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K vs WMT vs COST vs KR vs TGT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
K
Kellanova

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$29.03B
5Y Perf.+106.3%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+167.3%
COST
Costco Wholesale Corporation

Discount Stores

Consumer DefensiveNASDAQ • US
Market Cap$448.58B
5Y Perf.+196.2%
KR
The Kroger Co.

Grocery Stores

Consumer DefensiveNYSE • US
Market Cap$42.03B
5Y Perf.+12.0%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.-25.9%

K vs WMT vs COST vs KR vs TGT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
K logoK
WMT logoWMT
COST logoCOST
KR logoKR
TGT logoTGT
IndustryFood ConfectionersSpecialty RetailDiscount StoresGrocery StoresDiscount Stores
Market Cap$29.03B$1.04T$448.58B$42.03B$57.36B
Revenue (TTM)$12.64B$703.06B$286.26B$147.64B$106.25B
Net Income (TTM)$1.33B$22.91B$8.55B$1.02B$4.04B
Gross Margin36.1%24.9%12.9%22.3%27.3%
Operating Margin14.7%4.1%3.8%1.3%5.3%
Forward P/E22.1x44.7x49.5x12.7x15.7x
Total Debt$6.34B$67.09B$8.17B$24.68B$5.59B
Cash & Equiv.$694M$10.73B$14.16B$3.33B$5.49B

K vs WMT vs COST vs KR vs TGTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

K
WMT
COST
KR
TGT
StockMay 20Dec 25Return
Kellanova (K)100136.2+36.2%
Walmart Inc. (WMT)100267.3+167.3%
Costco Wholesale Co… (COST)100296.2+196.2%
The Kroger Co. (KR)100206.3+106.3%
Target Corporation (TGT)10074.1-25.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: K vs WMT vs COST vs KR vs TGT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: K and COST are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Costco Wholesale Corporation is the stronger pick specifically for growth and revenue expansion and operational efficiency and capital deployment. TGT and KR also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
K
Kellanova
The Income Pick

K has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 0.05, yield 2.7%
  • Lower volatility, beta 0.05, current ratio 0.81x
  • PEG 3.27 vs WMT's 4.06
  • Beta 0.05, yield 2.7%, current ratio 0.81x
Best for: income & stability and sleep-well-at-night
WMT
Walmart Inc.
The Lower-Volatility Pick

Among these 5 stocks, WMT doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
COST
Costco Wholesale Corporation
The Growth Play

COST is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 8.2%, EPS growth 10.0%, 3Y rev CAGR 6.6%
  • 6.2% 10Y total return vs WMT's 499.5%
  • 8.2% revenue growth vs K's -2.8%
  • 10.7% ROA vs KR's 2.0%, ROIC 34.5% vs 5.0%
Best for: growth exposure and long-term compounding
KR
The Kroger Co.
The Value Play

KR is the clearest fit if your priority is value.

  • Lower P/E (12.7x vs 15.7x)
Best for: value
TGT
Target Corporation
The Income Pick

TGT ranks third and is worth considering specifically for dividends and momentum.

  • 3.6% yield, 22-year raise streak, vs WMT's 0.7%
  • +36.6% vs KR's -6.4%
Best for: dividends and momentum
See the full category breakdown
CategoryWinnerWhy
GrowthCOST logoCOST8.2% revenue growth vs K's -2.8%
ValueKR logoKRLower P/E (12.7x vs 15.7x)
Quality / MarginsK logoK10.6% margin vs KR's 0.7%
Stability / SafetyK logoKBeta 0.05 vs TGT's 0.95
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%
Momentum (1Y)TGT logoTGT+36.6% vs KR's -6.4%
Efficiency (ROA)COST logoCOST10.7% ROA vs KR's 2.0%, ROIC 34.5% vs 5.0%

K vs WMT vs COST vs KR vs TGT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

KKellanova
FY 2024
Retail Channel Snacks
63.7%$8.1B
Retail Channel Cereal
21.2%$2.7B
Frozen And Specialty Channels
8.6%$1.1B
NoodlesandOther
6.5%$833M
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
COSTCostco Wholesale Corporation
FY 2025
Food and Sundries
39.8%$109.6B
Non-Foods
25.9%$71.2B
Other
18.6%$51.2B
Fresh Food
13.8%$38.0B
Membership
1.9%$5.3B
KRThe Kroger Co.
FY 2024
Perishable
69.8%$36.3B
Pharmacy
30.2%$15.7B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B

K vs WMT vs COST vs KR vs TGT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKLAGGINGTGT

Income & Cash Flow (Last 12 Months)

K leads this category, winning 4 of 6 comparable metrics.

WMT is the larger business by revenue, generating $703.1B annually — 55.6x K's $12.6B. K is the more profitable business, keeping 10.6% of every revenue dollar as net income compared to KR's 0.7%. On growth, COST holds the edge at +9.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricK logoKKellanovaWMT logoWMTWalmart Inc.COST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.TGT logoTGTTarget Corporation
RevenueTrailing 12 months$12.6B$703.1B$286.3B$147.6B$106.2B
EBITDAEarnings before interest/tax$2.2B$42.8B$13.5B$5.5B$8.7B
Net IncomeAfter-tax profit$1.3B$22.9B$8.5B$1.0B$4.0B
Free Cash FlowCash after capex$650M$15.3B$9.1B$3.5B$2.9B
Gross MarginGross profit ÷ Revenue+36.1%+24.9%+12.9%+22.3%+27.3%
Operating MarginEBIT ÷ Revenue+14.7%+4.1%+3.8%+1.3%+5.3%
Net MarginNet income ÷ Revenue+10.6%+3.3%+3.0%+0.7%+3.8%
FCF MarginFCF ÷ Revenue+5.1%+2.2%+3.2%+2.4%+2.8%
Rev. Growth (YoY)Latest quarter vs prior year+0.3%+5.8%+9.2%+1.2%+3.2%
EPS Growth (YoY)Latest quarter vs prior year-15.0%+35.1%-2.1%+50.0%+23.7%
K leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — KR and TGT each lead in 3 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 72% valuation discount to COST's 55.6x P/E. Adjusting for growth (PEG ratio), K offers better value at 3.19x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricK logoKKellanovaWMT logoWMTWalmart Inc.COST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.TGT logoTGTTarget Corporation
Market CapShares × price$29.0B$1.04T$448.6B$42.0B$57.4B
Enterprise ValueMkt cap + debt − cash$34.7B$1.09T$442.6B$63.4B$57.5B
Trailing P/EPrice ÷ TTM EPS21.51x47.69x55.58x43.12x15.49x
Forward P/EPrice ÷ next-FY EPS est.22.06x44.71x49.51x12.68x15.74x
PEG RatioP/E ÷ EPS growth rate3.19x4.33x3.68x
EV / EBITDAEnterprise value multiple15.48x24.85x34.55x10.91x7.26x
Price / SalesMarket cap ÷ Revenue2.28x1.46x1.63x0.28x0.55x
Price / BookPrice ÷ Book value/share7.44x10.45x15.44x7.33x3.55x
Price / FCFMarket cap ÷ FCF25.65x24.97x57.24x12.55x20.23x
Evenly matched — KR and TGT each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

COST leads this category, winning 7 of 9 comparable metrics.

K delivers a 31.7% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $13 for KR. COST carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to KR's 4.16x. On the Piotroski fundamental quality scale (0–9), K scores 7/9 vs KR's 5/9, reflecting strong financial health.

MetricK logoKKellanovaWMT logoWMTWalmart Inc.COST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.TGT logoTGTTarget Corporation
ROE (TTM)Return on equity+31.7%+22.3%+28.8%+13.0%+26.1%
ROA (TTM)Return on assets+8.4%+7.9%+10.7%+2.0%+6.9%
ROICReturn on invested capital+14.7%+14.7%+34.5%+5.0%+16.7%
ROCEReturn on capital employed+17.4%+17.5%+27.9%+5.5%+13.6%
Piotroski ScoreFundamental quality 0–976756
Debt / EquityFinancial leverage1.63x0.67x0.28x4.16x0.35x
Net DebtTotal debt minus cash$5.6B$56.4B-$6.0B$21.3B$104M
Cash & Equiv.Liquid assets$694M$10.7B$14.2B$3.3B$5.5B
Total DebtShort + long-term debt$6.3B$67.1B$8.2B$24.7B$5.6B
Interest CoverageEBIT ÷ Interest expense6.41x11.85x77.52x2.59x12.40x
COST leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $6,838 for TGT. Over the past 12 months, TGT leads with a +36.6% total return vs KR's -6.4%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs TGT's -3.8% — a key indicator of consistent wealth creation.

MetricK logoKKellanovaWMT logoWMTWalmart Inc.COST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.TGT logoTGTTarget Corporation
YTD ReturnYear-to-date+15.7%+18.8%+6.0%+26.4%
1-Year ReturnPast 12 months+3.2%+32.7%+1.0%-6.4%+36.6%
3-Year ReturnCumulative with dividends+34.4%+160.5%+108.7%+42.7%-11.0%
5-Year ReturnCumulative with dividends+49.7%+186.9%+172.8%+90.7%-31.6%
10-Year ReturnCumulative with dividends+47.6%+499.5%+625.0%+108.7%+99.5%
CAGR (3Y)Annualised 3-year return+10.3%+37.6%+27.8%+12.6%-3.8%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — K and KR each lead in 1 of 2 comparable metrics.

KR is the less volatile stock with a -0.64 beta — it tends to amplify market swings less than TGT's 0.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. K currently trades 99.7% from its 52-week high vs KR's 86.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricK logoKKellanovaWMT logoWMTWalmart Inc.COST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.TGT logoTGTTarget Corporation
Beta (5Y)Sensitivity to S&P 5000.05x0.12x0.13x-0.64x0.95x
52-Week HighHighest price in past year$83.65$134.69$1067.08$76.58$133.07
52-Week LowLowest price in past year$76.48$91.89$846.80$58.60$83.44
% of 52W HighCurrent price vs 52-week peak+99.7%+96.7%+94.8%+86.7%+94.6%
RSI (14)Momentum oscillator 0–10060.655.947.339.261.4
Avg Volume (50D)Average daily shares traded42.7M17.2M1.7M5.6M4.5M
Evenly matched — K and KR each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: K as "Hold", WMT as "Buy", COST as "Buy", KR as "Buy", TGT as "Hold". Consensus price targets imply 12.6% upside for KR (target: $75) vs -11.3% for K (target: $74). For income investors, TGT offers the higher dividend yield at 3.58% vs COST's 0.48%.

MetricK logoKKellanovaWMT logoWMTWalmart Inc.COST logoCOSTCostco Wholesale …KR logoKRThe Kroger Co.TGT logoTGTTarget Corporation
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyHold
Price TargetConsensus 12-month target$74.03$137.04$1070.00$74.75$115.31
# AnalystsCovering analysts3464584459
Dividend YieldAnnual dividend ÷ price+2.7%+0.7%+0.5%+2.0%+3.6%
Dividend StreakConsecutive years of raises03702122
Dividend / ShareAnnual DPS$2.24$0.94$4.91$1.35$4.51
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.8%+0.2%+6.4%+0.7%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

K leads in 1 of 6 categories (Income & Cash Flow). COST leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallKellanova (K)Leads 1 of 6 categories
Loading custom metrics...

K vs WMT vs COST vs KR vs TGT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is K or WMT or COST or KR or TGT a better buy right now?

For growth investors, Costco Wholesale Corporation (COST) is the stronger pick with 8.

2% revenue growth year-over-year, versus -2. 8% for Kellanova (K). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — K or WMT or COST or KR or TGT?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus Costco Wholesale Corporation at 55. 6x. On forward P/E, The Kroger Co. is actually cheaper at 12. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Kellanova wins at 3. 27x versus Walmart Inc. 's 4. 06x.

03

Which is the better long-term investment — K or WMT or COST or KR or TGT?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -31. 6% for Target Corporation (TGT). Over 10 years, the gap is even starker: COST returned +625. 0% versus K's +47. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — K or WMT or COST or KR or TGT?

By beta (market sensitivity over 5 years), The Kroger Co.

(KR) is the lower-risk stock at -0. 64β versus Target Corporation's 0. 95β — meaning TGT is approximately -249% more volatile than KR relative to the S&P 500. On balance sheet safety, Costco Wholesale Corporation (COST) carries a lower debt/equity ratio of 28% versus 4% for The Kroger Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — K or WMT or COST or KR or TGT?

By revenue growth (latest reported year), Costco Wholesale Corporation (COST) is pulling ahead at 8.

2% versus -2. 8% for Kellanova (K). On earnings-per-share growth, the picture is similar: Kellanova grew EPS 40. 6% year-over-year, compared to -58. 0% for The Kroger Co.. Over a 3-year CAGR, COST leads at 6. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — K or WMT or COST or KR or TGT?

Kellanova (K) is the more profitable company, earning 10.

5% net margin versus 0. 7% for The Kroger Co. — meaning it keeps 10. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: K leads at 14. 7% versus 1. 3% for KR. At the gross margin level — before operating expenses — K leads at 36. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is K or WMT or COST or KR or TGT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Kellanova (K) is the more undervalued stock at a PEG of 3. 27x versus Walmart Inc. 's 4. 06x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, The Kroger Co. (KR) trades at 12. 7x forward P/E versus 49. 5x for Costco Wholesale Corporation — 36. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KR: 12. 6% to $74. 75.

08

Which pays a better dividend — K or WMT or COST or KR or TGT?

All stocks in this comparison pay dividends.

Target Corporation (TGT) offers the highest yield at 3. 6%, versus 0. 5% for Costco Wholesale Corporation (COST).

09

Is K or WMT or COST or KR or TGT better for a retirement portfolio?

For long-horizon retirement investors, The Kroger Co.

(KR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 64), 2. 0% yield, +108. 7% 10Y return). Both have compounded well over 10 years (KR: +108. 7%, TGT: +99. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between K and WMT and COST and KR and TGT?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: K is a mid-cap quality compounder stock; WMT is a mega-cap quality compounder stock; COST is a large-cap quality compounder stock; KR is a mid-cap quality compounder stock; TGT is a mid-cap deep-value stock. K, WMT, KR, TGT pay a dividend while COST does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform K and WMT and COST and KR and TGT on the metrics below

Revenue Growth>
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(K: 0.3% · WMT: 5.8%)
Net Margin>
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(K: 10.6% · WMT: 3.3%)
P/E Ratio<
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(K: 21.5x · WMT: 47.7x)

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