUU
Malibu Boats, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNASDAQ • US
Market Cap$547M
5Y Perf.-46.3%
BC
Brunswick Corporation

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$5.38B
5Y Perf.+29.0%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$896.00B
5Y Perf.+241.0%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+84.9%

JOUT vs HZO vs MBUU vs BC vs JPM vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
JOUT logoJOUT
HZO logoHZO
MBUU logoMBUU
BC logoBC
JPM logoJPM
KO logoKO
IndustryLeisureSpecialty RetailAuto - Recreational VehiclesAuto - Recreational VehiclesBanks - DiversifiedBeverages - Non-Alcoholic
Market Cap$490M$749M$547M$5.38B$896.00B$355.61B
Revenue (TTM)$652M$2.24B$826M$5.52B$280.33B$49.28B
Net Income (TTM)$-15M$-64M$-905K$-137M$57.05B$13.70B
Gross Margin37.5%32.7%15.0%18.0%60.0%61.7%
Operating Margin1.0%-0.6%0.1%5.2%25.9%29.3%
Forward P/E62.4x46.5x19.5x19.2x14.4x25.3x
Total Debt$49M$1.25B$25M$2.43B$942.38B$45.49B
Cash & Equiv.$176M$170M$37M$275M$343.34B$10.27B

JOUT vs HZO vs MBUU vs BC vs JPM vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

JOUT
HZO
MBUU
BC
JPM
KO
StockJun 20Jun 26Return
Johnson Outdoors In… (JOUT)10051.4-48.6%
MarineMax, Inc. (HZO)100151.9+51.9%
Malibu Boats, Inc. (MBUU)10053.7-46.3%
Brunswick Corporati… (BC)100129.0+29.0%
JPMorgan Chase & Co. (JPM)100341.0+241.0%
The Coca-Cola Compa… (KO)100184.9+84.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: JOUT vs HZO vs MBUU vs BC vs JPM vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: JOUT leads in 3 of 7 categories (6-stock set), making it the strongest pick for capital preservation and lower volatility and dividend income and shareholder returns. JPMorgan Chase & Co. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. KO also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇JOUT emerged as the overall leader. Track its performance:
JOUT
Johnson Outdoors Inc.
The Income Pick

JOUT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 0.87, yield 2.8%
  • Lower volatility, beta 0.87, Low D/E 11.6%, current ratio 3.91x
  • Beta 0.87, yield 2.8%, current ratio 3.91x
  • Beta 0.87 vs HZO's 2.04, lower leverage
Best for: income & stability and sleep-well-at-night
HZO
MarineMax, Inc.
The Consumer Cyclical Pick

HZO lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
MBUU
Malibu Boats, Inc.
The Quality Angle

Among these 6 stocks, MBUU doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
BC
Brunswick Corporation
The Income Angle

BC doesn't hold a clear category lead here; it's more of a secondary option in this specific comparison.

Best for: consumer cyclical exposure
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 465.8% 10Y total return vs KO's 121.1%
  • PEG 0.81 vs KO's 2.26
  • 3.3% NII/revenue growth vs HZO's -5.0%
  • Lower P/E (14.4x vs 25.3x), PEG 0.81 vs 2.26
Best for: long-term compounding and valuation efficiency
KO
The Coca-Cola Company
The Growth Play

KO ranks third and is worth considering specifically for growth exposure.

  • Rev growth 1.9%, EPS growth 23.6%, 3Y rev CAGR 3.7%
  • 27.8% margin vs HZO's -2.8%
  • 13.1% ROA vs HZO's -2.6%, ROIC 15.8% vs 3.8%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthJPM logoJPM3.3% NII/revenue growth vs HZO's -5.0%
ValueJPM logoJPMLower P/E (14.4x vs 25.3x), PEG 0.81 vs 2.26
Quality / MarginsKO logoKO27.8% margin vs HZO's -2.8%
Stability / SafetyJOUT logoJOUTBeta 0.87 vs HZO's 2.04, lower leverage
DividendsJOUT logoJOUT2.8% yield, vs KO's 2.5%, (2 stocks pay no dividend)
Momentum (1Y)JOUT logoJOUT+58.7% vs MBUU's -13.7%
Efficiency (ROA)KO logoKO13.1% ROA vs HZO's -2.6%, ROIC 15.8% vs 3.8%

JOUT vs HZO vs MBUU vs BC vs JPM vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

JOUTJohnson Outdoors Inc.
FY 2023
Fishing
74.1%$492M
Diving
12.8%$85M
Outdoor Equipment
6.8%$45M
Watercraft
6.1%$41M
Corporate and Other
0.2%$1M
HZOMarineMax, Inc.
FY 2025
Retail Operations
94.3%$2.3B
Product Manufacturing
5.7%$139M
MBUUMalibu Boats, Inc.
FY 2025
Malibu
38.7%$313M
Pursuit Boats
34.6%$280M
Cobalt
26.7%$215M
BCBrunswick Corporation
FY 2025
Propulsion
35.6%$1.9B
Boat
28.4%$1.5B
Parts and Accessories
22.6%$1.2B
Navico Group
13.4%$721M
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

JOUT vs HZO vs MBUU vs BC vs JPM vs KO — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGBC

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 3 of 6 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 430.1x JOUT's $652M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to HZO's -2.8%. On growth, JOUT holds the edge at +15.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricJOUT logoJOUTJohnson Outdoors …HZO logoHZOMarineMax, Inc.MBUU logoMBUUMalibu Boats, Inc.BC logoBCBrunswick Corpora…JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$652M$2.2B$826M$5.5B$280.3B$49.3B
EBITDAEarnings before interest/tax$27M$11M$42M$511M$81.4B$15.5B
Net IncomeAfter-tax profit-$15M-$64M-$905,000-$137M$57.0B$13.7B
Free Cash FlowCash after capex$25M$169M$40M$341M$100.9B$12.6B
Gross MarginGross profit ÷ Revenue+37.5%+32.7%+15.0%+18.0%+60.0%+61.7%
Operating MarginEBIT ÷ Revenue+1.0%-0.6%+0.1%+5.2%+25.9%+29.3%
Net MarginNet income ÷ Revenue-2.3%-2.8%-0.1%-2.5%+20.4%+27.8%
FCF MarginFCF ÷ Revenue+3.8%+7.6%+4.8%+6.2%+36.0%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year+15.5%-16.5%+3.1%+12.8%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+3.1%-185.7%-119.7%+6.7%+16.0%+18.2%
KO leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

JPM leads this category, winning 3 of 7 comparable metrics.

At 16.0x trailing earnings, JPM trades at a 56% valuation discount to MBUU's 36.7x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.90x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricJOUT logoJOUTJohnson Outdoors …HZO logoHZOMarineMax, Inc.MBUU logoMBUUMalibu Boats, Inc.BC logoBCBrunswick Corpora…JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
Market CapShares × price$490M$749M$547M$5.4B$896.0B$355.6B
Enterprise ValueMkt cap + debt − cash$363M$1.8B$536M$7.5B$1.50T$390.8B
Trailing P/EPrice ÷ TTM EPS-13.97x-23.78x36.68x-39.69x16.00x27.18x
Forward P/EPrice ÷ next-FY EPS est.62.40x46.53x19.47x19.16x14.40x25.27x
PEG RatioP/E ÷ EPS growth rate0.90x2.43x
EV / EBITDAEnterprise value multiple81.72x11.97x8.88x29.77x18.36x26.39x
Price / SalesMarket cap ÷ Revenue0.83x0.32x0.68x1.00x3.20x7.42x
Price / BookPrice ÷ Book value/share1.15x0.79x1.06x3.34x2.47x10.40x
Price / FCFMarket cap ÷ FCF12.19x62.71x19.15x13.56x8.88x67.15x
JPM leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 5 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-7 for HZO. MBUU carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), MBUU scores 7/9 vs BC's 4/9, reflecting strong financial health.

MetricJOUT logoJOUTJohnson Outdoors …HZO logoHZOMarineMax, Inc.MBUU logoMBUUMalibu Boats, Inc.BC logoBCBrunswick Corpora…JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity-3.6%-6.7%-0.2%-5.1%+15.9%+41.1%
ROA (TTM)Return on assets-2.5%-2.6%-0.1%-2.5%+1.3%+13.1%
ROICReturn on invested capital-3.7%+3.8%+3.2%-0.8%+4.5%+15.8%
ROCEReturn on capital employed-3.1%+6.8%+3.6%-1.0%+8.9%+17.3%
Piotroski ScoreFundamental quality 0–9457457
Debt / EquityFinancial leverage0.12x1.31x0.05x1.49x2.60x1.33x
Net DebtTotal debt minus cash-$128M$1.1B-$12M$2.2B$599.0B$35.2B
Cash & Equiv.Liquid assets$176M$170M$37M$275M$343.3B$10.3B
Total DebtShort + long-term debt$49M$1.2B$25M$2.4B$942.4B$45.5B
Interest CoverageEBIT ÷ Interest expense68.93x0.71x0.77x4.34x0.74x10.70x
KO leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $21,820 today (with dividends reinvested), compared to $3,904 for MBUU. Over the past 12 months, JOUT leads with a +58.7% total return vs MBUU's -13.7%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.6% vs MBUU's -22.4% — a key indicator of consistent wealth creation.

MetricJOUT logoJOUTJohnson Outdoors …HZO logoHZOMarineMax, Inc.MBUU logoMBUUMalibu Boats, Inc.BC logoBCBrunswick Corpora…JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date+9.6%+41.2%-2.6%+9.9%-0.5%+20.3%
1-Year ReturnPast 12 months+58.7%+35.7%-13.7%+47.0%+21.8%+17.2%
3-Year ReturnCumulative with dividends-15.8%-0.6%-53.3%+3.0%+138.2%+47.0%
5-Year ReturnCumulative with dividends-56.4%-25.8%-61.0%-5.3%+118.2%+65.6%
10-Year ReturnCumulative with dividends+115.1%+108.2%+102.6%+105.1%+465.8%+121.1%
CAGR (3Y)Annualised 3-year return-5.6%-0.2%-22.4%+1.0%+33.6%+13.7%
JPM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than HZO's 2.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs MBUU's 70.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricJOUT logoJOUTJohnson Outdoors …HZO logoHZOMarineMax, Inc.MBUU logoMBUUMalibu Boats, Inc.BC logoBCBrunswick Corpora…JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5000.87x2.04x1.66x1.64x0.94x-0.20x
52-Week HighHighest price in past year$53.54$36.25$39.65$90.23$337.25$84.04
52-Week LowLowest price in past year$28.80$21.41$23.84$54.20$262.71$65.35
% of 52W HighCurrent price vs 52-week peak+87.4%+93.8%+70.3%+91.5%+95.1%+98.3%
RSI (14)Momentum oscillator 0–10055.053.150.652.659.160.6
Avg Volume (50D)Average daily shares traded81K303K337K617K7.0M12.7M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — JOUT and KO each lead in 1 of 2 comparable metrics.

Analyst consensus: JOUT as "Buy", HZO as "Buy", MBUU as "Buy", BC as "Buy", JPM as "Buy", KO as "Buy". Consensus price targets imply 17.5% upside for MBUU (target: $33) vs -3.9% for HZO (target: $33). For income investors, JOUT offers the higher dividend yield at 2.81% vs JPM's 1.86%.

MetricJOUT logoJOUTJohnson Outdoors …HZO logoHZOMarineMax, Inc.MBUU logoMBUUMalibu Boats, Inc.BC logoBCBrunswick Corpora…JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$32.67$32.75$89.13$339.75$86.13
# AnalystsCovering analysts31716316148
Dividend YieldAnnual dividend ÷ price+2.8%+2.1%+1.9%+2.5%
Dividend StreakConsecutive years of raises011131556
Dividend / ShareAnnual DPS$1.32$1.71$5.95$2.04
Buyback YieldShare repurchases ÷ mkt cap+0.0%+3.7%+6.6%+1.5%+3.9%+0.2%
Evenly matched — JOUT and KO each lead in 1 of 2 comparable metrics.
Key Takeaway

KO leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). JPM leads in 2 (Valuation Metrics, Total Returns). 1 tied.

Best OverallThe Coca-Cola Company (KO)Leads 3 of 6 categories
Loading custom metrics...

JOUT vs HZO vs MBUU vs BC vs JPM vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is JOUT or HZO or MBUU or BC or JPM or KO a better buy right now?

For growth investors, JPMorgan Chase & Co.

(JPM) is the stronger pick with 3. 3% revenue growth year-over-year, versus -5. 0% for MarineMax, Inc. (HZO). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 0x trailing P/E (14. 4x forward), making it the more compelling value choice. Analysts rate Johnson Outdoors Inc. (JOUT) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — JOUT or HZO or MBUU or BC or JPM or KO?

On trailing P/E, JPMorgan Chase & Co.

(JPM) is the cheapest at 16. 0x versus Malibu Boats, Inc. at 36. 7x. On forward P/E, JPMorgan Chase & Co. is actually cheaper at 14. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JPMorgan Chase & Co. wins at 0. 81x versus The Coca-Cola Company's 2. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — JOUT or HZO or MBUU or BC or JPM or KO?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +118. 2%, compared to -61. 0% for Malibu Boats, Inc. (MBUU). Over 10 years, the gap is even starker: JPM returned +465. 8% versus MBUU's +102. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — JOUT or HZO or MBUU or BC or JPM or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus MarineMax, Inc. 's 2. 04β — meaning HZO is approximately -1119% more volatile than KO relative to the S&P 500. On balance sheet safety, Malibu Boats, Inc. (MBUU) carries a lower debt/equity ratio of 5% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — JOUT or HZO or MBUU or BC or JPM or KO?

By revenue growth (latest reported year), JPMorgan Chase & Co.

(JPM) is pulling ahead at 3. 3% versus -5. 0% for MarineMax, Inc. (HZO). On earnings-per-share growth, the picture is similar: Malibu Boats, Inc. grew EPS 127. 7% year-over-year, compared to -207. 8% for Brunswick Corporation. Over a 3-year CAGR, KO leads at 3. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — JOUT or HZO or MBUU or BC or JPM or KO?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -5. 8% for Johnson Outdoors Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -2. 7% for JOUT. At the gross margin level — before operating expenses — KO leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is JOUT or HZO or MBUU or BC or JPM or KO more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, JPMorgan Chase & Co. (JPM) is the more undervalued stock at a PEG of 0. 81x versus The Coca-Cola Company's 2. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, JPMorgan Chase & Co. (JPM) trades at 14. 4x forward P/E versus 62. 4x for Johnson Outdoors Inc. — 48. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MBUU: 17. 5% to $32. 75.

08

Which pays a better dividend — JOUT or HZO or MBUU or BC or JPM or KO?

In this comparison, JOUT (2.

8% yield), KO (2. 5% yield), BC (2. 1% yield), JPM (1. 9% yield) pay a dividend. HZO, MBUU do not pay a meaningful dividend and should not be held primarily for income.

09

Is JOUT or HZO or MBUU or BC or JPM or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). MarineMax, Inc. (HZO) carries a higher beta of 2. 04 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +121. 1%, HZO: +108. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between JOUT and HZO and MBUU and BC and JPM and KO?

These companies operate in different sectors (JOUT (Consumer Cyclical) and HZO (Consumer Cyclical) and MBUU (Consumer Cyclical) and BC (Consumer Cyclical) and JPM (Financial Services) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: JOUT is a small-cap quality compounder stock; HZO is a small-cap quality compounder stock; MBUU is a small-cap quality compounder stock; BC is a small-cap quality compounder stock; JPM is a large-cap deep-value stock; KO is a large-cap quality compounder stock. JOUT, BC, JPM, KO pay a dividend while HZO, MBUU do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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