Compare Stocks

4 / 10
Try these comparisons:

Stock Comparison

LCFY vs NFLX vs GOOGL vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LCFY
Locafy Limited

Internet Content & Information

Communication ServicesNASDAQ • AU
Market Cap$7M
5Y Perf.-91.2%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+135.6%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+186.2%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+66.4%

LCFY vs NFLX vs GOOGL vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LCFY logoLCFY
NFLX logoNFLX
GOOGL logoGOOGL
AMZN logoAMZN
IndustryInternet Content & InformationEntertainmentInternet Content & InformationSpecialty Retail
Market Cap$7M$374.00B$4.81T$2.92T
Revenue (TTM)$4M$45.18B$422.57B$742.78B
Net Income (TTM)$-3M$10.98B$160.21B$90.80B
Gross Margin100.0%48.5%60.4%50.6%
Operating Margin-65.3%29.5%32.7%11.5%
Forward P/E24.8x29.6x34.8x
Total Debt$631K$14.46B$59.29B$152.99B
Cash & Equiv.$595K$9.03B$30.71B$86.81B

LCFY vs NFLX vs GOOGL vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LCFY
NFLX
GOOGL
AMZN
StockMar 22May 26Return
Locafy Limited (LCFY)1008.8-91.2%
Netflix, Inc. (NFLX)100235.6+135.6%
Alphabet Inc. (GOOGL)100286.2+186.2%
Amazon.com, Inc. (AMZN)100166.4+66.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: LCFY vs NFLX vs GOOGL vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Netflix, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
LCFY
Locafy Limited
The Specific-Use Pick

LCFY plays a supporting role in this comparison — it may shine differently against other peers.

Best for: communication services exposure
NFLX
Netflix, Inc.
The Income Pick

NFLX is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • beta 0.39
  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • PEG 0.75 vs AMZN's 1.24
  • Beta 0.39, current ratio 1.19x
Best for: income & stability and growth exposure
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 10.0% 10Y total return vs NFLX's 8.8%
  • Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
  • 37.9% margin vs LCFY's -71.8%
  • 0.2% yield; 2-year raise streak; the other 3 pay no meaningful dividend
Best for: long-term compounding and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Secondary Option

AMZN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthNFLX logoNFLX15.9% revenue growth vs LCFY's -22.8%
ValueNFLX logoNFLXLower P/E (24.8x vs 34.8x), PEG 0.75 vs 1.24
Quality / MarginsGOOGL logoGOOGL37.9% margin vs LCFY's -71.8%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs LCFY's 2.08
DividendsGOOGL logoGOOGL0.2% yield; 2-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)GOOGL logoGOOGL+163.5% vs NFLX's -23.6%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs LCFY's -44.8%, ROIC 25.1% vs -82.7%

LCFY vs NFLX vs GOOGL vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LCFYLocafy Limited

Segment breakdown not available.

NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

LCFY vs NFLX vs GOOGL vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

GOOGL leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 204410.3x LCFY's $4M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to LCFY's -71.8%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLCFY logoLCFYLocafy LimitedNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$4M$45.2B$422.6B$742.8B
EBITDAEarnings before interest/tax-$690,177$30.1B$161.3B$155.9B
Net IncomeAfter-tax profit-$3M$11.0B$160.2B$90.8B
Free Cash FlowCash after capex-$2M$9.5B$73.3B-$2.5B
Gross MarginGross profit ÷ Revenue+100.0%+48.5%+60.4%+50.6%
Operating MarginEBIT ÷ Revenue-65.3%+29.5%+32.7%+11.5%
Net MarginNet income ÷ Revenue-71.8%+24.3%+37.9%+12.2%
FCF MarginFCF ÷ Revenue-56.1%+20.9%+17.3%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-31.2%+17.6%+21.8%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+30.3%+31.1%+81.9%+74.8%
GOOGL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

NFLX leads this category, winning 4 of 7 comparable metrics.

At 34.9x trailing earnings, NFLX trades at a 8% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.06x vs AMZN's 1.35x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLCFY logoLCFYLocafy LimitedNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$7M$374.0B$4.81T$2.92T
Enterprise ValueMkt cap + debt − cash$7M$379.4B$4.84T$2.98T
Trailing P/EPrice ÷ TTM EPS-2.37x34.89x36.82x37.82x
Forward P/EPrice ÷ next-FY EPS est.24.80x29.61x34.77x
PEG RatioP/E ÷ EPS growth rate1.06x1.23x1.35x
EV / EBITDAEnterprise value multiple12.61x32.22x20.47x
Price / SalesMarket cap ÷ Revenue3.19x8.28x11.95x4.07x
Price / BookPrice ÷ Book value/share2.67x14.32x11.72x7.14x
Price / FCFMarket cap ÷ FCF39.53x65.72x378.98x
NFLX leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — NFLX and GOOGL each lead in 4 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-68 for LCFY. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to NFLX's 0.54x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs LCFY's 2/9, reflecting strong financial health.

MetricLCFY logoLCFYLocafy LimitedNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-68.2%+41.3%+39.0%+23.3%
ROA (TTM)Return on assets-44.8%+19.8%+27.4%+11.5%
ROICReturn on invested capital-82.7%+29.8%+25.1%+14.7%
ROCEReturn on capital employed-107.5%+30.5%+30.3%+15.3%
Piotroski ScoreFundamental quality 0–92776
Debt / EquityFinancial leverage0.16x0.54x0.14x0.37x
Net DebtTotal debt minus cash$36,519$5.4B$28.6B$66.2B
Cash & Equiv.Liquid assets$594,671$9.0B$30.7B$86.8B
Total DebtShort + long-term debt$631,190$14.5B$59.3B$153.0B
Interest CoverageEBIT ÷ Interest expense-14.67x17.33x392.15x39.96x
Evenly matched — NFLX and GOOGL each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $617 for LCFY. Over the past 12 months, GOOGL leads with a +163.5% total return vs NFLX's -23.6%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs LCFY's -19.1% — a key indicator of consistent wealth creation.

MetricLCFY logoLCFYLocafy LimitedNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+40.6%-3.0%+26.4%+19.7%
1-Year ReturnPast 12 months-4.6%-23.6%+163.5%+43.7%
3-Year ReturnCumulative with dividends-47.0%+166.5%+270.8%+156.2%
5-Year ReturnCumulative with dividends-93.8%+75.2%+239.8%+64.8%
10-Year ReturnCumulative with dividends-93.8%+875.3%+996.1%+697.8%
CAGR (3Y)Annualised 3-year return-19.1%+38.6%+54.8%+36.8%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than LCFY's 2.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs LCFY's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLCFY logoLCFYLocafy LimitedNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5002.08x0.39x1.26x1.51x
52-Week HighHighest price in past year$13.98$134.12$400.10$278.56
52-Week LowLowest price in past year$2.50$75.01$147.84$185.01
% of 52W HighCurrent price vs 52-week peak+29.5%+65.8%+99.5%+97.3%
RSI (14)Momentum oscillator 0–10040.535.383.481.1
Avg Volume (50D)Average daily shares traded12K44.0M28.3M45.5M
Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: NFLX as "Buy", GOOGL as "Buy", AMZN as "Buy". Consensus price targets imply 31.8% upside for NFLX (target: $116) vs 2.1% for GOOGL (target: $406). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.

MetricLCFY logoLCFYLocafy LimitedNFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$116.29$406.28$306.77
# AnalystsCovering analysts998294
Dividend YieldAnnual dividend ÷ price+0.2%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$0.82
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.4%+0.9%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

GOOGL leads in 2 of 6 categories (Income & Cash Flow, Total Returns). NFLX leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

LCFY vs NFLX vs GOOGL vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LCFY or NFLX or GOOGL or AMZN a better buy right now?

For growth investors, Netflix, Inc.

(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus -22. 8% for Locafy Limited (LCFY). Netflix, Inc. (NFLX) offers the better valuation at 34. 9x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LCFY or NFLX or GOOGL or AMZN?

On trailing P/E, Netflix, Inc.

(NFLX) is the cheapest at 34. 9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Netflix, Inc. is actually cheaper at 24. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Amazon. com, Inc. 's 1. 24x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — LCFY or NFLX or GOOGL or AMZN?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -93. 8% for Locafy Limited (LCFY). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus LCFY's -93. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LCFY or NFLX or GOOGL or AMZN?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus Locafy Limited's 2. 08β — meaning LCFY is approximately 434% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LCFY or NFLX or GOOGL or AMZN?

By revenue growth (latest reported year), Netflix, Inc.

(NFLX) is pulling ahead at 15. 9% versus -22. 8% for Locafy Limited (LCFY). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -4. 3% for Locafy Limited. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LCFY or NFLX or GOOGL or AMZN?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -134. 7% for Locafy Limited — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus -129. 2% for LCFY. At the gross margin level — before operating expenses — LCFY leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LCFY or NFLX or GOOGL or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Amazon. com, Inc. 's 1. 24x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 24. 8x forward P/E versus 34. 8x for Amazon. com, Inc. — 10. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NFLX: 31. 8% to $116. 29.

08

Which pays a better dividend — LCFY or NFLX or GOOGL or AMZN?

In this comparison, GOOGL (0.

2% yield) pays a dividend. LCFY, NFLX, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is LCFY or NFLX or GOOGL or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +875. 3% 10Y return). Locafy Limited (LCFY) carries a higher beta of 2. 08 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NFLX: +875. 3%, LCFY: -93. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LCFY and NFLX and GOOGL and AMZN?

These companies operate in different sectors (LCFY (Communication Services) and NFLX (Communication Services) and GOOGL (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LCFY is a small-cap quality compounder stock; NFLX is a large-cap high-growth stock; GOOGL is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

LCFY

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 60%
Run This Screen
Stocks Like

NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform LCFY and NFLX and GOOGL and AMZN on the metrics below

Revenue Growth>
%
(LCFY: -31.2% · NFLX: 17.6%)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.