KSS vs AMZN vs WMT vs TGT vs COST

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -4. 3% for Kohl's Corporation (KSS). Kohl's Corporation (KSS) offers the better valuation at 6. 1x trailing P/E (10. 3x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Kohl's Corporation (KSS) is the cheapest at 6.

1x versus Costco Wholesale Corporation at 55. 6x. On forward P/E, Kohl's Corporation is actually cheaper at 10. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -64. 8% for Kohl's Corporation (KSS). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus KSS's -25. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Kohl's Corporation's 2. 32β — meaning KSS is approximately 1883% more volatile than WMT relative to the S&P 500. On balance sheet safety, Costco Wholesale Corporation (COST) carries a lower debt/equity ratio of 28% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -4. 3% for Kohl's Corporation (KSS). On earnings-per-share growth, the picture is similar: Kohl's Corporation grew EPS 144. 3% year-over-year, compared to -8. 2% for Target Corporation. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 1. 8% for Kohl's Corporation — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 3. 3% for KSS. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Kohl's Corporation (KSS) trades at 10. 3x forward P/E versus 49. 5x for Costco Wholesale Corporation — 39. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KSS: 25. 4% to $18. 00.

In this comparison, TGT (3.

6% yield), KSS (3. 4% yield), WMT (0. 7% yield), COST (0. 5% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Kohl's Corporation (KSS) carries a higher beta of 2. 32 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, KSS: -25. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (KSS (Consumer Cyclical) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive) and COST (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: KSS is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; COST is a large-cap quality compounder stock. KSS, WMT, TGT pay a dividend while AMZN, COST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.