Marriott's asset-light franchise model appears to generate durable fee income, with operating margin expanding from 11.6% in 2025Q4 to 18.2% in 2026Q3 while SG&A held near $214 million to $241 million per quarter, suggesting operating leverage is scaling faster than overhead.
Price trend, volume and key moving averages
Start with the evidence for owning the stock and the risks that can break the thesis.
Operating margin improved to 18.2% in 2026Q3 from 11.6% in 2025Q4 while revenue growth of 8.0% and diluted EPS of $3.04 suggest earnings momentum, though the 22.0% gross margin reflects reimbursable cost presentation and stock-based compensation of $65 million per quarter remains a recurring cost.
Marriott's strong brand and network moat are highlighted, emphasizing franchise durability and customer stickiness driven by the Marriott Bonvoy program.
The company's franchise model provides resilience and scalability, contributing to long-term growth and profitability.
The Bonvoy program enhances customer retention and owner stickiness, driving recurring revenue and brand loyalty.
Trailing total returns as of 11/7/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).
Check whether operating performance supports the current valuation.
Recent results and news deserve attention only when they alter the forward view.
| Quarter | EPS (Act vs Est) | Revenue (Act vs Est) |
|---|---|---|
Q4 2026Latest Nov 2, 2026 | $3.02+6.3% vs $2.84 | $7.0B+1.1% vs $6.9B |
Q3 2026 Aug 3, 2026 | $3.19+4.2% vs $3.06 | $7.1B-1.7% vs $7.2B |
Q2 2026 May 6, 2026 | $2.72+6.3% vs $2.56 | $6.7B+1.0% vs $6.6B |
Q1 2026 Feb 10, 2026 | $2.58-0.8% vs $2.60 | $6.7B+0.3% vs $6.7B |
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BETHESDA, Md., Nov. 5, 2026 /PRNewswire/ -- Marriott International, Inc. (Nasdaq: MAR) today announced that its board of directors declared a quarterly cash dividend of 73 cents per share of common stock.
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Benchmark MAR against direct peers instead of judging its metrics in isolation.
Key metrics vs top competitors for Marriott International, Inc. (MAR)
| Company | Price | Market Cap | P/E Ratio | Rev Growth (1Y) | Net Margin | ROE | Div Yield |
|---|---|---|---|---|---|---|---|
| $416.47 | $108.6B | 41.00 | 4.33% | 9.68% | — | 0.64% | |
| $370.45 | $83.38B | 49.25 | 7.74% | 13.4% | — | 0.16% | |
| $178.75 | $26.41B | 36.70 | 5.4% | — | — | 0.97% | |
| $184.32 | $17.47B | 95.48 | 116.96% | 2.61% | 5.19% | 0.32% | |
| $77.35 | $5.74B | 28.45 | 1.49% | 13.97% | 43.21% | 2.17% | |
| $118.91 | $5.41B | 26.20 | 0.75% | 12.64% | 139.04% | 0.97% |
Marriott International, Inc. (MAR) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
Verify the primary filings, follow material updates, and answer the remaining questions.
Marriott International, Inc. (MAR) SEC filings — annual & quarterly reports (10-K, 10-Q)
Nov 2, 2026·SEC
Aug 13, 2026·SEC
Aug 3, 2026·SEC
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Marriott International, Inc. (MAR) stock FAQ — growth, dividends, profitability & financials explained
Marriott International, Inc. (MAR) reported $27.42B in revenue over the trailing twelve months. Revenue was $26.19B in fiscal year 2025. That is 189% more than the $9.05B of fiscal year 1997.
Marriott International, Inc. (MAR) grew revenue by 5.8% over the trailing twelve months, compared with the twelve months before.
Yes. Marriott International, Inc. (MAR) earned $2.65B in net income over the trailing twelve months (a 9.7% net margin).
Yes. Marriott International, Inc. (MAR) pays a dividend that yields 0.64% at the current price, a small yield.
Marriott International, Inc. (MAR) generated $3.90B in free cash flow over the trailing twelve months.
