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MCS vs SHO
Revenue, margins, valuation, and 5-year total return — side by side.
REIT - Hotel & Motel
MCS vs SHO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Entertainment | REIT - Hotel & Motel |
| Market Cap | $561M | $1.94B |
| Revenue (TTM) | $764M | $986M |
| Net Income (TTM) | $14M | $38M |
| Gross Margin | 113.7% | 20.1% |
| Operating Margin | 2.4% | 8.8% |
| Forward P/E | 31.7x | 129.9x |
| Total Debt | $335M | $925M |
| Cash & Equiv. | $23M | $109M |
MCS vs SHO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| The Marcus Corporat… (MCS) | 100 | 133.5 | +33.5% |
| Sunstone Hotel Inve… (SHO) | 100 | 115.8 | +15.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MCS vs SHO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MCS is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 3.1%, EPS growth 270.8%, 3Y rev CAGR 3.8%
- Lower volatility, beta 0.85, Low D/E 73.3%, current ratio 0.40x
- Lower P/E (31.7x vs 129.9x)
SHO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 4 yrs, beta 1.00, yield 4.3%
- 12.0% 10Y total return vs MCS's 6.6%
- Beta 1.00, yield 4.3%, current ratio 2.30x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.0% FFO/revenue growth vs MCS's 3.1% | |
| Value | Lower P/E (31.7x vs 129.9x) | |
| Quality / Margins | 3.8% margin vs MCS's 1.9% | |
| Stability / Safety | Beta 0.85 vs SHO's 1.00 | |
| Dividends | 4.3% yield, 4-year raise streak, vs MCS's 1.6% | |
| Momentum (1Y) | +27.8% vs MCS's +13.1% | |
| Efficiency (ROA) | 1.4% ROA vs SHO's 1.3%, ROIC 2.1% vs 2.0% |
MCS vs SHO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MCS vs SHO — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
SHO leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SHO and MCS operate at a comparable scale, with $986M and $764M in trailing revenue. Profitability is closely matched — net margins range from 3.8% (SHO) to 1.9% (MCS). On growth, SHO holds the edge at +11.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $764M | $986M |
| EBITDAEarnings before interest/tax | $88M | $190M |
| Net IncomeAfter-tax profit | $14M | $38M |
| Free Cash FlowCash after capex | $37M | $132M |
| Gross MarginGross profit ÷ Revenue | +113.7% | +20.1% |
| Operating MarginEBIT ÷ Revenue | +2.4% | +8.8% |
| Net MarginNet income ÷ Revenue | +1.9% | +3.8% |
| FCF MarginFCF ÷ Revenue | +4.9% | +13.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.8% | +11.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +3.8% | +7.0% |
Valuation Metrics
MCS leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 43.9x trailing earnings, MCS trades at a 82% valuation discount to SHO's 242.3x P/E. On an enterprise value basis, MCS's 9.5x EV/EBITDA is more attractive than SHO's 13.2x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $561M | $1.9B |
| Enterprise ValueMkt cap + debt − cash | $873M | $2.8B |
| Trailing P/EPrice ÷ TTM EPS | 43.88x | 242.32x |
| Forward P/EPrice ÷ next-FY EPS est. | 31.70x | 129.91x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 9.50x | 13.18x |
| Price / SalesMarket cap ÷ Revenue | 0.74x | 2.02x |
| Price / BookPrice ÷ Book value/share | 1.23x | 1.02x |
| Price / FCFMarket cap ÷ FCF | 566.77x | 24.68x |
Profitability & Efficiency
MCS leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
MCS delivers a 2.4% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $2 for SHO. SHO carries lower financial leverage with a 0.48x debt-to-equity ratio, signaling a more conservative balance sheet compared to MCS's 0.73x. On the Piotroski fundamental quality scale (0–9), MCS scores 7/9 vs SHO's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +2.4% | +1.9% |
| ROA (TTM)Return on assets | +1.4% | +1.3% |
| ROICReturn on invested capital | +2.1% | +2.0% |
| ROCEReturn on capital employed | +2.5% | +2.5% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.73x | 0.48x |
| Net DebtTotal debt minus cash | $312M | $816M |
| Cash & Equiv.Liquid assets | $23M | $109M |
| Total DebtShort + long-term debt | $335M | $925M |
| Interest CoverageEBIT ÷ Interest expense | 6.90x | 1.58x |
Total Returns (Dividends Reinvested)
MCS leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MCS five years ago would be worth $10,021 today (with dividends reinvested), compared to $9,226 for SHO. Over the past 12 months, SHO leads with a +27.8% total return vs MCS's +13.1%. The 3-year compound annual growth rate (CAGR) favors MCS at 6.0% vs SHO's 3.1% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +18.5% | +13.3% |
| 1-Year ReturnPast 12 months | +13.1% | +27.8% |
| 3-Year ReturnCumulative with dividends | +19.2% | +9.7% |
| 5-Year ReturnCumulative with dividends | +0.2% | -7.7% |
| 10-Year ReturnCumulative with dividends | +6.6% | +12.0% |
| CAGR (3Y)Annualised 3-year return | +6.0% | +3.1% |
Risk & Volatility
Evenly matched — MCS and SHO each lead in 1 of 2 comparable metrics.
Risk & Volatility
MCS is the less volatile stock with a 0.85 beta — it tends to amplify market swings less than SHO's 1.00 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SHO currently trades 99.2% from its 52-week high vs MCS's 89.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.85x | 1.00x |
| 52-Week HighHighest price in past year | $20.02 | $10.33 |
| 52-Week LowLowest price in past year | $12.85 | $8.14 |
| % of 52W HighCurrent price vs 52-week peak | +89.9% | +99.2% |
| RSI (14)Momentum oscillator 0–100 | 49.8 | 65.6 |
| Avg Volume (50D)Average daily shares traded | 141K | 1.6M |
Analyst Outlook
SHO leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates MCS as "Buy" and SHO as "Hold". Consensus price targets imply 27.8% upside for MCS (target: $23) vs 2.4% for SHO (target: $11). For income investors, SHO offers the higher dividend yield at 4.34% vs MCS's 1.63%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $23.00 | $10.50 |
| # AnalystsCovering analysts | 8 | 28 |
| Dividend YieldAnnual dividend ÷ price | +1.6% | +4.3% |
| Dividend StreakConsecutive years of raises | 3 | 4 |
| Dividend / ShareAnnual DPS | $0.29 | $0.44 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.3% | +5.6% |
MCS leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). SHO leads in 2 (Income & Cash Flow, Analyst Outlook). 1 tied.
MCS vs SHO: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is MCS or SHO a better buy right now?
For growth investors, Sunstone Hotel Investors, Inc.
(SHO) is the stronger pick with 6. 0% revenue growth year-over-year, versus 3. 1% for The Marcus Corporation (MCS). The Marcus Corporation (MCS) offers the better valuation at 43. 9x trailing P/E (31. 7x forward), making it the more compelling value choice. Analysts rate The Marcus Corporation (MCS) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MCS or SHO?
On trailing P/E, The Marcus Corporation (MCS) is the cheapest at 43.
9x versus Sunstone Hotel Investors, Inc. at 242. 3x. On forward P/E, The Marcus Corporation is actually cheaper at 31. 7x.
03Which is the better long-term investment — MCS or SHO?
Over the past 5 years, The Marcus Corporation (MCS) delivered a total return of +0.
2%, compared to -7. 7% for Sunstone Hotel Investors, Inc. (SHO). Over 10 years, the gap is even starker: SHO returned +12. 0% versus MCS's +6. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MCS or SHO?
By beta (market sensitivity over 5 years), The Marcus Corporation (MCS) is the lower-risk stock at 0.
85β versus Sunstone Hotel Investors, Inc. 's 1. 00β — meaning SHO is approximately 18% more volatile than MCS relative to the S&P 500. On balance sheet safety, Sunstone Hotel Investors, Inc. (SHO) carries a lower debt/equity ratio of 48% versus 73% for The Marcus Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — MCS or SHO?
By revenue growth (latest reported year), Sunstone Hotel Investors, Inc.
(SHO) is pulling ahead at 6. 0% versus 3. 1% for The Marcus Corporation (MCS). On earnings-per-share growth, the picture is similar: The Marcus Corporation grew EPS 270. 8% year-over-year, compared to -69. 8% for Sunstone Hotel Investors, Inc.. Over a 3-year CAGR, MCS leads at 3. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MCS or SHO?
Sunstone Hotel Investors, Inc.
(SHO) is the more profitable company, earning 2. 6% net margin versus 1. 7% for The Marcus Corporation — meaning it keeps 2. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHO leads at 7. 8% versus 2. 9% for MCS. At the gross margin level — before operating expenses — MCS leads at 38. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MCS or SHO more undervalued right now?
On forward earnings alone, The Marcus Corporation (MCS) trades at 31.
7x forward P/E versus 129. 9x for Sunstone Hotel Investors, Inc. — 98. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MCS: 27. 8% to $23. 00.
08Which pays a better dividend — MCS or SHO?
All stocks in this comparison pay dividends.
Sunstone Hotel Investors, Inc. (SHO) offers the highest yield at 4. 3%, versus 1. 6% for The Marcus Corporation (MCS).
09Is MCS or SHO better for a retirement portfolio?
For long-horizon retirement investors, The Marcus Corporation (MCS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
85), 1. 6% yield). Both have compounded well over 10 years (MCS: +6. 6%, SHO: +12. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MCS and SHO?
These companies operate in different sectors (MCS (Communication Services) and SHO (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MCS is a small-cap quality compounder stock; SHO is a small-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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