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MKTW vs IHRT vs NWSA vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MKTW
MarketWise, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$44M
5Y Perf.-91.6%
IHRT
iHeartMedia, Inc.

Broadcasting

Communication ServicesNASDAQ • US
Market Cap$880M
5Y Perf.-30.2%
NWSA
News Corporation

Entertainment

Communication ServicesNASDAQ • US
Market Cap$15.27B
5Y Perf.+92.9%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+443.1%

MKTW vs IHRT vs NWSA vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MKTW logoMKTW
IHRT logoIHRT
NWSA logoNWSA
GOOGL logoGOOGL
IndustrySoftware - ApplicationBroadcastingEntertainmentInternet Content & Information
Market Cap$44M$880M$15.27B$4.81T
Revenue (TTM)$321M$3.86B$9.03B$422.57B
Net Income (TTM)$4M$-473M$1.69B$160.21B
Gross Margin86.2%78.5%34.9%60.4%
Operating Margin14.1%-0.5%7.8%32.7%
Forward P/E7.2x25.8x29.6x
Total Debt$6M$5.79B$2.94B$59.29B
Cash & Equiv.$70M$271K$2.40B$30.71B

MKTW vs IHRT vs NWSA vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MKTW
IHRT
NWSA
GOOGL
StockSep 20May 26Return
MarketWise, Inc. (MKTW)1008.4-91.6%
iHeartMedia, Inc. (IHRT)10069.8-30.2%
News Corporation (NWSA)100192.9+92.9%
Alphabet Inc. (GOOGL)100543.1+443.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: MKTW vs IHRT vs NWSA vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MKTW and GOOGL are tied at the top with 3 categories each — the right choice depends on your priorities. Alphabet Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. IHRT also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MKTW
MarketWise, Inc.
The Income Pick

MKTW carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 1 yrs, beta 0.37, yield 11.8%
  • Beta 0.37, yield 11.8%, current ratio 0.56x
  • Lower P/E (7.2x vs 29.6x)
  • Beta 0.37 vs IHRT's 1.82
Best for: income & stability and defensive
IHRT
iHeartMedia, Inc.
The Momentum Pick

IHRT is the clearest fit if your priority is momentum.

  • +415.5% vs NWSA's -3.3%
Best for: momentum
NWSA
News Corporation
The Lower-Volatility Pick

NWSA lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
GOOGL
Alphabet Inc.
The Growth Play

GOOGL is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.0% 10Y total return vs NWSA's 136.5%
  • Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
  • 15.1% revenue growth vs MKTW's -19.7%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthGOOGL logoGOOGL15.1% revenue growth vs MKTW's -19.7%
ValueMKTW logoMKTWLower P/E (7.2x vs 29.6x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs IHRT's -12.2%
Stability / SafetyMKTW logoMKTWBeta 0.37 vs IHRT's 1.82
DividendsMKTW logoMKTW11.8% yield, 1-year raise streak, vs GOOGL's 0.2%
Momentum (1Y)IHRT logoIHRT+415.5% vs NWSA's -3.3%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs IHRT's -12.0%, ROIC 25.1% vs -0.4%

MKTW vs IHRT vs NWSA vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MKTWMarketWise, Inc.
FY 2025
Subscription and Circulation
100.0%$323M
Advertising
0.0%$45,000
IHRTiHeartMedia, Inc.
FY 2024
Broadcast Radio
44.8%$1.7B
Digital Non-podcast
18.5%$711M
Digital Podcast
11.6%$449M
Networks
11.3%$437M
Audio And Media Services
8.3%$322M
Sponsorship And Events
4.9%$187M
Other
0.5%$21M
NWSANews Corporation
FY 2025
Dow Jones Segment
27.6%$2.3B
News And Information Services Segment
25.7%$2.2B
Book Publishing Segment
25.4%$2.1B
Digital Real Estate Services Segment
21.3%$1.8B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

MKTW vs IHRT vs NWSA vs GOOGL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGNWSA

Income & Cash Flow (Last 12 Months)

GOOGL leads this category, winning 4 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 1316.4x MKTW's $321M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to IHRT's -12.2%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMKTW logoMKTWMarketWise, Inc.IHRT logoIHRTiHeartMedia, Inc.NWSA logoNWSANews CorporationGOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$321M$3.9B$9.0B$422.6B
EBITDAEarnings before interest/tax$47M$339M$469M$161.3B
Net IncomeAfter-tax profit$4M-$473M$1.7B$160.2B
Free Cash FlowCash after capex$43M$11M$572M$73.3B
Gross MarginGross profit ÷ Revenue+86.2%+78.5%+34.9%+60.4%
Operating MarginEBIT ÷ Revenue+14.1%-0.5%+7.8%+32.7%
Net MarginNet income ÷ Revenue+1.3%-12.2%+18.7%+37.9%
FCF MarginFCF ÷ Revenue+13.3%+0.3%+6.3%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year-8.5%+0.8%+8.9%+21.8%
EPS Growth (YoY)Latest quarter vs prior year-156.1%-20.8%+6.1%+81.9%
GOOGL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

MKTW leads this category, winning 3 of 6 comparable metrics.

At 7.2x trailing earnings, MKTW trades at a 80% valuation discount to GOOGL's 36.8x P/E. On an enterprise value basis, NWSA's 11.2x EV/EBITDA is more attractive than GOOGL's 32.2x.

MetricMKTW logoMKTWMarketWise, Inc.IHRT logoIHRTiHeartMedia, Inc.NWSA logoNWSANews CorporationGOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$44M$880M$15.3B$4.81T
Enterprise ValueMkt cap + debt − cash-$20M$6.7B$15.8B$4.84T
Trailing P/EPrice ÷ TTM EPS7.20x-1.86x13.06x36.82x
Forward P/EPrice ÷ next-FY EPS est.25.75x29.61x
PEG RatioP/E ÷ EPS growth rate1.23x
EV / EBITDAEnterprise value multiple-0.31x19.65x11.17x32.22x
Price / SalesMarket cap ÷ Revenue0.13x0.23x1.81x11.95x
Price / BookPrice ÷ Book value/share1.64x11.72x
Price / FCFMarket cap ÷ FCF0.96x80.64x21.00x65.72x
MKTW leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 7 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $18 for NWSA. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to NWSA's 0.31x. On the Piotroski fundamental quality scale (0–9), NWSA scores 7/9 vs IHRT's 4/9, reflecting strong financial health.

MetricMKTW logoMKTWMarketWise, Inc.IHRT logoIHRTiHeartMedia, Inc.NWSA logoNWSANews CorporationGOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+18.1%+39.0%
ROA (TTM)Return on assets+2.0%-12.0%+10.9%+27.4%
ROICReturn on invested capital-0.4%+6.8%+25.1%
ROCEReturn on capital employed-0.5%+7.2%+30.3%
Piotroski ScoreFundamental quality 0–94477
Debt / EquityFinancial leverage0.31x0.14x
Net DebtTotal debt minus cash-$64M$5.8B$537M$28.6B
Cash & Equiv.Liquid assets$70M$270,900$2.4B$30.7B
Total DebtShort + long-term debt$6M$5.8B$2.9B$59.3B
Interest CoverageEBIT ÷ Interest expense-0.17x127.43x392.15x
GOOGL leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $1,170 for MKTW. Over the past 12 months, IHRT leads with a +415.5% total return vs NWSA's -3.3%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs MKTW's -10.1% — a key indicator of consistent wealth creation.

MetricMKTW logoMKTWMarketWise, Inc.IHRT logoIHRTiHeartMedia, Inc.NWSA logoNWSANews CorporationGOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date+13.5%+36.6%+3.6%+26.4%
1-Year ReturnPast 12 months+32.6%+415.5%-3.3%+163.5%
3-Year ReturnCumulative with dividends-27.4%+85.9%+61.3%+270.8%
5-Year ReturnCumulative with dividends-88.3%-75.0%+2.2%+239.8%
10-Year ReturnCumulative with dividends-88.2%-68.5%+136.5%+996.1%
CAGR (3Y)Annualised 3-year return-10.1%+23.0%+17.3%+54.8%
GOOGL leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MKTW and GOOGL each lead in 1 of 2 comparable metrics.

MKTW is the less volatile stock with a 0.37 beta — it tends to amplify market swings less than IHRT's 1.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs MKTW's 76.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMKTW logoMKTWMarketWise, Inc.IHRT logoIHRTiHeartMedia, Inc.NWSA logoNWSANews CorporationGOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.37x1.82x0.60x1.26x
52-Week HighHighest price in past year$21.74$6.56$31.61$400.10
52-Week LowLowest price in past year$13.37$1.08$22.20$147.84
% of 52W HighCurrent price vs 52-week peak+76.5%+86.4%+85.5%+99.5%
RSI (14)Momentum oscillator 0–10048.168.658.383.4
Avg Volume (50D)Average daily shares traded26K986K4.1M28.3M
Evenly matched — MKTW and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MKTW and GOOGL each lead in 1 of 2 comparable metrics.

Analyst consensus: MKTW as "Hold", IHRT as "Buy", NWSA as "Buy", GOOGL as "Buy". Consensus price targets imply 19.8% upside for NWSA (target: $32) vs -79.0% for MKTW (target: $4). For income investors, MKTW offers the higher dividend yield at 11.79% vs IHRT's 0.19%.

MetricMKTW logoMKTWMarketWise, Inc.IHRT logoIHRTiHeartMedia, Inc.NWSA logoNWSANews CorporationGOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$3.50$3.50$32.40$406.28
# AnalystsCovering analysts7102882
Dividend YieldAnnual dividend ÷ price+11.8%+0.2%+1.2%+0.2%
Dividend StreakConsecutive years of raises1012
Dividend / ShareAnnual DPS$1.96$0.01$0.32$0.82
Buyback YieldShare repurchases ÷ mkt cap+7.7%0.0%+1.0%+0.9%
Evenly matched — MKTW and GOOGL each lead in 1 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MKTW leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 3 of 6 categories
Loading custom metrics...

MKTW vs IHRT vs NWSA vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MKTW or IHRT or NWSA or GOOGL a better buy right now?

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -19. 7% for MarketWise, Inc. (MKTW). MarketWise, Inc. (MKTW) offers the better valuation at 7. 2x trailing P/E, making it the more compelling value choice. Analysts rate iHeartMedia, Inc. (IHRT) a "Buy" — based on 10 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MKTW or IHRT or NWSA or GOOGL?

On trailing P/E, MarketWise, Inc.

(MKTW) is the cheapest at 7. 2x versus Alphabet Inc. at 36. 8x. On forward P/E, News Corporation is actually cheaper at 25. 8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — MKTW or IHRT or NWSA or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -88. 3% for MarketWise, Inc. (MKTW). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus MKTW's -88. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MKTW or IHRT or NWSA or GOOGL?

By beta (market sensitivity over 5 years), MarketWise, Inc.

(MKTW) is the lower-risk stock at 0. 37β versus iHeartMedia, Inc. 's 1. 82β — meaning IHRT is approximately 390% more volatile than MKTW relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 31% for News Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — MKTW or IHRT or NWSA or GOOGL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus -19. 7% for MarketWise, Inc. (MKTW). On earnings-per-share growth, the picture is similar: News Corporation grew EPS 350. 0% year-over-year, compared to -35. 3% for MarketWise, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MKTW or IHRT or NWSA or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -12. 2% for iHeartMedia, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus -0. 5% for IHRT. At the gross margin level — before operating expenses — NWSA leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MKTW or IHRT or NWSA or GOOGL more undervalued right now?

On forward earnings alone, News Corporation (NWSA) trades at 25.

8x forward P/E versus 29. 6x for Alphabet Inc. — 3. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWSA: 19. 8% to $32. 40.

08

Which pays a better dividend — MKTW or IHRT or NWSA or GOOGL?

All stocks in this comparison pay dividends.

MarketWise, Inc. (MKTW) offers the highest yield at 11. 8%, versus 0. 2% for iHeartMedia, Inc. (IHRT).

09

Is MKTW or IHRT or NWSA or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, MarketWise, Inc.

(MKTW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 37), 11. 8% yield). iHeartMedia, Inc. (IHRT) carries a higher beta of 1. 82 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MKTW: -88. 2%, IHRT: -68. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MKTW and IHRT and NWSA and GOOGL?

These companies operate in different sectors (MKTW (Technology) and IHRT (Communication Services) and NWSA (Communication Services) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MKTW is a small-cap deep-value stock; IHRT is a small-cap quality compounder stock; NWSA is a mid-cap deep-value stock; GOOGL is a mega-cap high-growth stock. MKTW, NWSA pay a dividend while IHRT, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

MKTW

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 51%
  • Dividend Yield > 4.7%
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IHRT

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 47%
Run This Screen
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NWSA

Stable Dividend Mega-Cap

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 11%
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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Revenue Growth>
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(MKTW: -8.5% · IHRT: 0.8%)

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