LPLA vs MS

For growth investors, LPL Financial Holdings Inc.

(LPLA) is the stronger pick with 37. 2% revenue growth year-over-year, versus 16. 8% for Morgan Stanley (MS). Morgan Stanley (MS) offers the better valuation at 23. 8x trailing P/E (15. 9x forward), making it the more compelling value choice. Analysts rate LPL Financial Holdings Inc. (LPLA) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Morgan Stanley (MS) is the cheapest at 23.

8x versus LPL Financial Holdings Inc. at 30. 0x. On forward P/E, LPL Financial Holdings Inc. is actually cheaper at 14. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: LPL Financial Holdings Inc. wins at 1. 10x versus Morgan Stanley's 1. 79x — a reasonable growth-adjusted valuation.

Over the past 5 years, Morgan Stanley (MS) delivered a total return of +144.

0%, compared to +113. 1% for LPL Financial Holdings Inc. (LPLA). Over 10 years, the gap is even starker: LPLA returned +1284% versus MS's +726. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), LPL Financial Holdings Inc.

(LPLA) is the lower-risk stock at 1. 10β versus Morgan Stanley's 1. 37β — meaning MS is approximately 24% more volatile than LPLA relative to the S&P 500. On balance sheet safety, LPL Financial Holdings Inc. (LPLA) carries a lower debt/equity ratio of 136% versus 3% for Morgan Stanley — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), LPL Financial Holdings Inc.

(LPLA) is pulling ahead at 37. 2% versus 16. 8% for Morgan Stanley (MS). On earnings-per-share growth, the picture is similar: Morgan Stanley grew EPS 53. 5% year-over-year, compared to -22. 2% for LPL Financial Holdings Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Morgan Stanley (MS) is the more profitable company, earning 13.

0% net margin versus 5. 1% for LPL Financial Holdings Inc. — meaning it keeps 13. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MS leads at 17. 1% versus 13. 4% for LPLA. At the gross margin level — before operating expenses — MS leads at 55. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, LPL Financial Holdings Inc. (LPLA) is the more undervalued stock at a PEG of 1. 10x versus Morgan Stanley's 1. 79x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, LPL Financial Holdings Inc. (LPLA) trades at 14. 6x forward P/E versus 15. 9x for Morgan Stanley — 1. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LPLA: 34. 6% to $441. 00.

All stocks in this comparison pay dividends.

Morgan Stanley (MS) offers the highest yield at 2. 0%, versus 0. 4% for LPL Financial Holdings Inc. (LPLA).

For long-horizon retirement investors, LPL Financial Holdings Inc.

(LPLA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 10), +1284% 10Y return). Both have compounded well over 10 years (LPLA: +1284%, MS: +726. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

MS pays a dividend while LPLA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.