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Stock Comparison

MGNI vs GOOGL vs META vs DV

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.-65.0%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+238.2%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+89.7%
DV
DoubleVerify Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$1.76B
5Y Perf.-69.2%

MGNI vs GOOGL vs META vs DV — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MGNI logoMGNI
GOOGL logoGOOGL
META logoMETA
DV logoDV
IndustryAdvertising AgenciesInternet Content & InformationInternet Content & InformationSoftware - Application
Market Cap$2.01B$4.81T$1.56T$1.76B
Revenue (TTM)$723M$422.57B$214.96B$764M
Net Income (TTM)$159M$160.21B$70.59B$55M
Gross Margin63.4%60.4%81.9%82.2%
Operating Margin14.8%32.7%41.2%11.5%
Forward P/E13.4x29.6x20.4x20.5x
Total Debt$279M$59.29B$83.90B$100M
Cash & Equiv.$553M$30.71B$35.87B$259M

MGNI vs GOOGL vs META vs DVLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MGNI
GOOGL
META
DV
StockApr 21May 26Return
Magnite, Inc. (MGNI)10035.0-65.0%
Alphabet Inc. (GOOGL)100338.2+238.2%
Meta Platforms, Inc. (META)100189.7+89.7%
DoubleVerify Holdin… (DV)10030.8-69.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: MGNI vs GOOGL vs META vs DV

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. Meta Platforms, Inc. is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. MGNI and DV also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MGNI
Magnite, Inc.
The Value Play

MGNI is the clearest fit if your priority is value.

  • Lower P/E (13.4x vs 20.4x)
Best for: value
GOOGL
Alphabet Inc.
The Income Pick

GOOGL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 1.26, yield 0.2%
  • 10.0% 10Y total return vs META's 421.2%
  • PEG 0.99 vs DV's 1.13
  • 37.9% margin vs DV's 7.2%
Best for: income & stability and long-term compounding
META
Meta Platforms, Inc.
The Growth Play

META is the #2 pick in this set and the best alternative if growth exposure and defensive is your priority.

  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • Beta 1.59, yield 0.3%, current ratio 2.60x
  • 22.2% revenue growth vs MGNI's 6.9%
  • 0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Best for: growth exposure and defensive
DV
DoubleVerify Holdings, Inc.
The Defensive Pick

DV is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.03, Low D/E 8.8%, current ratio 4.27x
  • Beta 1.03 vs MGNI's 1.63, lower leverage
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs MGNI's 6.9%
ValueMGNI logoMGNILower P/E (13.4x vs 20.4x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs DV's 7.2%
Stability / SafetyDV logoDVBeta 1.03 vs MGNI's 1.63, lower leverage
DividendsMETA logoMETA0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs DV's -19.9%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs DV's 4.2%, ROIC 25.1% vs 6.4%

MGNI vs GOOGL vs META vs DV — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MGNIMagnite, Inc.

Segment breakdown not available.

GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
DVDoubleVerify Holdings, Inc.

Segment breakdown not available.

MGNI vs GOOGL vs META vs DV — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGDV

Income & Cash Flow (Last 12 Months)

META leads this category, winning 3 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 584.8x MGNI's $723M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to DV's 7.2%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMGNI logoMGNIMagnite, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…DV logoDVDoubleVerify Hold…
RevenueTrailing 12 months$723M$422.6B$215.0B$764M
EBITDAEarnings before interest/tax$145M$161.3B$109.3B$148M
Net IncomeAfter-tax profit$159M$160.2B$70.6B$55M
Free Cash FlowCash after capex$44M$73.3B$48.3B$135M
Gross MarginGross profit ÷ Revenue+63.4%+60.4%+81.9%+82.2%
Operating MarginEBIT ÷ Revenue+14.8%+32.7%+41.2%+11.5%
Net MarginNet income ÷ Revenue+22.0%+37.9%+32.8%+7.2%
FCF MarginFCF ÷ Revenue+6.1%+17.3%+22.4%+17.7%
Rev. Growth (YoY)Latest quarter vs prior year+5.5%+21.8%+33.1%+9.6%
EPS Growth (YoY)Latest quarter vs prior year+142.9%+81.9%+62.4%+3.0%
META leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — MGNI and DV each lead in 3 of 7 comparable metrics.

At 14.7x trailing earnings, MGNI trades at a 60% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs DV's 1.99x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMGNI logoMGNIMagnite, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…DV logoDVDoubleVerify Hold…
Market CapShares × price$2.0B$4.81T$1.56T$1.8B
Enterprise ValueMkt cap + debt − cash$1.7B$4.84T$1.61T$1.6B
Trailing P/EPrice ÷ TTM EPS14.74x36.82x26.26x36.17x
Forward P/EPrice ÷ next-FY EPS est.13.45x29.61x20.36x20.52x
PEG RatioP/E ÷ EPS growth rate1.23x1.43x1.99x
EV / EBITDAEnterprise value multiple11.43x32.22x15.81x11.77x
Price / SalesMarket cap ÷ Revenue2.81x11.95x7.78x2.35x
Price / BookPrice ÷ Book value/share2.33x11.72x7.31x1.60x
Price / FCFMarket cap ÷ FCF12.11x65.72x33.90x10.18x
Evenly matched — MGNI and DV each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 5 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $5 for DV. DV carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs DV's 5/9, reflecting strong financial health.

MetricMGNI logoMGNIMagnite, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…DV logoDVDoubleVerify Hold…
ROE (TTM)Return on equity+18.6%+39.0%+33.2%+5.0%
ROA (TTM)Return on assets+5.3%+27.4%+20.8%+4.2%
ROICReturn on invested capital+9.5%+25.1%+27.6%+6.4%
ROCEReturn on capital employed+7.3%+30.3%+29.4%+6.6%
Piotroski ScoreFundamental quality 0–96755
Debt / EquityFinancial leverage0.30x0.14x0.39x0.09x
Net DebtTotal debt minus cash-$275M$28.6B$48.0B-$159M
Cash & Equiv.Liquid assets$553M$30.7B$35.9B$259M
Total DebtShort + long-term debt$279M$59.3B$83.9B$100M
Interest CoverageEBIT ÷ Interest expense4.03x392.15x78.84x43.16x
GOOGL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $2,979 for DV. Over the past 12 months, GOOGL leads with a +163.5% total return vs DV's -19.9%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs DV's -26.4% — a key indicator of consistent wealth creation.

MetricMGNI logoMGNIMagnite, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…DV logoDVDoubleVerify Hold…
YTD ReturnYear-to-date-12.8%+26.4%-5.1%-0.1%
1-Year ReturnPast 12 months+12.6%+163.5%+3.7%-19.9%
3-Year ReturnCumulative with dividends+58.7%+270.8%+166.4%-60.1%
5-Year ReturnCumulative with dividends-60.9%+239.8%+94.8%-70.2%
10-Year ReturnCumulative with dividends-4.7%+996.1%+421.2%-68.9%
CAGR (3Y)Annualised 3-year return+16.7%+54.8%+38.6%-26.4%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOGL and DV each lead in 1 of 2 comparable metrics.

DV is the less volatile stock with a 1.03 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs MGNI's 52.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMGNI logoMGNIMagnite, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…DV logoDVDoubleVerify Hold…
Beta (5Y)Sensitivity to S&P 5001.63x1.26x1.59x1.03x
52-Week HighHighest price in past year$26.65$400.10$796.25$16.82
52-Week LowLowest price in past year$10.82$147.84$520.26$7.64
% of 52W HighCurrent price vs 52-week peak+52.5%+99.5%+77.5%+64.5%
RSI (14)Momentum oscillator 0–10055.483.442.861.2
Avg Volume (50D)Average daily shares traded2.1M28.3M15.6M2.6M
Evenly matched — GOOGL and DV each lead in 1 of 2 comparable metrics.

Analyst Outlook

META leads this category, winning 1 of 1 comparable metric.

Analyst consensus: MGNI as "Buy", GOOGL as "Buy", META as "Buy", DV as "Buy". Consensus price targets imply 39.2% upside for DV (target: $15) vs 2.1% for GOOGL (target: $406). For income investors, META offers the higher dividend yield at 0.34% vs GOOGL's 0.21%.

MetricMGNI logoMGNIMagnite, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…DV logoDVDoubleVerify Hold…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$18.00$406.28$821.80$15.10
# AnalystsCovering analysts31826033
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%
Dividend StreakConsecutive years of raises22
Dividend / ShareAnnual DPS$0.82$2.07
Buyback YieldShare repurchases ÷ mkt cap+2.3%+0.9%+1.7%+8.1%
META leads this category, winning 1 of 1 comparable metric.
Key Takeaway

META leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

MGNI vs GOOGL vs META vs DV: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MGNI or GOOGL or META or DV a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 6. 9% for Magnite, Inc. (MGNI). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Magnite, Inc. (MGNI) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MGNI or GOOGL or META or DV?

On trailing P/E, Magnite, Inc.

(MGNI) is the cheapest at 14. 7x versus Alphabet Inc. at 36. 8x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus DoubleVerify Holdings, Inc. 's 1. 13x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MGNI or GOOGL or META or DV?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -70. 2% for DoubleVerify Holdings, Inc. (DV). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus DV's -68. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MGNI or GOOGL or META or DV?

By beta (market sensitivity over 5 years), DoubleVerify Holdings, Inc.

(DV) is the lower-risk stock at 1. 03β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 59% more volatile than DV relative to the S&P 500. On balance sheet safety, DoubleVerify Holdings, Inc. (DV) carries a lower debt/equity ratio of 9% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MGNI or GOOGL or META or DV?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 6. 9% for Magnite, Inc. (MGNI). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -6. 3% for DoubleVerify Holdings, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MGNI or GOOGL or META or DV?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 6. 8% for DoubleVerify Holdings, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 10. 6% for DV. At the gross margin level — before operating expenses — DV leads at 82. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MGNI or GOOGL or META or DV more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus DoubleVerify Holdings, Inc. 's 1. 13x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Magnite, Inc. (MGNI) trades at 13. 4x forward P/E versus 29. 6x for Alphabet Inc. — 16. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DV: 39. 2% to $15. 10.

08

Which pays a better dividend — MGNI or GOOGL or META or DV?

In this comparison, META (0.

3% yield), GOOGL (0. 2% yield) pay a dividend. MGNI, DV do not pay a meaningful dividend and should not be held primarily for income.

09

Is MGNI or GOOGL or META or DV better for a retirement portfolio?

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +996. 1%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MGNI and GOOGL and META and DV?

These companies operate in different sectors (MGNI (Communication Services) and GOOGL (Communication Services) and META (Communication Services) and DV (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MGNI is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; DV is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
Run This Screen
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
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DV

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform MGNI and GOOGL and META and DV on the metrics below

Revenue Growth>
%
(MGNI: 5.5% · GOOGL: 21.8%)
Net Margin>
%
(MGNI: 22.0% · GOOGL: 37.9%)
P/E Ratio<
x
(MGNI: 14.7x · GOOGL: 36.8x)

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