MAR
Marriott International, Inc.
Travel Lodging
Market Cap$95.15B
5Y Perf.+305.7%
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Stock Comparison
MAR vs HLT
Revenue, margins, valuation, and 5-year total return — side by side.
HLT
Hilton Worldwide Holdings Inc.
Travel Lodging
Market Cap$73.19B
5Y Perf.+305.4%
MAR vs HLT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | MAR | HLT |
|---|---|---|
| Industry | Travel Lodging | Travel Lodging |
| Market Cap | $95.15B | $73.19B |
| Revenue (TTM) | $21.73B | $12.28B |
| Net Income (TTM) | $2.58B | $1.54B |
| Gross Margin | 6.0% | 44.3% |
| Operating Margin | 19.6% | 23.1% |
| Forward P/E | 31.0x | 35.5x |
| Total Debt | $17.08B | $15.67B |
| Cash & Equiv. | $358M | $970M |
MAR vs HLT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
MAR
HLT
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Marriott Internatio… (MAR) | 100 | 405.7 | +305.7% |
| Hilton Worldwide Ho… (HLT) | 100 | 405.4 | +305.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MAR vs HLT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: MAR leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and dividend income and shareholder returns. Hilton Worldwide Holdings Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
MAR
Marriott International, Inc.
The Income Pick
MAR carries the broadest edge in this set and is the clearest fit for income & stability.
- Dividend streak 4 yrs, beta 1.09, yield 0.7%
- Lower P/E (31.0x vs 35.5x)
- 0.7% yield, 4-year raise streak, vs HLT's 0.2%
Best for: income & stability
HLT
Hilton Worldwide Holdings Inc.
The Growth Play
HLT is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 7.7%, EPS growth -0.3%, 3Y rev CAGR 11.1%
- 6.2% 10Y total return vs MAR's 440.0%
- Lower volatility, beta 0.94, current ratio 10.81x
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | HLT | 7.7% revenue growth vs MAR's 4.3% |
| Value | MAR | Lower P/E (31.0x vs 35.5x) |
| Quality / Margins | HLT | 12.6% margin vs MAR's 11.9% |
| Stability / Safety | HLT | Beta 0.94 vs MAR's 1.09 |
| Dividends | MAR | 0.7% yield, 4-year raise streak, vs HLT's 0.2% |
| Momentum (1Y) | MAR | +43.6% vs HLT's +36.1% |
| Efficiency (ROA) | MAR | 10.5% ROA vs HLT's 9.4%, ROIC 25.0% vs 24.7% |
MAR vs HLT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
MAR vs HLT — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLMARLAGGINGHLT
HLTHilton Worldwide Hold…
2leads
MARMarriott Internationa…
3leads
6 Total Categories
CATEGORYLEADERvs HLTMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
HLT5/6
Valuation MetricsMultiples, price ratios, and targets
MAR4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
MAR4/6
Total Returns1Y, 3Y, 5Y total returns with dividends
HLT4/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
MAR2/2
Income & Cash Flow (Last 12 Months)
HLT leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $21.7B annually — 1.8x HLT's $12.3B. Profitability is closely matched — net margins range from 12.6% (HLT) to 11.9% (MAR). On growth, HLT holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | MARMarriott Internat… | HLTHilton Worldwide … |
|---|---|---|
| RevenueTrailing 12 months | $21.7B | $12.3B |
| EBITDAEarnings before interest/tax | $4.6B | $3.0B |
| Net IncomeAfter-tax profit | $2.6B | $1.5B |
| Free Cash FlowCash after capex | $3.2B | $2.2B |
| Gross MarginGross profit ÷ Revenue | +6.0% | +44.3% |
| Operating MarginEBIT ÷ Revenue | +19.6% | +23.1% |
| Net MarginNet income ÷ Revenue | +11.9% | +12.6% |
| FCF MarginFCF ÷ Revenue | +14.9% | +17.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -71.1% | +9.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +110.6% | +35.0% |
HLT leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
MAR leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 37.8x trailing earnings, MAR trades at a 28% valuation discount to HLT's 52.5x P/E. On an enterprise value basis, MAR's 25.2x EV/EBITDA is more attractive than HLT's 30.6x.
| Metric | MARMarriott Internat… | HLTHilton Worldwide … |
|---|---|---|
| Market CapShares × price | $95.1B | $73.2B |
| Enterprise ValueMkt cap + debt − cash | $111.9B | $87.9B |
| Trailing P/EPrice ÷ TTM EPS | 37.84x | 52.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 31.00x | 35.50x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 25.20x | 30.62x |
| Price / SalesMarket cap ÷ Revenue | 3.63x | 6.08x |
| Price / BookPrice ÷ Book value/share | — | — |
| Price / FCFMarket cap ÷ FCF | 36.48x | 36.09x |
MAR leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
MAR leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
| Metric | MARMarriott Internat… | HLTHilton Worldwide … |
|---|---|---|
| ROE (TTM)Return on equity | — | — |
| ROA (TTM)Return on assets | +10.5% | +9.4% |
| ROICReturn on invested capital | +25.0% | +24.7% |
| ROCEReturn on capital employed | +22.6% | +19.0% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 |
| Debt / EquityFinancial leverage | — | — |
| Net DebtTotal debt minus cash | $16.7B | $14.7B |
| Cash & Equiv.Liquid assets | $358M | $970M |
| Total DebtShort + long-term debt | $17.1B | $15.7B |
| Interest CoverageEBIT ÷ Interest expense | 8.06x | 4.42x |
MAR leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
HLT leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,820 today (with dividends reinvested), compared to $25,790 for MAR. Over the past 12 months, MAR leads with a +43.6% total return vs HLT's +36.1%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.5% vs MAR's 27.2% — a key indicator of consistent wealth creation.
| Metric | MARMarriott Internat… | HLTHilton Worldwide … |
|---|---|---|
| YTD ReturnYear-to-date | +14.8% | +9.8% |
| 1-Year ReturnPast 12 months | +43.6% | +36.1% |
| 3-Year ReturnCumulative with dividends | +105.9% | +122.1% |
| 5-Year ReturnCumulative with dividends | +157.9% | +168.2% |
| 10-Year ReturnCumulative with dividends | +440.0% | +621.9% |
| CAGR (3Y)Annualised 3-year return | +27.2% | +30.5% |
HLT leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.
Risk & Volatility
HLT is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than MAR's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | MARMarriott Internat… | HLTHilton Worldwide … |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.09x | 0.94x |
| 52-Week HighHighest price in past year | $380.00 | $344.75 |
| 52-Week LowLowest price in past year | $250.01 | $235.99 |
| % of 52W HighCurrent price vs 52-week peak | +94.5% | +93.3% |
| RSI (14)Momentum oscillator 0–100 | 50.8 | 44.1 |
| Avg Volume (50D)Average daily shares traded | 1.5M | 1.6M |
Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.
Analyst Outlook
MAR leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates MAR as "Hold" and HLT as "Buy". Consensus price targets imply 5.3% upside for HLT (target: $338) vs 3.7% for MAR (target: $373). For income investors, MAR offers the higher dividend yield at 0.74% vs HLT's 0.19%.
| Metric | MARMarriott Internat… | HLTHilton Worldwide … |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $372.50 | $338.45 |
| # AnalystsCovering analysts | 52 | 49 |
| Dividend YieldAnnual dividend ÷ price | +0.7% | +0.2% |
| Dividend StreakConsecutive years of raises | 4 | 0 |
| Dividend / ShareAnnual DPS | $2.67 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.5% | +4.4% |
MAR leads this category, winning 2 of 2 comparable metrics.
Key Takeaway
MAR leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). HLT leads in 2 (Income & Cash Flow, Total Returns). 1 tied.
Best OverallMarriott International, Inc. (MAR)Leads 3 of 6 categories
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MAR vs HLT: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is MAR or HLT a better buy right now?
For growth investors, Hilton Worldwide Holdings Inc.
(HLT) is the stronger pick with 7. 7% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Marriott International, Inc. (MAR) offers the better valuation at 37. 8x trailing P/E (31. 0x forward), making it the more compelling value choice. Analysts rate Hilton Worldwide Holdings Inc. (HLT) a "Buy" — based on 49 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MAR or HLT?
On trailing P/E, Marriott International, Inc.
(MAR) is the cheapest at 37. 8x versus Hilton Worldwide Holdings Inc. at 52. 5x. On forward P/E, Marriott International, Inc. is actually cheaper at 31. 0x.
03Which is the better long-term investment — MAR or HLT?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +168. 2%, compared to +157. 9% for Marriott International, Inc. (MAR). Over 10 years, the gap is even starker: HLT returned +621. 9% versus MAR's +440. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MAR or HLT?
By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.
(HLT) is the lower-risk stock at 0. 94β versus Marriott International, Inc. 's 1. 09β — meaning MAR is approximately 16% more volatile than HLT relative to the S&P 500.
05Which is growing faster — MAR or HLT?
By revenue growth (latest reported year), Hilton Worldwide Holdings Inc.
(HLT) is pulling ahead at 7. 7% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -0. 3% for Hilton Worldwide Holdings Inc.. Over a 3-year CAGR, HLT leads at 11. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MAR or HLT?
Hilton Worldwide Holdings Inc.
(HLT) is the more profitable company, earning 12. 1% net margin versus 9. 9% for Marriott International, Inc. — meaning it keeps 12. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 15. 8% for MAR. At the gross margin level — before operating expenses — HLT leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MAR or HLT more undervalued right now?
On forward earnings alone, Marriott International, Inc.
(MAR) trades at 31. 0x forward P/E versus 35. 5x for Hilton Worldwide Holdings Inc. — 4. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HLT: 5. 3% to $338. 45.
08Which pays a better dividend — MAR or HLT?
All stocks in this comparison pay dividends.
Marriott International, Inc. (MAR) offers the highest yield at 0. 7%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).
09Is MAR or HLT better for a retirement portfolio?
For long-horizon retirement investors, Marriott International, Inc.
(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 7% yield, +440. 0% 10Y return). Both have compounded well over 10 years (MAR: +440. 0%, HLT: +621. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MAR and HLT?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
MAR pays a dividend while HLT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(MAR: -71.1% · HLT: 9.0%)Net Margin>
%
(MAR: 11.9% · HLT: 12.6%)P/E Ratio<
x
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