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MAMA
SMPL logo
SMPL
NOMD logo
NOMD
HAIN logo
HAIN
KR logo
KR
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Stock Comparison

MAMA vs SMPL vs NOMD vs HAIN vs KR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MAMA
Mama's Creations, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$607M
5Y Perf.+436.3%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.25B
5Y Perf.-66.5%
NOMD
Nomad Foods Limited

Packaged Foods

Consumer DefensiveNYSE • GB
Market Cap$1.48B
5Y Perf.-60.1%
HAIN
The Hain Celestial Group, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$57M
5Y Perf.-98.4%
KR
The Kroger Co.

Grocery Stores

Consumer DefensiveNYSE • US
Market Cap$40.95B
5Y Perf.+59.0%

MAMA vs SMPL vs NOMD vs HAIN vs KR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MAMA logoMAMA
SMPL logoSMPL
NOMD logoNOMD
HAIN logoHAIN
KR logoKR
IndustryPackaged FoodsPackaged FoodsPackaged FoodsPackaged FoodsGrocery Stores
Market Cap$607M$1.25B$1.48B$57M$40.95B
Revenue (TTM)$189M$1.45B$3.00B$1.45B$147.64B
Net Income (TTM)$6M$91M$133M$-516M$1.02B
Gross Margin24.5%34.0%26.6%19.3%22.3%
Operating Margin4.3%14.4%10.6%2.2%1.3%
Forward P/E139.7x7.5x6.9x12.4x
Total Debt$14M$304M$2.29B$779M$24.68B
Cash & Equiv.$20M$98M$325M$54M$3.33B

MAMA vs SMPL vs NOMD vs HAIN vs KRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MAMA
SMPL
NOMD
HAIN
KR
StockJul 21Jun 26Return
Mama's Creations, I… (MAMA)100536.3+436.3%
The Simply Good Foo… (SMPL)10033.5-66.5%
Nomad Foods Limited (NOMD)10039.9-60.1%
The Hain Celestial … (HAIN)1001.6-98.4%
The Kroger Co. (KR)100159.0+59.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: MAMA vs SMPL vs NOMD vs HAIN vs KR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MAMA and NOMD are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Nomad Foods Limited is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. SMPL also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
MAMA
Mama's Creations, Inc.
The Growth Play

MAMA carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 39.2%, EPS growth 38.2%, 3Y rev CAGR 22.6%
  • 5.2% 10Y total return vs KR's 102.9%
  • 39.2% revenue growth vs HAIN's -10.2%
  • +87.3% vs HAIN's -62.9%
Best for: growth exposure and long-term compounding
SMPL
The Simply Good Foods Company
The Defensive Pick

SMPL ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 0.19, Low D/E 16.8%, current ratio 3.64x
  • 6.3% margin vs HAIN's -35.5%
Best for: sleep-well-at-night
NOMD
Nomad Foods Limited
The Income Pick

NOMD is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.

  • Dividend streak 2 yrs, beta 0.10, yield 6.7%
  • Beta 0.10, yield 6.7%, current ratio 1.07x
  • Lower P/E (6.9x vs 12.4x)
  • Beta 0.10 vs HAIN's 1.81, lower leverage
Best for: income & stability and defensive
HAIN
The Hain Celestial Group, Inc.
The Consumer Defensive Pick

HAIN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
KR
The Kroger Co.
The Income Angle

Among these 5 stocks, KR doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMAMA logoMAMA39.2% revenue growth vs HAIN's -10.2%
ValueNOMD logoNOMDLower P/E (6.9x vs 12.4x)
Quality / MarginsSMPL logoSMPL6.3% margin vs HAIN's -35.5%
Stability / SafetyNOMD logoNOMDBeta 0.10 vs HAIN's 1.81, lower leverage
DividendsNOMD logoNOMD6.7% yield, 2-year raise streak, vs KR's 2.1%, (3 stocks pay no dividend)
Momentum (1Y)MAMA logoMAMA+87.3% vs HAIN's -62.9%
Efficiency (ROA)MAMA logoMAMA7.9% ROA vs HAIN's -35.4%, ROIC 16.8% vs 2.9%

MAMA vs SMPL vs NOMD vs HAIN vs KR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MAMAMama's Creations, Inc.
FY 2026
Reportable Segment
100.0%$172M
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
NOMDNomad Foods Limited

Segment breakdown not available.

HAINThe Hain Celestial Group, Inc.
FY 2025
Meal Preparation
41.0%$640M
Snacks
23.8%$371M
Grocery
15.7%$245M
Baby/Kids
15.5%$242M
Personal Care
4.0%$63M
KRThe Kroger Co.
FY 2024
Perishable
69.8%$36.3B
Pharmacy
30.2%$15.7B

MAMA vs SMPL vs NOMD vs HAIN vs KR — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMAMALAGGINGNOMD

Income & Cash Flow (Last 12 Months)

SMPL leads this category, winning 4 of 6 comparable metrics.

KR is the larger business by revenue, generating $147.6B annually — 780.2x MAMA's $189M. SMPL is the more profitable business, keeping 6.3% of every revenue dollar as net income compared to HAIN's -35.5%. On growth, MAMA holds the edge at +49.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMAMA logoMAMAMama's Creations,…SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…HAIN logoHAINThe Hain Celestia…KR logoKRThe Kroger Co.
RevenueTrailing 12 months$189M$1.4B$3.0B$1.5B$147.6B
EBITDAEarnings before interest/tax$14M$231M$429M$74M$5.5B
Net IncomeAfter-tax profit$6M$91M$133M-$516M$1.0B
Free Cash FlowCash after capex$9M$174M$227M$42M$3.5B
Gross MarginGross profit ÷ Revenue+24.5%+34.0%+26.6%+19.3%+22.3%
Operating MarginEBIT ÷ Revenue+4.3%+14.4%+10.6%+2.2%+1.3%
Net MarginNet income ÷ Revenue+3.2%+6.3%+4.4%-35.5%+0.7%
FCF MarginFCF ÷ Revenue+4.8%+12.0%+7.6%+2.9%+2.4%
Rev. Growth (YoY)Latest quarter vs prior year+49.7%-0.3%-4.4%-13.3%+1.2%
EPS Growth (YoY)Latest quarter vs prior year+51.3%-31.6%0.0%+21.5%+50.0%
SMPL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

HAIN leads this category, winning 3 of 7 comparable metrics.

At 9.9x trailing earnings, NOMD trades at a 91% valuation discount to MAMA's 114.7x P/E. Adjusting for growth (PEG ratio), SMPL offers better value at 0.52x vs MAMA's 71.07x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMAMA logoMAMAMama's Creations,…SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…HAIN logoHAINThe Hain Celestia…KR logoKRThe Kroger Co.
Market CapShares × price$607M$1.3B$1.5B$57M$41.0B
Enterprise ValueMkt cap + debt − cash$601M$1.5B$3.8B$782M$62.3B
Trailing P/EPrice ÷ TTM EPS114.69x12.32x9.91x-0.11x42.02x
Forward P/EPrice ÷ next-FY EPS est.139.74x7.52x6.93x12.35x
PEG RatioP/E ÷ EPS growth rate71.07x0.52x
EV / EBITDAEnterprise value multiple40.90x6.02x7.47x8.19x10.72x
Price / SalesMarket cap ÷ Revenue3.53x0.86x0.42x0.04x0.28x
Price / BookPrice ÷ Book value/share11.73x0.71x0.54x0.12x7.14x
Price / FCFMarket cap ÷ FCF62.14x7.94x5.08x12.22x
HAIN leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MAMA leads this category, winning 8 of 9 comparable metrics.

MAMA delivers a 13.0% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-141 for HAIN. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to KR's 4.16x. On the Piotroski fundamental quality scale (0–9), MAMA scores 6/9 vs HAIN's 3/9, reflecting solid financial health.

MetricMAMA logoMAMAMama's Creations,…SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…HAIN logoHAINThe Hain Celestia…KR logoKRThe Kroger Co.
ROE (TTM)Return on equity+13.0%+5.2%+5.3%-140.7%+13.0%
ROA (TTM)Return on assets+7.9%+3.7%+2.1%-35.4%+2.0%
ROICReturn on invested capital+16.8%+8.1%+5.5%+2.9%+5.0%
ROCEReturn on capital employed+17.7%+9.4%+6.2%+3.6%+5.5%
Piotroski ScoreFundamental quality 0–965435
Debt / EquityFinancial leverage0.27x0.17x0.92x1.64x4.16x
Net DebtTotal debt minus cash-$5M$206M$2.0B$725M$21.3B
Cash & Equiv.Liquid assets$20M$98M$325M$54M$3.3B
Total DebtShort + long-term debt$14M$304M$2.3B$779M$24.7B
Interest CoverageEBIT ÷ Interest expense16.57x6.77x2.64x0.51x2.59x
MAMA leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MAMA leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MAMA five years ago would be worth $61,867 today (with dividends reinvested), compared to $152 for HAIN. Over the past 12 months, MAMA leads with a +87.3% total return vs HAIN's -62.9%. The 3-year compound annual growth rate (CAGR) favors MAMA at 76.8% vs HAIN's -62.6% — a key indicator of consistent wealth creation.

MetricMAMA logoMAMAMama's Creations,…SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…HAIN logoHAINThe Hain Celestia…KR logoKRThe Kroger Co.
YTD ReturnYear-to-date+15.3%-35.7%-11.4%-40.0%+3.9%
1-Year ReturnPast 12 months+87.3%-62.0%-36.7%-62.9%+1.6%
3-Year ReturnCumulative with dividends+452.2%-64.7%-32.0%-94.8%+47.8%
5-Year ReturnCumulative with dividends+518.7%-64.6%-60.9%-98.5%+83.4%
10-Year ReturnCumulative with dividends+518.7%+4.7%+27.5%-98.7%+102.9%
CAGR (3Y)Annualised 3-year return+76.8%-29.3%-12.1%-62.6%+13.9%
MAMA leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

KR leads this category, winning 2 of 2 comparable metrics.

KR is the less volatile stock with a -0.67 beta — it tends to amplify market swings less than HAIN's 1.81 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KR currently trades 84.5% from its 52-week high vs HAIN's 29.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMAMA logoMAMAMama's Creations,…SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…HAIN logoHAINThe Hain Celestia…KR logoKRThe Kroger Co.
Beta (5Y)Sensitivity to S&P 5000.74x0.19x0.10x1.81x-0.67x
52-Week HighHighest price in past year$17.85$34.19$18.33$2.17$76.58
52-Week LowLowest price in past year$7.75$10.21$8.99$0.55$58.60
% of 52W HighCurrent price vs 52-week peak+83.5%+36.8%+56.9%+29.0%+84.5%
RSI (14)Momentum oscillator 0–10052.658.459.535.746.9
Avg Volume (50D)Average daily shares traded427K2.8M1.3M886K5.2M
KR leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NOMD and KR each lead in 1 of 2 comparable metrics.

Analyst consensus: MAMA as "Buy", SMPL as "Buy", NOMD as "Buy", HAIN as "Hold", KR as "Buy". Consensus price targets imply 85.7% upside for HAIN (target: $1) vs 14.7% for KR (target: $74). For income investors, NOMD offers the higher dividend yield at 6.74% vs KR's 2.09%.

MetricMAMA logoMAMAMama's Creations,…SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…HAIN logoHAINThe Hain Celestia…KR logoKRThe Kroger Co.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$23.00$15.00$13.50$1.17$74.25
# AnalystsCovering analysts724134444
Dividend YieldAnnual dividend ÷ price+6.7%+2.1%
Dividend StreakConsecutive years of raises00219
Dividend / ShareAnnual DPS$0.61$1.35
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.1%+15.8%+2.5%+6.6%
Evenly matched — NOMD and KR each lead in 1 of 2 comparable metrics.
Key Takeaway

MAMA leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). SMPL leads in 1 (Income & Cash Flow). 1 tied.

Best OverallMama's Creations, Inc. (MAMA)Leads 2 of 6 categories
Loading custom metrics...

MAMA vs SMPL vs NOMD vs HAIN vs KR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MAMA or SMPL or NOMD or HAIN or KR a better buy right now?

For growth investors, Mama's Creations, Inc.

(MAMA) is the stronger pick with 39. 2% revenue growth year-over-year, versus -10. 2% for The Hain Celestial Group, Inc. (HAIN). Nomad Foods Limited (NOMD) offers the better valuation at 9. 9x trailing P/E (6. 9x forward), making it the more compelling value choice. Analysts rate Mama's Creations, Inc. (MAMA) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MAMA or SMPL or NOMD or HAIN or KR?

On trailing P/E, Nomad Foods Limited (NOMD) is the cheapest at 9.

9x versus Mama's Creations, Inc. at 114. 7x. On forward P/E, Nomad Foods Limited is actually cheaper at 6. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Simply Good Foods Company wins at 0. 32x versus Mama's Creations, Inc. 's 86. 59x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MAMA or SMPL or NOMD or HAIN or KR?

Over the past 5 years, Mama's Creations, Inc.

(MAMA) delivered a total return of +518. 7%, compared to -98. 5% for The Hain Celestial Group, Inc. (HAIN). Over 10 years, the gap is even starker: MAMA returned +518. 7% versus HAIN's -98. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MAMA or SMPL or NOMD or HAIN or KR?

By beta (market sensitivity over 5 years), The Kroger Co.

(KR) is the lower-risk stock at -0. 67β versus The Hain Celestial Group, Inc. 's 1. 81β — meaning HAIN is approximately -368% more volatile than KR relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 4% for The Kroger Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MAMA or SMPL or NOMD or HAIN or KR?

By revenue growth (latest reported year), Mama's Creations, Inc.

(MAMA) is pulling ahead at 39. 2% versus -10. 2% for The Hain Celestial Group, Inc. (HAIN). On earnings-per-share growth, the picture is similar: Mama's Creations, Inc. grew EPS 38. 2% year-over-year, compared to -601. 2% for The Hain Celestial Group, Inc.. Over a 3-year CAGR, MAMA leads at 22. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MAMA or SMPL or NOMD or HAIN or KR?

The Simply Good Foods Company (SMPL) is the more profitable company, earning 7.

1% net margin versus -34. 0% for The Hain Celestial Group, Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus 1. 3% for KR. At the gross margin level — before operating expenses — SMPL leads at 35. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MAMA or SMPL or NOMD or HAIN or KR more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Simply Good Foods Company (SMPL) is the more undervalued stock at a PEG of 0. 32x versus Mama's Creations, Inc. 's 86. 59x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Nomad Foods Limited (NOMD) trades at 6. 9x forward P/E versus 139. 7x for Mama's Creations, Inc. — 132. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HAIN: 85. 7% to $1. 17.

08

Which pays a better dividend — MAMA or SMPL or NOMD or HAIN or KR?

In this comparison, NOMD (6.

7% yield), KR (2. 1% yield) pay a dividend. MAMA, SMPL, HAIN do not pay a meaningful dividend and should not be held primarily for income.

09

Is MAMA or SMPL or NOMD or HAIN or KR better for a retirement portfolio?

For long-horizon retirement investors, The Kroger Co.

(KR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 67), 2. 1% yield, +102. 9% 10Y return). The Hain Celestial Group, Inc. (HAIN) carries a higher beta of 1. 81 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KR: +102. 9%, HAIN: -98. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MAMA and SMPL and NOMD and HAIN and KR?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MAMA is a small-cap high-growth stock; SMPL is a small-cap deep-value stock; NOMD is a small-cap deep-value stock; HAIN is a small-cap quality compounder stock; KR is a mid-cap quality compounder stock. NOMD, KR pay a dividend while MAMA, SMPL, HAIN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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